Caribbean Savouries Work Delivered: Rebrand – Packaging – Design – Consultancy – Web Development

Brief: • Create a premium line for the brand

• Create a website that will better represent the

brand, drive sales and increase brand awareness

Solution: • Created a Caribbean Savouries Finest line suited

for premium grocers, yet sustained brand

consistency through colours and logo

• Developed a website, utilising social media sites

to create an online community, interest and brand

experience that would increase product demand

Result: • Successfully acquired 3 new buyers

• Official rebrand, website, marketing campaign and

food club to be launched inline with London

Olympics 2012

Digital Marketing:

Caribbean Savouries Website Development Subscribers, views, visits, followers, Purchases, Conversion, Revenue, Mentions, Direct Interaction, ROI

Brief: • Update and maintain website

• Increase online presence and target market

awareness of OH TV, Sky channel 199

• Support channel’s promotion of key programmes

and messages

Solution: • Used online marketing platforms to increase

brand awareness and communicate with channels

target market

• Used social media networks to support print

advertising promotion of key programmes

Result: • Social Media was key in OH TV (client) being

credited by the media industry in winning 16

different awards

• Reached website 9.2 million hits in 4 months

Online Marketing:

OH TV, Sky Channel 199 Work Delivered: Viral Marketing – Design – SNS & Website Management – E-Marketing

Brief: • Update and maintain website

• Increase online presence and target market

awareness of OH TV, Sky channel 199

• Support channel’s promotion of key programmes

and messages

Solution: • Used online marketing platforms to increase

brand awareness and communicate with channels

target market

• Used social media networks to support print

advertising promotion of key programmes

Result: • Social Media was key in OH TV (client) being

credited by the media industry in winning 16

different awards

• Reached website 9.2 million hits in 4 months

Online Marketing:

Massage Remedies Work Delivered: Design – Website Development – Online Marketing

Brief: • Re-launch nationwide outlets for Grace Kennedy

Money Services (GKMS) UK to enable them to

offer money remittances services via existing

Western Union outlets

• Redesign each outlet with new branding, point of

sale and print advertising material

Solution: • Managed systems of signage design and pricing;

then coordinated rebrand for all retail lets

• Oversaw all design met brand guidelines

• Developed a system of production control, site

visits, signage manufacture and installation

reporting regularly to GKMS and Western Union

Result: • GKMS were able to concentrate on attracting new

agencies across the UK, without employing

expensive resources to manage the design and

installation process

• Over 30 outlets nationwide rebranded and

provided with print advertising point of sale

Project Management:

Grace Kennedy (in association with Western Union) Work Delivered: Account Management – Management of all design & print – Client liaison

Steelcase Solutions Work Delivered: Account Management – Brand development – Print

Brief: Steelcase Solutions felt they had dated branding,

submerged in the parent company’s identity

• To differentiate the subsidiary company from the

parent company

• Create new brand ID that could be rolled out

across all marketing platforms

Solution: • Managed design team and client demands to

create a brand that reflected the ‘modernity’ of

the client yet still reflected parent company’s ID

• Coordinated design team and external suppliers

to extend branding to client’s corporate ID,

marketing material, showrooms and vehicle fleet

Result: • 2 new clients at the brand launch and open

evening of the new Birmingham branch

• United brand resulted in greater synergy

between the 4 associate companies

• Won a new contract to design further marketing

material

Rebrand:

Mi Tiempo Work Delivered: Marketing Consultancy – Brand development – Website development

Brief: • Develop brand ID that represents (a) the

traditional elements of business consultancy, yet

(b) the Spanish retreat and ‘free’ client approach

• Develop marketing material and a portfolio

website that communicates company’s service

Solution: • Wrote design brief for external creative teams

• Managed the creative and print processes to

meet client’s specifications

• Worked oversees with photographer to capture

the brand essence and used video testimonials to

reinforce client’s service offerings

Result: • Brochure, video presentation and website

designed was used to increase clientele by 200%

in 3 months post website and marketing launch

• Retained client to deliver a marketing strategy

and online marketing campaign

Brand Launch:

Lambeth Council Work Delivered: Account Management – Campaign management – Photo shoots – Media planning

Brief: Targeting 13 – 19 year olds in Lambeth:

• Create images which reflected campaign

messages and involved Lambeth’s young people

• Increase awareness of teenage pregnancy, sexual health and take up of young peoples’ sexual

health services and contraceptive advice

Solution: • Created design brief from client’s campaign

messages and managed internal creative teams

and external suppliers to campaign deadlines

• Coordinated effective media placement for

adshel, poster and leaflet drop in services centres

and organisations used by youth

Result: • Successful design and print coordination of 3

year advertising campaign lead to S@G winning

contract to design further marketing material

• 93% of respondents thought design material

identified with target market and accurately

conveyed campaign message

Promotional Campaign:

Hype Coiffure (award winning hair salon) Work Delivered: Account Coordination – Brand development – Design – Print advertising

Brief: Award winning salon group Hype Coiffure required

well designed and vibrant marketing material

designed to:

• Increase brand awareness and promote specific

services

• Entice existing customers to recommend friends

Solution: • Created seasonally themed marketing material to

support marketing activities

• Used client’s award winning imagery was a focal

point for all design

• Directed design team to create designs for web,

magazines ads. and printed marketing material

Result: • Subsequent success of design lead to a 11%

increase in customers

• Elevated the brand and services profile

• Brand consistency across marketing platforms

• Year contract was extended to 3 year contract

due to satisfaction with quality design

Marketing Campaign:

Actress – Zaraah Abrahams (Waterloo Road and Coronation Street) Work Delivered: Account Management – Brand development – Photo shoot – SNM marketing – Website

Brief: • Previous misrepresentation of the actresses

brand lead to negative associations

• As Creative Director I was asked to develop a

multifaceted brand ID that could be used as the

face for campaigns, fashion brands and in acting

• Use online platforms to communicate the brand

Solution: • Creative Direction on photo shoot that capture 8

different looks and styles

• Portfolio website and associated SNS synergised

with common branding and imagery

• Coordinated events headlined by Zaraah. Worked

with PR agency to maximise press coverage

Result: • 1,119 twitter followers, 759 facebook friends,

1690 website hits in 2 weeks of campaign launch

• Summer press coverage in 4 lifestyle magazines,

3 local press and 2 tabloids

• I was commissioned to redo website in 2011

following actresses television success

Rebranding:

Kas Sinclair

portfolio

T: +44 (0)7983 361 044

E: kasology@msn.com