K&N’s (Supply Chain Management)

Group Members• Umer Bajwa• Shahzaib Farooq• Muhammad Qasim Imran• Sufiyan Amani Khan• Nageen Fatima

Overview• History/Introduction/Background• Company Mission• Goals and Objectives• Product and Distribution of K&N’s• Swot Analysis• Competitors• Competetive Strategy• Marketing Strategy• Challenges Faced by K&N’s• Conclusion And Recommendations

History• The year 1964, Pakistan was a young

independent nation forging ahead towards a dream, self sufficiency in food production

• 80% of the ailing children.• Backyard poultry farming has to graduate to a

more professional level.• January 1964, a young man, Khalil Sattar

Background• Pakistan poultry industry- started in 1964.• Single minded objective.• Food Industry At Raiwind• M.ARTAL Poultry processing.• ARTAL Quaid-i-Azam School of Management

Sciences Islamabad

Company Mission• Commitments• Product and Quality• Customers Satisfaction• Prices And Taste• Consistent Development

Goals and Objectives• Better health and nutrition• Commitment to food-safety• High quality maintenance• Superior product and unmatched service• Product Quality• Customer Satisfaction

Products And Distribution• Name of products• Sell Directly to Retailer• Sell through distributors, which sell a broad

range of products• Sell through captive distributors, which sell

a broad range of products to one chain of retailers.

• Sell through distributors, which sell to your targeted customers Distribute to K & N’s Stores

Distribution Network• The Northern (Rawalpindi / Islamabad)• Central (Lahore) • Southern Region (Karachi).

Distribution

• Fleet of company owned refrigerated trucks and distribution centers in major cities for complete control over distribution of products to K&N’s Chicken Stores and other retailers and institutions for better quality control

• Strict temperature monitoring and control through computerized data loggers in delivery trucks to ensure proper cold-chain management

Swot AnaysisStrengths

•K&N’s is recognized as a brand name•Full nourishment diet/International Market•ISO 9001:2008 certified •Unique Taste•Strong Supply Chain

Weaknesses

• Expensive food • They are presented in only posh areas’ markets• Non presence in country side• Lack of awareness in people• Their discount only for their regular customers• Class Of Society

Oppertunities

• They can give discount to customers• They can spend more on marketing• Advertisements• Low bargnning of suppliers• Emerging Markets

Threats

• Competitors producing similar products• Diseases Spread in Chicken• Price• Taste Food Quality

Competitors

• Simply Sufi (chicken products only)• Menu (chicken & sea food) • Mon Salwa (chicken & sea food)• PK (chicken,beef & mutton products)• Fields Of competition• Price• Market Value• Customer Satifaction• Quality And Taste

Competetive Strategy• Important• Superior• Communicable• Preemptive• Affordable• Profitable

Marketing Process• Understand Customer• Analyze Market• Analyze Competition• Research Distribution• Financial Analysis• Review and Revise

Marketing Strategy• Pricing• Placing• Quality Food• Promotion• Identify the customer,satisfy the customer, and

keep the customer• Achieving organizational goals

Challenges Faced• The current challenges that K & N’s is facing in

implementing these workflows really revolve around non-integrated processes and systems with retailers and manufacturers operating out of their own silo and different planning data. This results in excessive response times, costs and inventory due to forecast inaccuracy. Retailers on one hand face stock-outs, material shortages, lost sales and poor customer service to name a few.

• The gains achieved were two-fold. On the planning side sharing of mid to long term forecast and publishing near term requisition forecast to suppliers and receiving supply commits from them resulted in reduced material shortages and stock-outs at the component level.

Conclusions• In today’s fast moving the major issues related

to society is the TIME• More people were found to be careful about

contents andtaste of products they consume• They prefer easy to use and quick to serve

products in their meals.• The products are mainly focusing on the working

womenand the hostilities

Recommendations• They may set their prices at low cost for

increase their profit• They also need to express awareness of their

food in backyard areas of the country • They may hit the middle class and may get more

consumers• The company may get more market shares

through market condition• Many consumers could be re-attained through

discounts and prize schemes

Customer reviews

THANKYOU THE END