www.katielevans.com

Everybody has a story to tell.

Say it right.

Hey there. My name is Katie Levans.  

I  could  never  decide  what  I  wanted  to  be  when  I  grew  up  so  I  made  my  own  job.  I  have  studied  Spanish,  nutrition  and  yoga,  

but  mostly  I  enjoy  working  with  small  businesses  with  big  visions.    

I  think  all  businesses  are  social  enterprises.  I  believe  in  making  money  so  you  can  make  a  difference.  I  see  story  lines  

everywhere.  I  take  ideas  and  craft  them  into  compelling  narratives  with  a  consistent  message,  captivating  image  and  

clear  brand—online  and  around  town.      

Nice to meet you.  

Event planning

Trysports,  an  innovative  Southeastern  fitness  retailer,  approached  me  with  a  request  for  a  full-­‐day  festival  in  celebration  of  Charlotte’s  thriving  yoga  community.  The  catch?  They  wanted  it  in  six  weeks.    No  problem.  I  branded  #yogafestCLT  all  over  town,  online  and  on  TV  using  a  combination  of  social  media  marketing  and  traditional  media  outreach.  In  less  than  a  month  we  landed  two  live  news  features  and  several  local  blog  highlights.    The  result:  More  than  250  eager  attendees  showed  up  in  ice-­‐cold  rain  for  eight  hours  of  serious  yoga  for  a  cause.  (All  ticket  sales  benefitted  JDRF  for  diabetes  research.)    The  verdict:  Trysports  has  decided  to  take  yogafest  on  the  road  to  their  other  store  locations  and  beyond.      

Portfolio: Charlotte yogafest

“If you missed @yogafestCLT, you missed out. One of my favorite things I’ve ever done in #CLT. And I was born here.”

www.yogafestCLT.com  |  twitter:  @yogafestCLT  |  fb.com/yogafestCLT  

Social media management

Portfolio: y2yoga

“Y2 already had the best yoga in town, but Katie put them on the map. I didn’t read the newsletter until she started writing it.” – Y2 client

www.y2yoga.com  |  twitter:  @y2yoga  |  fb.com/y2yoga  

Y2  Yoga  is  the  hottest  studio  in  Charlotte  with  a  diehard  following  of  dedicated  clients.  Their  marketing  efforts,  however,  were  a  little  haphazard.  I  was  hired  to  align  brand  messaging  across  all  platforms,  including:  Facebook,  Twitter,  Instagram,  Pinterest,  and  Constant  Contact  (as  well  as  print  and  traditional  media).      In  one  year  of  managing  Y2  Yoga’s  social  media  accounts  (and  all  marketing  efforts)  they  have:  

• Doubled  their  number  of  email  contacts  • Doubled  their  number  of  Facebook  likes  • Tripled  their  number  of  Facebook  check-­‐ins  • Doubled  their  number  of  Twitter  followers  

 The  verdict:  Y2  Yoga’s  social  presence  continues  to  grow  locally,  and  we  are  looking  into  creative  campaigns  to  move  the  studio  to  a  national  stage  in  2014.  

Content creation

Portfolio: behdani realty Amir  Behdani  is  a  seasoned  real  estate  pro  in  Charlotte,  NC.  When  he  decided  to  start  his  own  agency  he  found  himself  at  a  loss  for  words,  and  his  website  was  blank  as  a  result.    I  had  a  one-­‐on-­‐one  interview  with  Amir  to  get  an  understanding  of  who  he  is  and  how  he  wanted  his  business  portrayed.  From  there,  I  completed  a  full-­‐scale  content  creation  project  for  his  company’s  site,  including:  

• Competitive  Analysis  • Industry  Research  • Keyword  Research  • Compelling  Professional  Bio  

 The  verdict:  Amir  loved  the  write  up  so  much  he  pulled  the  company’s  new  tag  line  straight  from  his  bio:  “Professional  Established  &  Personally  Connected.”  We  are  looking  for  ways  to  continue  working  together  in  2014.  

“I love the writing style. I think this is probably the best money I’ve ever spent on my business.” - Amir Behdani, owner

www.behdanirealtycompany.com  |  fb.com/behdanirealtycompany  

Oh yes there is more.

I am also an:  • Award-­‐winning  public  speaker  • Occasional  magazine  contributor  • Unconventional  nutritionist  and  recipe  developer  • Enthusiastic  non-­‐profit  startup  founder  • Amateur  online  video  producer  in  the  making  • Unstoppable  collector  of  stray  pets  in  need  of  love  

         

Let ’s chat.    

I’m not an agency or designer or developer. I’m scrappy and creative. I use cheap and free

tools to make things happen. We live in a world full of free but sophisticated stuff and still

People want to try to Charge you ten thousand dollars for a website.

I make movies with my iphone. I build websites on free templates.

I hustle. I collaborate. i do more with less, and it makes an impact.

A good story is a good story because it’s a good story. How much you spent

on the cover is irrelevant. So tell your story and

say it r ight.

 

katierlevans@gmail.com  815.404.1761  

www.katielevans.com  blog:  www.honeystuck.com  

t:  @honeystuckblog  ig:  honeystuck  

fb:  facebook.com/katierlevans  +:  google.com/+katielevans