karlo boras - new technologies in hiv prevention

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Prevention in the Virtual World: Use of Social Networks and Modern Technology in Prevention of HIV Karlo Boras Yugoslav Youth Association Against AIDS – Youth of JAZAS Serbia

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The Best Presentation Award on the 6th Regional Conference on HIV and AIDS

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Page 1: karlo boras - new technologies in hiv prevention

Prevention in the Virtual World:Use of Social Networks and Modern Technology in Prevention of HIV Karlo BorasYugoslav Youth Association Against AIDS – Youth of JAZASSerbia

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“The potential of new technologies to

re-energize the AIDS-movement is clear.

We need nothing less than an HIV prevention revolution, with social

media and mobile technology at its core,”

Michel SidibéExecutive Director of UNAIDS

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Technologies in PreventionSocial Media

A JourneyWithin Reach

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Technology in Prevention

ConnectConnectCollectCollect

CollaborateCollaborateLearnLearn

DistributeDistribute

The Social WebThe Social Web

ListenListen

CommentComment

CreateCreate

Photo: stop.down

People Using technology

EngageEngage

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What isSocial Media?

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Having conversations … online

Social Media is…People

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What Changeswhen we change

the way we Communicate?

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Meetings ConferencesTrainings

ConferenceCalls

email

Programs

PoliciesPractices

faxPhone

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Shift HappensShiftHappens!

Source: billselak

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Broadcast/PresentNetworked expertise

Changing times ….Changing times ….

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Reach Engage

Changing times ….

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People-to-People-to-contentcontent People-to-PeoplePeople-to-People

Changing times ….

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SearchSearch SubscribeSubscribe

Changing times ….

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Meet and ShareMeet and Share Share then MeetShare then Meet

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So,What

mean?Does all this

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Dance 1

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Dance 2

Meet

Learn

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While we were While we were busy ...busy ...

Source: TomTom

PreventionScience

Evidence-based

Practices

Assessment

Capacity

building

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What do you want

to do?

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WhichSocial media

make the rightTools

Mix?

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Why?

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77%77%

Percent of Percent of adults who adults who

use the use the Internet?Internet?

Source: Pew Internet & American Life Project

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2394%94%

Percent of Percent of American teens American teens

ages 12-17 ages 12-17 who use the who use the

InternetInternet

Source: Pew Internet & American Life Project

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87%87%

Percentage Percentage of parents of parents who are who are onlineonline

Source: Pew Internet & American Life Project

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25

Percentage of online Percentage of online teens who have Internet teens who have Internet

access at homeaccess at homeSource: Pew Internet & American Life Project

89%89%

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26

Percentage of Percentage of teens who teens who say they go say they go online most online most often at often at homehome

Source: Pew Internet & American Life Project

77%

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27

Percentage of Percentage of online teens online teens who have a who have a cell phonecell phone

Source: Pew Internet & American Life Project

7171%%

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92%92%

Percentage Percentage of teens of teens who use who use

emailemail

Source: Pew Internet & American Life Project

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85%85%

Percentage of Percentage of adults ages adults ages 30-49 who 30-49 who use emailuse email

Source: Pew Internet & American Life Project

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30

70%70%Percentage of Percentage of adults ages adults ages

50-64 who use 50-64 who use emailemail

Source: Pew Internet & American Life Project

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57%57%

Percentage of Percentage of teens who teens who

have created have created some type of some type of

online online contentcontent

Source: Pew Internet & American Life Project

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So,Whatdo these peopledo online?

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Where toStart?

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Be … all ears!

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Photo: brutal

ListenListen

ObserveObserve

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http://alerts.google.com

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Think … then WriteThink … then Write

Content Source: Beth Kanter

What did they say well?What did they miss?Answer questions What are other people saying?How does it apply to you?Look forwardLook backwardAsk “what if”?

Photo Source: Picturemania

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Photo: circulatingCreate

Imagine

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Photo: yuan2003

Collaborate

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CreateCreateBuzzBuzz

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Photo: carf

Learn, together

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Most peopleReally, really

Like usAnd want to

Support us!

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Social Media Tools to:

ConnectConnect

MeasureMeasure

Link/Link/EmbedEmbed

WriteWrite

CommentComment

RateRateReviewReview

ContributeContributeParticipateParticipate

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Connect, listen and engage or become increasingly irrelevant

These things I know …

We’ve entered the “Age of Participation”

Social media isn’t going away - its here to stay

A change in our “thinking” is required

Source: http://www.flickr.com/photos/graphicfootprints/http://www.flickr.com/photos/zakh/337938459/http://www.flickr.com/photos/amylenzo/119927340/

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What Changeswhen we change

the way we Communicate?

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When we change the way we communicate,

we change society.--Clay Shirky

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http://www.cdc.gov/SocialMedia/Tools/guidelines/

http://www.technologyinprevention.com/

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Photo CitationsMulti-tasking http://www.flickr.com/photos/78205255@N00/96887547/Merry-go-round http://www.flickr.com/photos/stopdown/487027583/

Stick Shift http://www.flickr.com/photos/billselak/2147464701/ Handshake across distance used with permission Used with Permission of dmswart http://www.flickr.com/photos/dmswart/1003713064/

Cave people & technology Cartoon http://www.inkcinct.com.au/Web/CARTOONS/2007/2007-346-new-technology-protesting.jpg Dog in window http://www.flickr.com/photos/brutalworks/39868154/

Tactics, Tools & Time http://www.flickr.com/photos/cambodia4kidsorg/2906235414/Marco Polo http://www.flickr.com/photos/xadrian/581385733/

Screen shots from each individual website Additional photos from http://www.istockphoto.com or from my personal photo library

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Photo CitationsCrystal ball http://www.flickr.com/photos/circulating/2154098422/

Thinking http://www.flickr.com/photos/callegari/2653221631/ Blue Man Group http://www.flickr.com/photos/yuan2003/1796355617/

Group working together http://www.flickr.com/photos/beija-flor/2427350183/Social Media Landscape http://www.fredcavazza.net

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VideosSocial Media Revolution http://www.youtube.com/watch?v=sIFYPQjYhv8

The Click Daly Show http://www.youtube.com/watch?v=jQEoq5LO-n4Frozen Grand Central http://www.youtube.com/watch?v=jwMj3PJDxuo

Piano Stairs http://www.youtube.com/watch?v=2lXh2n0aPyw

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This presentation is licensed under CREATIVE COMMONS.This means you can use it, or parts thereof, as long as appropriate attribution is given and your resulting product is made available under this same license. The license prohibits using this presentation for commercial purposes. A list of citations and links is included for your reference and use. Please cite all photos to the original source.

Suggested Attribution: Source: LaDonna Coy, MHR, CPS, CDLA, Learning for Change, Inc., Technology in Prevention Blog, Slide deck is available on Slideshare

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Thank you.

Karlo Boras [email protected]