Karnataka Bank

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<p>Chapter -1 INTRODUCTION</p> <p>INTRODUCTION</p> <p> OBJECTIVES OF THE STUDY METHODOLOGY DESIGN SCOPE OF THE STUDY ANALYSIS OF DATA LIMITATIONS OF THE STUDY AND SAMPLING</p> <p>-1-</p> <p>Chapter-1</p> <p>INTRODUCTION:Banking was started in India only from the beginning of the 19th century. The earliest commercial banks were started in India by the employees of the East India Company. These banks were known as agency Houses. trading with other Activities, They were mainly such as trading,</p> <p>speculation etc., most of them failed soon after their establishment because of their combining banking with trading and speculation and mismanagement. After independence government of India set up the banking companies Act 1949 which was later changed as India Banking regulation Act. The RBI was nationalized in 1949, with extensive power for the supervision of Banking in India as the central banking authority. The study is conducted at Karnataka Bank Ltd., It is one of the major private sector bank established in 1924. the bank for mass banking through its innovative schemes ranging from small savings and to social lending to corporate finance and foreign business.</p> <p>-2-</p> <p>Attitudes are evaluative statement. response ones feeling either favorably unfavorably to persons, object or/and events. something.</p> <p>They on In</p> <p>other words, attitudes refit how one feels about</p> <p>According to MUNN, Attitudes are learned predispositions towards aspects of our environment. They are positively or negatively directed towards certain peoples vice or institutions. OBJECTIVES OF THE STUDY: The important objectives of the study are as follows:1.</p> <p>To</p> <p>study</p> <p>the</p> <p>consumer</p> <p>attitudes</p> <p>towards</p> <p>Karnataka Bank Ltd.,2.</p> <p>To study the satisfaction level of Karnataka Banks customers. To get a fair idea about Karnataka Bank Ltd. open an account in Karnataka bank.</p> <p>3.</p> <p>4. Top know what factors influence to customers to 5. to attempt to give suggestions for Karnataka Bank METHODOLOGY AND SAMPLING DESIGN: The study is based on both primary and secondary data.</p> <p>-3-</p> <p>1. Primary data: Primary data is the first-hand data. Primary data is collected for the first time, solely for a particular purpose. Methods of collecting primary data:a.</p> <p>Questionnaire method</p> <p>b. Observation method c. Interview schedule method. For the preparation of this project report I have adopted the questionnaire method, observation method and interview schedule method for collecting the primary data. 2. Secondary data:Secondary data is a second-hand data. The main sources of secondary data are as followsa. Magazines b. Journals c. Books d. Internet etc., SCOPE OF THE STUDY: 1. Area study:</p> <p>-4-</p> <p>The study is restricts only to Sagar town because of time constraint and money constraint 2. Institution study: The consumers attitudes and opinion towards Karnataka Bank Ltd., in Sagar Branch is analyzed in the study. ANALYSIS OF DATA For the preparation of this project report I have used some statistical techniques. They are as follows. 1. Percentage (%) 2. Tables 3. Graphs LIMITATIONS OF THE STUDY:1. Collection attitudes of information mainly towards getting consumer accurate involves</p> <p>information about the consumers which is slightly difficult task, as respondent may try to hide certain information and may give ambiguous answers.2.</p> <p>Only</p> <p>a</p> <p>limited</p> <p>number</p> <p>of</p> <p>respondents</p> <p>are</p> <p>interviewed due to time constraint. 3. The short span of time is available to prepare this report is another limitation.</p> <p>-5-</p> <p>4.</p> <p>Survey is conducted through questionnaire. So all matters are not possible to cover in this questionnaire</p> <p>5. The analysis is fully based on the opinion of consumers.6. 7.</p> <p>The study is limited to Sagar town only. Fatherly, consumers are scattered over a large area and interview is conducted only for 30 peoples.</p> <p>CHAPTER SCHEME: This project report considered only 5 chapters. They are as follows. 1. Research design. 2. Concept chapter. 3. Profile chapter. 4. Analysis and interpretation of data 5. Summary of findings, suggestions and conclusion.</p> <p>-6-</p> <p>CHAPTER II CONCEPT CHAPTERCONSUMER ATTITUDE</p> <p>-7-</p> <p>CHAPTER IICONCEPT CHAPTER* CONSUMER ATTITUDE* MEANING AND DEFINITION:Attitudes are evaluative statements they respond ones feeling either favorably or unfavorably to persons, object or/and events. In other words, attitudes reflects how one feels about something, for example, Professor Philip Kotler says I like teaching, he is expressing his attitude about his work. Attitude constitutes an important psychological attribute of individuals which shape their behavior. Schermerhorn defines. Attitude is a predisposition to respond in a positive or negative way to some one or something in ones environment. Krech and certified define attitude as an enduring organisation of motivational emotional, perceptual and-8-</p> <p>cognitive processes with respect to some aspect of the individuals world. According to MUNN attitudes are learned predispositions towards aspects of out environmental. They be positively or negatively directed towards certain people, service on institutions. An attitude may be defined as the way a person feels about something a persons a place, a commodity, a situation or on idea. Attitude is a set of action with an emotional overtone or as a condition of readiness to be motivated Newcomb. According to Milton rok, Attitude is a learned predisposition to respond in consistently favorable or unfavorable manners with respect to a given object. An attitude is a mental state of readiness learned and organised through experience, exerting a specific influence on persons response to people object and situations with which it is related. NATURE OF ATTITUDES: Attitudes are understood as the beliefs, feelings and action tendencies of an individual or group of individuals</p> <p>-9-</p> <p>towards objects ideas and people. The following are the main features of attitudes are as follows. 1. Attitudes are learned through experience.2.</p> <p>Attitude predispose people to behave or respond in certain ways</p> <p>3. Attitudes and behavior conform to a principle of consistence. 4. The unfavorable favorable manner of behaving reflects the evaluative component of attitudes. 5. Attitudes refer to feelings and beliefs of an individual or group of people 6. These world. 7. Attitudes endure unless something happens. 8. Attitudes are organised and are core to an individual. 9. All people irrespective of their status or intelligence hold attitudes 10.Valence i,e it refers to the magnitude or degree of favourableness or unfavourableness toward the object or event. 11.Relation to needs i.e attitude vary in relation to the needs they serve for instance, attitudes of an individual toward the pictures may serve only entertainment needs. feelings and towards beliefs given define aspects ones of the predispositions</p> <p>- 10 -</p> <p>12.One of the reliant characteristic of the attitude refers to the importance of the attitude object to the individual. 13.The work.14. The study of attitudes is significant as it helps the</p> <p>study</p> <p>of</p> <p>attitudes</p> <p>helps</p> <p>in</p> <p>predicting</p> <p>complements of attitudes employee behaviour at</p> <p>people adapt to their work environment. 15.Attitudes respond to persons, objects or event 16.Attitudes undergo changes. COMPONENTS OF ATTITUDES:1.</p> <p>An affective component:The feeling, sentiment, moods and emotions about</p> <p>some ides, person, event or object. 2. A Cognitive element:The benefits, opinion, knowledge or information held by the individual. 3. A behavioral component:The predispositions to get on a favourable or unfavourable evaluation of something. The ABC Model:The 3 components of attitude described above constitute, what is called the ABC model, the 3 letters</p> <p>- 11 -</p> <p>respectively cognition.</p> <p>standing</p> <p>for</p> <p>affect,</p> <p>behaviour</p> <p>and</p> <p>Sources of attitudes:Attitudes are not inherited. These are acquired or learned by the people from the environment in which they interest. The central idea of running through the process of attitude formation is that the thoughts, feelings and tendencies to behave are acquired or learned gradually. The attitudes are acquired from the following sources. 1. Direct personal experience:Ones direct experience with an object or person serves as a powerful source for is or her attitude formation. In other words, attitudes are formed on the basis of ones post experience in concerned object or person. 2. Association:A new attitude object may be associated with an old attitude object and the attitude towards the latter may be transferred towards the former. 3.Social learning:The process of deriving attitudes form family peer groups religious organisation and culture is called social learning. In social learning an individual acquires attitudes from his or her environment in an indirect</p> <p>- 12 -</p> <p>manner.</p> <p>Social learning starts from early age when</p> <p>children derive certain attitudes from their parents. Learning attitudes from observation involves the following processes.a)</p> <p>Attention:- It must be focused on model. model must be retained.</p> <p>b) Retention:- what was observed from the</p> <p>c)</p> <p>Reproduction:- Behaviour must be practiced again and again.</p> <p>d) Motivation:- The learner must be motivated</p> <p>to learn from the mode. Types of attitudes:Through on individual can have numerous attitudes. The following types of attitudes are related to organisation behaviour. They are as follows. 1. Job satisfaction:The term job satisfaction refers to an individuals pleasurable or positive emotional state toward his or her job. Job satisfaction is related with five specific dimensions of the job: pay the work itself, promotion opportunities, supervision and co-workers. When people speak of employee attitude, more often than not they mean job satisfaction. 2. Job Involvement:It is the degree to which employees immerse themselves in their jobs, invest time and energy in</p> <p>- 13 -</p> <p>them, and consider work as a central part of their overall lives.3.</p> <p>Organisational commitment:Organisational commitment is an attitude about</p> <p>employees loyalty to their organisation. It is a process through which employees identify with the organisation and want to maintain membership in the organisation. Functions of attitudes:People hold attitudes because they serve important functions. In general attitude. 1. Adjustment function:Attitudes often help people adjust to their environment when employees are well treated, they are likely to develop a positive attitude towards management and the organisation when employees are berated and paid poorly, and they are likely to develop a negative attitude towards the firm and its owners. The attitudes helps employees adjust to their environment and are a basis for future behaviour. 2. Ego defense function: People often form and maintain certain attitudes to protects their own self-images for eg:- workers may feel threatened by the employment or advancement of minority or female workers in their organisation. These</p> <p>- 14 -</p> <p>threatened workers may develop prejudices against the new workers. 3.Expressive function:This function contains 3 main aspects.a)</p> <p>It helps express the individuals central values and self identity.</p> <p>b) The expressive function also helps individuals define their of self-concept, sub-culture and facilitates the adoption important. c) The expressive function helps individuals adopt and internalize the values of a group. They have recently joined and as a consequence, they are better to relate to the group. 4. Knowledge function:People need maintain a stable organised and meaningful structure of their world in order to prevent. The knowledge function of attitudes is observed more in consumer behaviour. Chart showing function of attitude Adjustment Ego defensive values considered</p> <p>Attitude</p> <p>Knowledge</p> <p>Value expression</p> <p>- 15 -</p> <p>Factors affecting attitude:What type of attitudes one will ultimately develop is dependent on the following factors. 1. Psychological factors:The psychological make-up of a person i made up of his perceptions, ideas beliefs, values, information etc., It has a crucial role in determining a persons attitudes.</p> <p>2.</p> <p>family factors:During childhood a person spends a major Thus he learns</p> <p>part of his time in the family.</p> <p>from the family members who provide him with ready-made attitudes on a variety of issues such as education, work, wealth, religion, politics, economics etc., 3. Peer groups:As people approach their adulthood is increasing refer on their peer groups for approval seeking behaviour 4. Reference group:A reference group is any interacting aggregation of people that influence an</p> <p>- 16 -</p> <p>individuals attitudes of behaviour. either primary or secondary group. 5. Neighborhood:-</p> <p>This group</p> <p>may include family or other types of groupings,</p> <p>The neighborhood we live in has a certain influence in terms of its having cultural facilities and religious groupings. The neighbors-adults or children tolerate, condone or deny certain attitudes and behaviour.</p> <p>6. Role in models in ones life:Some of the attitudes are developed through imitation of models. The process is something like this. In a particular situation. We see how another person behaves. 7. Social factors:The social (factors) classes have important influence on individuals attitudes. the important task of to behaviour families. 8. Institutional factors:Many institutional factors function as sources and support of our attitudes and beliefs. patterns specific They have cultural and groups transmitting</p> <p>- 17 -</p> <p>For example:- consider the description of a certain temple Arathi when the people come into temple, they bow down to pray, sit with heads bowed. The entire process is devoted to ritual. 9. Economic factors:A persons attitude towards many issues such as pleasure, work, marriage and wife as working comment etc., is influenced by economic factors. 10. Political factors:Politics plays a crucial role in the administration of a country. Therefore political factors such as ideologies of the political parties, political stability and the behaviour of the political leaders greatly effect the attitudes of the people. 11. Mass Communication:All varieties of mass communication television, radio, newspapers and magazines feed their audiences with large quantities of information. Change of attitude:Attitudes affect behaviour. Hence it is in the interest of the organisation to try for the</p> <p>- 18 -</p> <p>favourble change in the attitudes. The following are some important ways that can be used for changing attitudes.1.</p> <p>Filling in the information gap:Unfavorable attitudes are mainly formed</p> <p>owing to information gap or headquarter supply of information. Then providing information to fill in the gaps can change attitudes. 2. Use of fear:Researches report that attitudes can also be changed by giving fear. However, both law and high degree of fear arousal do not cause attitude...</p>


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