Hurricane Katrina: Effective and Ineffective Coverage of a

Crisis

By: Danielle Haskin, Lindsay Hurd, Ariana Katzman, Elliot

Polakoff and Allison Stein

Reporting Prior to Katrina

What Does Effective/Ineffective Reporting Prior to the Crisis Do?Effective:• Explains past Hurricane damage• Cites reliable sources• Explores the construction of the levees • Encourages evacuation and knows that a worse

storm will happen Ineffective:• Makes the threat of hurricanes seem small• Happy and safe tone, focusing more on the

positives aspects of the city

Prior Coverage: Effective

• Hurricane Ivan: Nature weekly journal September 23rd, 2004

-Information from Ivor van Heerden and other scientists are the main content

-Explains the issues with the levee construction

Prior News Coverage: Effective

• U.S News & World Report on Tropical Storm Cindy: July 18th, 2005

-Predicts a even worse storm to come

- “non-evacuation culture”

-Explains why New Orleans is vulnerable

Both highlight that another storm, that is even worse, is bound to happen

Prior News Coverage: Effective

• Times-Picayune: November 16th, 2001

Levee Benefits

- Explains the cost and length project

- Benefits and why needed

- Vulnerabilities of the current levees

Prior News Coverage: Ineffective • Special to The New York

Times: New Orleans Journal: Aug. 30, 1992

-No mention of the damage done to other cities from hurricane Andrew

-Main focus is Café du Monde and the French Quarter

-Know that a dangerous storm is coming, but nothing on what to do/could be done

Reporting DURING the Crisis (August 25-August 31 2005)

•Effective Coverage:-Informs citizens on how to evacuate-Informs citizens outside the area about the magnitude of the hurricane and how they

can help-Compares Katrina to past hurricanes so

citizens understand how bad a hurricane it is•Ineffective Coverage:

-Jumps to conclusion that we “dodged a bullet” with Katrina

-Shows images but does not give a lot of information

-More about getting awe out of audience for rating than about actually informing people

Effective Reporting

• NY Daily News: August 29, 2005– Gave detailed information about evacuation plan– Explained the potential impact Katrina could have– Referenced old Hurricanes: Hurricane Andrew,

Hurricane Camille, etc.– Gave the Hurricane scale and explained what

each level actually means• "The storm surge will most likely topple our levee

system," the mayor predicted grimly. That would turn New Orleans into a bowl filled with up to 35 feet of fetid water, laced with sewage, oils and toxic chemicals, that may not drain for months.”

• PR Newswire US: August 30, 2005– MSNBC.com: "When an event like Hurricane

Katrina occurs, we want to offer our consumers a news experience with sight, sound and motion in addition to written word," said Charlie Tillinghast, General Manager and Publisher for MSNBC.com.

– They offered photo slideshows updated with photos from the day,

– Interactive hurricane tracker – Citizen journalism, which offered collected reports

from citizens in the region

Effective Reporting

• TWC Hurricane Katrina coverage: August 27 & 28 2005– The Weather Channel executed effective

reporting on during the hurricane by explaining what it means for the people in the region that Katrina is labeled as a category 5 hurricane and by giving information regarding the traffic as a result of the evacuation routes

• http://www.youtube.com/watch?v=AZw5HVy1x

• http://www.youtube.com/watch?v=Lg6MhGCfPRg

Effective Reporting

Ineffective Reporting

• NY TIMES: August 28, 2005– Pictures of New Orleans Residents boarding

up stores and evacuating– No actual information other than citizens

evacuating, more about the image attracting readership then the actual content.

• NY Daily News: August 30, 2005– Reporters from CNN such as Brian Andrews

“acted like a little kid playing war games- crouching for cover behind a sidewalk mailbox , then running for shelter” (David Bianculli, Daily News)

– Anderson Cooper and Campbell Brown were standing outside as well and reported much of the same thing and looked “silly”

• CNN Coverage– http://www.youtube.com/watch?v=c_12WDZXeys

Ineffective Reporting

Reporting After Katrina (August 31st, 2005 –preset)

Effective Reporting After Hurricane Katrina Effective Journalism Tactics Included: o An appropriate balance between important facts and opinions

oThe piece shouldn’t overload the reader with too many unnecessary facts, nor should it omit them altogetheroIncluding facts that fit well with opinions makes the writing more fluid and has more of an impact

oCaptivating WritingoThe writer should make sure that the information is presented in a way that will interest the reader and spark a desire to learn more. oAn Opening paragraph to a NYT article:

o “Despair, privation, and violent lawlessness grew so extreme in New Orleans on Thursday that the flooded cities mayor issued a “desperate SOS” and other local officials, describing the security situation as horrific, lambasted the federal government as responding too slowly to the disaster.”

Effective Reporting After Hurricane Katrina

Effective Tactics Continued:o Relevant Images and Diagrams

o Diagrams o Diagrams are an effective way to show the damage done to the city

because they help the reader to understand the catastrophe differently than from a photo.

o Diagrams show more technicalities and are used to explain the facts in the article.

o *http://proquest.umi.com.proxy.lib.umich.edu/pqdweb?did=1173947652&sid=1&Fmt=10&clientId=17822&RQT=309&VName=HNP

o Imageso Many images of Katrina evoke intense emotion amongst viewers: they

have the power to tell an entire story.o The image of a policeman trying to control thousands of stranded

civilians helps the reader to visualize the catastrophe. o Likewise, the image of a young boy sitting on top of rubble, hand on his

forehead has infinite implications for the reader.o Articles that include images or diagrams or both were more

effective-- they helped make the crisis tangible to the reader.

Imagery

Effective Reporting After Hurricane Katrina

Effective Tactics Continued: o Presenting Relief Efforts

o An article that provides information on relief efforts should present clear strategies to the reader, often the use of bullets or lists with descriptions is most effective.

o The article should talk to both those in need of help and those looking to provide help.

o The writer should omit personal opinions from a piece that focuses on relief efforts as it should be more informative over entertaining.

o A good article written on relief efforts should not be overwhelming, often those that were more succinct were more useful to readers.

o Use of Relative and Credible Sourceso It is important to include the views of other citizens when reporting a story

but those who are interviewed must have a relative connection to the crisis.o A NYT article, “ Rotting Food, Dirty Water, And Heat Add to Problems,

looks to sources such as “the director of emergency management for Harrison County” as well as a doctor who directs the emergency room at an effected hospital.

o These sources make the article stronger because of their relevance to the subject.

Ineffective Reporting After the Hurricane: • Descriptions of the devastating aftermath of hurricane on New Orleans and surrounding areas were helpful and informative to certain extent -did little to create any senses of hope and optimism in various communities. Same could be said of reports that focused on individuals and their struggles during/after Katrina.

• Andy Kelly’s September 6th 2005 Liverpool Daily Post article: -details the personal struggles of the Scott family to survive -non-stop criticism of local authorities and relief efforts -near-death experiences for all individuals portrayed -These article traits make Katrina’s effects seem slightly unrealistic, even considering the extreme magnitude of the hurricane. -misleading, only accurately depicts small area and population affected by the hurricane. •These forms of journalism may speak to others’ cries for help, but they don’t permit the casual reader to feel as associated with the hurricane and its’ aftermath.

Ineffective Reporting Continued:

•Necessary for post-Katrina coverage to cover most socially relevant elements of the hurricane so that general public is able to process critical information and most optimally contribute to restoration process.

• Ed James September 17th Liverpool Daily Post: “Hurricane Katrina: The Aftermath: Return to city starts next week”:-produces an initial sense of attempting to describe a new post-hurricane community by describing Mayor Ray Nagin’s proposed plans for New Orleans…-arguments quickly lose substance -Article generates nearly as much speculation as fact-Backs up speculation with irrelevant or illegitimate sources, like a strip club owner -Sources like this don’t represent the majority of the affected community

•Even if post-Katrina reporting educated the general public, never took time to focus on the most pressing issues pertaining to social reconstruction.

• Bill Walsh October 22nd, New Orleans Times-Picayune, “Plan would let president take control in disasters: Proposal may be seen as slap at Blanco”:

-Examines relationship between Louisiana governor Kathleen Blanco, the President, and federal organizations like Federal Emergency Management Agency (FEMA) in relation to who should intervene in restoring and aiding the hurricane region.

-Article is inefficient because it specifically focuses on nitpicking at who should be in control for controlling communities affected by natural disasters.

-More focus on what is being done or what needs to be done, not who is doing it.

• Finally, for much of the general public, pictures leave lasting image