katso media social media proposal sample template

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26 Cedar Street Unit 120 Johannesburg Gauteng 2191 Phone: 011 050 7074 E-Mail: [email protected] Web: www.katsomedia.co.za SOCIAL MEDIA PROPOSAL FOR BROADREACH CORPORATION

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Page 1: Katso Media Social Media Proposal Sample Template

26 Cedar Street

Unit 120

Johannesburg

Gauteng

2191

Phone: 011 050 7074

E-Mail:

[email protected]

Web: www.katsomedia.co.za

SOCIAL

MEDIA

PROPOSAL

FOR BROADREACH

CORPORATION

Page 2: Katso Media Social Media Proposal Sample Template

SOCIAL MEDIA PROPOSAL FOR BROADREACH CORPORATION

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1. Introduction

a. Welcome to Katso Media

At Katso Media, we bring a wealth of experience in social media, marketing and PR to our clients.

b. Our people

Our team is comprised of a diverse group of talented people, each with his or her unique strength

and experience.

c. Our Value

We focus on clearly defining the goals and activities which will get measurable results for you.

Especially for the Youth HCT social media marketing campaign, we know that we have to help you

achieve your campaign goals.

d. Our Tools

Just like no artist or builder can work without tools, we constantly evaluate and select tools to help us

manage efficiently and effectively.

2. Brief Summary

The theme of the campaign will be “Young People Turning the Tide Against HIV/AIDS: UNAIDS 90-

90-90 eliminating HIV/AIDS BY 2030”.

The main hashtag used for all social media campaigns will be #StopAIDS

The campaign will be undertaken using social media to generate demand for testing amongst

youth throughout Sedibeng/ Gauteng.

The campaign will be implemented on an existing social media platform with an existing

community.

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3. Goals

Our ultimate goal is to achieve results from Social Media activities. However, in order to achieve

these goals, we’ll make sure that our activities are efficient and focused on specific goals.

a. Save time/be efficient

Our team will use best practices

and tools to make sure no time is

wasted. Tools we use help us to

quickly create and curate

content and schedule it to make

sure our social networks are filled

with compelling posts.

BroadReach Goals Social Media

Goals Social Media

Activities

Bro

ad

Re

ac

h G

oa

ls

Awareness

Reach Sedibeng/ Gauteng youth on social

media

Campaigns

Content

Increase HIV/AIDS discussions

Monitor and engage

Decision Get Youth to test Advertise Posts

Retention Word of mouth

marketing through post sharing

Monitor for support

issues

Nurture relationships with youth by proving

guidance

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b. Gain visibility into key campaign metrics

As we manage social media activity and experiment with different strategies and promotions, we’ll

be able to see which tactics work. For example, are posts about information of testing in hospitals

and other testing sites generating the most engagement? Or which Facebook ‘advertised post’ has

the most comments and shares? Analytics and metrics are core to developing an understanding of

which activities are driving the campaign forward best.

c. Specific Social Media Goals

While these are not the only social media goals, here are ones that we commonly target during

engagements.

i. Grow social following and fan base

Growing a following and fan base will help increase the reach for social media

activities. It will increase the potential for virality to occur on popular posts, thus

exponentially increases the audience for our messages.

We will create posts, marketing call-to-actions, and other ways to

encourage fans to follow and engage with posts.

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ii. Increase engagement

A high quality, existing fan base will be open to engage with you, finding the right types

of posts and carefully planning an appropriate mix of promotional versus informative

posts will be critical to increasing engagement.

We will create and curate content which is engaging to youth and

encourage them to engage/discuss

iii. Convert fans into leads

Sometimes fans aren’t ready to participate just yet, but moving them along in your

activity funnel is your goal. Creating workshop event invite on social media, encouraging

youth via social media to attend evening entertainment events, or testing day events

can grow your leads and increase your options for inviting them to more workshops in

future.

We will promote your lead generation pages and links on social

media.

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iv. Get participants

Converting a social media fan to a participant is your ultimate goal, and all of our

activities are designed to move the youth down that path. Word of mouth marketing on

social media can increase campaign awareness. Better yet, when people share

campaign posts with their friends of friends, the campaign can reach more youth.

We will promote workshops, community/SABC radio youth

programmes tied to the campaign, special entertainment events

that lead to youth testing, and where possible, track attendance

resulting from social media activities.

4. Getting Set Up

It’s easy for us to get started with the following steps:

Social Media Accounts

The campaign will be implemented using an existing social media platform with a large following

amongst young people in Gauteng or nationally. If the existing platform is not available or identified

by BroadReach as yet, Katso Media would like to recommend Facebook and Twitter pages of

Education Ambassadors SA.

Education Ambassadors SA is a non-profit organization owned by Dimakatso Lukhele, owner

of Katso Media.

The organisation was started on social media with the aim of reaching out to the youth and

to offer them opportunities. Part of what the platform does is:

To publish career opportunities available in the private and the government sector.

To invite young and unknown writers to write articles, opinion piece or even poems

about education, entrepreneurship, leadership and much more to be published on

Education Ambassadors SA website with hundreds of views.

To create events at different schools and invite motivational speakers to motivate

the youth. Watch previous event here.

For more info about this potential social media platform to be used tagging

Sedibeng/Gauteng DOH twitter and Facebook accounts at all times, visit:

www.educationambassadors.org.za

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Below are the Education Ambassadors SA social media pages stats:

Facebook: 11 000+ existing fans

Twitter: 7 000+ existing followers

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5. Establishing a Workflow

a. Process

Our process is easy. We manage the Youth HCT campaign on social media, write content and

respond to youth and measure results by providing weekly/monthly reports.

b. Workflow

It’s important for you to know the general processes we use to create and curate content for

posting, schedule posts, monitor and engage, and create promotional campaigns. We follow this

process to ensure quality, timeliness, and efficiency of our activities.

Community Management

Monitor posts and responses

Encourage discussions

Manage posting schedule

Content

Write Posts

Send to client for approval before

posting

Subject Matter Expert

Content to be based on the #StopAiIDS

campaign

Select posts to advertise in order to reach more youth

Campaign Management

Create posts to advertise

Manage and run Facebook ads

Collaborate with "Sedibeng/Gauteng DOH" to reach more

youth

Identify best performing and engaging posts

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Workflow for scheduling posts

6. Social Media Channels

a. Facebook

Facebook allows for real-time updates and interactions, while offering space for longer posts and add-

ons such as event pages, groups, and applications. Facebook is where the Youth HCT campaign will

shine through!

We will therefore use Facebook to:

showcase the importance of the campaign (testing, knowing your status)

to feature informative content,

promote workshops and entertainment events for the youth,

raise brand awareness

Facebook Platform Objectives

Update branding of profile to the existing Facebook page with campaign cover/profile and

photos

Add apps to Facebook - link to relevant website pages

•Prepare Drafts

Content Creator

•Approve drafts

•Or give feedback

BroadReach •Edit/Finalise drafts

Content Creator

•Schedule final approved posts

Community Manager

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Create “Calls to Action”

Post once daily, 4-7 days per week

Share relevant content/articles

Share photos

Tag other like-minded organisations such as Sedibeng/Gauteng DOH accounts

Create a YouTube tab on the page to share youth videos

Advertise and promote posts in order to reach more youth

Look at Return On Investment

Determine next steps

b. Twitter

Functioning like a micro blog, Twitter is a huge news source with information being shared as it becomes

available. Twitter allows for interaction, video and photo sharing, but limits posts to 140 characters,

making it simple and most efficient when regularly updated.

We will therefore use Twitter to:

a conversational platform to handle follower comments and questions

engage and connect with key influencers

we will also use Twitter to drive conversation around key hashtag #StopAids

retweet related youth content so that our content is not too self-serving

Twitter Platform Objectives

Update branding of profile to the existing Twitter page with campaign cover/profile and photos

Adjust bio information to improve SEO (Search Engine Optimisation*)

Identify key profiles to follow

Post 1-8 times per day

Select best post times using Katso Media analytics tools

Establish automated responses to new followers

Send more traffic to your website

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Position yourself as an expert in your industry

Secure Twitterviews – Interviews held on Twitter with e.g. influential youth, influencers etc.

Retweet relevant information

Share provided photos/videos

Use existing hashtag and create as needed

Keep expanding Twitter community

Stay current

Monitor mentions and retweets

Identify influencers and supporters of the youth HCT campaign

7. Analytics & Reporting

It’s important that we measure the results of our efforts, and whether you’d like weekly/monthly

reports, you can be confident that we strive for results, not just activities.

a. Daily and Weekly Analytics

Our team regularly reviews our dashboards for monitoring metrics such as fan base

growth, demographics, post reach, and engagement (retweets, likes, comments

etc.). If we notice anything unusual, we collaborate to find solutions, and make

adjustments accordingly.

b. Report creation

We will create a summary report for you about our activities and results for the period. Content of

the report can be customised depending upon the objectives and any specific campaigns or focus

for the time period.

Below is a sample of potential report charts from the Dashboard which could be included in your

report.

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Here is a sample of the Campaign Dashboard which provides campaign level analytics on the

series of posts.

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8. Other Activities

a. Image gallery maintenance

We will keep a gallery of commonly used,

approved images for use in marketing

campaigns and social media posts. Frequently

used images in posts can be stored in the Youth

HCT campaign photo Gallery.

b. Key hashtags to use etc

Use #StopAIDS in posts and document it so we

can be diligent and consistent with the use of

hashtags in posts.

9. Summary

Katso Media is uniquely positioned to provide you with the social media management services and

results you need to help with the “Young People Turning the Tide Against HIV/AIDS: UNAIDS 90-90-90

eliminating HIV/AIDS BY 2030” campaign and help BroadReach achieve its goals. We hope that you

have received a detailed view into how we manage the social media for our clients, and have the

confidence you need to select Katso Media for this engagement.

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10. Fees

1 ACCOUNT

Our social media package managed across all

platforms as per the proposal includes weekly

content published across social media

accounts.

Also included:

- Daily Community Management

- Targeted Marketing Strategy

- R500 in Facebook Monthly AdWords

- ROI weekly/monthly report

R9 500 per month

11. Terms

Billed monthly

40% upfront fee upon approval

Excluded are the direct costs which include:

Graphic design

Transport to workshops/events

Technology equipment hire

Accommodation (should Katso Media be needed at campaign events outside

location)

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12. Accepted

Katso Media Contact Signature BroadReach Corporation Contact Signature

Katso Media Contact Name (Printed) BroadReach Corporation Contact Name

(Printed)

Date BroadReach Corporation Contact Job Title

Date