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Kairos FutureConsumer, Marketing & Innovation
Ph.D & Director
Pernilla Jonsson
+46-705-522504
F U T U R E • S T R A T E G Y • A C T I O N FUTURE - STRATEGY - ACTION
Kairos Future Group
Consumer, marketing and innovation
Leadership, work and change
Society and general future
Future-Research based Foresight
Strategy-TAIDA Future based
Business development
Action-Strategy enforcement
F U T U R E • S T R A T E G Y • A C T I O N FUTURE - STRATEGY - ACTION
F U T U R E • S T R A T E G Y • A C T I O N FUTURE - STRATEGY - ACTION
KAIROS FUTURE GLOBALLY
F U T U R E • S T R A T E G Y • A C T I O N FUTURE - STRATEGY - ACTION
Consumer foresight - is that possible?
F U T U R E • S T R A T E G Y • A C T I O N FUTURE - STRATEGY - ACTION
Trend Management Process
START
KOMMUNIKATION •Årlig presentation•Workshop
FÖRANKRINGAPPLICERING
KONCEPTLAB
STRATEGILABBÖR
VILLKAN
MATCHNING
AFFÄRSUTVECKLING•Framtidkoncept•Affärsplaner
”FRAMTIDSGRUPP” UNDER LEDNING
AV KAIROS
INSAMLING
OMVÄRLDSSPANINGTrender påverkar Köpcentermarknaden•Framtidsgrupp•Kairos TrendWatch
NÄRVÄRLDSSPANINGTrender på KC-arenan•Framtidsgrupp•Kairos Trendwatch
STRUKTUR & TEKNIKPLATTFORM
FRAMTIDSSCENARIOS
ANALYS & GESTALTNING
KONSEKVENSANALYS•Trend &Scenarioimpact•SWOT-analys•idégenerering
FÖRDJUPNING & ANALYS•Drivkraft, samband•Aktörsanalys
PLAN FÖR KOMMANDE TMS
REVISION UTV.PLAN•Strategi •Affärs•Koncept
UTVÄRDERAPLANERA
F U T U R E • S T R A T E G Y • A C T I O N FUTURE - STRATEGY - ACTION
Trend management systems (TMS):
“One of the greatest risks with trends is that there is an incredibly vast range of interesting information, with Kairos Futures TMS you get help to focus on the most important trends for the organization, how they will affect the company and create a concrete action plan to meet the upcoming changes in the best way.”
Sofi Randén, Consumer Insight Manager, Kraft Foods
F U T U R E • S T R A T E G Y • A C T I O N FUTURE - STRATEGY - ACTION
F U T U R E • S T R A T E G Y • A C T I O N
F U T U R E • S T R A T E G Y • A C T I O N FUTURE - STRATEGY - ACTION
F U T U R E • S T R A T E G Y • A C T I O N FUTURE - STRATEGY - ACTION
Multiideality is key!
CONSUMER TRENDSSOCIOLOGYMARKETINGMEDIA
MEGATRENDSECONOMICSTECHNOLOGY
MICRO TRENDSSTATISTICSETNOGRAPHYNETOGRAPHY
Scenarios
20142007Tid
BetaldBredd
Gratis åt massan
Gratis till mig
Kvalitet för mig
Gratismedia
Tidskonkurrens
MultikommunikationSen-debutDeltagarsamhället
“Säker utveckling” (trender)
“Osäker utveckling” (Scenarier)
SWOTSWOT
F U T U R E • S T R A T E G Y • A C T I O N FUTURE - STRATEGY - ACTION
Workshop Stockholm
• 26 November 2009• Half-day ws• Preliminary results
presented and discussed• Young consumers - VOC in
workshop• Areas of interest for
innovation
F U T U R E • S T R A T E G Y • A C T I O N
Avslutning!