june 2009 club business international

> June 2009

Star Power

30 Aussie Fitness First

34 SHOKK a Great Play

41 exercise’s $ Value

44 Free-Weight Appeal

61 F.I.T. extra edge ®

Club business InternatIonal

Star PowerAccess Hollywood’s NaNcy O’Dell iS the lateSt celebrity tO eNliSt iN augie’S QueSt tO fight alS

Access Hollywood’s NaNcy O’Dell iS the lateSt celebrity tO eNliSt iN augie’S QueSt tO fight alS

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It’s not on my regular reading list, but an item in a recent issue of Nursery World caught my eye. It reported that the city council in Liverpool, England, is offering free gym memberships to children under five.

I’ve never been to Liverpool and can’t claim to know much about it. I know that it was once a major port, has a population of nearly half a million, and gave the world the Beatles. But, if Nursery World is correct, Liverpool may also, with respect to fitness, be one of the most enlightened cities in the world.

In addition to its new initiative targeting young children, it already offers free memberships to kids ages five to 16. In the future, it plans to extend the perk to 1,600 families, as well.

The sad part of the story is that the memberships in question involve 13 of Liverpool’s 15 public Lifestyle Centres. (I’d like to suggest that the operators of the local private, for-profit health clubs attend the next meeting of the city council).

The group’s motives, however, are noble and pure: “Obesity is a proven killer, and encouraging families… to play and get fit

together can have huge consequences for the future well-being of our children,” points out Liz Lamb, the manager of the fitness effort.

Liverpool’s concern and conscience were engaged by the growing problem of childhood obe-sity. It’s one thing when adults sport extra pounds, but kids—that’s different. Children have a way of focusing one’s attention—both on the blessed importance and alarming fragility of health—like nothing else in life.

It’s an understanding deeply felt by two ener-getic entrepreneurs featured in this issue of CBI: Keith Camhi, the cofounder, along with his wife, Jyl, of Great Play, LLC, based in Stamford,

Connecticut; and Jonathan Williams, the founder and CEO of SHOKK, Ltd., based in the U.K. (See “Youth Revolution,” pg. 34.)

Camhi, who, earlier, made industry history with FitLinxx, a firm that delivers a wide range of technology-based fitness solutions worldwide, has devised an innovative business model that, he thinks, has the potential to transform the children’s fitness market. Three units, two corporate and one franchised, are already operating.

Williams holds a similar and strong conviction. SHOKK, his unique multifaceted approach to involving youngsters in exer-cise, has, in just 10 years, produced 200 kids’ gyms in the U.K., Central Europe, Scandinavia, Australasia, the Middle East, China, and, most recently, North America. The new SHOKK facility in Anaheim, California, is the first example of a foreign fitness-fran-chise firm successfully planting its flag in the U.S.

I admire the Liverpool city council’s intentions and efforts, but, as far as I’m concerned, when it comes to providing exciting, high-quality exercise options for kids—my money’s on industry entrepreneurs such as Camhi and Williams. —|

– Craig R. Waters, [email protected]

| Editor’s Welcome |The mission of IHRSA is to grow, protect, and promote the industry, and to provide its members with benefits that will help them be more successful.

Publishing

Editor-In-Chief: Craig R. Waters

Publisher: Jay M. Ablondi

Managing Editor: Rebecca K. Maverick

Editor: Jennifer H. McInerney

Associate Editor: Patricia Glynn

Editorial Intern: Mia Coen

Contributing Editors: Dawn Allcot, Patricia Amend, Phoebe Anderson, Jon Feld, Julie M. King, Catherine Larner, Lesley Mahoney, Jean Suffin, Stephen Wallenfels, Kristen A. Walsh

Advertising, www.cbimediakit.com

Associate VP Advertising & Membership Sales: Michele Eynon

Senior Account Manager: Jessica Gutstein

Advertising & Associate Membership Manager: Christine Paterson

Advertising Sales Executive: Donna Garrity

Business Development Publications: Will Finn

Publications & Associate Coordinator: Meghan Burnham

Art Direction, Design, Production: HM Studios, Boston, MA

Club business internAtionAl editoriAl & Advertising offiCes:c/o ihrsA seaport Center 70 fargo street, boston, MA 02210 usA800-228-4772 usA & Canada 617-951-0055 | 617-951-0056 fAXe-mail: [email protected] www.ihrsa.org

to order reprints of articles, call 800-228-4772 ext. 192 or visit www.ihrsa.org/cbi

Club business international (issn 1043-9692, usPs 766-570) is published monthly ©2009 by the international health, racquet & sportsclub Association, seaport Center 70 fargo street, boston, MA 02210. All rights reserved. Periodicals postage paid at boston, Massachusetts, and additional mailing offices. Canadian sales Agreement #40767601.subscription rate for members is $48 per year, which is included in the dues. Additional subscrip-tions $24.95 per year (usA) and $75 (international). PostMAster: Please send change of address to Club business international, c/o ihrsA, seaport Center 70 fargo street, boston, Massachusetts 02210

Volume 29, Issue 6

Kerry b

rett

4 C l u b B u s i n e s s I n t e r n a t i o n a l | J u n E 2 0 0 9 | w w w . i h r s a . o r g

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30 Star Powernancy O’Dell, the cohost of Access Hollywood, understands the tragedy of amyotrophic lateral sclerosis (ALS)—she lost her mother to the disease one year ago. In March, during the IHRSA convention, O’Dell put her celebrity credentials to work on behalf of Augie’s Quest, the campaign to raise funds to find a cure launched by Life Fitness founder Augie nieto, himself a victim of ALS.

34 SHOKK a Great PlayTwo innovative new club brands, SHOKK and Great Play, are forcing us to rethink what we know about kids’ fitness.

41 Exercise’s $ ValueIHRSA’s newest publication, The Economic Benefits of Regular Exercise, helps close sales with corporate clients.

44 Free-Weight AppealExercise trends may come and go, but free weights remain a critical component at virtually every fitness facility.

ALS activists Nancy O’Dell, l., and Lynne Nieto 30 44


COntEntS | June 09

Club buSinESSIntERnAtIOnAL

Features

Cover: Access hollywood | Above (left): leonard ortiz/the orange County register/newscom

Free weights prove worth for members at Equinox

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DOCUMENT INFORMATIONDocument Filename: 69181_PR2_HealthFit.inddPage Number: 1Document Path: CMServer:Volumes:CMServer:Prepress:CLIENTS:FiServ:02_FEB09:FISHFTD9009P00069181PRE:69181_HealthFit Folder:69181_PR2_HealthFit.indd

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Colors Used: Cyan, Magenta, Yellow, BlackFonts Used: Lucida Grande (Regular; True Type), Univers (67 Bold Condensed, 55 Roman, 65 Bold, 57 Condensed, 47 Light Condensed; Type 1), ITC Zapf Dingbats (Medium; Type 1)Linked Images: 671a00b8-HIGH-22419179_V2.jpg (RGB; 489KB; 208 ppi, -209 ppi), fisv_prf_fo_cmyk.eps (282KB)

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10IHRSA Institute at Lake Tahoe

News & Know How 15 news Crunch takes yoga to new heights;

Gymbox, a three-club u.K. chain, attracts attention with Human Weights and Boob Aerobics; Plusfit, a new 50-plus club brand, makes its debut in Holland; ‘Eye on the Economy’ spots dues and fee increases; GoodLife’s David Patchell-Evans is new IHRSA chairperson

23 First Person Peter Stirling Benson, the new managing

director of Fitness First Australia, intends to be a strong ‘catalyst for change’

25 On the Move Boston Sports Clubs opens 26th location;

One2One unveils its 11th site; Les Mills International’s founder named ‘World Class new Zealander’; titan Fitness enters nevada market; WAC acquires San Francisco tennis; and more

Innovations 55 What’s new Fresh finds from X-Force, Power Plate,

RealRyder, Matrix Fitness, Expresso Fitness, Fitness Anywhere, Paramount Fitness, Personal training on the net, etc.

61 F.i.T. Extra Fitness testing and exercise tracking

equipment keeps clubs and members up-to-date about the progress they’re making

IHRSA Report 79 First Set Chairperson Gene LaMott reflects on

the dangers and opportunities posed by tsunamis of different sorts

80 in brief Federal and local authorities in the u.S. and

Canada are fighting for children’s fitness

83 Member news In the news at Fiserv, Gyminee, Peaksware,

Life Fitness, American Express, adidas 3-Stripes, MYE Entertainment, and more

91 Calendar

Reps 4 Editor’s

Welcome

10 ihrsa.org

12 letters

92 Marketplace

95 Ad index

96 last Rep IHRSA’s recent trade

show showcased the industry’s strengths, says President and CEO Joe Moore


COntEntS | June 09

Club buSinESSIntERnAtIOnAL

Departments

25Checking in at BSC’s 26th unit 80

Legislators for children’s fitness

A PREvIEW OF WHAt’S nEW tHIS MOntH On WWW.IHRSA.ORG

Last Chance: IHRSA Store Sale ends Soon> www.ihrsastore.com

The IHRSA Store’s Spring Sale is nearly over! Through June 30, save $5 when you spend at least $50; $15 when you spend at least $100; $40 when you spend at least $200; or $80 when you spend at least $300! Send an MP3 to your entire staff from one of IHRSA 2009’s many interesting sessions; compare your club’s income statements with industry benchmarks when you order 2008 Profiles of Success; or launch a profitable corporate sales partnership with The Economic Benefits of Regular Exercise, which was recently updated and expanded. The possibilities are endless! Shop today for the best selection. —|

To receive your discount, visit www.ihrsastore.com and simply type springsale as the coupon code at checkout.

2009 Global Report Now Available> www.ihrsastore.com

the IHRSA 2009 Global Report, a publication that was included with this copy of Club Business International, is the most up-to-date resource available about the global fitness business. the report consists of a comprehensive industry overview, including opinions on the fitness business from a variety of leaders of independent clubs, large club chains, and club associations and federations.

the Industry Research section of the report details participation numbers in the American, European, and Asia-Pacific markets for a number of popular club activities, including cardiovascular workouts, strength training, and group exercise, noting the differences in gender participation. the Company Profiles section highlights more than 170 of the leading club companies from around the world, including financial and membership information, when available.

the IHRSA 2009 Global Report is a valuable tool for obtaining partners, investors, or extra capital

for one’s business. the member price for additional copies of this important publication is $29.95, and the non-member price is $49.95. —|

Visit www.ihrsastore.com!

IHRSA Institute: New Location, Continued Excellence> www.ihrsa.org/institute

the 21st Annual IHRSA Institute for Pro-fessional Club Management, sponsored by Precor, will be held August 2-5 at the Resort at Squaw Creek in spectacular Lake tahoe, California. three full days of graduate-level education led by expert faculty provide an extensive, balanced curriculum that covers every aspect of club management. With limited class sizes, outstanding peer networking, and unparalleled social opportunities, the IHRSA Institute is where leaders learn to manage more effectively. —|

Visit www.ihrsa.org/institute to register.

Supplement to Club Business International

The state of thehealth club industry

2009THE IHRSA

GLOBAL REPORT


ihrsa.org

The Photo G

roup

| letters |

International Inspiration

Having just returned from IHRSA’s 28th Annual International Convention and Trade Show, I feel energized and full of optimism. Despite the financial crisis and the concerns that every club operator worldwide shares, the Americans roll up their sleeves and say, “Let’s do it. Let’s go for it. Let’s work hard, then we can make it!” Everything about the event was super—the exchange with colleagues, the motivating presentations, the incomparable atmosphere, the exceptional networking opportunities, and, of course, the warm ocean breezes in San Francisco! We’re so lucky to be able to work in an industry with such great promise. There are still never-ending possibili-ties in fitness, health, and wellness! —|

Jasmin Kirstein | Manager/Owner | My Sportlady Fitness | Munich, Germany

Remarkable Rookie Year> this year was my first trip to the International Convention and trade Show, and I really enjoyed it and the people who attended. I asked our sales manager to compare this year’s to last year’s, and he said: “this year far outdid last year!” He believes the “quality” of the attendees is what made the difference. We had the decision-makers coming in with a real purpose, rather than spectators only. Everything our team had to say was positive. —|

Shari Splane | Education Representative | Power Systems, Inc. | Knoxville, TN

Vive la ‘French Touch’> Anyone in France who’s attended IHRSA’s Annual Interna-tional Convention and trade Show knows what an inspiring and invaluable experience it is. the trouble is, very few French club operators have made the trip—at least not enough to spread the news. there are plenty of reasons to explain the situation: distance, the language barrier, and, most important of all, France is different—so different that, unfortunately, the French fitness market not only lags behind in the world charts, but also in the European charts.

Instead of analyzing the reasons why fitness isn’t de rigueur in France, we should try, instead, to think, look, and develop the French fitness formula. If McDonald’s has succeeded in a country where la cuisine is a religion, there has to be a magic formula for fitness.

Christophe Andanson understood this years ago when he began bringing Les Mills’ group-exercise programs into the

country. today, Les Mills classes are being utilized by about 50% of the clubs here. their success isn’t due to the programs, themselves, but to the fact that Andanson’s company imbues them with a Club Med communitarian spirit.

the French market today is open and fertile to anyone who has a little intuition and insight into the “French touch.” I believe that IHRSA, working with the French Health, Racquet & Sportsclub Association (FHRSA), has helped to promote this approach by setting up this year’s French road show. I certainly experienced IHRSA’s “French touch” during the tour. —|

Daniel Hallifax | General Manager | X-Training Fitness | Villeneuve- Loubet, France

Unabashed Thanks> At this year’s Augie’s Bash fundraising event, held during IHRSA’s 2009 International Convention and trade Show, it was obvious to everyone that the contribution made by IHRSA’s staff was, once again, magnificent.

So, on behalf of Augie and Lynne nieto, and on behalf of his fabulous staff at the MDA (known as “Augie’s Angels”), thanks so much for the individual and collective support of this year’s Bash. In many ways—and Augie concurs with this—this year’s event was the best Bash ever, and the association’s generosity contributed mightily to that. My heartfelt thanks to one and all! —|

John McCarthy | Chair, 2009 Augie’s Bash | IHRSA Executive Director Emeritus | Weston, MA


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w w w . i h r s a . o r g | J u n E 2 0 0 9 | C l u b B u s i n e s s I n t e r n a t i o n a l 15

Crunch, in new York City, is taking yoga classes to new heights! the industry innovator is now featuring AntiGravity Yoga “Wings”—trapeze-like flowing silk hammocks that are strung from the ceiling and used to assist members with acrobatic yoga postures, including hanging diamonds, handstands, and the inverted yogi. —|

News & Know Hownews 15 | First Person 23 | On the Move 25

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| News & Know How | news

u.K. Club offers Human ‘Weights’People are filling in for dumbbells and plates

Could lifting dumbbells be, well, dumb? When one considers a “livelier” alternative—say, lifting

humans—the old-fashioned techniques of building muscle might seem a bit dull. At least that’s the case at one British gym, where pumping iron is being supplanted by a more inspiring approach: pumping people!

At Gymbox, an innovative three-club chain that opened in London in 2003, convention has never been embraced. Awash in disco balls, DJ booths, and graffiti murals, the club is famous for its quirky offerings, including the chest-enhancing class, Boob Aerobics, and the backside-focused Ass(ett) Manage-ment. The latest ploy, however, takes idiosyncrasy to an entirely new level.

At the club’s Bank location, a group of five people attired in black leotards with their body weight emblazoned on their chests are on hand to serve as, believe it or not, “human weights.” From the 66.1-pound Dainty Diva to the 341.7-pound Super Human, their goal

is to help members build strength. The added bonus is that, unlike tra-ditional equipment, they’ll even shout a word of encouragement—a rousing “You’re doing great!”—if a member requests.

“Lifting metal weights is boring and not especially motivating,” owner Richard Hilton told Britain’s Telegraph. But, in addition to keeping members engaged and enhancing retention, he expects the tactic will increase gym-goers’ results. “Human weight-lifting… is the ultimate embodiment of visu-alization theory,” he explains. —|

.comto view the “Human Weight Machine at Gymbox” in action, log on to www.youtube.com/watch?v=AJrgYciqpGw

‘Super Human’ Matt barnard, l., 155 kg,

The words “Perfect One” recently accompanied a flawless image of supermodel Heidi Klum on the cover of the victoria’s Secret lingerie catalog.

“Perfect One” or “Perfect 10?”Either is an apt description not

only of Klum’s hard-won physique, but also of her tireless commitment to maintaining a fit-centric lifestyle.

the German-born beauty has not only dominated the covers of maga-zines ranging from Vogue to Sports Illustrated for more than a decade, but is also an actress, artist, designer, businesswoman, television producer, and cohost of the Project Runway television series.

to keep herself in runway-ready shape, the 5’ 9” Klum trains with

celebrity wellness guru David Kirsch, who helped her shed

her excess weight following her last pregnancy. Klum is now expecting again. turning 36 on the 10th of this month, Klum exercises regularly, completing

challenging cardio and weight-lifting sessions lasting 45-90 minutes. typical workouts include such moves as reverse lunges, squat thrusts, pushups, and reverse crunches.

We couldn’t picture a better,

more balanced model of health to pose as our fitness role model of the month for June! —|


Short takes | Fitness Role Model: Heidi Klum

>

Captivating: Heidi Klum Kevan brooks/AdMedia/newscom

Short takes | Dive into Longer Life

A recent university of South Carolina study found that men who swim have an approximately 50% lower mortality rate than their sedentary counterparts. So, what are you waiting for? the water’s fine! —|

>



Julie Main, an industry leader, cancer activist, and former president of IHRSA, passed away last month, on May 4, following a long and courageous battle with cancer. She was 53 years of age.

Main was the owner and president of the West Coast Athletic Clubs (WCAC), based in Santa Barbara, California, which she cofounded with her business partner, Jim Knell, in 2006. WCAC owns four facilities—the Santa Barbara Athletic Club, Cathedral Oaks Athletic Club, The Hills Swim and Tennis Club, and the Ojai Valley Athletic Club—and manages the Avila Bay Athletic Club. Known for their high-quality fitness, tennis, and swim offerings, the five clubs, all located in California, have more than 11,000 members and 400 employees.

Main also developed, along with partner Paula Lilly, the Cancer WellFit Program, an innovative, internationally recognized program that trains health clubs and healthcare operators to deliver effective exercise programs for cancer patients.

In 1993, at the age of 36, Main was diagnosed with, and treated for, breast cancer. Between chemotherapy treatments, she continued work-ing out at the Santa Barbara Athletic Club and, as a result, never missed a day of work, was able to continue caring for her two young chil-dren, and even traveled to Europe. Her doctors encouraged her to share her cancer-fighting regimen with others.

“What we teach, through Cancer WellFit, is that exercise can significantly improve cancer patients’ quality of life,” Main told CBI in a 2005 interview. “It’s about people realizing

that they can regain some control of their own bodies… because, when you’re a patient, you have no control.”

In 2004, after having served on IHRSA’s board of directors, Main was elected the president of the organization and, beginning on July 1, served in that capacity for one year.

At IHRSA’s 25th Anniversary International Convention and Trade Show, in 2006, the association honored her with the Dale S. Dibble Distinguished Service Award, presented each year to an individual or firm that’s made exceptional contributions to IHRSA and the industry.

Earlier this year, IHRSA established the first annual Julie Main Emerging Woman Leader Scholarship to recognize women who exemplify what Main stood for—professionalism, excellence, courage, perseverance, and tireless contribution to the industry and community. In March, the first Main scholarship was awarded to Karen Jashinsky, the founder and CEO of O2 Max Fitness, a youth-focused fitness enterprise in Santa Monica, California.

“Julie’s tremendous contributions to IHRSA and the industry that she loved were boundless,” observes Joe Moore, IHRSA’s president and CEO. “Her extraordinary life is an inspiration to us all. She’ll be dearly missed.” —|

in Memoriam: Julie MainOwner of WCAC, former president of IHRSA mourned by industry

IHRSA’s Legislative Initiative resumesWHIP and PHIT Acts receive bipartisan support in Congress

> IHRSA recently introduced its two principal legislative initiatives—the Workplace Health Improvement Program (WHIP) Act and the Personal Health Investment today (PHIt) Act—to the new Congress, and they received a hearty bipartisan welcome.

u.S. Senator John Cornyn (R-tX) presented WHIP to his Senate colleagues, while u.S. Representative Ron Kind (D-WI) put both proposals before his peers in the House.

“Public health experts unanimously agree that people who maintain active and healthy lifestyles dramatically reduce their risk of contracting chronic diseases,” exhorted Cornyn. “Prevention is key, and exercise is a primary component in the prevention of many adverse health conditions… A physically fit population helps to decrease healthcare costs, reduce government spending, reduce illnesses, and improve worker productivity.”

WHIP would allow companies to deduct the cost of offsite fitness memberships for their employees, reclassifying the perquisite as a nontaxable fringe benefit. PHIt would permit individuals and families to pay for various phys-ical activities, including club membership fees, with pretax funds deposited into a Flexible Spending Account (FSA).

“this is a very exciting time for the industry,” observes Helen Durkin, IHRSA’s executive vice president of global public policy. “Congress is beginning to understand the critical importance of policies that encourage physical activity. At the same time, though, senators and repre-sentatives need to hear from their constituents. Anyone who’s passionate about fitness shouldn’t hesitate to contact their legislators to urge them to pass these important bills.”

Both proposals were highlighted recently during the Summit for a Healthier America (formerly the IHRSA Legislative Summit), which was held last month in Washington, D.C. to learn more about WHIP, PHIt, and other proposed fitness legislation, log on to www.ihrsa.org/campaign. —|

CORReCTIOn: Because of a typographical error, it was incorrectly stated that one out of every seven Canadians is a member of the GoodLife Fitness club chain (see “Life Is Good at GoodLife,” May CBI, pg. 31). In fact, one out of every 67 Canadians enjoys a GoodLife membership.—|

P.O. Box 1470 • San Pedro, CA 90733 • USA Phone 310.514.1155 • Fax 310.514.1363 Email: [email protected] Web Address: www.ivankobarbell.com

Made InAmerica

The Evolutionof Power BrandingEvery club would like to have a look and feel like no other place in town, a reputation as the best place to pursue health and fitness goals. To get there, you must be careful how you build your reputation. If your name appears on a product that’s just good enough, your name will mean “good enough”. If you want to be viewed as the best club in town, let your name be seen on the best products on Earth.

Ivanko Urethane Dumbbells. American Made. World dominant. • Patent Pending Ivanko Classic Design

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Economic Indicators2008

% Change vs. previous year

Feb. ’09 % Change vs. same

month, previous year

Feb. ’09 vs. Jan. ’09 % Change vs.

previous month

3-Month Trend % Total during

previous 3 months

Consumer Price Index (CPI)1

All items 3.84%* 0.24%* 0.21%** -0.02%**

Fitness center membership dues & fees

1.72%* 1.38%* 1.02%** 0.45%**

Fitness center fees for lessons & instruction

3.36%* 4.05%* 0.51%** 0.77%**

Producer Price Index (PPI)2*

Traditional service industries

0.79% -0.49% -0.29% -0.68%

Fitness center membership dues & fees

0.41% -3.40% -2.29% -1.77%

Fitness center fees for lessons & instruction

1.87% 0.36% -0.09% 0.18%

Disposable Personal Income (DPI)3** 1.30% n/A n/A n/A

Real Gross Domestic Product (GDP)4** -0.8% (Q4 ’08 vs. Q4 ’07) n/A n/A -6.2% (Q4 ’08 vs. Q3 ’08)

CPI, PPI, DPI, & GDP are tracked by the Bureau of Labor Statistics and the Bureau of Economic Analysis. For additional table background, please visit www.ihrsa.org/research*Not seasonally adjusted data**Seasonally adjusted dataThis brief analysis of the current economic environment and its impact on the fitness industry appears monthly in CBI. For more detailed data and further analysis, log on to www.ihrsa.org/research.

| CBI’s Eye On the Economy |

February Stats Reflect Marketplace Stress

David “Patch” Patchell-Evans, the founder and CEO of GoodLife Fitness, the dominant Canadian health club chain, has been elected to serve as the new chairper-

son of IHRSA’s board of directors. His term commences on July 1. He succeeds outgoing chairperson Gene LaMott, the president and CEO of Total Woman Gym and Atmosphere Day Spa, in Coto de Caza, California.

This year marks Patchell-Evans’ 30th anniversary in the fitness industry. In 1979, he opened his first club, a 2,000-square-foot facility in London, Ontario. Since then, he’s grown his business to 165 units, with more than 500,000 members.

“The professional qualities that Patch brings to the role of IHRSA chairperson leave no doubt that he’ll serve with great distinction,” observes Joe Moore, IHRSA’s president and CEO. “He’s proven himself to be an innovative community leader, and constantly improves and challenges the health and fitness industry.”

Patchell-Evans has served on IHRSA’s board since 2006.Recently, he received the first-ever Outstanding Community

Service Award during IHRSA’s 28th Annual International

Convention and Trade Show in San Francisco. The award pays tribute to his commitment to finding a cure for autism. In 2003, he established the Kilee Patchell-Evans Autism Research Group, named in honor of his daughter, at the University of Western Ontario. He also served for two years as the president of the Autism Canada Foundation.

In April, Patchell-Evans met with Jim Flaherty, Canada’s Fed-eral Finance Minister, to voice his opposition to a proposed 8% tax on fitness services, including memberships, personal training, and massage. “This is a tax on the health and fitness of Canadians at a time when we can ill afford the health implications of a challenged economy,” explains Patchell-Evans. “After I discussed possible funding alternatives with the finance minister, he promised to look into the situation before making any commitments.” —|

Patchell-evans elected ihrsA ChairpersonFounder of GoodLife Fitness to serve on industry’s behalf

David Patchell-Evans

In the past, CBI has reported on the proliferation and growing popularity of health and fitness facilities designed specifically, and exclusively,

for the 50-plus cohort. Here in the U.S., the pioneers in this niche include Peoplefit, Nifty After Fifty, Avalon Woods for Mature Adults, and the AgeWell Personal Training Center. Recently, however, we learned that the concept has now made the leap to Europe.

Last year, the husband-and-wife team of Dick and Coby Dujinhower opened Plusfit, a modest 2,153-square-foot facility for older users in Does-burg, Holland. They report that they’ve already sold half of the available memberships.

Plusfit features a fitness-assessment room, training area, Pilates studio, and a refreshment area, and has been set up to serve small groups of clientele, 5-15 people, at a given time. Personal high-quality service is regarded as a key to satisfying baby boomers.

Plusfit members enjoy customized experiences—including complimentary fitness assessments, blood-pressure screenings, and body-composition tests—and a fully automated equipment system. They use “smart cards” containing their personal training information with Milon cardiovascular and strength-training machines, which employ electronic resistance. The cards also record mem-bers’ performance, which Plusfit staff members can then analyze using special software.

Plusfit utilizes an online system to process payments automatically and to generate automatic reminder letters for assessment services. To ensure retention, club staff personally telephone members who haven’t visited the club for two weeks. —|



By Jennifer H. McInerney

Wouldn’t it be amazing if every club could convert all of its operations to energy-efficient, earth-friendly alternatives with the snap of a finger? Well, for a number of reasons, that’s not usually possible.

Instead, Gail deLeede, the cofounder and vice president of sales and marketing for ActiveXL Promotions, in Marietta, Georgia, suggests that club personnel take “baby steps” toward a greener future. A good first step? Eliminating the use of disposable water bottles in their facilities.

Earlier this year, ActiveXL launched a new line of environmentally friendly reusable bottles, along with an industry-wide campaign, called “Save the World…One Bottle at a time.” the stainless steel, aluminum, BPA-free polycarb bottles, which can be customized with a company’s logo, are 100% recyclable. In addition to creating a new revenue stream and brand recognition for clubs, the bottles also reduce waste and pollution.

During the research and development phase, deLeede discovered many disturbing facts about bottled water: because Americans recycle only about 23% of plastic bottles, eight out of 10, or an estimated 38 bil-lion, become landfill waste and take more than 700 years to decompose. Also: more than 1.5 million barrels of oil are required to produce a year’s supply of bottled water—the equivalent of fueling 100,000 cars.

“these facts made me want to take action!” deLeede reports. One of her first customers was a country club that reduced its $40,000

annual expenditure on Styrofoam cups by approximately $22,000—and realized a profit on the sale of personal water containers.

An added bonus is that ActiveXL is donating 5%-10% of profits from the sale of its reusable bottles to EarthJustice, a nonprofit legal defense fund for the environment, based in Oakland, California.

Does deLeede, herself, drink out of a reusable bottle?“Absolutely! I cringe every time I’m at the gym and see members

with disposal water bottles,” she replies. —|

to share your green ideas, please contact [email protected].

| Green Scene |

Going Green via ‘baby steps’

Active-Aging Club brands expandPlusfit, for 50-plus members, makes its debut in Holland

Gail deleede

Smart-card tracks 50-plus

| Green Scene |

Going Green via ‘baby steps’

| News & Know How | First Person

CBI Spends 10 Minutes on the Line with

.comto learn more about Peter Stirling Benson, log on to www.fitnessfirst.com.au

What is Fitness First Australia’s biggest challenge in this economy? What marketing initiatives are you planning? What’s your outlook for growth? In what ways do you differ

from your predecessor, Tony de Leede, as a CEO? What can industry leaders learn from executives who work in businesses outside the fitness industry?

Peter Stirling Benson is Fitness First Australia’s new managing director. He’s held CEO positions at Sydney-based British Airways, Entertainment Channel tvI, Galileo, and ticketek, and, as a result, brings a unique perspective to the fitness industry.

“In this economy, our big challenge, really, is to communicate to members and prospects that fitness is a necessity, not a luxury. the pressure is on the domestic budget, so it’s up to us to promote the message: What is one without one’s health?

Irrespective of the changing external environ-ment, we’re committing to a range of market-ing initiatives as we grow our business. the first step is rebuilding our Website. We want prospective customers to have the ability to purchase a membership online, and we want to use the Internet as a means of communicating regularly with our existing members. Fitness can become viral—infectious—through online community networks; it should be something that’s talked about and explored.

We also want to expand our Fitschool program. Part of Fitness First Australia’s vision is to play our part in the community with respect to edu-cating kids about the merits of fitness. We want to help the community, starting with children, to develop a genuine understanding and appre-ciation of fitness.

In addition, we’re creating sales and marketing programs at the club level that are designed to tap into local residents, students, and busi-nesses, segmenting the unique “sphere of influence” around a club and devising market-ing plans customized to local opportunities.

In Australia, more so than in any other market in which Fitness First operates, we have a hard-won and unique leadership position. We enjoy a relatively large number of members per club, averaging around 4,000. I take particular pride in the capability of our personal trainers and

group-fitness instructors. We have a very pas-sionate and energetic staff across the board. I’d consider all of these points to be key strengths.

We have 89 clubs and 340,000 members. Our revenues in 2008 were 18% above those in ’07, and we added 11 clubs. this year, we’re target-ing a 9% revenue growth with seven new clubs, each site chosen for its convenience to the public and offering world-class facilities.

Compared to my predecessor, tony de Leede, I’ll be more hands-on—not to be confused with micromanagement. I’ll get involved wherever I see that additional support, advice, and resources are needed.

I’m very much a catalyst for change. I enjoy working with businesses that have an appetite to go to the next level. However, I’m also strongly opposed to change for change’s sake. I want to identify what we do well and preserve that, while assessing our weaknesses and addressing them, always with an eye on exter-nal opportunities.

I take a good look at the talent around me. As a service business, we depend on quality people, and I like to get a natural blend of those who have industry experience and those who come from outside the industry to create an excep-tional team.

I think any individual from any industry coming into a business has the opportunity to bring a different way of doing things and identifying opportunities for improvement. Part of the magic of being effective is to listen to those who’ve grown up in the industry. It’s a question of striking the right balance.” —|

Peter Stirling Benson


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Ann. CBI-April09 26/03/2009 13:40 Page 1

| News & Know How | On The Move

boston Sports Clubs’ 26th debuts

Houstonian names Shannon Bille Fitness Director> the Houstonian Club, in Houston, texas, has named Shannon Bille its new fitness director. She will be responsi-ble for the fitness department, which includes personal training, the facility’s resident and main fitness centers, nutrition, rock climbing, and senior programming. —|

Stone Creek Adds Custer, Dorvin, and Santangelo> Stone Creek Club & Spa, in Covington, Louisiana, has added three new staffers to its management team. Brett Custer, its new tennis director, is a former AtP tour pro and a veteran coach. Randall Dorvin, a personal trainer, manager, and colle-giate strength and conditioning coach, has been appointed athletic director. Katie Santangelo, who has member services management expertise, has been named member services director. —|

Movers and Shakers

BSC Opens 26th LocationBoston Sports Clubs (BSC) recently cut the grand-opening ribbon on its 26th facility in the Boston area, this one in Woburn, Massachusetts. the new 34,500-square-foot club features three group-exer-cise studios; strength and cardio areas; a four-lane lap pool; full-sized basketball court; BSC’s Sports Clubs for Kids programming; and more.

BSC is operated by new York City-based town Sports International (nASDAQ: CLuB), which owns and operates more than 135 new York Sports Clubs, Boston Sports Clubs, Washington Sports Clubs, and Philadelphia Sports Club, as well as three locations in Switzerland. —|

One2One in Two new StatesOne2One BodyScapes recently opened new locations in Mamaroneck, new York, and Katy, texas. With the addition of these two facilities—the first in either state—One2One BodyScapes now has 11 locations in new York, texas, and throughout Massachusetts. With head-quarters in newton, Massachusetts, One2One Body-Scapes offers what it calls “boutique physical fitness in an intimate, one-on-one setting.” Founder Rob Shapiro plans on growing the chain to 150 facilities nationwide during the next five years. —|

Club Openings


Les Mills Incites Zeal in new ZealandLes Mills International founder Phillip Mills has been named a “World Class new Zealander” by the Kea new Zealand network and new Zealand trade and Enterprise (nZtE), a government agency that promotes new Zealand business and trade relations. Winning in the “new thinking” category, Kea and nZtE singled Mills out as “one of the pioneers of the international fitness industry and a driving force behind the popu-larization of the modern group-exercise experience.” Les Mills has 10 clubs in new Zealand, and offers group classes in approxi-mately 12,500 clubs in more than 70 countries. —|

Award-Winning

Phillip Mills

bille Custer Dorvin Santangelo

| News & Know How | On The Move

Acquisitions

Titan expands Territory to nevadatitan Fitness, the McLean, virginia, operator of clubs in north Carolina and Minnesota, has moved into the nevada market with the purchase of two Gold’s Gyms, in Reno and Sparks. the acquisitions bring titan’s total number of facilities to 16. the new clubs feature swimming pools, basketball courts, a women’s workout area, kids’ club, tanning beds, juice bar, and other fitness amenities.

According to the Washington Business Journal, the chain moved forward with the nevada acquisitions after a year of considering 31 different deals that accounted for about 225 locations. In 2008, titan, which is supported by Westview Capital Partners and national City Equity Partners, announced an expedited plan to expand its presence to 60 Gold’s Gyms in the next five years.

“We plan to build more locations in nevada. Our strategy is to buy existing Gold’s Gyms, or competing health clubs, and convert them to Gold’s,” asserts Aaron Lieberman, titan’s chief development officer. —|

WAC Acquires San Francisco TennisWestern Athletic Clubs (WAC) has added yet another high- end facility to its portfolio with the San Francisco tennis Club (SFtC). SFtC offers 12 outdoor and 12 indoor climate-controlled courts; weight and cardio areas; banquet rooms; and a wide range of tennis lessons and fitness classes. Some $2 million

in renovations are slated for 2009, includ-ing the addition of Decoturf on eight of the tennis courts, and new locker rooms and shower facilities.

WAC, headquartered in San Francisco, oper-ates nine upscale clubs throughout California. —|

Club La Maison Supports Brain Tumor ResearchClub La Maison Health & Fitness, in Wayne, Pennsylvania, recently conducted a “5 Days of Fitness” gift card promotion that raised $1,660 for the American Brain tumor Association (ABtA). For every $15 gift card sold, the ABtA received a $5 donation (the remaining $10 went toward employee holiday bonuses). Staffers sold more than 330 cards. the promotion had special meaning to the facility’s staff, as Club La Maison’s founder, Richard Sposato, passed away due to a brain tumor in 1994. Founded in 1973, the ABtA is a national, nonprofit organization dedicated to promoting brain tumor research, and offering information and support to brain tumor patients and their families. —|

LifeCenter Plus Offers Adaptive Aquatics Special needs Workshop

LifeCenter Plus Health and Fitness Center, in Hudson, Ohio, recently hosted a two-day workshop featuring Jim Beeson, an Adaptive Aquatics Red Cross Water Safety instructor/trainer. the workshop, attended by 22 water safety instructors and 23 special needs children, was designed to teach swimming techniques to people with disabilities, ranging from children with autism to adults with disabilities and age-related chal-lenges. Adaptive aquatics techniques incorporate individually designed programs with a small-group social element, and are geared toward developing improved coordination, strength, stamina, self-confidence, overall health, and increased social skills. LifeCenter Plus is the first fitness/aquatics center in the state to offer an intensive workshop of this scope.

“For the past six years, we’ve had our own program for disabled kids,” says Jim Clark, LifeCenter’s assistant general manager and aquatics director. “But the local area had such a need that we’d end up with long waiting lists. two years ago, we started the process of getting Jim Beeson, aquatic coordinator and building administrator at the Collingwood Fitness Center in toledo, to help us present an adaptive aquatics program. We ended up with more than 20 people, some of whom drove three hours. It succeeded beyond my wildest dreams.” —|


ACAC and Club Fit Celebrate Healthy HeartsIn February, two IHRSA clubs celebrated Heart Healthy Month by bringing their own cardio messages to the public. ACAC Fitness & Wellness, in Charlottesville, virginia, held “Save a Sweet Heart” workshops designed to educate the public about the symptoms of a heart attack and offer an overview of CPR/AED lifesaving techniques. Club Fit, in Jefferson valley, new York, sponsored several events, including a blood drive benefit-ting the Matthew Kull Foundation for Healing Lymphoma, which generated more than 50 pints of blood in just four hours. —|

Public Service

Special care at lifeCenter Plus

WAC act: SF Tennis Club

10th ANNUAL IHRSA / FITNESS BRASIL LATIN AMERICANCONFERENCE & TRADE SHOWOctober 22-24, 2009 | São Paulo, Brazil | Transamérica Expo CenterThe fitness industry is growing fast and setting precedents in Latin America . . . and the worldis taking notice. Join over 10,000 attendees and more than 130 trade show exhibitors inbeautiful São Paulo as we focus on ‘preparation’ that leads to resounding fitness success.

9th ANNUAL IHRSA EUROPEAN CONGRESSOctober 22-25, 2009 | Dublin, IrelandThe European market remains one of the most vibrant, fluid markets in the world today. Jointogether with the movers and shakers in the European fitness community to strategize on howto grow, prosper, and influence the entire European community for the greater good.

8th ANNUAL IHRSA ASIA-PACIFIC FORUMNovember 10-13, 2009 | Tokyo, JapanThe Japanese health club industry boasts at least three companies in multiple categories in the2008 listing of the IHRSA Global Top 25, making Tokyo a perfect setting for the 2009 IHRSAAsia-Pacific Forum. Included in the event will be a tour of some the country's finest clubs,which are run with a distinctive management and operational style that cannot be seen any-where else. Join us for an exciting and invigorating four days at this lively forum!

IHRSA 2010: 29th ANNUAL INTERNATIONALCONVENTION & TRADE SHOWMarch 10-13, 2010 | San Diego, California USA | San Diego Convention CenterIHRSA 2010 returns to San Diego for another spectacular Convention and Trade Show. Witha positive theme, 'The Future is You!', we will focus on moving beyond the economic struggleswe have experienced and celebrate YOU, the individual who is truly at the core of whatmakes the fitness industry so successful.

IHRSA MeetingsPreparing you for great accomplishments!Plan to attend one or more upcoming IHRSA meetings and you will be preparedfor great accomplishments. Each IHRSA meeting is designed to address specificneeds and provide you with the tools to excel in discrete areas of expertise. For28 years, IHRSA meetings have been synonymous with success.

Register today by visiting ihrsa.org/meetings. Meeting...accomplished!

21st ANNUAL IHRSA INSTITUTE FOR PROFESSIONALCLUB MANAGEMENTAugust 2-5, 2009 | Resort at Squaw Creek | Lake Tahoe, California, USAFor twenty years, IHRSA has provided industry-leading education to thousand offitness management professionals through the renowned IHRSA Institute. It isuniversally agreed that the education received at the IHRSA Institute paysprofessional dividends for years to come.

For 2009, we are pleased to present a new campus location and new Institutefeatures that represent the next generation of professional education. If you haveattended the Institute in the past, you owe it to yourself to join us this year; it will beunlike any IHRSA Institute you have attended. If you have never attended the Insti-tute, this is your year.

The world has changed and the challenges have evolved. Let the IHRSA Instituteprepare you to succeed in an increasingly complex world.

Who should attend the IHRSA Institute?

You should strongly consider attending the IHRSA Institute if:

» You are new to the health club industry as a manager and/or owner

» You are the ‘second generation’ or ‘next generation’ of a family owned/operated business

» You have been promoted from within to a newmanagement position

» You have managed one or more clubs for several years

» You are developing a new club

» You have purchased a fitness franchise and desire acomprehensive industry perspective

» You have attended the Institute in the past and want tobe reenergized professionally

International Health, Racquet & Sportsclub Association Seaport Center, 70 Fargo Street, Boston, MA 02210 USA

TO LEARN MORE OR TO REGISTER• Visit ihrsa.org/meetings• Call +1 617-951-0055.

sponsored by

meetings spread-0609CBI:meetings spread-0609CBI 4/24/09 11:31 AM Page 1

Access Hollywood hostess Nancy O’Dell

| CBI Interview |

By Chris Mann

CBI: You’ve long been active raising funds and awareness for several charities, but now you’re on a personal mission in your work with the Muscular Dystrophy Association (MDA) and its ALS Division.

NaNCy O’Dell: Yes, I’m very involved with MDA and ALS. I’m so glad that I met them—although I wish I’d never had to meet them. I became familiar with MDA because of my mom. She’d gone undiagnosed for about a year, and her voice was gone. We’d taken her from doctor to doctor, trying to figure out what was going on. None of them were able to diagnose her, so we decided that she should see a neurologist. She was diagnosed with ALS (amyotrophic lateral sclerosis, or Lou Gehrig’s disease) at UCLA’s MDA clinic. She passed away last June.

The minute she was diagnosed, a representative from the MDA walked in and said, “We know you’ve been given this horrible diagnosis, but know that we’re here to answer any and all questions to help you through this. We’ll tell you what you need to know and what you need to do.” That’s so important when you get a diagnosis like that, one that you’re unfamiliar with. You have so many questions: “What do we do? Where do we go? What kind of help will we need? What’s going to happen? How’s the disease going to progress?” You’re at a complete loss. They were our No. 1 resource.

CBI: You soon connected with fitness industry icon and ALS research pioneer Augie Nieto. His ALS diagnosis illustrates the disease’s mysterious and insidi-ous nature: he’s embodied a healthy and fit lifestyle, and yet he was stricken with ALS in 2005. How did you meet him and become involved with his efforts to raise another $18 million for ALS research in the next three years?

NO: Augie has done an incredible job reaching his initial fundraising goal of $18 million. I met him through MDA. I’d seen him on the Today show, and I’d read his book, Augie’s Quest, right after my mom was diagnosed. I knew that he and the MDA were pioneers and were up on the latest technology and research. So I asked the MDA if they could put me in touch with him. Mom was interested in getting a diaphragm pacer, and I wanted to ask him about that, so I started e-mailing back and forth with his wife, Lynne, and then Augie.

Augie is the most positive person I’ve ever met. He told me he’s never been happier in his life because he feels like he’s helping so many people. What an amazing statement to make, despite having this rapidly progressive and fatal disease.

CBI: What do Augie’s story and ongoing ALS genetic research tell us?

NO: What his story tells us is that ALS can strike anybody, even the healthiest, fittest individuals. There’s a strong need for people to learn more about ALS because it seems like more and more people are developing it, probably because of all of the environmental toxins out there. There may be something in your body that makes you predisposed. If researchers can find the root cause, usually that’s a way to find a cure. So that’s what MDA is trying to be very instrumental in doing.

has joined forces with Augie’s Quest to promote ALS research, funding, and awareness

Seven-time Emmy nominee Nancy O’Dell, 43, is perhaps best known as the face of Access Hollywood, the nation-ally syndicated entertainment news show she’s cohosted since 1996. She began her career as a reporter and anchor in her hometown of Myrtle Beach, South Carolina, and achieved national fame by serving as, among others, a Today show and Dateline correspondent, awards show red carpet interviewer, and cohost of the Miss USA and Miss Universe pageants. In 2007, after her mother, Betty Humphries, was diagnosed with amyotrophic lateral scle-rosis (ALS), also known as Lou Gehrig’s disease, O’Dell became involved with raising awareness about the disease. At this year’s IHRSA Interna-tional Convention and Trade Show, she hosted the annual Augie’s Bash celebration, which raises funds for the cure-driven Augie’s Quest ALS research initiative. —|

w w w . i h r s a . o r g | J U N E 2 0 0 9 | C l u b B u s i n e s s I n t e r n a t i o n a l 31

Highlights» Pursuing Augie’s Quest

» Fighting MDA and ALS

» Celebrities for fitness

» O’Dell is Full of Life

>

Nancy O’Dell

Derek Steele/B

uzzFoto/FilmM

agic/gettyimages

| CBI Interview |

CBI: Tell us about hosting Augie’s Bash at the IHRSA convention. What sort of response did you receive from attendees?

NO: I was so honored to host Augie’s Bash, and to meet so many genuinely nice people from the health club indus-try. Everyone was so welcoming. I think they felt the sadness my family and I experienced seeing such a beloved person suffer. It’s always hard to hold back the tears at an event such as that, and I wasn’t able to. And I think those in attendance felt the appreciation I had for them being there to support the cause.

CBI: Do you think celebrities have a responsibility to promote health-related issues and causes?

NO: I’d think they would feel a responsi-bility, and I’d hope they would use the opportunity to talk about the importance of healthy lifestyles. When a celebrity shows up at a charity event, then Access Hollywood is going to cover it. If they don’t, then we may not cover it. That’s the way these shows are built. Celebri-ties generate so much attention, and I hope they appreciate the responsibility that goes along with fame.

CBI: Clearly, you have felt, and acted upon, that responsibility.

NO: Being on a nationally syndicated show, I felt compelled to do something with MDA and ALS. To be able to give back this way and raise awareness, and have a public forum to do so—Access Hollywood has been very supportive. They’ve even formed their own team of walkers for the MDA Walk. My boss

has been great about letting me put things on the show and on the Website to raise awareness and money for MDA and ALS.

CBI: You’re on the go a lot. Do you belong to a health club, or do you work out at home?

NO: Honestly, I’m not a big gym-goer. I prefer to work with a personal trainer in my home. That way, my 2-year-old daughter can join us if she wants to—she likes to watch and try to do some exercises. I don’t like running inside; I like running outside. I do some stretches out by my pool.

CBI: When traveling, do you ever have a chance to use hotel gyms?

NO: Yes, I do make use of hotel gyms. That’s the exception, the one time I’ll go on the treadmill to run. I’ll also use the hotel gym to do some crunches and lift free weights to build my arm muscles. I don’t do a lot to work my legs because I already work them with my running regimen.

CBI: Speaking of working your legs, we were disappointed to hear that a knee injury prevented you from participating in last season’s Dancing With the Stars celebrity dance-off! How’s your recovery going?

NO: Thanks for your concern, first of all! My recovery is going well. The doctor said my meniscus was “shred-ded;” I’d really done some damage to it. I had surgery for the two tears in the meniscus of my knee in March. Then, I had physical therapy a mini-

mum of three times a week, and my knee is feeling better day by day. It was hard adding the rehab into my full schedule, but I knew it was some-thing that I needed to do to recover. Fortunately, the exercises were something I could take on the road with me. The doctors told me that my knee will be completely back to normal and I will be able to dance and participate in all the sports I did before the injury… so maybe Dancing With the Stars next season!

CBI: You’ve also been busy pro-moting your new book, Full of Life, about pregnancy. Is there any information about exercise in it?

NO: Actually, there is—exercise was one of the questions I’d had while I was pregnant. A lot of the books don’t tell you what you can and can’t do, exercise-wise. As I put in my book, the No. 1 simple rule that my doctor told me—and I think it’s a great rule—is the “pregnancy rule.” He said, “What-ever you were doing before you were pregnant, you can continue to do while you’re pregnant, at least until you get to a point where you’re too big and can no longer do it.” When I was pregnant, I did a lot of yoga, which is great, and swimming, which is wonderful.

CBI: Finally, as you settle into motherhood and continue to heal from the loss of your mother, what did your mom’s life and her struggle with ALS teach you about living and giving with purpose?

NO: To be in the moment, and to enjoy the moment. I made sure that the time I spent with Mom was quality time. I think that when you’re facing something like that, you should make sure you’re focused and in the moment. Don’t ever take that time for granted. And, now, I’m bound and determined that we’ll raise money and awareness so that no more families will ever have to go through this. —|

– Chris Mann, [email protected]

32 C l u b B u s i n e s s I n t e r n a t i o n a l | J U N E 2 0 0 9 | w w w . i h r s a . o r g

“Augie is the most positive person I’ve ever met. He told me he’s never been happier in his life because he feels like he’s helping so many people.”

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Software:Integrated touch-screen point-of-sale Inventory and session trackingLocal and On-line bookingComprehensive business reportsA/R management & QuickBooks® interfaceDigital paperless contracts Guest register and trackingTime clock module, commission and personal training reportsEasy key tag or fi ngerprint recognition check-in24/7/365 door access controlIntegrated mail/e-mail to members/guestsInternet-enabled database replicationFree software & upgrades for billing clients

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Billing:Manages all payment options: EFT, statement & credit cards Credit card account updaterComplete returns integrationPCI DSS compliant

Member Services:Delinquent accounts managementMember retention marketingDedicated customer service repAlways friendly technicians

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You donʼt need to use 3 or 4 vendors to run your club. You get it all from Twin Oaks.

By Stephen Wallenfels

Drew Blakely, 2, peers out from the lobby window at the 2,000-square-foot Interactive Arena with obvious longing. The fact that the shock-absorbing Taraflex floor is imported from France, has a 98% rebound-accuracy rating for bouncing balls, and is infused with an antimicrobial shield that kills fungus on contact doesn’t matter to her. The carefully choreographed interactive video displays beamed onto three walls from multiple ceiling-mounted LCD projec-tors—operated by a bank of PCs running proprietary software designed for optimum visual impact and age-appropriate involvement—is appreciated on some level, but not her central focus at the moment. She likes the brightly colored activity stations of various shapes and configurations, but doesn’t care to com-ment on how each specifically addresses motor-skill development, balance,

and coordination. All she knows is that kids are out there playing with their parents and having fun. They’re climbing ramps, crawling through tubes, and jumping on her personal favorite—the trampoline. Even though her face is still flushed and her blond hair a little bit sweaty from the 50-minute session she’s just finished, she seems more than ready to do it all over again. At two years old, Drew has been coming to the Great Play facility in Redmond, Wash-ington, once a week for one-and-a-half years. “She loves it here,” her mother, Kim, says. The observation is welcome, but unnecessary—Drew’s beaming smile says it all.

It wasn’t all that long ago that the words clubs and children rarely occurred in the same sentence. But, for a number of years now, there’s been a steady shift toward providing youngsters with programs, equipment, facilities, and, even, fitness-franchise brands designed to meet their specific needs. Today, driven by greater awareness about children’s health and increased concerns about the lack of it—particularly given epidemic childhood obesity—the trend is accelerating.

Now, in addition to the kids’ Field House at Chelsea Piers, in New York City; Strive’s kidzSmart strength-training circuits; the O2 MAX club for teens in Santa Monica, California; and franchises such as Fitwize 4 Kids… Now we


THeSe TWo innovaTive BrandS are forCing uS To reTHink WHaT We knoW aBouT kidS’ fiTneSS

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Y uth revolution


Great Play, Stamford, Connecticut

youth Revolution

have a new generation of entrepreneurs that’s bringing new ideas, tech-nology, and business models, as well as a fresh passion, to the problem of keeping children active in an increasingly inactive world.

Their vision seems destined to, at the very least, inform and, possibly, to transform the industry’s perspective on the children’s market.

Linxx to youth fitnessGreat Play, LLC, was launched in Stamford, Connecticut, in 2006 by cofounders Keith and Jyl Camhi. Today, there are two corporate locations, in Stamford and in Scarsdale, New York, and one franchised operation, in Redmond, Washington, which opened one year ago. As anyone who’s been involved with the industry for a short while knows, Keith is one of its star entrepreneurs: the cofounder and chairman of FitLinxx, a Norwalk, Connecticut, firm that delivers a wide range of technology-based fitness solutions worldwide.

“We wanted to get into the kids’ fitness market and considered operating an existing franchise, like a My Gym or a Gymboree,” he recalls, “but we felt the industry had grown a little stale relative to the emerging research and technologies. We were confident that, with my experience at FitLinxx and Jyl’s extensive marketing background at Microsoft, we could create a business model that would introduce innovation and energy to the sector and make it a whole lot better.”

FitLinxx’s success at engaging exercisers is predicated on improving technique and providing ongoing encouragement, and, not surprisingly, the same approach is utilized by Great Play. “For instance,” Camhi explains, “the curriculum for older children includes six sports-skills programs—for football, baseball, basketball, soccer, volleyball, and floor hockey. Staff teaches individual competence across 24 skills, all of which are geared toward developing proper technique and sport proficiency. To enhance the learning experience, proper techniques are demonstrated by the staff and displayed on big screens.”

To make practice fun for young members, the video displays can be interactive, with features such as virtual bottles exploding when “hit” by a thrown ball. “We’re constantly building their skills and reinforcing their sense of success,” Camhi points out, “but the kids aren’t aware this is happening—all they know is that they’re having fun.”

A Great Play site requires about 3,000 square feet and can function as a stand-alone facility or as part of a health club. “It’s about the size of three racquetball courts,” says Camhi. Fees vary per market. In Stamford/Scarsdale, they include an annual initiation fee of $99 (often discounted to $49), plus $25 a week for one 50-minute class, plus open gym time. Typically, 300-500 kids are enrolled for each eight-week session, and there are an average of 15-18 in the gym at any given time.

“Birthday parties are another important revenue stream and a great recruiting tool,” notes Camhi. “We project a picture of the birthday child on our big screen and surround them with a virtual stadium full of cheering fans. They really get the all-star treatment.” An average weekend has 100-150 kids participating in parties.

At the corporate sites, Camhi reports strong results despite the turbulent economy, with 9.0% growth in EBITDAR (earnings before interest, taxes, depreciation, amortization, and rent). And Redmond franchisee Marie Max-well is also upbeat about her club’s prospects. “We opened right before the bad economy hit,” she reports, “but we’re already at 75% of projections.”

“We’re providing a safe, healthy environment for kids ages six months to 12 years to play, develop motor skills, improve sports performance, and increase confidence and self-esteem,” says Camhi. “It’s a very happy place to be.”

a neW generaTion of enTrepreneurS iS Bringing neW ideaS, TeCHnologY, and BuSineSS ModelS To Bear on THe proBleM of CHildHood inaCTiviTY.


Great Play taking off

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w.stephenjaffe.com


Kids in for a SHOKKJonathan Williams embarked on his current entrepre-neurial endeavor in 1999, at age 23, with three essential ingredients: an idea, a desk, and a telephone. A mere decade later, that idea—SHOKK, Ltd., which encompasses both owned-and-operated and franchised facilities—has emerged as a leading global brand in kids’ fitness.

Williams, now the CEO of SHOKK, was convinced that, to succeed, SHOKK had to be “brand-focused,” delivering a product with a polished, professional look and feel, and offering the same level of expertise, equipment, and pro-grams found in high-quality clubs for adults. His concept was not only viable: it has flourished.

“There are over 150 facilities in the U.K.,” he says. “All told, we have 200 gyms in 20 territories, including Central Europe, Scandinavia, Australasia, the Middle East, and China.” The company’s clubs and branded programs can be found in elite sports clubs, recreation centers, hospitals, pris-ons, and even mobile vans. The first U.K.-based youth-fit-ness company to expand internationally, SHOKK made its U.S. debut in Anaheim, California, last October. Today, some 175,000 kids are enrolled in its programs, and more than 250,000 have been “touched” by the SHOKK experience.

“Young people are very savvy consumers,” observes Williams. “We listened carefully to what they wanted, and the result is a funky, enjoyable environment where kids ages 5-18 can have fun, meet friends, and be active.” Music, technology, and movement combine to create experiences that are motivating and endlessly creative. SHOKK exercise

options include the interactive Motivatrix MX10 Workout Master, the SHOKK wireless dance mat system, and box-ing, martial arts, branded cardio machines, FLT (Func-tional Lifting Technology) resistance training, interactive target walls, Vew-Do skateboard simulators, and a variety of boot camps. Programs range from basic movement and fitness to complex elite-sports training.

A special feature is SHOKK Tactics, a Web-based CRM system that members use to record any of 150 activities, earn points toward prizes, track their progress, and receive nutrition and other healthy lifestyle information. Kids access their account on-site using a biometric fingerprint scanner, or on the Web with a private user-name and password. “The Tactics system is crucial to the growth of SHOKK,” insists Williams. “It’s popular with the kids, and it teaches them about physical activity and healthy lifestyles.”

Depending on the number of programs offered, SHOKK facilities can range in size from 1,500 square feet (mini-mum) to 4,500 (average). While, similarly, membership fees vary depending upon location, size, and scope of the facility, they’re typically $20 to $150 per month; revenues, correspondingly, run from $200,000 to $1 million a year.

Powering up its franchise efforts, SHOKK recently joined forces with the énergie Group, the leading fitness franchiser in the U.K., to form SHOKK énergie. Williams reports that approximately 10% of its current facilities are operated under franchise agreements. —|

– Stephen Wallenfels, [email protected]

SHOKK traverse wall, Montrose Sports Centre, Montrose, england

youth Revolution

American Fitness & Professionals Association (AFPA)

The AFPA now offers the Children’s Fitness Specialist Certification, which enables trainers to help kids make fitness a lifelong habit. The course provides a multidisci-plinary approach to teaching

health-related fitness at the elementary school level, and helps practitioners build successful programs that will meet the challenging health demands caused by rising levels of type 2 diabetes, cardiovas-cular disease, cholesterol, and sedentary lifestyles among youth.

“The program goes beyond exercise to promote healthy lifestyle choices and appropriate social behavior,” adds Mark Occhipinti, AFPA’s president and CEO. “It’s about giving kids the tools, skills, and experience so that they can lead a physically active life for the rest of their lives.”

Contact: www.afpafitness.com, 609-978-7583 See our ad on page 76

efi Sports Medicineefi Sports Medicine’s GRAVITYouth Series engages kids in active learning, teaching them how and which muscles affect specific movements and functions. It features two age-specific, 30-min-ute workouts: Secret Circuit, for ages 7-11, uses an interactive card

game to determine workout sequences and create progressions. Sports Circuit, for ages 12-15, links

exercises to sports activities and friendly competi-tion, building strength, endurance, and self esteem. The program includes an instructor’s manual, program DVDs, marketing materials, exercise game cards, collectors’ cards, and performance stickers.

“The GRAVITYouth program utilizes strength and flexibility exercises that are provided in a delivery style, tempo, and intensity tailored to the unique capabilities and interests of each age group,” notes Tom Campanaro, the president and CEO of efi Sports Medicine. “And both workouts emphasize the ‘fun’ factor. Kids are also intrigued by the GTS equipment and enjoy mastering a new activity.”

Contact: www.efisportsmedicine.com, 800-541-4900 See our ad on page 81

Expresso Fitness Expresso’s family of interactive cycling systems offers virtual-real-ity technology in both upright and recumbent stationary bikes—and, now, an upright bike designed spe-cifically for children. Riders can steer and shift through more than 30 realistic road tours and off-road games, listen to music, or watch TV. Following their workouts, they can log on to www.expresso.net to access their results.

“Today’s kids live in a world of virtual reality and social networks, and Expresso brings fitness to that world,” states Brian Button, CEO of Expresso Fitness. “Today, Expresso Bikes are helping thousands of adults and young people get fit while having fun.”

Contact: www.expresso.com, 888-528-8589 See our ad on page 52


Youth fitness: Taking Care of kids’ Health

As the health of our nation’s children continues to worsen, the club industry is taking an active role in changing the fitness landscape for kids. IHRSA associate members are there to meet the challenge head-on, as evidenced by the following examples:


GerstungThe key to Gerstung Fun Fitness equipment for kids is its versatility. The Zip Track works arms and abs, while the Glider becomes a leg press. The Vortex acts as a sit-up machine, and the We-Saw strengthens biceps and triceps, employing the weight of one’s partner. The “Fit pump” works legs and arms by pumping a disk up a clear plastic tube. A complete or par-

tial set-up, along with the addition of a few Jog n’ Shapes, becomes a circuit that can be changed easily to create a variety of exercise environments.

“For 40 years, we’ve developed equipment and components that create fitness ‘playground’ circuits for 7-18-year-olds,” notes Executive Director Sieg-fried Gerstung. “This workout offers so much fun that kids don’t realize it’s a workout.”

Contact: www.gerstung.com, 410-337-7781 See our ad on page 71

PlaytimePlaytime offers a range of inter-active soft play areas with themed designs that create a great place for children to exer-cise while they learn. Playtime’s low-profile climbers, slides, and crawl tunnels are geared toward the development of gross motor skills and confidence. Finish materials are naturally antibac-

terial, ensuring a healthy play environment. “Having a place where children can play while their

parents work out is great,” observes Jeff Maerschalk, Playtime’s business development manager. “Play-time is ideal for clubs looking to acquire and retain members who have children. They can offer free or fee-based childcare.”

Contact: www.ExperiencePlaytime.com, 303-662-0302 See our ad on page 65

Soft PlaySoft Play has introduced a new contained Basketball Arena for active play in children’s areas that don’t have the space or height for a real basketball court experience. The 6'6" W x 9'6" L x 12' H arena offers realistic basketball play with a regulation rim and backboard, ball holder, and mini-hoops within a durable three-sided enclosure.

“Our traditional contained play systems offer climb-ing, crawling, obstacle, and social play opportunities for children, but now the new Basketball Arena can introduce additional opportunities for active play,” explains James Swintek, product manager. “The space-efficient, three-sided design can fit into almost any club’s kids’ area as a standalone item or in conjunction with a play system.”

Contact: www.softplay.com, 800-782-7529 See our ad on page 69

Zumba FitnessZumbatomic is a newly-branded kids’ fitness program from Zumba. Zumbatomic’s choreog-raphy breakdowns, personal development “games,” and youth-tailored cardio techniques are geared toward helping kids develop critical skills, such as coordination, discipline, confidence, and teamwork.

“The philosophy behind Zumbatomic is to com-bine fitness with fun while raising self esteem—principles that are crucial to a child’s overall positive development,” asserts Alberto Perlman, cofounder and CEO of Zumba Fitness. “The savvy instructors who become trained in Zumbatomic will bring added value to their offerings through our new and exciting kids’ fitness program.”

Contact: www.zumba.com, 954-925-3755 See our ad on page 27 —|

Today, for every member, from the soccer mom to the elite athlete, functional training is becoming the workout of choice, and free weights are at the heart of these programs.


The Economic Benefits (to Clubs) of Regular Exercise

iHrSa’S neWeST puBliCaTion CloSeS SaleS WiTH CorporaTe proSpeCTS

WHAT WOuLD IT MEAN TO YOuR CLuB? And what would it mean to a corporate prospect that, given the recession, is desperately look-ing for ways to reduce expenses?

… If you could convincingly demonstrate that, by offering fitness and wellness programs, they could slash their healthcare costs, improve employee morale and productivity, and enjoy a return on investment (ROI) of as much as 6:1?

Well, you can.IHRSA’s new publication, The Economic Benefits of Regular Exer-

cise, sponsored by Cybex International, Inc., makes the case in a clear, concise, and compelling way. It was written by two industry insiders—Phil Wendel, the owner of the ACAC Fitness and Wellness Centers, in Charlottesville, Virginia, and Christine O’Neal-Thalwitz, ACAC’s group-exercise director—to make it as useful as possible when proposing wellness programs to companies. The adapted excerpt, which appears below, is just the beginning of the presentation that your sales representatives should be pitching today.

inaCTiviTY: THe dileMMaIt’s impossible to put a price tag on the value of good health, but we can, to some degree, quantify the toll that poor health takes on our work lives: lost wages, reduced productivity, time away from work, and medical costs. Other consequences of illness, such as reduced

functioning and decreased quality of life, are immeasurable, but we intuitively understand their tremendous impact.

The medical community identifies traits and lifestyle habits that increase the likeli-hood of certain diseases and conditions. Some risk factors are beyond our control (e.g., age, gender, ethnicity, and family history), while others are modifiable (e.g., physical activity, weight, cholesterol, blood pressure, and smoking).

The more risk factors, the greater the chance of developing disease. >

The economic Benefits (to Clubs) of Regular exercise


CORPORATE CLOUT

To order IHRSA’s new publication, The Economic Benefits of Regular Exercise, please log on to www.ihrsastore.com. Each order includes 100 attractive brochures plus a special guide that showcases corporate wellness program best-practices. —|

Strategic disease prevention programs: return on investment of $10 per person/Year

National Estimates

1 – 2 years 5 years 10 – 20 years

U.S. Total $2.8 million $16.5 million $18.5 million

ROI .96 : 1 5.6 : 1 6.2 : 1

Note: When ROI equals 0, the cost of the program pays for itself. When ROI is greater than 0, then the program is producing savings that exceed the cost of the program.

Obesity, diabetes, heart disease, high blood pressure, and cancer are associated with long-term lifestyle behaviors, such as physical inactivity, poor diet, smoking, and excessive alcohol consumption. As these lifestyle dis-eases ravage the American population, the economic burden is apparent. Individuals are paying more out of pocket for medical treatment and prescriptions than ever before. Employers are feeling the effect of skyrocket-ing healthcare costs and reduced productivity due to illness.

Demand for medical services and their rising costs are responsible for the greatest increases in spending. More than half of all Americans

now suffer from one or more chronic condi-tions. The cost of diagnosing and treating them accounts for more than 75% of the nation’s annual healthcare costs.

With the prevalence of chronic disease in the U.S., employers are feeling the impact of healthcare costs and lost productivity due to absenteeism, disability, and presenteeism (i.e., sick at work). Illness and injury associated with an unhealthy lifestyle and modifiable risk factors can account for 25% of corporate health-care expenditures.

exerCiSe: THe anSWerResearch conducted over the past 20 years leaves no doubt that exercise is an effective strategy to fight the effects of many adverse health conditions. While advances in the diag-nosis and treatment of illness in the U.S. are critical, working proactively to thwart disease is both practical and economical. Much like a

broad spectrum antibiotic, exercise can improve a variety of conditions, and its preventive value is even greater.

Studies show that modest investments in disease prevention can yield considerable results. A review of evidence-based studies by the New York Academy of Medicine, in New York City, found that an annual investment of $10 per person in programs that increase physical activity, improve nutrition, or break smoking habits can provide a return of $5.60 for every dollar invested within five years. It was estimated that, if such programs were instituted widely, Medicare could save more than $5 billion, Medicaid could save more than $1.9 billion, and private payers could save more than $9 billion. And these figures don’t include gains achieved in worker productivity, reduced absenteeism from work and school, and enhanced quality of life.

Recognizing this, more companies are offering wellness programs than ever before. According to a recent study, 57% of larger companies (more than 500 employees) and 16% of smaller companies (fewer than 500 employees) offer some type of fitness and wellness incentive. The return on investment among companies that offer such benefits varies depending on the type of program and participation. Researchers have documented returns of anywhere from $1.49 to $13 for every dollar invested in employee wellness.

While there’s no single, simple solution to the nation’s growing health crisis, it’s clear that most chronic diseases can be prevented or improved with regular exercise. Rather than seeking out costly cures, we need to act on the knowledge that exercise is a powerful, affordable, and accessible form of medicine. It’s staggering to think that, if all physically inactive Americans were to begin exercising, we, as a nation, could realize a savings of $77 billion in direct medical costs each year. —|

Brought to you by

The Economic Benefits of

REGULAR EXERCISE

EconomicBeneCovers.qxp:Layout 1 2/2

5/09 10:32 AM Page C1

ModeST inveSTMenTS in diSeaSe prevenTion Can Yield Major reSulTS.

Strategic disease prevention programs: return on investment of $10 per person/Year

National Estimates

1 – 2 years 5 years 10 – 20 years

U.S. Total $2.8 million $16.5 million $18.5 million

ROI .96 : 1 5.6 : 1 6.2 : 1

PPredating health clubs and every piece of equipment inside them, free weights hear-ken back to the 2nd century A.D. in Greece. While we’ve seen a number of exercise trends come and go since then, free weights remain not just a constant, but a critical element in nearly every fitness facility.

Statistics from both IHRSA and the IDEA Health and Fitness Association confirm this fact. The IHRSA Profiles of Success 2008 ranks free weights as No. 1 among the “Most Commonly Offered Facilities,” with more than 85% of clubs reporting that they have them. Similarly, the 2008 IDEA Programs & Equipment Survey puts barbells and dumbbells among the top three in its “Most Frequently Offered Equipment” category, with 87% of all respondents offering this equipment.

“In addition, 40% of respondents report that they think usage is growing, and another 56% say their use is stable,” notes Sandy Todd Webster, the editor-in-chief of the IDEA Fitness Journal. “That’s a very strong testament from fitness managers that free weights are useful, in demand by their customers, and here to stay.”

laYing a foundaTionFree weights have maintained their status as a fundamental aspect of clubs because of their incredible versatility. While barbells, dumbbells, and kettlebells primarily drew heavy lifters in the early 1960s, today they work for populations across the board.

As an introductory tool, free weights are simply a natural fit. “Most people have seen dumbbells before. Free weights are a familiar sight that don’t intimidate new members or the deconditioned,” observes Justin Price, the owner of Biomechanics, a per-sonal training/corrective exercise studio in San Diego, California. “In addition, they offer an intrinsic sense of motivation. You feel free weights working as soon as you pick them up, which creates an automatic feedback loop that makes people feel positive about what they’re doing.”

free Weights’ ageleSS appeal

While other exercise trends come and go, the use of barbells and dumbbells remains strong

By jon feld

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Free Weights’ ageless appeal

Tamyra Burgarin, the personal training manager at Equinox Fitness Clubs in San Francisco, sees free weights as a “gateway” fitness tool. “For beginners,” she says, “the free weight is introduced as a progres-sion from body weight, making it the next step toward something more difficult in terms of both strength training and the club environment.”

In addition to being a door-opener for new mem-bers or those coming back to clubs after a long absence, free weights perform truly unique functions, engaging the senses of balance and stability to activate muscles in ways that machines simply can’t. For example, strength-training machines utilize variable resistance, which changes throughout a joint’s range of motion (ROM). Because free weights keep resistance constant throughout the ROM, they provide stimulus to weak joints. In addition, movements using free weights occur in a three-dimensional plane, while most weight machines allow movement only in a single plane. With machines, the movement is guided, so only the major muscles required to perform the movement are used. Using free weights, the added task of balancing the weights in the three-dimensional plane recruits other functional muscles that machines don’t call on.

“Resistance-training machines typically allow the user to direct a large volume of training to specific muscle groups in order to enhance muscular strength or endurance in those specific areas,” explains Jay Dawes, the director of education at the National Strength and Conditioning Association (NSCA). “While this may be fine for improving general fitness, it may not necessarily yield the great-est transfer of training to ‘real-world activities’ because these movements often emphasize force production in a fixed-plane or artificially stabilized environment. Because seats, pads, and fixed

lever arms reduce the need for stability and force reduction, they’re not

considered to be ‘functional’ in terms of performance-related endeavors.”

giving forM To funCTionToday, for every mem-ber—from the soccer mom to the elite athlete—functional training is becoming the workout of choice, and free weights are at the heart of these programs. Dr. Cedric Bry-ant, the chief science officer

at the American Council on

Exercise (ACE), characterizes functional training this way: “In many respects, functional strength training should be thought of in terms of a move-ment continuum. As humans, we perform a wide range of movement activities, such as walking, jogging, running, sprinting, jumping, lifting, push-ing, pulling, bending, twisting, turning, standing, starting, stopping, climbing, and lunging. All of these activities involve smooth, rhythmic motions in the three cardinal planes of movement—sagital, frontal, and transverse. Training to improve functional strength involves more than simply increasing the force-producing capability of a mus-cle or group of muscles.”

Exercise trends may come and go, but free weights remain a critical component at virtually every club.

‘Double your power’ at equinox


”“

F“Functional training embodies the idea that what you do

in the gym reflects your ability to be better at what you do physically in your daily life,” says Burgarin “How often are you pulling on a cable at home? Probably not as often as you pick up a five-pound box from a table. To move freely in all planes of motion, and rely on your body to compensate and correct your movement, you need to make use of free weights. They help you to mimic more of what you do in real life.”

In short, free weights in functional training allow the user to better replicate “real-world” movements. They require the individual to move in multiple planes of motion and control momentum, inertia, and gravity. These types of exercises require the user to effectively stabilize, produce, reduce, redirect, and transfer forces from the ground up through the kinetic chain, which is critical in almost any activity involving movement.

Regardless of the latest trend or demographic market needs, it appears that free weights always have, and will continue to have, a major role to play in clubs worldwide. Why? “What we need to do in life as humans won’t change, and the support that free weights offer is integral to that,” suggests Bryant. —|

IT’S EVEN BETTER IN GROUPS!

Beyond personal applications, free weights are becoming increasingly prevalent in group-exercise classes. In fact, the 2008 IDEA Programs & Equipment Survey found that strength training in groups, choreo-graphed to music, ranked ninth on the list of the “Top 10 Programs With Growth Potential.” Nearly half (47%) of IDEA member facilities offer group program-ming with free weights, and, of that group, 61% expect it to grow. Many of these strength-training programs rely on free weights, resistance tubing, and weighted bars.

Part of that growth, says Mike Campe-telle, the director of sales at Body Training Systems (BTS), based in Marietta, Georgia, has been prompted by the change in over-all demographics. “Club members are much more focused on sleek, trim, healthy images, not just bodybuilding,” he opines. “As functional strength grows in impor-tance, it’s only natural that free weights, which anchor functional training, would be utilized even more in the increasingly popular medium of group exercise.”

BTS offers two group classes geared specifically to free-weight use: Group Power and Group Active.

At Fitness Quest 10, a multipurpose facility in San Diego, California, members have the opportunity to enroll in the club’s TD (Total Development) Functional Fitness class. During the session, 15-20 people move among different stations for an hour, enjoying a high-intensity, full-body work-out. “The stations typically involve several free-weight exercises to challenge the participants fully, and the loads are easily changed to accommodate the variety of fitness levels that we have in these classes,” reports owner Todd Durkin. “Club mem-bers are eager to be challenged, and the use of dumbbells and barbells, in addition to other modalities and tools, allows them to remain motivated, challenged, and excited about group classes.” —|

Exercise trends may come and go, but free weights remain a critical component at virtually every club.


”

Free Weights’ ageless appeal

CYBexCYBEX free-weight equipment now offers lines and styling that comple-ment its entire range of strength products. While the equipment was designed to be aesthetically pleasing, it’s also intended to appeal to a wide variety of users, and it’s built to last. CYBEX collaborates with Power Lift, which manufactures heavy-duty free-

weight equipment, Olympic lifting platforms, and athletic-based training equipment.

“Superior free weights begin with exercise sci-ence, and CYBEX has a thorough understanding of the mechanics of the human body,” asserts Ray Giannelli, senior vice president of research and development. “Optimized positioning, adjustments for a better fit, and secure bar-catches create a safe and effective free-weight solution.”

Contact: www.cybexintl.com, 774-324-8000 See our ad on the Inside front cover and page 1

gp induSTrieSThe GP Industries Commercial Series offers solid-head urethane dumbbells and barbells, Olympic weight plates, and related components built for high usage levels in fitness centers. Among

its newest offerings are urethane-coated dumbbell handles and U.S.-made cable attachments, which also incorporate GP’s proprietary bonded urethane grip. GP developed its new grip system in conjunc-tion with Hogue Grips, the world’s largest handgun grip manufacturer.

“Enhanced technology, vigorous testing, and strict quality control ensure that our products exceed customer expectations,” says Arthur Gutier-rez, vice president of sales and marketing. “GP products are designed to offer maximum reliability, durability, and performance.”

Contact: www.gpindinc.com, 805-227-6565 See our ad on page 57

HaMpTon fiTneSSHampton’s Gel-Pump-System was created for group-exercise classes. Polyurethane-encased plates with stainless steel hubs make the weights easy to slide on and off the bar, and the strategically placed, color-coded urethane grips help take the guess-work out of positioning users’ hands during workouts. The system is available in 20-bar sets with a rack, and is backed by a five-year warranty.

“Club owners today are frustrated with having to replace their group-exercise products within the first year of operation,” observes Robert Hornbuckle, vice president of Hampton Fitness. “The Gel-Pump-Sys-tem design offers the longevity that club owners expect and the aesthetics that club members crave.”

Contact: www.hamptonfit.com, 877-339-9733 See our ad on page 14

iron grip BarBell CoMpanYIron Grip designs safety and durability into its urethane-encased free weights. It press-fits a solid steel handle into a solid steel head under extreme pressure, and then welds the joint for added stability. To ensure that the weight markings never rub off or come loose, the company per-manently engraves the heads, rather than using stick-ers. The dumbbells and plates feature multisided heads to prevent them from rolling dangerously in a facility.

“When choosing a free-weight supplier, it’s impor-tant to know how their equipment is made,” notes Michael Rojas, Iron Grip’s president. “We manufacture our line onsite, in our own facility, and can ensure that everything in the manufacturing process is care-fully controlled.”

Contact: www.irongrip.com, 800-664-4766 See our ad on page 11

ivanko BarBell Ivanko’s “chem-fused” bonding, which joins the ure-thane to the core, creates a stronger union than


SeTTing THe ironclad Standard

At the heart of every club is one heavy favorite: free weights. Functional, yet versatile, these pieces have proven staying power. The following IHRSA associates offer a brief glimpse of the breadth and depth that this age-old category offers:


typical urethane coatings provide. In addi-tion, the company uses a half-inch urethane coating, a thicker coating than the norm. To attach the dumbbell head, Ivanko uses a proprietary fastening system—rather than welding—for greater longevity.

“Putting your logo on your plates and dumbbells is one of the best ways to gain

recognition and brand-reinforcement of your club,” says Chet Groskreutz, Ivanko’s vice president. “The colored urethane we can inlay into the plates and dumbbells will never fade or fall off and any color can be duplicated.”

Contact: www.ivankobarbell.com, 310-514-1155 See our ad on page 19

life fiTneSSThe Life Fitness Signature Series Benches and Racks offer elegance and superior industrial design to complement the company’s Life Fitness Signature Series equipment and Life Fitness Cable Motion Series strength-training products. The line enables buyers to choose from a total of 56 different strength-training pieces, all with the same standards of performance, function, and aesthetics.

“Facility owners have told us that well-designed, attractive equipment appeals to people who’ve never stepped into a strength-training area before,” states Matt Brennand, senior brand manager of strength prod-ucts for Life Fitness. “This line of benches and racks coordinates with other Life Fitness equipment and will change the way people look at the free-weight area.”

Contact: www.lifefitness.com, 800-634-8637 See our ad on page 9

MaTrix fiTneSS SYSTeMS The 17 units in Matrix Fitness Systems’ Free Weight Series were designed for maximum durability, stability, comfort, and ease of use. Each unit boasts a number of appealing features, including: Ergo Form

cushions for added comfort; Polarized Titanium powder-coating with a second clear-coat finish, which provides long-lasting aesthetics; and inte-grated wheels on select benches for easier move-ment around commercial facilities.

“Matrix Fitness Systems’ free-weight products provide customer-driven features. We realize that durability, comfort, and ease of use are essential char-acteristics that are required to meet the demands of a commercial fitness facility,” observes Michael Benso, Matrix’s product manager for commercial strength.

Contact: www.matrixfitness.com, 866-693-4863 See our ad on french gate cover

Spri produCTS, inC. SPRI Jelly Bells aerobic dumbbells are con-structed of attractive Gel-Grip urethane that provides a high level of comfort and durability. Jelly Bells come in 2.5-pound increments, from 2.5 pounds to 15 pounds, and half sizes are color-coded—in green, yellow, blue, orange, and red—for easy identification.

“Offering free weights, such as the Jelly Bells, is a perfect complement to the rest of the SPRI line,” says Marketing Manager Adam Zwyer. “Using weights along with rubber resistance in training sessions not only allows for versatility in training, but also keeps it new and fun for clients.”

Contact: www.spri.com, 800-222-7774 See our ad on page 66

STar TraCStar Trac’s Max Rack, a specialty rack, is designed to bridge the gap between the safety of a Smith Machine and the freedom of Olympic-bar weight training. Its “3D” design allows the bar to travel up and down as well as forward and backward, while maintaining side-to-side stability, enabling the user to move in two planes for dynamic exercises.

“Star Trac continues to expand its strength equip-ment options with innovative patent-designed products, such as the Max Rack, offering a unique, one-of-a-kind user experience,” says Jeff Dilts, Star Trac’s commer-cial strength and spinning product manager. “Our com-pany is focused on providing a wide variety of free-weight options to meet the changing needs of a diverse client base.”

Contact: www.startrac.com, 800-228-6635 See our ad on page 5

uMax STrengTHUMAX offers an extensive line of free-weight products, including urethane barbells, dumb-bells, Olympic plates, and beauty and aerobic bells, as well as Olympic bars and cable attachments. The company boasts a host of patented or patent-pending features, including ones for Dual-Lock, Dura-Edge, Multi-Lock, 3D-Rotation, King-Collar, and Grip Plate Design.

“We pride ourselves on being able to provide high-quality products at a moderate price, conscientious service, and some of the shortest lead times in the industry,” reports Simon Cao, the president of UMAX. “In some cases, we’ve helped clubs by shipping urgent orders in just two days, and our custom-logo-order lead time is only 3-6 weeks.”

Contact: www.umaxstrength.com, 888-851-8989 See our ad on page 59 —|

Ah-ha!This is the moment you discover thevalue of IHRSA Group Purchasing.

Save hundreds, even thousands, just by changing the

way you think about purchasing . . . to IHRSA Group

Purchasing. That’s all it takes and you’ll start saving

immediately on a variety of products and services that

you use every day in your club.

That’s the power of IHRSA Group Purchasing!

Imagine saving an average of up to 25% off on cleaning

products, payroll, office supplies and more. Now more

than ever, powerful savings on locker room amenities,

cleaning supplies and insurance can actually help you

to manage this tough economy.

Ah-ha!

This is the moment when it makes real sense. With

IHRSA’s Group Purchasing Program, we find the

savings for you. You just need to take advantage of

them. It’s that simple.

IHRSA GROUP PURCHASING 101:We have arranged for substantial discounts with more than 20 key companies and are adding newvendors all the time. Save on items you use on a daily basis like payroll companies, office supplies,printing, and retail items. The benefits?

• It’s free!

• Free newsletters announce new vendors, feature products and “hot deals” of the month.

• Some vendors extend their discounts to your employees, which you can use in your employee

benefit package.

• It will significantly reduce your purchasing costs on items that are essential to your club’s

operations.

• It can impact your bottom line, and that’s more important than ever.

CURRENT GROUP PURCHASING VENDORS

START SAVING NOW— IT’S EASY!Visit www.ihrsa.org/grouppurchasing and take a look at the vendors IHRSA has engaged on your behalf.Contact those vendors, let them know you’re an IHRSA member and place your order. Reap the rewardsof instant savings (or perhaps found income)!

You’ve known for years that IHRSA’s Group Purchasing Program can offer you a wealth of savings. Ah-ha. . . now you know how to make it work for you!

To learn more, visit us online at www.ihrsa.org/grouppurchasing,call 800.228.4772 or email, [email protected].

“

”

Our initial proposal from

PrimePay offered a savings

of over $200 per month! The

transition was smooth and

the support staff at PrimePay

was extremely helpful. We

have been very pleased with

all the support and full range

of services that PrimePay

offers. I am more than happy

to recommend PrimePay as I

now feel I have a payroll

company that shows interest

in us. Again, IHRSA has

provided a great benefit.

Lorinda Drake CrowThe Belmont Athletic ClubLong Beach, California

TO LEARN MOREVisit us online at www.ihrsa.org/grouppurchasing,call 800.228.4772 or email, [email protected].

UTILITIES

ADMINISTRATIVESUPPLIES & SERVICES

SALES & MARKETING

HOUSEKEEPING INSURANCE

GP spread-0609CBI:GP spread-0409CBI 4/23/09 8:26 AM Page 1

Company, list product name. —|

Photo sponsored by Motionsoft


InnovationsWhat’s New 55 | FIT Extra 61

Motionsoft, Biometric Check-In, eClubLogic. —|

Go Figure

»

| Innovations | What’s New

Matrix Fitness Systems» Johnson Health Tech North America, Inc., has created the Matrix 1 Series, a new value-priced cardiovascular product line that’s ideal for health clubs with light traffic. Included are the T1x , T1xe, T3x, and T3xe treadmills; U1x upright cycle; R1x recumbent cycle; and E1x elliptical. The treadmills boast a space-efficient design, along with the Ultimate Deck System, which absorbs impact and provides 25,000 miles of mainte-nance-free performance. The T1xe also offers an integrated 7" LCD screen with Vista Clear Television technology. The bikes and elliptical are self-powered and feature a 7" backlit graphic LCD console; the units’ intuitive controls appeal to users of all experience levels. For more information, contact the company at 1600 Landmark Drive, Cottage Grove, WI 53527; 866-693-4863; www.matrixfitness.com. —|

Expresso Fitness Corporation » Expresso Fitness Corporation, an exergaming pioneer and developer of the first Web-enabled cardio bike, premiered its new youth exercise bike at the recent IHRSA Annual International Convention and Trade Show. The Expresso S3 Upright Youth Bike is a commercial-grade cardio cycle designed specifically to promote physical fitness and combat obesity among middle-school-aged children. This age-appropriate model offers the same user-friendly features of the company’s new S3 upright and recumbent bike line, including a premium computer system, advanced drive train, and comfortable seat. Plus, it can sync up with all of Expresso’s upright and recumbent bikes so that youth riders can race a parent, teacher, or trainer, creating a unique and fun exercise experience. For more information, contact the company at 435 Lakeside Drive, Sunnyvale, CA 94085; 888-528-8589; 408-636-2200; www.expressofitness.com. —|

Human Kinetics» Attention, club managers! Human Kinetics has just released Recreation Facility Management: Design, Development, Operations, and Utilization. This 312-page book presents a basic under-standing of recreation facilities and the duties required of a facility manager. It offers a practical introduction to facility design, management, and maintenance for various types of operations, including recreation centers, water parks and pools, playgrounds, parks, fitness centers, sports complexes, and resorts. Contents include an examination of safety and security, scheduling, maintenance, and emergencies, along with coverage of national industry standards and guidelines for these types of facilities. Access to an online student resource (OSR), which contains learning activities and worksheets, can help readers amplify their understanding. For more information, contact the company at 1607 N. Market St., Champaign, IL 61820; 800-747-4457; 217-351-5076; www.humankinetics.com. —|

»Fitness Anywhere, Inc.» Fitness Anywhere, Inc., has released the TRX Group Suspension Training Course, a one-day workshop that educates fitness profession-als about the fundamentals of TRX Suspension Training. Suspension training enables individuals to utilize their bodyweight and gravity to create variable resistance and perform hundreds of ground-based exercises, ranging from gentle rehabilitation to high-performance training. The course teaches group fitness instructors, personal train-ers, and health club personnel how to incorporate the TRX system for all fitness levels in a group-training format. “Fitness professionals learn two group class formats, cueing points, and exercise progres-sions for the entire body,” explains Fraser Quelch, the head coach and director of training and development for Fitness Anywhere. For more information, contact the company at 1660 Pacific Ave., San Francisco, CA 94109; 888-878-5348; 415-655-4740; www.fitnessanywhere.com. —|

Neat TRX by Fitness Anywhere


No. 1 cardio from Matrix

Expresso S3 Youth Bike


OPTP» For individuals who sit for long periods of time, the Back Vitalizer from OPTP is an ideal solution. It’s an adjustable, multifunctional, air-filled pillow that acts as a posture-positioning wedge and lumbar support in a seated position. It activates the deep stabilizing muscles of the spine, much like a stability ball. When the user lies down, the Back Vitalizer helps in decompression of the lower spinal discs and nerves; when the user is standing, the device serves as a balance trainer and helps facilitate 360-degree motion of the feet. Measuring 16"x12", the Back Vitalizer is handcrafted of premium, biodegradable, polyurethane-coated nylon, and has adjustable inflation to control the level of support. For more information, contact the company at 3800 Annapolis Lane, #165, Minneapolis, MN 55447; 800-367-7393; 763-553-0452; www.optp.com. —|

X-Force

» X-Force has introduced an innovative new method for negative, or eccentric, training. Its patented machines feature a radically different construction utilizing a unique weight stack that tilts automatically when exercisers change from positive to negative motion. As a result, the resistance increases significantly in the negative phase, which helps exercisers to stay challenged to improve strength and build muscles. The sensation of training is the same as with a standard selectorized machine, with no jerky or artificial movements. For more infor-mation, contact the company at Danarövägen 28, 182 56 Danderyd-Stockholm, Sweden; +46-7052–777-99; +46-7062-707-99; www.x-force.se. —|

Paramount Fitness Corporation» Paramount Fitness Corporation has developed the innovative XL2 Strength Training Circuit to meet the performance, reliability, and budget demands of commercial health clubs. This comprehensive, space-efficient, 16-piece conditioning system offers advanced engineering features, including a low-profile, contemporary design with fully enclosed weight stacks and premium, contoured pads; intuitive exercise adjustments; and precise biomechanics. The XL2 includes full-color, step-by-step, illustrated exercise instruction and height-adjustment guides, easy pad adjustments for accurate positioning, convenient weight stack access, and low starting resistances. “With the XL2, we established new benchmarks for value-engineered styling, biomechanics, ergonomics, and overall user experience,” notes Jim McIntyre, the vice president of sales and marketing at Paramount. For more information, contact the company at 6450 E. Bandini Blvd., Los Angeles, CA 90040-3185; 800-721-2121; 323-721-2121; www.paramountfitness.com. —|

»Power Plate North America» Power Plate North America reports that Chicago’s East Bank Club has increased its overall training revenue by 10% by implementing Power Plate vibration-training programs. The club, which is in its first year of offering the vibration- training programs, has achieved this impressive upsurge as a result of conducting 1,800 group classes and more than 1,000 one-on-one sessions. “Power Plate training has brought new members to our club, and opened the door to small group per-sonal training in a way that hadn’t been previously tapped into,” explains Gretchen Collins, the director of fitness at East Bank Club. East Bank is one of the first facilities to roll out a compre-hensive Power Plate vibration-training program, supported with intensive staff training and devoted in-club marketing. For more information, contact the company at 17900 Vo Karman, Suite 125, Irvine, CA 92614; 877-877-5283; 949-863-1737; www.powerplate.com. —|

Power Plate shakes up East Bank


Paramount’s XL2 line

Back Vitalizer by OPTP


Personal Training on the Net» The Certificate in Health and Fitness Management is the latest online education product from PTonthenet. This valuable resource provides health clubs and fitness professionals with the tools and credentials they need to develop their staff and improve member-retention rates. Written by industry veterans Robert Cappuccio, Bob Esquerre, and Nic Jarvis, this 13-week program has a modular structure that covers such topics as goal-setting, business development, customer-relationship management, team-building, leadership, influencing skills, and change management. Upon successful completion of the initial program, participants receive three updates; after 12 months, they undertake a final written exam to receive their certificate. For more information, contact the company at 7950 E. Prentice Ave., Ste. 205, Greenwood Village, CO 80111; 720-489-0294; www.ptonthenet.com. —|


RealRyder International, LLC» The new ABF8 indoor cycle from RealRyder International, LLC, can tilt, turn, and bank just like an outdoor road bike. Its patent-pending Core-Balance technology features a unique, articulating frame that enables users to ride fluidly in three dimensions. This facilitates a more effective, five-in-one workout: legs, upper body, core muscles, balance, and cardiovascular endurance. A dual-density, premium saddle with an anatomic cutout provides stability and cushioning; a versatile pedal design accommodates cleat and athletic shoes; and sweat-resistant handlebars provide comfort and a variety of hand positions. The heavy-duty steel frame includes a two-stage rust-prevention treatment for long-term, maintenance-free performance. For more information, contact the company at 3200 Airport Ave., Ste. 21, Santa Monica, CA 90405; 310-398-4040; www.realryder.com. —|

PTonthenet course

RealRyder on ABF8



»Power Systems, Inc.» With its newly upgraded design, Power Systems’ all-steel Power Wagon now has a load capacity of 1,100 pounds, as well as an extra-large open bed with a removable inlay for transport of all types of training equipment. Now equipped with large 13" all-terrain tires, the Power Wagon is more manageable for pulling heavy loads; its rack-and-pinion steering simplifies maneuvering through doorways and around obstacles. Side rails now have locking cotter pins, so they can be lowered or removed quickly, and the 36" handle shaft transforms to a hitch with the removable 12" handle. Measuring 47" L x 30" W x 23" H, the black wagon weighs 88 pounds. For more information, contact the company at 5700 Casey Drive, Knoxville, TN 37909; 800-321-6975; 865-769-8223; www.power-systems.com. —|

Power Systems’ Power Wagon

Order Get Active! Magazine— An Easy Way to Improve Retentionand Enhance Your Marketing

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SAVE 10% WHEN ORDERINGAN ANNUAL SUBSCRIPTION

• Standard Subscription:$126 for 100 magazines sent quarterly

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International Health, Racquet & Sportsclub Association

ORDER DEADLINES:

Fall Issue ...............July 24, 2009Winter Issue ..........October 2, 2009

Magazines ship in August, November, January and May. Otherquantities are available. Additional shipping charges apply. Get Active! is for IHRSA Members only.

To order, visit our online store at www.ihrsastore.comor call 800-228-4772 ext. 192.

GA Mag ad-0609CBI:Layout 1 4/27/09 9:04 AM Page 1

| Innovations | FIT Extra Exercise Networks

Putting Technology to the TestTraining and tracking software applications help clubs keep up with members in a wireless world

Every piece of equipment or system inside a club has been

affected by technology to some degree, but none more so

than the products and services that began life in the industry

as technologies. The fitness training, testing, and tracking

software applications on the following pages all fall squarely

into that camp. When you’re already cutting-edge, you need

to consistently account for the very latest and greatest shifts

in technology… or be left behind.

The wireless explosion is presenting service providers with the perfect opportunity to keep members—who clamor for ever more information about their own progress—constantly up-to-date.

A prime example: Dave Hannum, systems and services national sales manager at Technogym, based in Gambettola, Italy, notes that Nike+ technology now works directly with the company’s Excite equip-ment line. “Up to this point, the Nike+ technology was restricted to runners outside,” he says. “Now every type of user can track his or her indoor workouts and monitor progress and goal achievement.” Through the machines’ iPod docking stations, an individual’s workout data records directly to an iPod, and can then be transferred to the Nike+ Website when a user plugs the iPod into a computer.

Similarly, SCIFIT’s USB Fit-Key makes it possible for members to perform customized workouts, track progress, and generate progress reports by plugging in the Fit-Key at each exercise station. The company is developing specific fitness and wellness programs that will be downloadable from its Website via the Fit-Key. Ken Pearson, interna-tional vice president of direct sales and marketing for SCIFIT, in Tulsa, Oklahoma, refers to this wireless exercise phenomenon as “clubs without walls. It means more seamless integration of tracking and testing into people’s everyday fitness routines.”

What’s next?“Biometric data has been retrievable via heart-rate monitors,

pedometers, blood pressure, and temperature sensors, to name a few,” notes Rob Rideout, vice president of sales at MicroFit, headquartered in Mountain View, California. “We can measure, track, and transmit data at speeds well beyond our comprehension over the Internet, on our cell phones, or some other form of PDA. It’s difficult to speculate what’s going to transpire, technologically, in the next generation with respect to fitness testing and tracking, but it will undoubtedly continue to be aligned with wireless technology and the Internet.”

Time—and technology—will tell. —|

EXERcISE NETWORkSEXTRAcON ScIENcE

EcFit

EcFit, from Extracon Science, delivers workout reminders and exercise tracking by phone. Members of participating fit-ness centers sign themselves up online for the call times and options they prefer, so there’s no software or hardware to install and no data entry at the health club. Customers can also rebrand EcFit with their name and voice. Costing less than $1 per member, per month, EcFit can boost utilization and retention.Manufacturer’s list price: $1.00

HuRuSA (dISTRIBuTEd BY MEd-FIT SYSTEMS )

HUR Smart Card Technology

An alternative to traditional weight-stack equipment, the HUR Smart Card line of 30 strength-training machines utilizes pneumatic technology (compressed air) to provide resistance in a fully computer-ized setup. Easy-to-use software stores each user’s resistance, sets, repetitions per set, rest time between sets, and heart rate. Exercisers simply insert the card into the exercise machine, and it adjusts resistance to the preset value, and then leads users through the exercise via the digital display.


| Innovations | FIT Extra Fitness Testing Equipment

kEISER

eChip System

The Keiser eChip system is a simple-to-use electronic workout card that recalls the previous workout and settings, and downloads the data into a personal computer without any extra equipment or wiring. It’s as easy as plugging the eChip into a computer to download this information and to enable attendance- and individual progress-tracking, and compile scientific data.

ScIFIT

Fit-Key

SCIFIT’s patented Fit-Key wireless exercise technology stores workout information for multiple exercise sessions. It can be customized for each individual, creating a link among the user, trainer, and any piece of SCIFIT equipment. Exercisers simply plug the key into the exercise equipment and begin to work out; the Fit-Key provides prompts throughout the 30-minute program. Workout data is stored on the key during the session, and can be retained on the key or printed for review.

TEcHNOgYMSEE OUR AD ON THE BACK COVER

Isocontrol

Isocontrol maximizes the strength-training experience by permitting exercisers to focus on form, technique, and fitness goals, rather than on counting sets and reps. This essential hardware device records reps and controls speed and range of motion. When Isocontrol is combined with the Wellness System, users can collect workout data on a Smartkey to track progress. Isocontrol is available on TECHNOGYM’s Personal Selection and Element strength lines. Isocontrol can also be used independently of the Wellness System.

Wellness Mate

Wellness Mate is a helpful strength-training “companion” that works with TECHNOGYM’s Personal Selection line. During strength-training sessions, users simply insert their Smartkey, and the Wellness Mate remembers the exerciser’s personal equipment settings, load, series, and repetitions data. The software assists users during their workouts by counting reps, and by controlling speed and range of motion. This product isn’t available in North America.

Wellness System

The Wellness System is a customer-relationship-management (CRM) platform that combines TECHNOGYM equipment with training management, easy-to-use applications software, cutting-edge electronics, and health club staff. The Wellness System provides customized and/or preprogrammed workouts that use accountability and feedback to maintain motivation. A wireless Smartkey hosts the user’s program and connects with Wellness System components, including cardio-vascular machines, strength equipment, and feedback stations. Personal trainers can monitor member compliance, attendance, and interests to increase utilization and retention.

FITNESS TESTINg EquIPMENTBIOEX SYSTEMS, INc.SEE OUR AD ON PAGE 76

Fitness Maker Software

Fitness Maker for personal trainers is affordable, comprehensive software for fitness testing and assessment. The software maintains client demographics, helps determine health risks, and assists in fitness tests and goal-tracking. It con-tains an array of fitness tests, normative values, pre-made forms, and informational handouts, and creates full-color summary graphs and client booklets. Fitness Maker can also be upgraded to include meal plans and to link with Exercise Expert to create exercise handouts.Manufacturer’s list price: $129.00



BIOSPAcE, INc.

InBody320

BIOSPACE’s InBody320 divides the body into four limbs and the trunk, and measures the impedance of each segment at multiple frequencies (5 kHz, 50 kHz, and 250 kHz). Unlike conventional bioelectrical imped-ance-analysis, the InBody320 uses direct/ segmental/multi-frequency bioelectrical impedance analysis for higher accuracy and monitoring slight compositional changes. Results report on weight, fat mass, lean body mass, body fat, intracellular water, extracellular water, basal metabolic rate, body mass index, and segmental impedance index.Manufacturer’s list price: $5,300.00

InBody520

The BIOSPACE InBody520 model utilizes patented DSMF-BIA technology and high frequencies (5 kHz, 50 kHz, and 500 kHz) to measure body composition. InBody520 incorporates a database system that can store up to 10,000 entries, which are easily transferable to any PC. An upgraded LCD allows users to view all measurements during the test, as well as to enjoy music, and each individual’s body composition may be monitored and reported on in minutes.Manufacturer’s list price: $5,900.00


FOR MORE INFORMATIONSee the advertisers’ index on pg. 95 or search at

www.ihrsabuyersguide.com


Lookin’Body3.0

BIOSPACE’s Lookin’Body3.0 Database Management Software Program offers easy-to-read results and user-friendly menus/icons and visual aids, so that trainers can advise clients about their body composition. With Lookin’Body3.0, users can compare past with current results in the Comparative View tab; results are comprised of three pages of collaborated data, including reference information. This database-management system is available for the InBody320 and the InBody520, and is also an effective customer-management system for personal records.Manufacturer’s list price: $799.00

cENTER FOR NEuROAcOuSTIc RESEARcH / BIO-TuNINg

CNR Inner Fitness System

CNR’s Inner Fitness System balances, tunes, and exercises the brain and nervous system to control and coordinate the brain/body interface, so that individuals experience faster reaction time, increased speed, greater endurance, and enhanced mental focus. It’s a scientific way of bringing the brain to the “flow” state and then training it to go there more naturally. It includes CNR’s Bio-Tuning, 90 audio programs, Vibroacoustic Sound Chair and Tables, and A/V Modulator Light Glasses.Manufacturer’s list price: $5,597.00

cOSMEd SRL

NEW Fitmate MED

Newly launched by COSMED, Fitmate MED is the unique desktop diagnostic equipment that provides a complete cardiopulmonary assessment in clinical applications. Adding full spirometry testing to the measurement of oxygen consumption, Fitmate MED enables a complete cardiovascular stress test, with maximal oxygen uptake, measured METs, and multiple scores for risk assessment, plus nutritional assessment. Fitmate MED has an LCD screen with an easy-to-use graphic user interface and a built-in printer.

NEW Fitmate PRO

Fitmate PRO desktop diagnostic equipment, from COSMED, is designed to provide a full picture of cardiopulmonary function in sport exercise. It offers a new validated approach for measuring oxygen con-sumption, plus nutritional and fitness assessment. A complete solution for easy and accurate Cardiopulmonary Exercise Testing, Fitmate PRO calculates VO2max and sub-max VO2, anaerobic threshold, and HR-VO2 training zones. Fitmate PRO has an LCD screen with an easy-to-use graphic user interface and a built-in printer.

INTELAMETRIX

BodyMetrix System Ultrasound Body Composition

Body composition is more than skin deep, and, sometimes, percentages just aren’t enough. The BodyMetrix System is a professional-grade ultrasound technology that’s utilized by many elite athletes. Now clubs and trainers can show their members and clients their actual fat and muscle thickness, scan targeted muscle groups and measurement sites, and identify intramuscular fat—with BodyMetrix, seeing is believing!

kORR MEdIcAL TEcHNOLOgIES

CardioCoach

The CardioCoach, from Korr Medical Technologies, delivers simple, accurate VO2-based fitness testing that can be used to attract new clients, better serve existing club members, and create a new revenue stream. It measures the amount of oxygen an individual consumes while exercising to pinpoint aerobic and anaerobic thresholds, peak VO2, and peak heart rate. Using this data, CardioCoach identifies four target intensity zones for exercise, and indicates the number of calories burned at these different levels.



MIcROFIT

MicroFit Fitness Assessment System

For 20 years, the MicroFit FAS-2 fitness assessment system has helped health clubs, medical organizations, and military wellness centers build their businesses. The system’s high-tech images and ease of use make it ideal for closing member-ships, selling personal training services, and attracting visitors at health fairs. Designed as an FDA medical device, the MicroFit FAS-2 offers fast, accurate measurement of weight, body fat, blood pressure, heart rate, flexibility, strength, and cardiovascular fitness.

NEW LEAF HEALTH & FITNESS PROducTS

Active Metabolic Training

The New Leaf Active Metabolic Training System provides true metabolic measurement. Health clubs, personal trainers, and members benefit from an advanced, individualized training program that’s supported by 30 years of proven clinical technology. Active Metabolic Training measures metabolism at rest and during exercise with a single system; creates individualized cardio-training plans; tracks progress and modifies plans to make every workout effective; and provides trainers with credible tools to help clients reach their goals.

Client Assessment Packs

Client Assessment Packs include everything required to conduct a metabolic assessment, and feature the ComfortFit Mask, exclusively from New Leaf. The neoprene mask comes in four sizes and contours to fit any face, eliminating the need for nose clips, mouthpieces, and bulky headgear. Each Pack contains the lightweight, durable rest-and-exercise flow sensors; couplers; and ComfortFit Mask. This system ensures cleanliness, minimizes the risk of cross-contamination, and lets clients reuse their personal assessment tools.

Kids may just be the motivation people need to get to the gym.PLAYTIME is dedicated to promoting healthy and active lifestyles for the whole family. PLAYTIME leads the industry in the development of innovative and unique soft play places. We’ll build a customized workout area for your littlest guests that will keep members coming.Reach a whole new level of family fitness at your club with a PLAYTIME soft play area.

Visit us at www.ExperiencePlaytime.com 303.662.0302

Fitness for the Next Generation



POLAR ELEcTRO, INc.

F11 Heart Rate Monitor

Polar’s F11 features the award-winning Keeps U Fit program, which tells users how long, how hard, and how often to work out in order to reach their personal goals. The F11 stores aerobic workout data and is downloadable, so trainers and clients can track progress and results. It also contains OwnIndex, which measures fitness levels in five minutes; OwnCal, which counts and displays calories burned; and OwnCode, which prevents interference from other heart-rate monitors. Polar BodyAge System &

Suite of Technology

The Polar BodyAge System, Polar heart-rate monitors, and Polar’s Keeps U Fit software are all designed to attract potential customers, convert them into members, and increase retention and selling opportunities. Utilizing online and in-house training, health club operators can discover how Polar’s fitness technology can streamline sales, sell more personal-training services, build relationships with members, improve members’ fitness results, increase member retention, create new profit centers, and boost the sale of existing products and services.

ScIFIT

NEWbioDensity Isometric Technology

bioDensity Isometric Strength Technology is a patented process involving four compound, isometric exercises—bench press, leg press, pull down, and dead lift—with real-time feedback displayed on the Performance Application Screen. Exercise intensity is created and controlled by the user, providing comprehensive muscular and skeletal stimulation, with exact performance measurements that are not experienced using any other exercise system. Because there is no loading, exercisers cannot go beyond their abilities.



TANITA cORPORATION OF AMERIcA

BC-418 Segmental Body Composition Analyzer

The addition of handgrips to Tanita’s standard platform-based electrode system allows the BC-418 to calculate regional body composition so that healthcare professionals can better determine the health risks associated with visceral and abdominal fat. Tanita has also introduced a significant improvement to the calculation of Basal Metabolic Rate (BMR); Tanita’s proprietary formula takes into account fat-free mass, which results in a significantly

higher level of accuracy, compared to current BMR formulas.Manufacturer’s list price: $3,895.00

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Excite Med Run

The Excite Med Run combines cardiovascular wellness with performance training, testing, medical treatment, and rehabilitation. Certified by UL, CE, and TUV Medical, it incorporates sub-maximal, maximal, and military testing. Cardio Memory software enables real-time acquisition, visualization, and storage of training

and test data; and the program produces performance analysis and trend reports, along with workout prescriptions. Accessory options include a 6" safety step, a minimum speed of 0.25 mph, height-adjustable underarm supports, and adjustable handrails.

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NuMetrex Sports Bra

The innovative NuMetrex Sports Bra features electronic-sensing technology integrated into the fabric. The bra detects the heart’s electrical pulse directly from the chest wall and conveys it to a watch—or compatible treadmill or elliptical trainer—via a tiny transmitter snapped


| Innovations | FIT Extra Exercise Training/Tracking, Wireless

into the garment. The NuMetrex Sports Bra is a comfortable alternative to the hard strap typically found in a traditional heart-rate monitoring system. The company plans to launch a heart-rate -monitoring men’s shirt as well.

VERSAcLIMBER

1*2*3* Heart Rate Monitors

The “speedometer of aerobic exercise,” VersaClimber’s 1*2*3* Heart Rate Monitor features a Polar strap input and standard touch sensors for quick, reliable, and accurate readings. This portable (or equipment-mounted) monitor can receive inputs from either NASA-developed ECG touch sensors or a Polar-compatible

chest strap transmitter. Packaged in a durable plastic container, the unit is built to withstand heavy usage environments; weighs less than 8 ounces; and measures 3 9/16” H x 5 11/16” L x 13/16” W.Manufacturer’s list price: $295.00

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iMETT

The iMETT is an affordable metabolic testing system that can increase personal training revenue, member retention, and the perceived value of a health club. The advantage is that, after testing to find actual VO2 submax, the iMETT automatically provides user-friendly

training programs based on actual test results. These personalized workouts allow trainers to quickly and easily structure the client’s cardio training to maximize results and help them achieve their goals.

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InSite

ClubCom’s InSite wireless asset- management service gives health club operators a tool set to manage equipment operations and provide superior member experiences. InSite reduces downtime and increases cost savings by continuously

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monitoring a facility’s cardio equipment, and generating management reports and automatic alerts. For organizations with multiple locations, InSite’s real-time data can be aggregated system-wide.

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NEWK4b2

COSMED offers a portable system for pulmonary gas exchange measurement with true breath-by-breath analysis. K4b2 technology and dimensions facilitate measuring physiological responses to exercise without limitations. Tests can be carried out in three configurations: holter data recorder, telemetry transmission, and laboratory station. The K4b2 is provided with integrated GPS for speed, distance, altitude, and position measure-ment, which is synchronized with the gas exchange data. K4b2 has been validated in more than 600 publications.

FITLINXX

FitLinxx Product Suite

The FitLinxx interactive product suite helps provide the support and motivation club members need to develop positive exercise habits. Through interactive coaching and automatic capture of cardiovascular and strength workout data, FitLinxx helps fitness facilities attract new members, improve member success rates, better retain existing members, and provide insight for instructors and personal trainers to identify “at-risk” members in need of support and personal training. FitLinxx is first-in-class when it comes to connecting to users.



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iGo Figure Software

The advanced tracking and reporting features offered by iGo Figure software significantly improve members’ exercise results. Weight and measurement outcomes are tracked via 13 metrics, are customized for males and females, and include body-fat percentage, BMI, and resting heart rate. Report options include detailed graphs, choice of measurement units, and display in over 22 languages. Members are automatically reminded of their weigh-and-measure day. Numerous other features are available with this popular and powerful membership- management software.

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UKK-Walk Test

The UKK-walk test determines V02 max and, based on this result, calculates a Fitness Index by taking into account the subject’s age, height, weight, test duration, and heart rate. An index value of 100 is the average. Subjects taking the test walk 2 kilometers on a treadmill at 80% of maximum heart rate. The test is suitable for all physically healthy individuals between the ages of 20 and 65, and can be administered to several people simultaneously.

kOkO FITNESS, INc.

Koko Smartrainer

The revolutionary Koko Smartrainer offers the benefits of a full-hour, total-body, personal strength-training workout in just 30 minutes. It provides customized multi- week programs for every fitness level and personal goal. The system demonstrates each exercise, then paces, tracks, analyzes, and provides feedback on performance and progress. Koko’s computerized “brain” knows users’ every move, adapting as they get stronger and leaner. No two workouts are the same, resulting in real results with zero boredom.Manufacturer’s list price: $12,995.00

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LIFE FITNESSSEE OUR AD ON PAGE 9

NEWLife Fitness Virtual Trainer Website

Designed to link exercisers and equipment, the Life Fitness Virtual Trainer Website is a tool that helps exercisers get recom-mended workout plans, track their exer-cise progress and keep fitness a part of their everyday life. The Website’s inter-active online program harnesses the data that exercisers store on a USB device through the integrated USB port on Elevation Series products with Engage and Inspire consoles.

MIcROFIT

MicroFit Fitness Assessment System

The MicroFit assessment system collects baseline fitness measurements so trainers can set goals and sell programs. Positive reinforcement comes with fitness tracking, which can stimulate greater participation, increased member retention, and new referrals. The MicroFit HealthWizard software includes the Fitness Profile, which measures and tracks 30 physical fitness characteristics, including body composition, blood pressure, flexibility, strength, and cardiovascular endurance. The Fitness Profile software can be connected to MicroFit fitness testing equipment for standardized, computer-controlled assessments.

MYTRAk HEALTH SYSTEM

MYTRAK Health System

The MYTRAK Health System is an automated technology that provides members with programming, coaching, tracking, and real-time results feedback, positioning health clubs as leading-edge fitness providers. The uniquely designed Success Coach console motivates members to achieve their fitness goals. The Performance Index, a figure between 1 and 1,000, helps them track their improvement over time—and also verifies fitness activity for reimbursement by third parties, such as employers and insurers.

NEW LEAF HEALTH & FITNESS PROducTS

eNewLeaf

eNewLeaf.com is a training and tracking portal that helps clients train their metabolism and guides them to improved fitness. This secure site auto-matically uploads metabolic assessment results and stores the data for viewing, tracking, and trending client progress. Up to 12 weeks’ worth of data can be stored; workouts may also be down-loaded to other training tools, such as heart-rate monitors and the iPhone. Interactive features enable clients to communicate online with their trainer.


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ExerSmart Software

New Leaf’s ExerSmart software provides trainers with tools that they can utilize to design efficient cardio workouts for members. Combined with New Leaf’s Active Metabolic Training System, this software provides: customized workout plans based on individual metabolism; CardioWizard, to create workouts based on goals, time, and stage of development; ranges of workouts, including steady intensity and intervals; an administrative portal for tracking cardio-training sales and reassessments; and a training schedule with workout cards.

New Leaf - Garmin Heart Rate Monitor

Designed for athletes and fitness enthusiasts of all levels, the Garmin Forerunner is a unique metabolic heart-rate monitor that’s totally integrated, easy to use, and requires no calibration. An exerciser’s complete metabolic profile, workout heart-rate zones, true caloric burn rate, and 25 days of cardio workouts are uploaded from the New Leaf Metabolic Assessment system to Garmin Forerunner 305 and 405 watches. Multisport capability enables exercisers to transition easily between different sports and activities.

NEXTFITNESS, INc.

Podfitness.com

The unique Podfitness system builds custom audio workouts, based on an exerciser’s fitness profile, which are downloaded to his or her iPod or MP3 player. This flexible workout system allows exercisers to create a personalized fitness plan using the Podfitness Expert System; select a trainer from a field of more than 80 to guide workouts; and mix their own music from their personal music library, via Podfitness.com’s proprietary music-mixing technology, to match the workout’s pace.

POLAR ELEcTRO, INc.

Polar AW200

Polar’s new Activity Watch forsakes the standard chest strap and uses accelerometer technology to measure steps taken during active motion, providing users with an accurate caloric-burn measurement. For individuals trying to get the recommended 10,000 daily steps, the Activity Watch helps monitor daily activity and facilitate fitness goals. Users can simply strap on the Activity Watch before walking the dog, running errands, or even taking a light jog to see their true activity level.

PuMPONE, LLc

PumpedForLife - Total Body Conditioning

The PumpedForLife series training program is comprised of select workouts for strength, cardio intervals, cardio cross- training, and flexibility yoga, each of which is designed to help health club members achieve their fitness goals. Level 1 offers an assortment of workouts intended to provide a foundation of strength; improve cardiovascular efficiency and endurance; and enhance flexibility. It’s suggested that PumpedForLife be performed six days a week, utilizing a different workout daily, along with one rest day.Manufacturer’s list price: $49.00

PumpedForSummer

The 2009 PumpedForSummer Trainer helps individuals finally attain the beach body they have dreamed of. PumpedFor-Summer includes exercises that target specific areas of the body, such as the hips, thighs, and abs for women, and the chest, arms, and core for men. This PumpOne Trainer includes video with audio instruction of how to perform each exercise, and customers also receive images of the same exercises, which can be viewed while listening to their own music.Manufacturer’s list price: $19.00




ScIFIT

Fit-Key

Fit-Key is SCIFIT’s exclusive training and exercise tracking program. Simply plug the key into the exercise equipment and begin to work out; the Fit-Key acts as an electronic personal trainer by providing prompts throughout the 30- minute program. To increase variety, users spend only five minutes on each machine, changing directions or intensity every 30 seconds. Workout data is stored on the key during the session and can be printed or e-mailed.

SPEEdFIT

Speedfit Software

Speedfit is based on a single, simple idea: de-emphasizing distance in exercise and, instead, promoting speed. By focusing on shorter distances and faster workouts, the Speedfit routine benefits people quickly; can revolutionize how individuals exercise; and can help change an over-weight society into a fit one. The iSpeed software defines a person’s true level of fitness in only minutes, and then creates endless combinations of individualized workouts accordingly, based solely on an exerciser’s potential.

SuuNTO

Suunto Team Monitor

The Suunto Team Monitor is specifically designed for use in fitness, group-train-ing, and team-sports classes. It captures real-time heart-rate and training-effect analyses for up to 42 athletes within a 100-meter radius, and no watches are required. Comfortable heart-rate straps, worn around the chest, detect the heart rates of all participants within range. ANT technology ensures that heart-rate reporting remains interference-free by eliminating cross-talk from surrounding participants, and electrical interference from gym equipment or power lines.Manufacturer’s list price: $1,980.00

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Lower-back pain will affect four out of five Americans during their lives, notes the Mayo Clinic. In addition to physical discomfort, the condition costs the U.S. an estimated $100 billion a year in related expenses. A recent clinical-trials review concluded that “only exercise” is effective in preventing the problem. —|

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Each order of the Economic Benefits of Regular Exercise packageincludes 100 copies this dynamic new IHRSA publication for you todistribute to businesses in your community. As a bonus, IHRSA willinclude a FREE companion PDF entitled Building a Corporate WellnessProgram, A Guide for Club Owners and Operators with each order.

Completely updated in 2009, the Economic Benefits of RegularExercise highlights the important role exercise can play in helpingcompanies improve their bottom line. It includes detailed return oninvestment (ROI) information that will convince even the most skeptical CPAor accountant that partnering with your club is the right choice for their business.

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A few months ago, the government of Indonesia dedicated a new $5.6-million museum in Banda Aceh, in the Aceh province of Sumatra, to commemorate and honor the 230,000 people who were killed by the tsunami that struck in 2004. So what does that have to do with us?

Well, for me, the news item triggered a series of memories and thoughts. You may recall, from one of my first columns, that I’m an avid surfer. I savor the beauty and respect the power of waves, but a wall of water that, in some spots along the edge of the Indian Ocean, reached 100 feet—the only word for that is terrifying.

The world’s response to the resulting devastation, however, was incredibly gratifying. Individuals, government agencies, and inter-national aid organizations converged on the 12 countries affected with remarkable speed and effectiveness. More than $13 billion was pledged to assist survivors and resurrect the ravaged coasts.

Now I’m not about to compare a human tragedy of such mag-nitude with any economic or business dilemma, but, when I heard about the new museum, it occurred to me that our indus-try faces a tsunami of sorts. Our mission, our raison d’être, is

simply to help people enjoy healthier, more rewarding lives, but, at any given point in time, we’re pummeled by waves of varying height and intensity.

Most recently, the recession has been battering our shores, while crests both cultural and competitive are constantly threatening to erase our achievements and prevent future progress. Increasingly sedentary lifestyles, over-consumption of food, lack of time to exercise, basic human laziness—all conspire to frustrate our best intentions. At the same time, we’re forced to contend with unfair competition; government regulation; counterproduc-tive taxation; and the occasional tidal wave, such as the current uprising over music-licensing fees.

However, at the conclusion of my year as IHRSA’s chairperson, I’m grat-ified by the way that I’ve seen our industry respond to the perils in our path. Club operators have reassessed what they stand for; whom they serve; how they operate in terms of people, policies, structure, and procedures; and how to invest in future growth. Collectively, they’ve been successful in edu-cating the public, as well as legislators, about the physical, psychological, and, importantly, economic benefits of regular exercise.

The job, of course, is not over.On the day that the tsunami museum opened, some 700 families were still

living in barracks in Banda Aceh.And our industry yet has much to do. —|

– Gene LaMott, [email protected]

| IHRSA Report | First Set

The International Health, Racquet & Sportsclub Association is a not-for-profit trade association open to investor-owned and member-owned fitness, racquet and athletic facilities. Associate memberships are available to manufacturers or suppliers of products and services of use to IHRSA members.

800-228-4772 USA & Canada 617-951-0055 International 617-951-0056 FAXwww.ihrsa.org www.healthclubs.com E-mail: [email protected]

IHRSA Board of Directors

Gene LaMott: Chairperson TW Holdings 360-877-3915

Laurie Smith: Leisure Sports 925-600-1966

Phil Wendel: ACAC Fitness & Wellness Centers 434-978-3800

Lynne Brick: Brick Bodies Fitness 410-252-8058

David Patchell-Evans: GoodLife Fitness Clubs 519-661-0190 ext. 238

Rick Beusman: Saw Mill Club 914-241-0797

Bob Shoulders: Fayetteville Athletic Club 479-587-0500

Frank Napolitano: GlobalFit 215-751-1992

Mike Raymond: Curves International 254-399-9285

Susan Cooper: BodyBusiness Health Club & Spa 512-459-9424

Art Curtis: Millennium Partners Sports Club Management, LLC 617-476-8910

Sandy Hoeffer: Western Athletic Clubs 415-901-9243

David Hardy: Club Fit Corporation 780-953-4273

Killian Fisher: ILAM + 353 (0) 45 902235

Jeff Klinger: Anytime Fitness 651-438-5050

Michael Levy: Ex-officio Casaral, Inc. 416-961-5556, ext. 242

SPECIAL ADVISOR LATIN AMERICA

Richard Bilton: Companhia Athletica (55) 11-5181-2000

® My Take On Tsunamis

The Photo G

roup

w w w . i h r s a . o r g | J U N E 2 0 0 9 | C l u b B u s i n e s s I n t e r n a t i o n a l 7 9

Gene LaMott IHRSA Chairperson

| IHRSA Report | In Brief

Legislating a Healthier Future for Our Children

The children of America are on the verge of a health crisis—and, ulti-mately, so, too, is the nation’s healthcare system. About one in three children and youth are already overweight or obese. In fact, today’s kids could be the first generation of Americans to live shorter lives than their parents.

Across the spectrum, it’s widely agreed that a lack of physical activity and poor nutrition are two of the leading culprits. According to the Alliance for a Healthier Gen-eration, an initiative of the William J. Clinton Foundation, 92% of elementary schools do not offer daily physical education classes year-round, and only about 20% of high school students report eating fruits and green vegetables five or more times a day.

Fortunately, there’s a growing awareness of the issue. Congress, many state leg-islators, the Centers for Disease Control and Prevention (CDC), the Surgeon General, and political leaders are actively working to improve the health of America’s kids.

So far this year, 26 states have introduced physical education (PE) legislation. Many of the bills seek to impose specific requirements on PE programs’ weekly duration, standards, and implementation requirements, or create an assessment mechanism. In Illinois, House Bill 2291 proposes requiring each school board to have an annual assessment on the physical fitness levels of all students in grades five, seven, and nine. The results would be available in report cards, along with the average number of minutes of exercise PE students receive per week at each grade level.

Legislators in Mississippi are taking a different approach. They’re currently considering House Bill 791, which would require that children’s Body Mass Index (BMI) be measured starting in kindergarten and then every other year through tenth grade. The results, including percentile and an explanation, would be provided to parents. Montana is considering a similar bill.

During these tough economic times, three states are currently weighing the merits of tax credits to encourage physical activity among young people. In Illinois

and Maryland, families could be eligible for $500 tax credits for qualified youth physical fitness programs. The Maryland bill is part of a broader

legislation that also includes tax credits for adults and seniors, including $500 tax credits for health club membership dues.

In 2007, the Canadian government began providing parents with a $500 children’s fitness tax credit for eligible expenses for children under age 16. While the U.S. federal government doesn’t offer such an incentive, the Personal Health Investment Today (PHIT) bill, one of IHRSA’s signature pieces of proposed federal legisla-tion, would allow parents to pay for children’s physical

fitness expenses with money from their family’s pre-tax savings account. These accounts are typically used for

such health-related costs as doctor visits and prescription drug co-pays. This bill would allow parents to pay for exercise expenses that could prevent diseases associated with obesity. It’s not just legislators who are taking aim at childhood

obesity. Acting Surgeon General Rear Admiral Steven K. Galson, M.D., M.P.H., has launched an initiative called Healthy Youth for a

Healthy Future. The goal of the program is to highlight local communities that are coming together to motivate kids to exercise and eat nutritious foods as well as teaching them to make healthy choices.

“Teaching our children the importance of eating well and being physically active at a young age is crucial to reversing the trend of obesity in this country,” said Galson. IHRSA actively supports efforts to improve the health of children through physical activity and proper nutrition. In 2008, via work with the National Coalition for Promoting Physical Activity, IHRSA supported the addition of PE requirements in the Elementary and Secondary Education Act in Congress. —|

.org For more information, visit www.ihrsa.org/publicpolicy

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| IHRSA Report | Member News

Motionsoft, Inc., developers of eClubLogic membership-management software for clubs, has traveled a circuitous path to growth. Founded in 1988 by Dr. Robert Karch and originally called Karch Inter-

national (KI), the company was acquired in 1999 by IT solutions provider AINS, Inc. Two years later, Motionsoft was established by a group of AINS employees, including Motionsoft founder and CEO Al Noshirvani, who then acquired KI from AINS. Noshirvani had been vice president of business development for AINS.

Since the acquisition, KI—which was recently renamed Motionsoft—has grown at a rate of approximately 40% annually. Noshirvani credits the firm’s steady expansion to a combination of strategic acquisitions (see sidebar) and organic growth. Motionsoft is headquartered in Silver Spring, Maryland, and has a satellite support and development office in Tucson, Arizona.

Strengths“From a functional standpoint, we’ve been very successful at leveraging our customers to stay ahead of the curve regarding industry trends. We have customers in all segments of the active lifestyle industry, including commercial clubs, nonprofits, hospital and university clubs, and corporate facilities. The approach we take with our customers—what our ‘Ideas Implemented’ tagline is all about—is what differentiates us. Rather than offer a vanilla product to organizations, we spend a lot of time understanding their business. Our busi-ness-analysis teams work with our customers to not only help them effectively use our software in terms of best practices, but also to understand how they can help improve our products. Here’s an example: I recently received a call from a customer with 50 locations across the country. They were very pleased to see that a specific report—one that they had requested—was included in our latest release. It was initially designed for a much smaller, single-site organization, but, because they brought it to our attention, we customized it to meet their needs.”

Opportunities“We’d like to start addressing some of the adjacent markets in our space. For example, many of the most successful organizations have implemented spas in their businesses and, although many vendors in the space claim to have spa-management systems, none of them do this particularly well.

“We’ve also spent a tremendous amount of time and money on our FOCUS product, which we intend to release during the next year. It’s an SaaS (Software as a Service) management application that eliminates the upfront expense associated with traditional licensing and allows customers to pay as they go.”

Challenges“Certainly, from a day-to-day operations standpoint, we’ve all heard the horror stories associated with credit card fraud and identity theft. Right now, managing those risks is our No.1 priority.

“In a larger business frame, as the lines between health clubs and health-care continue to blur, we’ll start to see some pretty interesting competitors come into our space. One can view this as either a challenge or an opportunity; I prefer the latter.” —|

Full Disclosure Motionsoft, Inc.

Pro Forma: Motionsoft, Inc.Year Founded: 2001

2009 Revenues: approximately $8 million

Annual Growth Rate: 2005-2008, 40%

Employees: 30

Clients: More than 1,200

Ahead of the Consolidation CurveFor the past four years, consolidation has been the cornerstone of Motionsoft’s rapid expansion.

“It’s been part of our core strategy,” says Motionsoft CEO Al Noshirvani. “We’ve completed four acquisitions in the past four years. We’ve seen a great opportunity for consolidation in the space. Via our acquisitions, we bring our customers a more easily updated and streamlined group of products. We also ensure minimal information loss and a smooth transition. Taken together, those aspects help ensure retention for us.”

In 2006, Motionsoft acquired Computer Outfitters, which developed CMPlus club-management software. The following year, the com-pany purchased iFitness Solutions club-management software from Intrannuity, LLC. In 2008, Motionsoft acquired the assets of Custom Design Systems, a privately-held gym software company. The company recently completed a signifi-cant deal to acquire a large competitor; details have not yet been announced. —|

Noshirvani


adidas 3-Stripes Instructor Program

u The adidas 3-Stripes Instructor Program gives fitness professionals an opportunity to purchase some of the latest and most popular adidas products at discounted prices. This year, adidas also introduced a staff uniform program, which enables health clubs to outfit their employees in professional, high-quality apparel. U.S.-based group-exercise instructors, per-sonal trainers, fitness directors, and health club owners are eligible to apply for the 3-Stripes program. For more information, contact the company at P.O. Box 25384, Portland, OR 97298; 888-311-1995; www.adidas3si.com. —|

American Express OPEN

u American Express OPEN card members have access to a wide selection of products, tools, and services that can help run their businesses. Features include: tracking and managing spending online; earning valuable rewards on business purchases; getting answers to questions 24/7; and tapping into exclusive resources and information. American Express OPEN can help take businesses where owners want them to go. For more information, contact the company at 200 Vessey St., New York, NY 10285; 866-690-9854; 212-640-2000; www.open.com. —|

ASSOCIATe PrOFILeS

Fiserv, Inc.u Fiserv, Inc., has adopted an enhanced market approach and brand identity to help clients grow their business and increase profitability with financial services tech-nology. The company’s organizational structure has been streamlined to make it easier for clients to access all Fiserv solutions. Offerings include: Source Capture Solutions, Corillian Online (formerly Online Advantage), Mobile Money, MyMoney, Business Ana-lytics from Premier (formerly Viewpoint), and Bank Intelligence Solutions (formerly BancIntelligence). The company’s new logo was designed to signify energy, progressive thinking, and a fresh approach to future opportunities. “We’re preparing for a new digital

frontier in banking and electronic commerce that will require unprecedented levels of data analytics and information exchange,” notes Pete Kight, the vice chairman of Fiserv. —|

Life Fitnessu Three new Life Fitness Elevation Series products were awarded Stage Two accreditation from the Inclu-sive Fitness Initiative (IFI): the 95C Inclusive Upright Lifecycle Exercise Bike, the 95R Inclusive Recumbent Lifecycle Exercise Bike, and the 95T Inclusive Tread-mill. The products feature a new console overlay and a keypad with brightly colored dome switches to help users who have visual impairments. Modified level controls on the exercise bike handlebars enable users to easily identify the controls. The Lifecycles also utilize a new color for the seat-height-adjustment mechanism; a tactile label for the seat positions; and a pedal with a heel strap. The upright Lifecycle and the treadmill include a platform to reduce step-up height, and the treadmill’s running belt has contrast lines and a larger logo. —|

MYE Entertainment u MYE Entertainment has signed an agreement to manufacture and distribute MYE wireless entertain-ment products under the Fitness Audio brand and across Fitness Audio’s global distribution network. Products include the new MYE Eclipse Series Cardio Theater and BroadcastVision replacement receiver, and the MYE 900/800MHz and FM transmitters. Fit-ness Audio is a manufacturer and distributor of audio products for the fitness industry, including aerobic microphones and wireless systems, audio mixers, and accessories. “The extensive experience and global reach of Fitness Audio in wireless microphones and health club audio systems matches perfectly with

MYE’s advancements in wireless fitness entertainment technology,” explains Tony Garcia, the president of MYE Entertainment. —|

ASSOCIATe NewS


Pete Kight

Gyminee Corporation

u Gyminee is a Web-based application that generates detailed exercise and nutrition tracking, online accountability, and motivation. Gyminee’s customizable white-label program is designed specifically for health clubs, corporate wellness organizations, and healthcare professionals as a member-engagement and retention tool. Viral marketing tools and an internal ad server allow organizations to extend their brand beyond the club; create new revenue streams; and more effectively promote existing value-added services, such as personal training and nutrition con-sultation. For more information, contact the company at 515 Sparkman Drive, Huntsville, AL 35816; 256-489-0187; www.gyminee.com. —|


Peaksware, LLCu TrainingPeaks.com, from Peaksware, LLC, recently played an important role in the 2009 Live Healthy America 100-Day Challenge. It was selected as the official training and nutrition software for the event, which spurred partici-pants in Iowa, Kansas City, Houston, and Dallas to get active and lose weight. TrainingPeaks.com helped to keep individuals motivated with its easy-to-use tools, such as a training log and food diary to measure fitness and nutrition progress; daily e-mail reminders for workouts; and meal plans. More than 63,000 100-Day Challenge participants lost a combined total of 250,000 pounds, and logged more than 136 million minutes of physical activity. Under the direction of the Iowa Sports Foundation, Live Healthy America is a non-profit organization that seeks to increase awareness of obesity and inactivity, and help create a culture of wellness. —|



< ASSOCIATe PrOFILeS < ASSOCIATe NewS


Professional Tennis Registryu The Professional Tennis Registry (PTR) held its $25,000 Championships in February, in conjunction with its International Tennis Symposium, at the organization’s headquarters on Hilton Head Island, South Carolina. Zbynek Mlynarik, of Chatsworth, California, and Nicola Slater, of Hilton Head Island, won the Gamma Open Singles divisions. Slater and Mia Bobrowski, of Charlotte, North Carolina, took the Gamma Women’s Open Doubles prize. And Christophe Bonadona and Julio Cirimbelli, both of Hilton Head Island, triumphed in the Gamma Men’s

Open Doubles competition. With more than 13,000 members in 122 countries, PTR is the largest global organization of tennis-teaching professionals. —|

SportsArt Fitnessu SportsArt Fitness has partnered with York Barbell to enhance and expand both companies’ reach. As a result, SportsArt will benefit from a stronger presence and better service on the east coast of the United States, while York will have more opportunities on the west coast. “This partnership allows SportsArt Fitness to have warehousing in Pennsylvania, and York to have warehousing in the state of Washington, as we both increase our offerings on the opposite coast, thereby allowing for lower freight costs, customer convenience, and better service to our customers and dealer network,” explains Ken Carpenter, the director of sales for SportsArt. Each manufacturer will still handle all of its own orders for equipment. SportsArt designs and manufactures cardiovascular and strength equipment for home and commercial use, and York has developed and manufactured strength products for more than 75 years. —|

Star Tracu As part of its “Expect Different” initiative, Star Trac recently supported The Fitter Families road show in the United King-dom by supplying its popular Spinner NST bikes for participants. The inter-active Fitter Families road show, an initiative of Fit for Sport, encourages families to commit to change by

educating them about simple, achievable, and sustainable ways to get active. The program includes a variety of fitness activities, an online challenge, and a Website where participants can log their progress. Star Trac’s “Expect Different” campaign is committed to instigating a change in how people view exercise and incorporate it into their daily lives. “We see this as a really exciting and worthwhile project,” notes Matt Pengelly, Star Trac’s U.K. managing director. —|

Slater

PowerBlock

u The new, fully urethane-coated PowerBlock U-90 is a smooth, quiet, quick-change dumbbell set that features energy-absorbing flex-pin and flex-plate technology. U-90 is comparable to, and thereby replaces, 28 pairs of dumbbells—which amounts to 2,565 pounds of free weights—in the space of just one pair, with a weight range of 5-90 pounds per hand. The highly durable U-90 set is backed by a 15-year home warranty. For more information, contact the company at 1071 32nd Ave. N.W.; Owatonna, MN 55060; 800-446-5215; 507-451-5152; www.powerblock.com. —|

The Stick/RPI of Atlantau The Stick, which was originally intro-duced to the medical community in 1989, is now used and endorsed by all U.S. Olympic Training Centers, in addition to athletes of all levels in numerous sports. A mechanical self-massage instrument, The Stick is engineered to compress and stretch muscles while augmenting the flow of body fluids. It’s effective in treat-ing muscle pain, soreness, and stiffness, along with helping to prevent injuries. This portable, waterproof device helps improve strength and flexibility as well, and athletes appreciate its speed and effectiveness for muscle warm-up, warm-down, and recovery. The Stick is available in 10 handcrafted models priced from $21 to $54, and distributors are welcome. For more information, contact the company at 2709 N.W. Lake Road, Camas, WA 98607; 888-882-0750; 770-850-0750; www.thestick.com. —|

New MeMBerS

ArizonaSNAP FITNeSS 7545 S. Houghton Road, Ste. 3 Tucson, AZ 85747Mr. Frank Robles

CaliforniaANyTIMe FITNeSS 1075 Sperry Ave.Patterson, CA 95363209-892-4348Mr. John Fink

ANyTIMe FITNeSS 5761 Mountain Hawk WaySanta Rosa, CA 95409707-538-4888Mr. Patrick Kam

CurveS 2525 N. Lake Ave., No. 6Altadena, CA 91001626-797-9177Ms. Rose West

CurveS 4075 E. Live Oak Ave.Arcadia, CA 91006626-447-4075Ms. Dixie Fraizer

CurveS 2955 Van Buren Blvd., Ste. E2Riverside, CA 92503951-509-4878Ms. Janet Collins

CurveS 940 W. Alameda Ave.Burbank, CA 91506818-558-3591Ms. Kim Shreve

CurveS 4200 Chino Hills Pkwy., No. 860Chino Hills, CA 91709909-606-1590Ms. Katie Unrue

CurveS 1411 S. Rimpau Ave., No. 113Corona, CA 92879951-898-1550Ms. Shelli Martinez

CurveS 536 S. Second Ave., Ste. DCovina, CA 91723626-859-9909Ms. Tricia Dellens

CurveS2601 Del Rosa Ave., No. 103San Bernardino, CA 92404909-883-5801Ms. Judy Bussey

CurveS 2581 W. Florida Ave.Hemet, CA 92545626-913-3524Mr. Randy Jackson

CurveS 165 W. BroadwayAnaheim, CA 92805714-535-9800Ms. Mary Mello

CurveS 16535 Bellflower Blvd.Bellflower, CA 90706562-461-2860Ms. Karen Davenport

CurveS 1090 N. San Fernando Blvd.Burbank, CA 91506818-842-1007Ms. Teri Gunnell

CurveS 6536 E. Spring St.Long Beach, CA 90815562-421-1166Ms. RoseMarie J. Green

CurveS 11635 Valley Blvd., Unit IEl Monte, CA 91732626-575-0654Ms. Kathy Freeman

CurveS 347 N. State College Blvd.Fullerton, CA 92831714-738-5800Ms. Leslie Paulsen

CurveS 118999 Valley View St.Garden Grove, CA 92845714-893-7884Ms. Janice Woods

CurveS 765-A W. Route 66Glendora, CA 91740626-852-7909Ms. Debbie Tuohey

CurveS 4551 Rosecrans Ave.Hawthorne, CA 90250310-727-9958Ms. Lisa DeRienzo

CurveS 9120 Adams Ave.Huntington Beach, CA 92646714-593-8690Ms. Mary Jo Nix

CurveS 6784 El Cajon Blvd., Ste. CSan Diego, CA 92115619-469-0028Ms. Eram Lokhandwala

CurveS 15755 Imperial Hwy.La Mirada, CA 90638562-947-3238Ms. Lana Parkhill

CurveS 2117 Foothill Blvd., Ste. ILa Verne, CA 91750909-596-6000Ms. Yvonne Duddles

CurveS 25260 La Paz Road, Ste. GLaguna Hills, CA 92653949-420-0240Ms. Michelle McDuffie

CurveS 21771 Lake Forest DriveLake Forest, CA 92630949-454-4196Ms. Rebecca Lassen

CurveS 11306 Mountain View Ave., Ste. ALoma Linda, CA 92354909-478-9499Ms. Julie Preston

CurveS 2085 River Road, SGNorco, CA 92860951-808-9372Ms. Deena Barton

CurveS 4594 University Pkwy., Ste. BSan Bernardino, CA 92407909-473-7929Ms. Janet Odell

CurveS 1925 S. Holly Ave.Ontario, CA 91762909-983-2882Ms. Cora Natividad

CurveS 232 N. CambridgeOrange, CA 92866714-998-3383Ms. Deann Shannon Bouchard

CurveS 3472 E. Orangethorpe Ave.Anaheim, CA 92806714-993-5882Ms. Suzanne Sotelo

CurveS 8865 Foothill Blvd., No. 105Rancho Cucamonga, CA 91730909-948-5953Ms. Katie Unrue

CurveS 29821 Aventura, Ste. BRancho Santa Margari, CA 92688949-888-3540

CurveS 4340 Genesee Ave., Ste. 205San Diego, CA 92130858-430-1010Ms. Renee Zau

CurveS 426 W. Esplanade Ave., No. 201San Jacinto, CA 92583951-654-8200Mr. Randy Jackson

IHRSA Membership Eligibility StandardsMembers of the association must comply with IHRSA’s baseline health, safety, and ethical standards. To learn more, visit www.ihrsa.org/standards or contact IHRSA at 617-951-0055.





CurveS 19809 Esperanza RoadYorba Linda, CA 92886714-779-5230Ms. Denise Hobbensiefken

CurveS 16033 Bolsa Chica Road, No. 101Huntington Beach, CA 92649714-377-0122Ms. Peggy Barsam

CurveS FOr wOMeN299 W. Foothills Blvd., Ste. 111Upland, CA 91784909-608-7666Ms. Jackie Moncayo

IN ShAPe heALTh CLuB204 Kayla PlaceBrentwood, CA 94513925-382-5519Mr. Jason Martin

ColoradoANyTIMe FITNeSS 10875 U.S. 285Conifer, CO 80433303-838-1130Ms. Jennifer Bailey

FloridaANyTIMe FITNeSS 788 S. 6th St.MacClenny, FL 32063Mr. Allen Eason

STuArT L.I.F.e. FITNeSS CLuB2151 S.E. Federal Hwy.Stuart, FL 34994

GeorgiaLIFe TIMe FITNeSS 1823 N. Brown RoadLawrenceville, GA 30043

IllinoisLIFe TIMe FITNeSS 680 Woodlands Pkwy.Vernon Hills, IL 60061847-995-0670

IndianaANyTIMe FITNeSS 6520 E. State Blvd.Ft Wayne, IN 46815260-748-4000Mr. Mike Betts

ANyTIMe FITNeSS 6374 W. Jefferson Blvd.Fort Wayne, IN 46804260-459-9999Mr. Patrick Carpenter

SNAP FITNeSS1419 E. Wabash St.Frankfort, IN 46041Mr. Bill Hahn

IowaANyTIMe FITNeSS 1520 E. 7th St.Atlantic, IA 50022712-243-8500Mr. Michael DeWall

ANyTIMe FITNeSS 700 N. Grand Ave.Mt. Pleasant, IA 52641319-385-2033Mr. James Peterson

ANyTIMe FITNeSS 700 N. Grand Ave.Mt. Pleasant, IA 52641319-385-2033Ms. Angelet Dupras

KansasSNAP FITNeSS125 N. Market St. Wichita, KS 67202Mr. Paul Johnson

LouisianaANyTIMe FITNeSS 36508 Event RoadGeismar, LA 70734225-744-4966Mr. Mason Crain

ANyTIMe FITNeSS 1732 Deroche CircleGramercy, LA 70052225-869-3484Ms. Chantel Brignac

ANyTIMe FITNeSS 1901 S. Union St.Opelousas, LA 70570337-594-1000Mr. Seth Darouse

ANyTIMe FITNeSS 64724 SR 41Pearl River, LA 70452985-250-9416Mr. James Burns

ANyTIMe FITNeSS 671 Hwy. 171Stonewall, LA 71078318-775-5474Mr. Josh Burford

MassachusettsANSwer IS FITNeSS1739 Allen St.Springfield, MA 01118413-782-7587Mr. David Dos Santos

MichiganANyTIMe FITNeSS 15222 Cabak RoadClinton Township, MI 48038586-416-4348Mr. Patrick Diedrickson

SNAP FITNeSS 3219 Broad St. Dexter, MI 48130Ms. Patti Shields

MinnesotaANyTIMe FITNeSS 11806 Emery Village DriveChamplin, MN 55316612-839-0710

ANyTIMe FITNeSS 903 S. Hilligoss Blvd. EFosston, MN 56542218-435-1566Ms. Mona Nelson

SNAP FITNeSS 2650 University Ave. W, Ste. 115 St. Paul, MN 55114Ms. Heather Bowman

NebraskaANyTIMe FITNeSS 1605 Chicago St.Schuyler, NE 68661402-352-0300Mr. Glenn Ennen

NevadawOrLd GyM 885 Mahogany LaneMinden, NV 89423775-782-2705Mr. Kenny Lommori

New York724 FITNeSS32 Main St.Stamford, NY 12167607-652-6772Mr. Nick Colao

North CarolinaSNAP FITNeSS 6052 Bayfield Pkwy. Concord, NC 28027Mr. John White

OhioANyTIMe FITNeSS 927 N. Cable Road, Ste. BClocktowe Store, No. 125Lima, OH 45805419-221-0030Mr. Lyle Endsley

OregonSNAP FITNeSS 19550 Amber Meadow Drive Brookswood Meadow PlazaBend, OR 97702Mr. Matt Barret

Rhode IslandANyTIMe FITNeSS 22 Kingstown RoadRichmond, RI 02898401-491-9900Mr. Alex LaVallee >



TexaseLevATION FITNeSS *1700 Pacific Ave., Ste. 200Dallas, TX 75201214-855-3706Mr. Paul Schoenberg

LeGeNdS SPOrTS COMPLex602 Pruitt RoadThe Woodlands, TX 77380281-298-5700Mr. Todd Allen

rIver OAkS COuNTry CLuB1600 River Oaks Blvd.Houston, TX 77019713-529-4321Mr. Brendan Crotty

TennesseeSNAP FITNeSS329 TTK RoadChennai, TN 600018Ms. Karthi Sekar

UtahANyTIMe FITNeSS 695 N. State St.Orem, UT 84057801-607-1338Mr. Mark Gressman

SNAP FITNeSS 129 E. 13800 S Draper, UT 84020Mr. Greg Kimball

VirginiaANyTIMe FITNeSS 1437 Sam’s DriveChesapeake, VA 23320757-410-9205Ms. Nicole Carry

ANyTIMe FITNeSS 3352 Princess Anne Road, Ste. 905Virginia Beach, VA 23456757-201-9624Mr. Scott Taylor

SNAP FITNeSS 11083 Marsh Road, Ste. D Bealeton, VA 22712Mr. Andy Stevenson

WashingtonANyTIMe FITNeSS 1112 View Ave., Ste. CCentralia, WA 98531360-736-1900Ms. Karen Norris

FIT STOPP.O. Box 13278Olympia, WA 98508360-292-3159Mr. Nic Younis

WisconsinANyTIMe FITNeSS 1139 W. Main St.Whitewater, WI 53190262-472-0888

AustraliaAreNA JOONdALuPP.O. Box 33Joondalup, Western Australia 6919(61) 8-9-300-7171Mrs. Meredith Littlefair

ChALLeNGe FITNeSS6 Burlington St.Oakleigh, Victoria 3166(61) 39-564-7900Mr. Frank Monea

CanadaANyTIMe FITNeSS 101-18655 Fraser Hwy.Surrey, British Columbia V3S 7Y3604-574-4777Mr. John Guld-Thorpe

OMeGA FIT CLuB979 Chancery St.Kingston, Ontario K7P 1R4613-634-3484Mr. Mike Koiranen

reP ONe FITNeSS6207 Vein St.Vancouver, British Columbia V6M 4A7604-250-3769Mr. Scott Simser

SNAP FITNeSS 104-6815 Kateri Drive Grande Prairie, Alberta T8W 0H1Mr. Ian McNary

SNAP FITNeSS 1656 Nash Road Courtice, Ontario L1E 2Y4Mr. Dick Ott

FinlandCLuBhOuSe INCANTO OyTyynylaavantie 20Helsinki 00980(358) 10-850-9000Mr. Tom Blomqvist

eLIxIA - SeLLOKauppakeskus Sello 3. krsLeppavaarankatu 3-5Espoo 02600(358) 9-849-3500Ms. Mia Sabelli

eLIxIA ITAkeSkuSKorsholmantie 2Helsinki 00900(358) 9-341-7880Ms. Sari Sonninen

eLIxIA ONkINIeMIHaarlankatu 1Tampere 33230(358) 33-454-6000Ms. Minna Ryynanen

FranceACTIv’GyM54 rue Jean MoulinRoanne 42300(33) 47-771-8682Mr. Gregory Dudek

ChATeAu d’heM61 av Henri DelacroixHem 59510(33) 32-089-9515Ms. Delphine Cornu

CLuB 7448 rue de la RoqueturiereMontpellier 34090(33) 46-770-7707Ms. Carole Pigeon

COLISee FOrM16 rue du General KoenigCampiegne 60200(33) 34-486-6990Mr. Christian Detour

GyM PASSIONZone artisanale lePalyvestreHyeres 83400(33) 0-49-438-3220Mr. Alain Esteban

MeyLAN FITNeSS29 bis Ave. du GranierMeylan 38200(33) 47-618-2961Mr. Yves Fady

O2 FITNeSSAve. d’Espagnezone AlabasudMontauban 82000(33) 56-326-3356Ms. Laetitia Lefrere

OdySSee5 rue Saint MarcelMetz 57000(33) 38-732-1718Mr. Laurent Gerard

OLyMPe INSTITuT6 rue Jean MaceRoanne 42300(33) 47-771-5913Mr. Fabien Hennebois

PACIFIC GyM152 Bld Gilloux et RaymondCarpentras 84200(33) 0-49-060-6566Mr. Serge & Nathalie Carpentras

GermanyeLxIA duSSeLdOrFFriedrichstrasse 129-133Dusseldorf 40217(49) 21-13-168-8880Mr. Michael Schrick

IsraelArAB SPOrT CeNTreHariri Ste. 6P.O. Box 51892Jerusalem(97) 22-628-8512 —|

To obtain complete details about, or to register for, all IHRSA events, log on to www.ihrsa.org/meetings..org

| IHRSA Report | Calendar


AuGuST 6-7Health & Fitness Business Expo & ConferenceDenver, Coloradowww.healthandfitnessbiz.com

AuGuST 12-16 IDEA World Fitness ConventionAnaheim, Californiawww.ideafit.com

AuGuST 18-2028th Annual National Fitness Trade ShowReno/Tahoe, Nevadawww.nationalfitness tradeshow.com

AuGuST 19-23Can-Fit-ProToronto, Canadawww.canfitpro.com

SePTeMBer 10-13SIBEC North AmericaPasadena, Californiawww.mcleanevents international.com

SePTeMBer 22-24Leisure Industry WeekBirmingham, Englandwww.liw.co.uk

OCTOBer 9-10FitnessvakdagenUltrechtThe Netherlandswww.fitnessvakdagen.nl

OCTOBer 14-17Club IndustryChicago, Illinoiswww.clubindustryshow.com

NOveMBer 4-7American Council on Exercise’s Fitness Symposium 2009San Diego, Californiawww.acefitness.org/ symposium

NOveMBer 4-7SIBEC EuropeSplitCroatiawww.sibec.co.uk

deCeMBer 2-515th Annual MFA Medical Fitness & Healthcare ConferenceOrlando, Floridawww.medicalfitness.org

deCeMBer 3-5Athletic Business Conference & ExpoOrlando, Floridawww.athleticbusiness conference.com —|

Save the date | 2009-2010 IHRSA Events COMING SOON IN

u Money Matters: CBI’s brain trust of financial experts discusses the econ-omy, investment environment, etc.

u Super Staff: A new IHRSA report tells you what you need to know to spot and keep great employees

u Global 25: IHRSA’s annual guide to the 25 largest and fastest-growing club companies in the world

u Locker deluxe: ‘Green’ materials, toiletries, and cleaning routines make locker rooms more appealing than ever

u Step This way: F.I.T. Extra takes you on an exciting tour of the latest inno-vations boasted by treadmills

CLuB BuSINeSS INTERNATIONAL

JuNe 1-54th Annual IHRSA UniversityBarcelona, Spain | IESE Business Schoolwww.ihrsa.org/university

AuGuST 2-521st Annual Institute for Professional Club ManagementLake Tahoe, Californiawww.ihrsa.org/institute

OCTOBer 22-259th Annual IHRSA European CongressDublin, IrelandThe Burlington Hotelwww.ihrsa.org/congress

OCTOBer 22-2410th Anniversary IHRSA/Fitness Brasil Latin American Conference & Trade ShowTransamerica Expo Center, São Paulo, Brazil www.ihrsa.org/fitnessbrasil

OCTOBer 22-259th Annual IHRSA European CongressDublin, Irelandwww.ihrsa.org/meetings

NOveMBer 10-138th Annual IHRSA Asia-Pacific ForumTokyo, Japanwww.ihrsa.org/meetings

MArCh 10-13IHRSA 2010 – The 29th Annual International Convention & Trade ShowSan Diego, California www.ihrsa.org/meetings —|

2009 Industry Events

Out of Shape by Stan Tran

| Marketplace |


Spring Store Sale!Spring Store Sale Ends June 30

The more you spend at www.ihrsastore.com, the more you save!

Products & Services Employment

Lifestyle Family Fitness is one of the fastest-growing premier fitness clubs in the industry. Investing in our employees, creating a culture of teamwork, and building lasting relationships with our members is what gives Lifestyle Family Fitness the competitive edge to achieve great things!

The Company is in an aggressive growth state with locations in Florida, Indiana, Ohio and North Carolina. Our target markets include the Southeast, Mid-West, and Mid-Atlantic.

Give your career more strength and join the Lifestyle Family Fitness team!

Lifestyle Family Fitness has immediate career opportunities for qualified candidates in the following areas:

SALES / OPERATIONS MANAGEMENT• Regional Sales/Operations Managers • DistrictSales/OperationsManagers• ClubSales/OperationsManagers

TRAINERS / INSTRUCTORS• DistrictandAreaPersonalTrainingManagers• PersonalTrainers

• GroupFitnessInstructors

Experience the benefits of working with some of the most talented people in the fitness industry. Exercise your ability to have a fulfilling career with Lifestyle Family Fitness today!

Lifestyle Family Fitness offers a Competitive Salary, Bonus, & Commission Programs; Robust Benefits Package; State-of-the-Art Fitness Facilities, Certification Reimbursement & Continuing Education, An Energetic, Enthusiastic, Team Oriented Work Environment.

APPLY NOW at www.lff.com. EOE

Do You Own Treadmills?Then You’ve Gotta See This.

www.GlideFitness.comClick the Puppy to Watch the Video

NO DOWNLOAD REQUIRED

Business Opportunities

NEW CLUBS IN 2009!Visit us at wellbridge.comor send your resume [email protected].

Fitness | Wellness | Sports | Fun

EXERCISE YOURPOTENTIAL!

Continue your career path inthe fitness industry with ourteam of highly motivated &well compensated industryprofessionals at one of ourstate-of-the-art athletic clubsand spas located in CO, FL,GA, MA, MD, MN, MO, & NM.

See your ad here!

Rates start at just $245 per issue for IHRSA members.

visit www.ihrsa.org/classifieds or e-mail [email protected]

for details.

| Marketplace |


visit

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Effectivemarketing

doesn’t have tobe expensive

Get your club noticedand drive in new leadswith a package customdesigned for your club’smarket situation.

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SPOrT&yOu

Sport&HealthClubs,WashingtonDC’spremiereproviderofover20 multi-purpose health clubs, is looking for talented industry professionalstojoinourteam!WewantDYNAMICindividualswhowill build & develop teams, drive sales, implement & improve business tactics, foster member relationships & want to make $$$!

SPOrT&GeNerAL MANAGerSLeading & driving all club activities including sales, operations, financial management, retail, programming & staff develop-ment. 5-10 years of health club sales & management experience, including financial management is a must.

SPOrT&SALeS dIreCTOrSDrivingsales.Building&trainingsalesteams.Implementingmarketing plans. Fostering member relationships. 3-5 years of industry sales & management experience, a proven successful sales record & a desire to make $$$ are all required!

SPOrT&BeNeFITSCompetitive salaries, aggressive bonus & commission plans, great benefits package, 401(k) plan, relocation assistance, ongoing training & long term career opportunities.

To check us out, visit us at www.sportandhealth.com!

Send resume and total compensation requirements to Director of Recruiting, Chris Ann Becki, [email protected].

hiring right is More Important Than everDuring these challenging economic times, hiring the right people is crucial. Managers must be disciplined enough to keep spending under budget, and sales representatives must be positive and persistent in order to meet their goals. Find your next star at ActiveCareers.com, the health club industry’s premier online career center. A 60-day job posting is only $149 for IHRSA members, and includes resume bank access.

ActiveCareers.com

Consulting

| Ad Index |

Page Advertiser

68 » A-1 Textiles www.a1athletictowels.com | 800-351-1819

43 » Aerobics and Fitness Association of America www.afaa.com | 446-2322

58 » Affiliated Acceptance Corporation www.affiliated.org | 800-233-8483

82 » American Fitness Professionals & Associates www.afpafitness.com | 609-978-7583

2 & 3 » ASF International www.asfinternational.com | 800-227-3859

76 » Bioex Systems www.bioexsystems.com | 800-750-2756

21 » CSI Software www.csisoftwareusa.com | 800-247-3431

Inside Front » CyBex International, Inc. Cover & 1 www.cybexinternational.com | 508-533-4300

87 » eFit Financial www.efitfinancial.com | 877-772-3348

52 » expresso Fitness Corporation www.expresso.com | 888-528-8589

7 » Fiserv www.compete.fiserv.com | 800-242-9522

75 » Fitness Anywhere www.fitnessanywhere.com | 888-878-5348

71 » Gerstung www.gerstung.com | 800-922-3575

54 » Go Figure www.igofigure.com | 877-GOFIGURE

57 » GP Industries www.gpindinc.com | 800-814-4943

81 » GrAvITy by efi Sports Medicine www.efisportsmedicine.com | 800-541-4900

14 » hampton Fitness www.hamptonfit.com | 805-339-9733

68 » hex Tanning www.hextanning.com | 800-556-3201

63 » hydromassage www.hydromassage.com | 727-536-5566

11 » Iron Grip Barbell Company www.irongrip.com | 800-664-4766

19 » Ivanko Barbell Company www.ivankobarbell.com | 310-514-1155

75 » Jade distribution www.jadedistribution.com | 800-785-5233

Page Advertiser

40 » Les Mills International, Ltd. www.lesmillsusa.com | 888-669-8876

9 » Life Fitness www.lifefitness.com | 800-634-8637

French » Matrix Fitness Systems Cover www.matrix-fitness.com | 866-693-4863

74 » Medical Fitness Association (MFA) www.medicalfitness.org | 804-897-5701

24 » Mondo uSA www.mondousa.com | 800-441-6645

13 » MotionSoft, Inc. www.motionsoft.net | 800-829-4321

85 » Northwest Personal Training & Fitness education www.nwFitnessEducation.com | 360-574-7292

16 » Octane Fitness www.octanefitness.com | 763-757-2662

72 » OPTP www.optp.com | 800-367-7393

72 » Paramount Acceptance www.paramountacceptance.com | 800-316-4444

94 » Performance Food Centers www.juicebarguys.com | 888-732-9151

67 » Perform Better www.performbetter.com | 800-556-7464

65 » Playtime, LLC www.playtimeco.com | 303-662-0302

69 » Salsbury Industries www.lockers.com | 800-562-5377

69 » Soft Play & Little Tikes Playground by PlayPower www.softplay.com | 888-752-9582

66 » SPrI Products, Inc. www.spriproducts.com | 800-222-7774

5 » Star Trac www.startrac.com | 800-228-6635

Back » TeChNOGyM Cover www.technogymusa.com | 303-875-0306

Inside » The INdOOr CyCLING GrOuP, Cytech Gmbh Back Cover www.indoorcycling.com | 49(0)911-54450

33 » Twin Oaks www.tosd.com | 866-278-6750

59 » umax Strength www.umaxstrength.com | 888-851-8989

27 » Zumba Fitness, LLC www.zumba.com | 954-925-3755


S

| Last rep |

I’m like a kid in a candy store when it comes to trying out new exercise equipment and playing with all of the other new gizmos that make working out at one of our clubs so rewarding and so much fun.

Trade Show Shows Off in SF!

o I probably don’t have to tell you that I had the time of my life during IHRSA’s recent 28th Annual Interna-tional Convention and Trade Show in San Francisco. Now don’t get me wrong. The keynote presentations, by people such as sports champions Dara Torres and Joe Montana, and business gurus Seth Godin and Marcus Buckingham, were incredible. So, too, were all of the workshops and other sessions.

But for me, for this one guy, the trade show has always been where the real action is at.

This year, I was impressed, as always, by both the wide variety and high quality of the products and services that were on display on the trade-show floor. The industry’s manufacturers invest millions upon millions of dollars and countless hours of time to research, design, and develop equipment to offer safe and effective exercise options. But it doesn’t stop there. Today’s machines are also sleek and

pleasing to the eye—they’re styled to be the focal point of the club, and they succeed.

It’s obvious, and undeniable, that the constant enhancement and evolution of equipment has played a major—in fact, a pivotal—role in growing our industry.

I’m also amazed, each year, by the value that’s so evident on the trade-show floor. The stunning and sophisticated units on view clearly deliver more in terms of performance and payoff than the prices would indicate, and this show was no exception.

The financing rates offered seemed particularly attractive this year.

Hundreds of IHRSA associate members went the extra mile to make sure the 2009 show was memo-rable and fun, so I hope you were there and did some productive shopping. If not, you might want to check out a few of the exhibitors’ Websites: several are still offering show specials.

The show’s huge 380,000 square feet showcased every imaginable product or service required to design, build, and profitably operate a club, but that was just the “hard” part of the equation. The “soft” component was equally valuable. Much of the interaction between IHRSA members occurs on the trade-show floor: old friendships are renewed, new ones formed, clubs are bought and sold, deals are done, and promising new ideas are born.

Over the years, many of my most enduring friendships have begun at the show, and this year wasn’t any different. I collected a stack of business cards that’s about an inch thick, and, I have to admit, I haven’t entered all of the contact informa-tion into my computer—yet.

The atmosphere at the convention and trade show was extremely positive—surprisingly so, given the current economic climate.

Our industry is filled with upbeat, enthusiastic, and clever entrepreneurs who make this business a joy to be a part of. They’re constantly identifying what people want and filling those needs, and that goes for IHRSA members and associate members, alike. They—and you—are the future of this indus-try, and that’s why I believe its prospects remain incredibly bright. —|

– Joe Moore, [email protected]

Joe Moore IHRSA President & CeO

One Hundred Twenty MillionMembers by 2010

Tracy Pow

ell


TUVRheinland

Product SafetyGeprüftes MedizinproduktApproved medical device

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Learn more about the Kinesis family and discover the benefi ts awaiting you if you choose ONE for business at www.technogym.com/kinesisone

KINESIS ONE FOR MOVEMENT TRAINING.Kinesis™ One expands your training options so users can perform nearly any movement relevant to their training goals.

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KINESIS ONE FOR YOUR BUSINESS.Kinesis™ One will support your personal training staff, attract members and generate secondary spending opportunities.

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S_K-one_UK INT (cbi 20081120).indd 1 20-11-2008 16:25:50

june 2009 club business international

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