Pacific Fleet Social Media Report by Katie Dean Williams Goals: SM Monitored: Audiences:

List Topics for Report 1 (R1) and Report 2 (R2):

All data without citation was collected through primary research on a 1/5 sampling rate

Sept. 11- Oct. 11, 2010 As compared to Aug. 10 – Sept. 10, 2010

By the Numbers: 2900 Video views 6% from R1 16 video uploads 60% from R1 42 subscribers 75% from R1

Most Commented on photo:

Facebook Activity

Pinning ceremony Uploaded on Sept. 16, 2010 40 Likes, 20 Comments

Most loyal fan: Surface Warriors – 20 wall posts

N = 874

By the Numbers: 4611 Following 14% from R1 4922 Followers 12% from R1 524 Lists following PF 10% from R1

By the Numbers: 2381 Likes 50% from R1 108 Wall posts 68% from R1 868 Wall posts by others 10% from R1

N = 99

Most viewed video this month: alk36% from R1: 967 views USS Essex Valiant Shield – 1 month ago

Average Video Time for R2: 1:37 seconds

N = 165

Tweet Topics by PF:

N = 262

Activity Log of Pacific Fleet (PF) during Report 2:

What this Means: Nothing is posted on Twitter during most weekends. This is followed by a spike (see the Activity Log), as we see on Oct. 4 and 5. This is due to @pacificfleet thanking those who retweet or mention them. This is important because social media is interactive and should be used for two-way communication. My suggestion is to spread these out, so there is consistent conversation throughout the entire week.

There was a 71.22% decrease in the responses to interactive questions during R2 to R1. This is because the questions asked this period were vague and obviously seeking information, such as: “What is your favorite page and why?” The question from R1 was better because it directly affected people’s lives. “What is your favorite ship?”is a direct question that people can answer easily, as the main target audience is active sailors, family of sailors, Navy veterans and civilian supporters. My suggestion is to narrow down interactive questions so that they specifically relate to the fan base.

The comments left by people on Facebook and mentioned through Twitter are great ways to get a pulse on your audience. During R2, one example stood out: a fan asked to have the letters capitalized in “chief petty officer.” Within 4 hours of the complaint, it was addressed by Pacific Fleet. The telling part is that after the comment was addressed, others commented back in support of Pacific Fleet’s actions. This is the best way to establish rapport with a fan base, and I would continue to monitor the comments several times a day.

Pacific Fleet Social Media Report by Katie Dean Williams Goals: SM Monitored: Audiences:

All data without citation was collected through primary research on a 1/5 sampling rate

Oct. 11- Nov. 10, 2010 As compared to Sept. 11 – Oct. 10, 2010

Most Commented on photo:

Daddy’s  home… Uploaded on Oct. 27, 2010 141 Likes, 23 Comments 252.5% from Report 2

Most loyal fan: Frankie King – sister of a sailor

By the Numbers: 5100 Following 10.60% from R1 5419 Followers 10.09% from R1 562 Lists following PF 7.25% from R1

By the Numbers: 3345 Likes 40.48% from R2 95 Wall posts 13.68% from R2 830 Wall posts by others 4.37% from R2

What this Means: Twitter followers are more active on Mondays and Fridays than any other day of the week. This is most likely because they are looking for something to distract them from returning to work, or are looking to kill time before the weekend. Overwhelmingly, I have found that Facebook fans are more interactive on holidays or when an interactive question is posted. This is due to the primary audience’s  awareness  and  interest  in  their  loved ones during this time. For example, all of the most commented on photos and links had a strong emotional appeal and pulled the target audience in via their sailor pride.

Halloween and Veterans Day were both during Report 3, so there is a large amount of activity surrounding those topics this reporting period, many of the fans interactions were positive responses to the logo change of the page to be more festive during these holidays.

There was a 88.57% more positive tone in fan posts than negative, and 77.14% more positive than neutral. This is due to the close relationship with the primary audience and their positive interaction with the Pacific Fleet as a whole. In addition, 17% of fan comments were neutral, meaning they expressed both positive and negative feelings. This was most often found when a spouse would say something like: “So  proud  of  you  boys! My husband is leaving today .”

My suggestion is to continue to post regularly with interactive questions, but give special attention to holidays as that is when the primary audience will want the most interaction. Also, remember 52.14% of followers list PF as military or US Navy, giving us a frame. Thus, we should target our messages to those topics.

Goals: Discover which tool best

encourages discussion of the Pacific Fleet in social media.

Determine what people say about the Pacific Fleet in social media.

Objectives: Increase overall interaction

with Twitter fans by 10% by Dec. 11

Increase the positive tone in Facebook posts by 10% by Dec. 11

Target Audiences: Primary – Active Sailors, Family of Sailors,

Navy Veterans and Civilian Supporters

Secondary – Army, Air Force, Marines, Coast Guard, Media, Recruits, unable to determine

N = 115 N = 140

N = 89 N = 951

Fan interaction for Report 3:

N = 1206

Pacific Fleet Social Media Monitoring Report Goals: SM Monitored: Audiences:

All data without citation was collected through primary research on a 1/5 sampling rate

Search  Results  for  “Pacific  Fleet”: Pacific Fleet

Band, Pacific Fleet Choir, Russian Pacific Fleet, US Pacific Fleet, Pacific Fleet Ensemble

Katie Dean Williams Aug. 10 – Sept. 10, 2010

Data collected from Twitalyzer

Common Tags: #MilitaryMon, #rimpac, #usnavy,

#cooroperation, #pp, #hawaii, #japan, #indonesia

Lists Topics

By the Numbers: 4041 Following

4371 Followers

476 Lists following PF

By the Numbers: 4691 Likes

74 Wall posts

921 Wall posts by others

Most viewed video this month: 1,317 views

Vietnam Dignitaries Visit USS George – 1 month ago

Blogs found using blogsearch.google.com

Most common times to blog: 9-11am, 3-5pm and 7:30-9pm

By the Numbers: 2712 video views

10 video uploads

24 subscribers

N = 22

N = 642

N = 90

What this means: 42.2% of the sample listed

@pacificfleet in a military category, either specifically stating military, referring to one of the branches, or using military language,  such  as  “commands.”  This  gives  us  insight  on  how  the  majority of our followers categorize us, giving us a frame. Since we know this is what our followers are looking for, we can target our messages to inclued this topic in particular.

Social Media Monitored: Twitter (@PacificFleet)

Facebook (U. S. Pacific Fleet)

Youtube (USPacificFleet)

Blogs

Target Audiences: Primary – Active Sailors, Family of Sailors,

Navy Veterans and Civilian Supporters

Secondary – Army, Air Force, Marines, Coast Guard, Media, Recruits, Unable to determine

Goals: Discover which tool best

encourages discussion of the Pacific Fleet in Social Media.

Determine what people say about the Pacific Fleet in Social Media.

What this means: During the sample time frame, there was

one interactive question. This one question sparked more interest than all the other posts combined. Post interactive questions frequently throughout the month to increase communication on the page. My suggestion would be to continue to include friendly competition between the fleet and to post every two weeks, working towards a weekly question.

Facebook Activity

WUOG 90.5fm Google Analytics Report

Goals: SM Monitored: Audiences:

Objectives: Tactics:

Aug. 11 – Sept. 10, 2010 Compared to July 11 – Aug. 10, 2010

Primary Target Audience: Educators and students at the

University of Georgia, local bands and music producers

Secondary Target Audience: Athens, Ga. community, local businesses,

educators and students at other universities and unable to determine

Goals: Increase direct traffic for the

next reporting period Decrease bounce rate

Saturday, Sept. 4: Labor Day weekend and first game day at UGA – sports broadcasting

Saturday, Sept. 11: Game day at UGA – sports broadcasting

Monday, Aug. 16: Class starts at most universities

Friday, Aug. 27: Halftime Hip Hop Show every Friday night at 9 PM

Include the URL on all media and print materials. When on the air, have DJs directly refer to the URL.

Post once a day to keep the information relevant and useful. Make the links from the homepage more user-friendly.    Include  a  “hover”  bar  where  

visitors can see where each link will lead them next.

Use media to promote the radio station in local businesses. Athens has a lot of visitors, create a strong relationship with the Visitors Center and

Bureau to make sure they come into contact with your message.

Increase direct traffic visitors by 15% by Oct. 11

Decrease bounce rate by 10% by Oct. 11

Increase # of Secondary TA by 8% by Oct. 11

By the Numbers: 9139 visits 91.7%

2.37 pages/visit 1.48% 56.25% bounce rate 4.86% 00:02:10 avg. time

on site 13.75%

N= 24

Top Content 1. /homepage/ 2. /live/

Avg. time on page 00:03:44 3. /programming/

Avg. time on page 00:00:35 4. /contact/ 5. /dj/world/index.php?page=currentplaylist

Avg. time on page 00:04:35

What this Means: The avg. time spent on a page is 00:01:35. Number 2 and 5 on the Top Content pages are a 205% and a 310% increase from the average time spent, respectively. This is normal because visitors stay on these pages to hear music, but we can take advantage of knowing what draws the visitors initially by adding the elements that work to the pages that are suffering. The programming page (only 27% of the average) is where we could implement extra effort. My suggestions are to update more frequently and add more photos.

N = 9139

Traffic Sources Overview

Service Providers for Visitors

Katie Dean Williams

N =3627

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Open Micwith Dean Cully

Thursday, Nov. 116-8pmDrewry Room

Hosted by:

The Grady Ambassadors &The Grady Student Society

Discuss your interests and concerns with Dean Cully Clark.

All topics welcome, but there will be discussion of: •WNEG•Major changes•New media

One night only, the second annual

Student Opinions Welcome at Dean’s Town Hall

He swears his place at Grady College was meant to be. Not only because he’s did his dissertation on the original Henry W. Grady, but also because he hails from Grady County in south Georgia.

However he found his way to us, Grady College Dean E. Culpepper “Cully” Clark will be answering questions from students this week. “Open Mic with Dean Cully” will be held on Thursday, November 11, from 6-8pm in the Drewry Room. Students will be able to address Dean Clark directly in a Q&A format. There are plans to discuss WNEG, Grady College major changes and New Media, but any and all topics are welcome.

This is the second annual “Open Mic with Dean Cully.” Last year, Grady College students live tweeted during the event so that alumni and others could follow along. This year students plan to do the same, using the hash tag: #gradymic.

As open communication is essential in a student-inspired environment, “Open Mic with Dean Cully” is an opportunity to generate feedback that might not otherwise have be voiced. "Open Mic with Dean Cully" is a joint venture between The Grady Ambassadors and The Grady Student Society. Both groups are focused on creating a bridge of communication between faculty, alumni and the students of Grady College.

Both groups worked to make sure the event was scheduled on a day when most Grady College students could attend, as many students with concerns or interests also have commitments within the college.

For those who cannot attend and wish to know what was said, the discussion will be filmed and released via the listserv, as well as tracked on Twitter.

The forum will allow Grady College students the chance to hear from the man in charge, and to express topics of interest or concern.

!

TRADER JOES “Skippy the Scanner” :30 Radio

SFX: BEEPING GROCERY SCANNER NOISE, TRADER JOE’S BELL, GENERIC GROCERY STORE NOISE. UPBEAT MUSIC BEGINS TO PLAY, THEN FADES UNDER.

SKIPPY THE SCANNER: Hey, Athens! I’m Skippy the Scanner and I just started working at Trader Joes! Things sure have been busy around here since we opened up.

SFX: CARTS CRASHING, SCANNER BEEPING, MORE GROCERY STORE NOISE.

SKIPPY THE SCANNER: I love my job because I get to see all the exciting things you buy.

SFX: SCANNER NOISE, FOLLOWED BY SKIPPY’S LAUGHTER

SKIPPY THE SCANNER: (gleefully): Oooh! Those fennel fronds sure are tickly! And fresh!

SFX: SCANNER NOISE CONTINUES INTERMITTENTLY EVERY 3 SECONDS TILL END

SKIPPY THE SCANNER: Italian Roast Coffee? That’ll give you a kick in the morning! And look! Trader Joes almond butter! Kind of like peanut butter...but yummier!

SFX: CART ROLLS UP AND STOPS.

MALE VOICE: (friendly): Hey, Skippy. How was your first week?

SKIPPY THE SCANNER: Great! I love working at Trader Joes because everything here is healthy. You just never know what great stuff we have until you check it out… it’s an adventure every day!

SKIPPY THE SCANNER: Come see me at the new Trader Joes on Epps Bridge Parkway and I’ll make sure you leave on a good note!

SFX SCANNER NOISE, LOUDER THAN NORMAL, FOLLOWED BY SKIPPY’S LAUGHTER.

Script:(

( (

SCENE( AUDIO( VISUAL(

1( Normal(house(noises:(hum(of(a(

refrigerator(and(a(TV(playing(a(news(

reel(in(the(background.(

MS(with(Mom(and(her(two(kids(sitting(

on(their(living(room(couch,(watching(

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2( Space(shuttle(launching(noises.(Mom(

talking:(“Hey(honey,(can(you(get(me(

a(Coke?”(

MS(from(behind(their(heads(over(the(

couch(in(the(living(room.(The(space(

shuttle(launching(in(the(center(of(the(

background(on(TV.(

3( The(dad(says:(“Uh,(sure.”(Fridge(

opens(and(closes.(TV(noises(in(

background.(

MS(from(kitchen(perspective,(dad(gets(

a(Coke(from(fridge.(There(are(magnets(

and(kids(projects(on(it.((

4( Click(of(can(opening,(fizzing.(Noise(of(

TV.(

ECU(of(a(Coke(can(lid.(

5( Kids(exclaim:(“Oh,(cool!”(

Upbeat(music(starts:(“Space(Oddity”(

by(David(Bowie,(and(continues(

throughout(other(scenes.(

LS(Cut(scene.(Family(is(in(space(wearing(

colorful(tech(space(suits(on(Mars.(Dad(

is(still(holding(the(Coke.(No(helmets.(

Mars(is(red(and(they(are(near(a(cliff(

(see(key(frame).(

6( Hear(laughter(and(alien(noises(

(happy(ones)(and(a(bubbly(rippling(of(

water.(

LS.(Family(walks(to(the(edge(of(the(

nearby(cliff(to(investigate(and(look(

down(over(the(edge,(where(they(find(a(

river(of(Coke.(

7( Splashing,(laughter,(shouts(and(party(

noises.(

LS(Zooms(in(to(a(CU.(Aliens(float(by,(

tubing(on(the(river(of(Coke,(having(a(

great(time.(There(is(also(an(alien(party(

on(the(opposite(side(of(the(river.((

Everyone(is(holding(a(bottle(of(Coke(

and(a(few(aliens(are(even(dipping(Coke(

out(of(the(river,(having(a(grand(ole(

time.(((

8( Coke(melody:(“bum(bum(bum(Ba(

Bum.”(Space(shuttle(flying(noise(

(Vroom)(as(it(passes.(

CU(of(an(alien(dipping(Coke(from(river(

Zooms(out(to(LS(of(entire(planet(of(

Mars(and(stars(in(the(background.(A(

space(shuttle(in(the(shape(of(a(Classic(

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planet(with(an(alien(driver(holding(a(

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behind(the(shuttle(light(up(brighter(

than(normal(to(spell(out:(“Open(

Happiness.”(((