karate kid aftermath
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You've generated all these leads from using The Karate Kid Marketing Plan - now how can you make the most of the leads... Check out the slides from the latest webinar in the Karate Kid series and find out!TRANSCRIPT
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The Karate Kid – What to do now!
The Takeaways
1. ChampionsWay Client Success Stories
2. Why you should not just rely on the movie theatre
3. How you can still work with the Movie theatre
4. Internal Promotions that you can still do
5. Social Media
6. Using PerfectMIND to track campaign
7. The Last Air Bender
8. The ChampionsWay Library
The Takeaways
Take Away #1- ChampionsWay Client Success Stories
• Congrats to the following Schools who just did an amazing job with the Karate Kid Promotion opening Weekend
<Sensei Gregg Borrego-88 appointments Booked
< Sensei Christan Lopez-150 Leads
< Sifu Carlton Doup-133 Leads 30 lessons booked, And he is booking more lessons every minute
<Sensei Brian DeGori- I don’t know how many leads, but he was giving out awesome head bands and did an amazing job
<Rob P-Booked tons of lessons no exact amount. He is a BJJ school, not open full time, and had full times schools in his area surprised that he was there. Great job Rob!
<Jonathan-Ran A Charity event with movie-350 people showed up for the cause
<David Albert-50 appointments in less than two hours
< David Arnold-Handed out 450 flyers and was very happy
<Elisha Coffrin-Had very low attendance for the movie. School support was good. Interesting how different areas did well and others did not.<Charlene Lawrence-Same as Elisha, low attendance but great for the school.
Take a away #2 -Why you should not just rely on the movie theatre
• Just because you book them at the movie theatre the conversion rate will not be that good
• There is no real value in giving someone a flyer
• Successful Marketers never put all their eggs in one basket
Karate Kid Marketing
Movie Theatre
In school
Fun Night
Blog
Live tweets/Twitter
WebsiteEmails
Bully Prevention
Follow ups
Cold Calls
Perfect Mind
Landing Pages
How is you planning?
Fun night __Landing Pages___Bring a Friend Day__Movie Theatre___In school____Blog ___Facebook ____Live tweets/Twitter____Website___Emails___Bully Prevention___Follow ups___Cold Calls___
You are learning how to plan and use PerfectMIND
Use the ChampionsWay Library for the content, and the PerfectMIND to Manage all Campaigns.
You just need to be a master at two things!
Take Away# 3- How you can still work with the Movie theatre
• June 25th and 2ndh of July Weekend
• Discount for all ChampionsWay members-Contact [email protected]
•Lobby Advertising-
• June 25th-Karate Kid
• July 2nd-The Last Air Bender
Take Away# 4-Internal Promotions that you can still do
1. Promote in School to all current Students
• Get Pot Cards made to give to every student
• 1000 cards for $150
• You can turn it into a referral contest for an IPAD
• Anyone that gets 5 new students gets an IPAD
2. Facebook Event and Advertise it
5. Social Media
The one key marketing strategy that most schools will miss out on
Why?
Blog
Post Every day
It will get take time
Engage
Keep getting more Likes and Fans
2 Most important Ways
What will people remember when watching the Karate Kid?What keyword will they type in google?
1. Kung Fu2. Karate 3. Martial Arts school that teach how to deal with Bullies4. Karate Kid Special5. Bully Prevention Classes
Think about the keywords and phrases people will use
Your blogs and tweets should be around the key word phrases
ObjectsContent Followers/FriendsSocial
NetworkLead/conversion
There is only one company that has all of these covered-Championsway
CWAY Library
Understanding the science Content What works
Education Objects
Perfect Mind
Data/Customization Integration with CWAY library Complete System
Campaigns Distribution Chanel
Perfect Mind
Cway Librar
y Librar
y
5. Using PerfectMind to track campaign
Create the campaign - Once you have created your Karate Kid campaign, you are then ready to begin entering your Karate
Kid leads into the system.
Enter the leads you have generated already - When entering your leads, simply select the Karate Kid Campaign and they will be entered as a Karate Kid lead. If you want to step things up a notch, you can create a Karate Kid Info Form on your website that will be automatically select the
campaign you designate (in this case the Karate Kid). Any time a lead fills out the form their information will be inputted into your PerfectMIND database automatically and added to the Karate Kid Campaign.
5. Using PerfectMind to track campaign
5. Using PerfectMind to track campaign
Take away # 6-The Last Airbender
• ChampionsWay schools get a discount for 4th of July Weekend
• Busiest weekend of the year for the Movie
• Be in the Lobby
• Give away head bands and get leads
• How much would you pay for leads that like martial arts?
Takeaway #7 –The ChampionsWay Library and PerfectMIND Package
Q and A