Sr. No.

2

3

4

Particulars

Company History

Research Design

1.1 Introduction of Study

1.2 Objective of Study

1.3 Scope of Study

1.4 Importance of Study

1.5 Data Details 1.6

Simple Size

1.7 Limitation of Study

Analysis & Interpretation of data

2.1 Introduction

2.2 Analysis & Interpretation for Distributors

2.3 Analysis & Interpretation for Wholesalers

2.4 Analysis & Interpretation for Retailers

2.5 Analysis & Interpretation for Customers

Findings, Conclusions & Suggestion

3.1 Introduction

3.2 Findings

3.3 Conclusions 3.4

Suggestion

Questionnaires

Biblography

2

INDEX

3

4

Company Profile:

Lijjat organization is a women's organization. It is an organization- of the women, by the

women and for the women. It was started in 1959 with 7 lady members with a borrowed sum of Rs.

80/- in DELHI

The turning point of the Institution was in 1966 when it was registered under the DELHI

Public Trust Act 1950 and also registered under Societies Registration Act, 1860 and got recognition

from Khadi & Village Industries Commission as a village industry.

The objective of the Institution is to provide employment to the ladies to enable them to earn

decent and dignified livelihood.

Any women who can render physical work in this Institution without distinction of caste,

creed and colour and agrees to abide by the objective of the Institution can become a member of the

Institution from the date on which she starts working. Papad production work starts at early hours in

the morning i.e. 4.30 a.m. Institution has a mini bus, which picks up the members from the closest

point of residence to the branch and back home.

Every branch is headed by a Sanchalika to see the production of the branch. They have a

Central Managing Committee, which consist of 21 members out of, which we have 6 (Six) elected

Office Bearers i.e. President, Vice - President, 2 (Two) Secretaries and 2 (Two) Treasurers.

All the branches are autonomous units for the purpose of profitability and the profit or loss as

the case may be of such unit is borne by the owner sister members of that branch by increasing or

decreasing their rolling charges accordingly. The credit for rapid progress goes to the constant

vigilance on the part of sister members maintaining the quality of Lijjat Papad with their hard work.

Besides Lijjat Papad the Institution has other products like Khakhra, Masala, Wadi,

Detergent Powder & Cakes, Bakery Products & Chapaties. At present it has 63 Branches & 40

5

Divisions and gives self-employment to about 40,000 sister members all over India with Sales

turnover of Rs. 300 Crores which includes Rs. 12 Crores of Exports.

The exports are made through Merchant Exporters to countries like UK, USA, Middle East

Countries, Thailand, Singapore, Hongkong, Holland, Australia and other Countries.

The Institution has received an award from Khadi & Village Industries Commission as a

"Best Village Industry" for the period 1998-1999 to 2000-2001.

On 6th September 2003 the Institution has received the Economic Times Award of

"Businesswomen of the Year 2001-02 for Corporate Excellence".

In January 2003 they received the award for 'Best Village Industries' at the hands of Hon'ble

Prime Minister Shri Atal Behari Vajpayee at New Delhi.

Lijjat was featured in various T.V. Channels, which include BBC World in the programme

"Business Bizarre".

The Institution, over the years, has paved the way for women to become self-reliant and self-

confident. Lijjat has provided them the right platform to improve their status in society.

The success of Shri Mahila Griha Udyog Lijjat Papad (now onwards Lijjat) lies, among other

things, in its ability to offer self-employment opportunities to women at all its 61 branches. Any

woman looking for work can approach any of Lijjat s branches and join the 40,000 plus strong team

of Lijjat s sister-members without any fuss, and earn Rs 2,000 to Rs 3,000 every month for her

roughly six hours of work everyday from home. That such a system did not collapse under the

weight of its growing number of workers but, on the contrary, gathered strength from them and

became a shining example of a business based on the sound but apparently impractical Gandhian

concept of Sarvodaya and trusteeship is the biggest surprise element in Lijjat s success story. The

company has grown into a corporate with an annual turnover of Rs 300 crore for many years.

6

DELHI has 12,000 members, the rest of NCR has 22,000, and Gujarat has between

5,000 and 7,000 members. All sister members of the institution are the owners. All profit or loss is

shared. The Central Managing Committee has only the authority to decide the manner in which profit

or loss should be apportioned among sister members.

As a business enterprise, the declining sales figure for three consecutive years Rs 298 crore

(1999-2000), Rs 288 crore (2000-2001), Rs 281 crore (2001-2002) & in 2004-2005 it s Rs-300 crore

is a matter of concern for Lijjat management. A growing competitive local market has captured

some of its home turf in NCR and U.P. But Lijjat has also expanded to the North-Delhi,

Punjab, Himachal Pradesh and, with the latest branch in Jammu, to the Kashmir market as well.

Though each branch is responsible for the marketing of its products in the areas allotted to it,

the new centralized marketing offices now procure surplus production from different branches and

market it at an all-India level. This coupled with a healthy upward trend in the export of Lijjat Papad

positions Lijjat as the strongest brand in the Papad industry. The other big brands in the Papad

market are Bikaner, and Saktibhog, but none seem to be able to make any dent in Lijjat s share of the

industry as their core business is not Papad.

Lijjat markets its products through a wide network of dealers and distributors all across the

country, and has never chosen to sell or push its products directly through the vast network of its

offices and sister-members even during the initial years. Rather, over the years, Lijjat has developed

cordial and mutually beneficial relationships with its dealers. Sisters claim they believe in doing the

business wisely and on sound business ethics.

There are 24 dealers for Ranchi branch in cities like Ranchi, Jamshedpur, Dhanbad, Bokaro,

Patna, Gaya. During the month of November 2002, around 40,000 packs of 250 gram pack of papad

were sold and the total income crossed Rs 0.65 million. According to the accountant at Lijjat s

Ranchi branch, which wishes to remain unnamed (as that would shift the attention from sister-

members to employees and thus violate Lijjat s principles and traditions), from 2003 Lijjat is aiming

at a sales target of a million rupees every month.

7

Thanks to sound advertising, Lijjat has already become a household name as a symbol of

women s strength and resurgence, and its recipe combining udad, moong, pepper and hing has

conquered the papad-eater s palate.

The exports alone account for Rs 10 crore. They are not directly involved in exporting, but

recognized professional merchant exporters (who also export other food products) place an export

order.

Only on receiving the full advance through a cheque do they begin production. Because all

exports are done from Mumbai, the supply also comes from here. Export production is of the same

quality as daily production. In fact, they send some of the daily production for export.

Again with exporters, the responsibility ends with delivery. They are, both, expected and

encouraged to check the goods on collection. After that, where and how they export is their call. At

present, 30 per cent to 35 per cent of the production of Lijjat Papad is being exported, mainly to

countries like the United States, the United Kingdom, the Middle East, Singapore, Hong Kong and

Holland.

8

THE MANEGEMENT : -

1) Smt. Jyoti J. Naik President (April 15, 2005)

2) Smt. Kamal D. Dhandore - Vice-President

3) Smt. Sunanda R. Belnekar - Secretary

4) Smt. Gangavati H. Naik - Secretary

5) Smt. Priyanka G. Redkar - Treasurer

6) Smt. Kshama M. Sutar Treasurer

9

The Distribution Chart: -

10

1. RESEARCH DESIGN

1.1 INTRODUCTION OF STUDY:

The Project is based on the distribution channels activities of the Papad Industry.

The title of the project is "A Study of Effectiveness of Distribution channel of Lijjat

Papad In Delhi Market .

The Project Design is prepared to achieve the defined objectives. Any survey should be of a

proper research method. It is basic framework, which provides the guideline for rest of the Research

Process. It mainly specifies the objectives of project, method of collecting the data, research

approach, sampling plan, and time period etc.

The reason for selecting this topic is study and experience an important role of Distribution

channel in the success of the organization. Papad is the perishable product and regularly used in

families, in hotel, in restaurant etc. and it have requited the strong distribution channel. Distribution

channels are an operating system with an identifiable and distinctive pattern of behavior.

Distribution channels is playa very important role in achieving the marketing objective of a concern

handling and preserving the distribution channels which is valuable and challenging task, Hence

selection of such type of distribution network for study is an interesting task.

The project gives the overview of Papad industry. The main objective of the project is to find

out effectiveness of Distribution channels of Lijjat Papad in Noida market and also find out the

satisfactory level of the marketing intermediaries like Distributors, Wholesalers, and Retailers etc.

In Manufacturing, Service providing, Marketing, Automobile industry, Pharmaceutical or

any other industry, Distribution channel plays a very important role to serve the product to the end

customers, for whom the organization is taking efforts.

Every organization must require strong Distribution Network. Only through Physical

Distribution organization is able to provide the products up to the customers. In the F. M. C. G. (Fast

Moving Consumer Goods) industry strong distribution network is most important, because of

unavailability strong distribution network, many famous products go out of the market.

11

Papad industry is an important industry and scope is increasing day by day. Therefore looking at the potential opportunity and scope of growth, the researcher decided to

peruse Summer Project in a Papad manufacturing company. It helps to researcher to get

a deep insight in the working culture of the industry. This experience increases

knowledge about the equivalent industries like Ice- cream industry and will be great

help in future career prospects of researcher.

The Recommendations, Suggestions and conclusions given in the

supplementary project report are based on detailed analysis of the information and

data gathered from the distributors,

wholesalers, retailers and customers using graphs, percentage and various statistical

methods etc.

If the organization considers the suggestions and follows them in the practical

work it will definitely helpful to the organization. The project has certain limitations

and the views expressed are solely of the author and it is not necessary that the views

are the company s views and company is not responsible for any miss confession.

Whole study has been taken for the practical knowledge of working activities

and methods used in the organization and to check out the real utility of theoretical

knowledge of the management books.

12

1.2 OBJECTIVES OF STUDY:

A.) PRIMARY OBJECTIVES:

a) To study the effectiveness of the distribution channels. b) To find out the satisfaction of intermediaries of distribution

channels.

B.) SECONDARY OBJECTIVES:

a) To find out the strength and weakness of distribution channels. b) To study the various problems faced by the

intermediaries.

c) To Study the methods of channels distribution.

13

1.3 SCOPE OF STUDY:

The survey has been conducted in the city areas of NOIDA and visited the

nearby small sub-

urban areas such as NEAR shipra mall,indrapuram ,Bhagirathi apartment etc.

During the survey, researcher met to customers for collecting the information.

This project has the objective to study the effectiveness of the distribution

channel network, it cover the study of distribution network, strength and weakness of

distribution channels, method for distribution channels and focuses on the problem

areas arising in the distribution channels of the Papad.

14

1.4 IMPORTANCE OF STUDY:

Project is important for the organization, because it reflects the picture of effectiveness of Distribution channel and concentrates on the satisfaction of Distribution intermediaries

and strengths and weaknesses of channel. Distribution channel play very vital role in

the Papad industry. To provide fresh and good quality Papad up to the last customer in

required quantity with in required time is a challengeable task for the organization.

Project work and findings are important for the organization because of

following:

It reflects the picture of effectiveness of distribution channel

network;

It emphasizes on the cost of channel distribution from point of

manufacturing up to the

point of real consumption;

It explain the satisfaction level of the

intermediaries;

It concentrates on the problems of customers;

It also explains the strength and weakness of the distribution

channels;

It helps the organization to manage the distribution channel members and

for designing motivational schemes to increase the moral of the sells

workforce.

If the organization considers the findings and practical activities carried out accordingly then it will definitely help the organization to strengthen the distribution channel activity and to

increase the effectiveness of the distribution channels.

15

1.5 DATA DETAILS:

This information should be collected in such manner that becomes easy to

organize data and

preparing the result, so that result or analysis could be arrived as an act. The process of

research is the most important part as this lays the foundation for the step to be taken

for improvement or mentioned purpose as this end reflects the results. In this part of

the research surveyor makes plan to gather the information & the research instrument

through which information will be collected. i.e. Questionnaire.

SOURCES OF DATA:

1. Primary Data. 2. Secondary Data.

1.) PRIMARY DATA: Every research is depending upon the primary data. In this project, the data has

been collected through Questionnaire from the Customers of the Lijjat Papad and visits

to the people has been done on the basis of Random Sampling.

2.) SECONDARY DATA:

Researcher started his investigation by examining secondary data to see whether his problem could partly or wholly be solved without collecting costly primary data. Secondary

Data provides starting points for research and offers the advantage of low cost & ready

availability, on the other hand the data needed by the researcher might not exist or

existing data might be incomplete or

unreliable. Secondary Data was collected from the following

sources:

a. Internal Sources b. Sales Statements

16

c. Brochure of company d. Internet

e. Magazines etc.

1.7 SAMPLE SIZE:

Sample size means total number of Distributors, Wholesaler, Retailers, Customer, and Hotel owner visited by researcher and filled up the questionnaire. This project has the total

sample size of 129 from the Noida Market. The sample size consists of the following

format.

No

1.

Sample name

Customers:

a) Common customers

b) Hotel owners

Total

Sample size

70

30

100

17

1.8 LIMITATIONS OF STUDY:

1) As the methodology of data collection was mainly Questionnaire and interview of samples which were selected by researcher. Some people (sample) may not

have revealed the true information and some times because of the bias, the

finding may not be fully correct.

2) The number of Distributor, Wholesaler, Retailers and Customer interacted

were limited so the actual potential might differ from the reported findings in

the project.

3) The information has been presented after collecting data form Noida market

only. Hence findings and suggestions are not match or applied in

geographically different market.

4) Co-operation by the Company's officials was limited because of company

norms, hence total required information had not made available properly.

18

2. ANALYSIS AND INTERPRETATION OF DATA: -

2.1. INTRODUCTION: -

Data analysis and interpretation plays an important role in turning quantity of paper into defensible, actionable sets of conclusions and reports. It is actually a set of method

and technique that can be used to obtain information and insights from data.

It can lead the researcher to get information and insights that would not be available. It can help to avoid erroneous judgments and conclusion. It can provide a background

to help interpret and understand analysis conducted by others. Knowledge of power

of data analysis techniques can constructively influence research objectives and

research design.

Data analysis can be a powerful aid to gain useful knowledge from the data collected. Data analysis has the potential to ruin a well-designed study. Inappropriate or

misused data analysis can suggest judgments and conclusions that are unclear and

incomplete.

19

ANALYSIS AND INTERPRETATION OF DATA (FOR CUSTOMER):-

I) CUSTOMER S OPINION ABOUT GETTING PAPAD IN REQUIRED QUANTITY AND AT REQUIRED TIME FROM

RETAILER S.

Sr. No. Customer s No. of respondent Percentage opinion

1 Yes 53 88.33

2 No 7 11.67

Total 100

Percentage of customer who are getting Papad in required

quantity & time.

12%

Yes No

88%

The graph show that 88.33% of customer says that they got Papad in required quantity & at proper time from wholesalers & retailers while only 11.67% say that they don t

get Papad.

34

II) INFORMATION ABOUT FORCE OF RETAILER TO CUSTOMER FOR

PURCHASING OTHER PAPAD RATHER THAN

LIJJAT.

Sr. No. Customer s No. of respondent Percentage opinion

1 Yes 15 25 2

No 45 75

Total 100

Percentage of customer being forced by retailer to buy

another Papad.

25%

No Yes

75%

The graph shows that 75% customers are forced by retailer to buy another Papad while 25% are not forced to buy.

35

III) BECAUSE OF FOLLOWING FACTOR CUSTOMER PURCHASE LIJJAT PAPAD

Sr. No. Customer s opinion No. of respondent Percentage 1 Test 22 36.66

2 Quality 18 30

3 Brand 12 20

4 Price 8 13.33

Total 100

40 35 30 25 20 15 10 50

Customers purchase Lijjat Papad beceuse-

36.66 30

20 13.

33

percentage

test quality brand price

36.66% of customer says they purchase Lijjat Papad because Papad s test is best. 30% of customer says they purchase Lijjat Papad because Papad s quality is best. 20% of

customer says they

purchase Lijjat Papad because of brand of Lijjat. Only13.33% of customer says that

they purchase because price of Lijjat is affordable for them.

36

IV) INFORMATION ABOUT EFFECT OF M.G.L.P S ON CUSTOMER PURCHASING.

Sr. No. Retailer s opinion No. of respondent Percentage 1 Yes 50 83.34

2 No 10 16.16

Total 100

Percentage of customers affected by MGLP's Product.

16%

Yes No

84%

Above graph shows that 83.84% customer says that MGLP s products affect while 16.16% are not agree with that.

37

V) INFORMATION OF SATISFACTION OF CUSTOMERS ABOUT PRICE OF PAPAD.

Sr. No. Retailer s opinion No. of respondent Percentage 1 Yes 35 58.34

2 No 25 41.66

Total 100

Percentage of satisfaction to customers about price.

42% Yes

No 58%

Above graph shows that 58.34% of customers are satisfied with the price of Papad while 41.66% are not satisfied with price.

38

3.FINDINGS, CONCUSIONS & SUGGESTIONS

3.1 INTRODUCTION:

After collecting the data from the market, researcher has converted it into the meaningful information by applying analyzing techniques and tools on the collected data. The

information prepared and dragged from the collected data. Findings are the current

market situations, which he collected from the outside market of the organization.

Suggestions are the ideas of the researcher, which he would like to present

overcome from the problems, come in front with the help of the research. Here the

researcher has an independence to give his suggestions after the detail study on the

prescribed topic. Because of the detail study the basic problem has been discussed by

the researcher and on the basis of the study and findings he gives the suggestions to the

company.

The suggestions may include alternative strategic options, new ideas, action plans,

difference perceptions, customer base differentiation, change in target market etc.

39

3.2 FINDINGS:

After going through the findings from all the Questionnaires designed for the respondents (Distributor, Wholesaler, Retailer, and Customer). Lijjat Papad positioned as

leading in manufacturing of Quality Papad all over India. In last 35 years of span no

one Papad manufacturing company beat the Lijjat in case of Quality and Test of the

Papad.

While analyzing the data and keeping in mind the discussion with the various respondents from Pune market, one can say that competitors in the market are like Bikaner, Pravin,

Haldiram, Rambandhu, Shalimar Desai, and few local brands such as Hanuman, Arati,

Shidhi, Viki, Osval, Sansar, Anand, Prashant, Luxmi, Sona, Jai, Shubham etc. These

companies are the competitors of Lijjat Papad and they try to follow the path of Lijjat

Papad but they can t maintain the quality and test of their Papad as like Lijjat. Quality

and test are the basic element because of them Lijjat name is always present on the

customer tongue.

Though they are not providing qualitative and testy Papad, but due to them the

customers have alternative/ substitute for the Lijjat Papad. As concern to Pune market

more 13 Papad Brand are available in the market.

The Local competitors like Hanuman, Viki, Osval, Shalimar etc launching the

Papad at lower cost and providing the seasonable schemes to the Retailer, Wholesaler,

and Customers. The distributor of Lijjat Papad can t give attention on the lower

income area and not provide delivery

activity to retailer, which are situated in the lower income area, but they have

purchasing power.

Wholesaler s, Retailers of Lijjat Papad is satisfied by the distribution network and

availability of Papad. It is good news for Lijjat Papad from response to the

questionnaires by respondents some

problem areas come in front like;

The local competitors like hanuman, Viki, Shalimar, Osval etc launching the

Papad at lower cost and also providing the seasonable schemes to the

Wholesaler, retailer and customer.

40

Local brand also give the credit to the Wholesaler and retailer. According to the wholesaler and retailer the commission rate for competitors

product is high and so that they forced to customer for purchasing this brand.

But actually they cant understand one thing which is, they sale half

quantity of competitors Papad as compare to Lijjat Papad and because of large

sale, they are getting more commission from Lijjat Papad than competitors.

It is necessary, aware to intermediaries about how the Lijjat Papad selling

is given more benefit than other.

The Lijjat Papad is one of the products of the "SHRI MAHILA GRIHA

UDYOG" and

KHADI AND GRAM UDYOG COMMISION OF GOVERNMENT OF

INDIA this

thought positively affect the buyers behaviors

recognizes it

The distributor select the Lijjat Papad for distribution because of famous

brand name and product have high demand in the market.

75 % Distributors are satisfied about the commission

rate. No one Distributor uses the own sales promotion

activity.

63.33 % Wholesalers are satisfied about the delivery

process.

80% Wholesalers are satisfied about the co-operation, which is getting from

the company and distributor.

No one Wholesalers use the own sales promotional

activity.

46.67 % Wholesalers unsatisfied about replacement of

product.

85.71% Retailers are satisfied about the sale of Lijjat Papad in the

market.

Response to Lijjat Papad as compared to other Papad is high and it

is 71.42% Some retailers are not getting all type of Papad in

required quantity.

Customer purchase Lijjat Papad because of the Test and

Quality

Also some respondents say that, advertisements of Lijjat Papad are very less

on the media television & radio.

41

3.3 CONCLUSIONS:

The whole objective of the study was to conduct a through survey of the Pune Market, to find out the Effectiveness of the Distribution Channel of Lijjat Papad. The study was

crucial because of the facts, which were collected from the market could provide the

crucial data to the organization regarding distribution channel of Lijjat Papad. It was

also important because the study even concentrated on the cost of distribution that had

been taken to reduce the cost of distribution, which is the major part of the total cost of

the product. This study shall help the organization to develop new methods of

distribution and also help to find further fine-tuning to overcome from the loopholes in

the distribution channels.

To satisfy the Distributors, Wholesaler s, Retailers of Lijjat Papad available in

Pune has to keep proper relation with them and must have to take necessary steps to

overcome from the small problems mentioned in analysis.

Papad market of Pune is growing at the rate of more than 30% annually, and the

customers of Pune eat Papad throughout the year in all four seasons. Because of the

good test and quality the families who make Papad in home also divert towards the

Lijjat Papad. Thus it provides a lot of opportunity for the future growth. It was

observed during the entire study, that the Lijjat Papad enjoys an excellent reputation

for its quality and test of the Papad. All the flavors launched by the company are

admired and appreciated by the maximum population of Pune.

This Organization is established for development of women and the owner of

that organizations are women. Because of this factor, Lijjat Papad have achieved

space in the mind of

customer. KHADI AND GRAM UYDOG COMMISION OF GOVERNMENT OF

INDIA

recognizes Lijjat Papad, this fact is also showing the good status of Lijjat Papad in

corporate world. Lijjat Papad is the one of the product of" "SHRI MAHILA GRIHA

UDYOG LIJJAT PAPAD " this thought positively influenced and impressed buyer s

behavior.

The company already has a huge marketing setup on efficient distribution

network in Pune market. The larger reach of the company can take care of the regular

production of Papad. This results in impressive product availability at all retailers

shops. 88.33% Customers are satisfied on

42

availability of Lijjat Papad. In Dehi the Papad market already has multiple players that have been making a

lot of noise thereby increasing the market scope, this has resulted in the market the

market growing at a very healthy rate.

According to the study, distribution to lower retailers shop and inner side

retailer s shop of the city has the problem of late delivery. Many retailers and

wholesaler have the problem of insufficient display and advertisement aid provided by

the company.

Throughout the study surveyor sincerely tried to deal and concentrated on above

aspects. Strategies to overcome from above aspects will definitely help the

organization to strengthen the distribution network of Papad in Noida market.

43

3.4 SUGGESTIONS:

Distribution channel of Lijjat at Papad is more successful in the Pune Market. Following are some suggestions, which shall help the company to overcome from the

existing problems and strengthen the distribution network to 100% effectiveness.

Rates of Papad should be reduced up to certain extent, Decrease the lead-time of distribution to Wholesaler and

Retailer,

Company should take precautions about maintaining regular good quality

and taste of

the Papad,

Company should maintain proper communication with distributors,

Wholesaler, and retailers. Improving the communication system will

require less cost and also fetch

higher satisfaction of Distributor, Wholesaler and

Retailers,

Company has to develop advertisement on media, which not only help to

increase awareness but also helps to increase the sales of Lijjat Papad

and also provide

Banner, Posters etc to the

intermediaries,

Manage proper availability of all type of

Papad, Give effective service in rainy season.

Provide satisfactory advertisement aid to Wholesaler and retailers on their

shop's, Launch Distributor, Wholesaler, Retailers oriented schemes,

which promote them to sale the company's brand.

At the time of festival and important occasion company should give gift

or discount on the Papad pack.

Company should make the frequently survey in the market for preparing

effective distribution channel.

Develop good relations and communication with Distributor,

Wholesaler, and Retailers by such ways.

Giving Gifts on occasions,

Periodical visits of officers to the Wholesaler and retailer

shops.

44

In addition to above suggestions following points of "Value Addition" are also important to

concentrat

e:

i. ii.

iii.

iv.

v.

vi.

vii.

viii.

ix.

Establish network with distributors. Understand distributor's needs.

Monitor inflow and outflow of

stocks.

Relinquish stock so as to lower their

inventories. Ensure distributors profitability.

Get distributions to service retailers.

Monitor distributor's performances.

Service selected retailers directly if

requires. Ensure increase in customer's

value.

45

Questionnaires for Consumers: -

Name:

Age:

Address:

1) Are you regular customer of Lijjat Papad?

Yes No

2) Which type of Lijjat Papad do you buy?

1) Udad with Pepper

2) Udad with Garlic-Chillies

3) Udad with Red Chillies

4) Moong (50% Udad & 50% Moong)

5) Udad special

6) Panjabi Masala special

3) Why do you purchase the Lijjat Papad?

1. Test

2. Brand

56

3. Quality

4. Price

4) Is the Lijjat Papad available in your neighborhood shop?

Yes No

5) Does the retailer force you to purchase other Papad?

Yes No

6) Do you get Lijjat Papad in M.R.P.?

Yes No

7) Are you satisfied about the price?

Yes No

8) Are you aware with Lijjat Papad is one of the product of the Shri. M.G.L.P. s. Does this

aspect affect your purchasing decision of

Papad?

Yes No

57

9) Do you get replacement of Lijjat Papad due to any reason?

Yes No

Please specify reason-

10) Suggestion-

58

5 BIBLIOGRAPHY

1. Philip Kotler, Marketing Management, 12th Edition.

2. Rajan Saxsena Marketing Management, 2nd Edition. 3.

C.R.Kothari, Research Methodology, 2nd Edition. 4.

www.LijjatPapad.com.

59