karnataka state road transport corporation smm
TRANSCRIPT
14/05/2010 – 26/07/2011
KSRTC SMM OBJECTIVES• Expand Online Reach & Brand Awareness• Enhance & Manage Online Reputation of KSRTC• Create Better Customer Relationship with Commuters• Robust Brand Monitoring• Popularize Public Transport among Public (especially new
generation commuters)• Digital PR• Buzz Creation• Engage Commuters• Feedback Management• Promote Offers• Increase Traffic to KSRTC Website• Increase Page Rankings Organically
SMM STRATEGY
SOCIAL MEDIA CHANNELS USED:• Facebook• Twitter• YouTube• Flickr• Document Sharing Sites• Social Bookmarking Sites• Forums
Facebook - Activity
• Wall Posts• Commenting• Photo Sharing• Video Sharing• Q & A• Publish Press Release• Answer Queries
Facebook OPTIMIZATION
• Tagging• Photo Sharing• Twitter Tab• KSRTC FBML Tab• NOTES Tab• YouTube Integration• Q & A• KSRTC iFrame
Twitter Metrics
• 1305 Followers• 6 Following• 751 Tweets• 54 Retweets• 48 Mentions• 10 Listed
TweetCloud for KSRTC_Journeys
HashCloud for KSRTC_Journeys