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Department of TourismGovernment of KarnatakaInterim ReportFeb 2017

Karnataka State Tourism Development Corporation

National Tourism Conclave

Chandigarh - 12 October 2017

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Agenda

Karnataka – One state many worlds!

About Karnataka State Tourism Development Corporation (KSTDC)

KSTDC Initiative I : Mobile App

KSTDC Initiative II : Bangalore Detours

KSTDC ICT initiatives impacting Karnataka Tourism

Panel Discussion - Leveraging Tourism, Building Smart Cities – Some insights

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Karnataka – One State Many Worlds!

Heritage

Wildlife

Adventure

Coastal

Pilgrim

Leisure

Business

Eco-tourism

Medical / wellness

Karnataka offers a variety of tourism products that cater to the demand from different visitor segments

Karnataka is home to three UNESCO World heritage sites - Hampi, Pattadakal and parts of the Western Ghats

The product offerings are backed by a strong policy and a clear vision to make Karnataka a top tourism destination

The Karnataka Tourism Policy 2015-20 mentions key strategic interventions for development of tourism sector in Karnataka. Developing & Promoting ICT based initiatives for providing timely and reliable information service to tourists is one of the key strategic interventions. KSTDC has been actively leveraging ICT initiatives for its products and services and promoting tourism in general.

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About KSTDCThe Karnataka State Tourism Development Corporation Limited (KSTDC) was incorporated in 1971 as a Company wholly owned by the Government of Karnataka.

• 18 Mayura Hotels at prime locations

• 5 restaurants & 1 boat club

• 24 properties on ROMT model

• Taxi service at Bangalore International Airport with 500 AC taxis and 150 non-ac taxies (The Airport Taxi)

• 21 packaged tours• Recently launched

“Puneeta Yatre” – Subsidized religious tour packages

• Banerghatta National Park Jungle Safari

• South India’s only Luxury Train “The Golden Chariot”

VisionTo showcase rich and diverse Culture, Heritage and Bountiful Nature of Karnataka to the domestic as well as international tourists, by ensuring safe, comfortable and memorable journey by promoting sustainable tourism. More details are available at: https://kstdc.co/

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KSTDC ICT initiatives & Impact on Karnataka Tourism

Impact on Karnataka Tourism

People and program based City Branding

Enabling Tourism Market Readiness

Enhancing Collaboration

&competitiveness

Understanding

Tourist Feedback• Engage with tourists through

authentic experiences around Karnataka’s special cultural icons, attraction, activities, food, music, stories, arts and craft

• Enhancing existing tourism infrastructure and assets to build high differentiation and yield high expectations thereby increasing longer stays, tourism spending an visitor demand.

• Enabling tourist delight during their visit to the State

• Enhancing Tourism Market Readiness through key touchpoints on the visitor’s journey from the planning till arrival and departure.

• Increasing brand promise and value and appeal in core tourism markets.

• Developing differentiated attractions, activities and experience throughout the state on collaboration and strategic investment priorities for tourism developments in communities, regions, networks and clusters

• Understanding tourist feedback and evolve in a competitive global marketplace.

• Enabling stakeholders to adapt visitor’s value expectations and reach tourism spending potential

KSTDC Mobile App

Bangalore Detours

KSTDC I KSTDC II

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Nomination I: KSTDC Mobile App

KSTDC mobile App

won the “Emerging

Popular App” award at

the Global Mobile App

Summit 2017 Awards

The Mobile App is available on Android and IOS platforms. It is a one stop solution for:

•Hotel Bookings

•Tour Package bookings

•Link to Jungle lodges & Resorts booking

•Link to Karnataka Tourism Destinations

•The Golden Chariot bookings

•List of certified guides

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The App has the following

features:

•Allows tourists to make

reservation at the KSTDC

hotels, Jungle lodges, The

Golden Chariot and tour

package bookings

•Provides information about

Hotels, facilities and location

of restaurants, ATMS, petrol

bunks etc.

•App also contains a

database of trained and

certified tourist guides in the

state

KSTDC Mobile AppKey Features

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KSTDC Mobile App - FeaturesContact Details

Feedback mechanism Referrals

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KSTDC Mobile App – Performance & Features

ATM & Other nearby utilities

Certified Tourist Guides database for each destination

Average 123 unique active users daily

Average 40 downloads daily

Over 6.75 lakhs logins in last 1 year

Over 10,000 downloads till date

Average rating of 4.1 on Google Play store

Over INR 29 lakhs revenue generated for Tour Package bookings

Over INR 9.5 lakhs revenue generated for KSTDC Hotels bookings

Performance snapshot

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Nomination II: Bangalore Detours

• Karnataka State Tourism Development Corporation has been offering customized local sightseeing trips in and around Bengaluru city to popular pre-defined destinations.

• KSTDC, for the first time, introduced BANGALORE DETOURS at affordable rates, in association with Ola Cabs for travelers who want the comfort of a car and safety of Ola Cabs

KSTDC has implemented the Bangalore Detours initiative in collaboration– City & Outstation trips

• Varied City Tour packages which includes ‘Bengaluru-Nandi Tour’ and ‘Wildlife of Bengaluru’ to Nandi Hills and Bannerghatta Biological Park with Jungle safari.

• KSTDC also offers various outstation Detours of multiple days, which includes Bengaluru-Mysuru-Madikeri and back, Bengaluru-Ooty via Mysuru, Bengaluru- Hampi via Chitradurga, Bengaluru- Shravanbelagola-Belur-Halebeedu.

Booking for these tours can be made through the KSTDC’s official website http://kstdc.co/detours/ and through OLA App

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Bangalore Detours

PackagesTOUR AVAILABLE THROUGH BANGALORE DETOURS

Bengaluru-Mysuru Tour World Heritage Site Tour Ancient Karnataka TourPanoramic Tour Tour to Western Ghats & Coffee Land Excursion Tour Nandi Hills Tour Bengaluru Science and Nature Nature and Wildlife of Bengaluru

Bangalore Detours Value Proposition • Curated theme based tourist packages to explore Bengaluru and

Karnataka

• Clusters are formed based on different themes such as,

• Ancient Karnataka travel package

• World Heritage Site Tour

• Excursion Tour

• Pilgrimage circuit

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Bangalore Detours - PerformancePages on OLA App

Total 30 trips booked since launch

Total 120 passengers travelled

Total revenue over INR 5.4 lakhs generated

Performance snapshot

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Smart City & Tourism A Smart City is an innovative city that uses Information and Communication Technologies (ICT) and other means to leverage quality of life, efficiency of urban operations and services, and competitiveness, while ensuring that it meets the needs of present and future generations with respect to economic, social and environmental impacts.

Key Pillars of Smart City

• Tourist interests can be better

understood by the technological

advances in ICT

• It also allows Tourists and Tourism

service providers to optimize their

choices of destinations and activities,

resulting in:

• Enhanced tourism experience

• Safety

• Increased spend per user

• Connectivity

The key pillars of Smart Cities can be leveraged for Tourism

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Internet of Things (IoT) as an enabler for Tourism

Internet of Things (IoT) is the concept that connects physical and real objects to the internet & is a major technological component to build Smart Cities. It has immense potential in the Tourism Industry

Real time updates about nearby points of interest, accommodation, dining options, weather and currency rates

Augmented reality features such as overlaying icons to explain precisely what a tourist is looking for

Tourist Tracking System to coordinate transport as per the number of Tourists

Suggestions based on tourist interests and preferences resulting in higher spends

Explore more of what one likes, explore less of the beaten path!

Deterring crime by CCTV Cameras and video analytics

Relevant targeted information or broadcast of useful information to smartphones through Beacons

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Case Studies : Smart TourismTour guide system “Nahaam” launched by Road Transport Authority, Dubai which gives Tourist real time information about the landscapes and routes

Dubai’s Airport smart gate system which has dramatically shortened immigration waiting time for passengers through electronic identificationDubai’s Airport smart gate system which has dramatically shortened immigration waiting time for passengers through electronic identification

Weimer, Germany has combined Internet of Things (IoT) and Augmented Reality (AR) Applications by launching a map app wherein, tourists can easily find locations that support Augmented Reality Applications experiences - e.g. historical photos superimposed on current scene

In Thailand’s Phuket, “Smart Phuket Application“ uses IoT to improve local services, assimilating data from Local and National Government, Businesses, Social Media and other open data sources

In Thailand’s Phuket, “Smart Phuket Application“ uses IoT to improve local services, assimilating data from Local and National Government, Businesses, Social Media and other open data sources

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Smart Tourism is the way forward but caution is needed!

• It is imperative to have a clear Business case before IoT implementation and an estimation of the Return on Investment (ROI). Since, IoT implementation incurs heavy investment cost.

• Internet of Things generates massive amounts of data to help streamline operations and better serve travelers. But trying to make sense of all that information requires a parallel investment in the right software and people to interpret the information and help draw actionable conclusions.

IoT requires huge investments IoT needs to be backed up by good analysis

Smart vs Privacy!

• IoT sensors will provide travel brands with incredible new insights into their travelers’ habits. But customers also need to feel confident that their personal information is being used responsibly.

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Thank You