june 2-3, 2018 warner bros. studios los angeles ... · warner bros. newly constructed sound stage...

Sponsorship Prospectus

June 2-3, 2018Warner Bros. StudiosLos Angeles

Table of Contents

2017 By the Numbers………………………….…………….………...……………..….…………3

2018 Targets…………………………………………….……….……………..….….….………...4

Programming…………………………….………...…………….……………..……….…………5

Exhibit Opportunities……….………………....………………………...……....……….………...6

Brand Activations...………………………………..…………….……………..…….……….…....9

Studio TourParty Co-HostAttendee Gift BagMisting ZonesHydration StationSession Co-HostÀ la Carte Options

AT&T Create-a-thon .………………………………………………………………………..…17Challenge PackageSnack BreakSpeaker Package

Online Hackathon……………………………………………...…………………..……………21Challenge PackageKicker PackageDevice Giveaway

Custom Packages……………………………………………….……….……..……….……….26

Contacts………………………………..………….………...………………….….…..…………..27

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SOLD OUT EVENT WITH

REGISTRATIONS

86% ATTENDEE SATISFACTION RATING

1,000 SHORT

FILMS SUBMITTED TO THE AT&T FILM AWARDS

35.8KVIDEO IMPRESSIONS

40+ EXHIBITORS

3,000+ ATTENDEES

PARTICIPATED IN CREATOR CAMP AND CUSTOM STUDIO TOURS

39 TEAMS FILMED

ONSITE AT WARNER BROS. FOR THE AT&T CREATE-A-THON

2017 by the Numbers

10,500+

74 TEAMS COMPETED FOR

IN PRIZE MONEY DURING THE HACKATHON

$55K

700B MEDIA IMPRESSIONS

12,000+REGISTRATIONS

2018 Targets

90%ATTENDEE SATISFACTION RATING

MAIN AUDIENCE SEGMENTS

4

5 CONVERGENCE THEMES

• NEW FRONTIERS IN DIGITAL STORYTELLING, INTERACTIVE VIDEO & MULTI-PLATFORM GAMING

• EMERGING, MEDIA-IMPACTING TECHNOLOGIES

• TRENDS IN ADVERTISING, PERSONALIZATION & AUDIENCE ENGAGEMENT

• EVOLVING CREATION & DISTRIBUTION MODELS IN MEDIA & ENTERTAINMENT

• THE FUTURE OF VIRTUAL, AUGMENTED & MIXED REALITIES

50 PARTICIPATING

SPONSORS AND PARTNERS

3 FINALISTS FROM THE AT&T FILM

AWARDS DEBUTING THEIR SHORT FILMS

50 TEAMS FILMING ONSITE FOR

THE AT&T CREATE-A-THON

500+ DEVELOPERS

COMPETING IN THE ONLINE HACKATHON

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SHAPE explores the convergence of technology and entertainment. Be inspired by luminary speakers, interactive demos, and hands-on activities while surrounded by the celebrated history of Warner Bros. Studios.

Speakers Exhibits AT&T Film Awards

AT&T Create-a-thon

Programming

Warner Bros. newly constructed sound stage will host 12 sessions across Saturday and Sunday featuring diverse visionaries discussing the rapidly changing world of entertainment and technology

Guests will experience educational and interactive exhibitsfrom promising start-ups and industry leaders that have been integrated into the Warner Bros. lot in imaginative ways

The AT&T Film Awards competition seeks imaginative short films from aspiring filmmakers that incorporate mobile video technologies such as films shot on a smartphone, tablet or drone

Finalists in the AT&T Create-a-thon will film on the iconic Warner Bros. backlots with the captured footage incorporated into a short film for the chance to win the grand prize

Developers from across the country will work together to build innovative entertainment solutions that disrupt the way people consume, experience and create content during our online hackathon

SHAPE explores the latest trends in wireless and the convergence of technology and entertainment. Be inspired by luminary speakers, interactive demos, and hands-on activities while surrounded by the celebrated history of Warner Bros. Studios.

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Online Hackathon

Exhibit Opportunities

Key Benefits

• Customizable exhibit space* (requires AT&T approval)

• Inclusion in the Scavenger Hunt

• 15 onsite parking spaces for event staff

• Open Wi-Fi access• Targeted Exhibit Support

Incorporate a bit of movie magic into your exhibit space. The Midwest St. backlot will host this year’s Expo with exhibits fully integrated into the Lot using interior spaces that have housed sets from memorable tvand movie productions. Demo your products and technology to a captive creator and tech enthusiast audience with fully customizable spaces.

To learn more about how to exhibit and submit an abstract, talk with your Developer Program contact.

Package Includes:

• Logo inclusion on the

registration site and onsite

signage

• Social media on AT&T

Developer Program channels

pre-event: one Twitter post and

one Facebook post (content

provided by sponsor)

• 25 SHAPE passes for your team

to attend/staff the event

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Exhibitor | Custom Pricing (20 available)

*Booth production and shipping costs are the responsibility of the sponsor

Midwest St. features useable spaces within existing homes and storefronts that will be transformed to feature exhibits in creative ways. Whether you have pre-existing assets or need something built, we will work with you to meet your goals.

Midwest St. Backlot

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Brand Activations

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Give attendees the opportunity to see where movie and TV magic is made by

hosting the Studio Tours, running both Saturday and Sunday. Guests will be able to

explore backlots that have been used in classic TV and movie productions and get a

peek into a working soundstage to see the set of a current hit show.

Package Includes:

• Logo inclusion on the registration site and onsite signage

• Inclusion in a blog highlighting sponsors of SHAPE sent pre-event

• Social media on AT&T Developer Program channels pre-event: one Twitter post

and one Facebook post (content to be provided by sponsor)

• 20 SHAPE passes for your team to attend/staff the event

Key Benefits

• Branded flags indicating tour departure area, Stage 48 entrance, Picture Car

Vault and Archive Museum

• Branded tour trams

• Branded directional signage

• Logo on the photo guests receive after participating in the Green Screen

experience at Stage 48

• Inclusion in pre-event and onsite promotions of the Tours

• 15 onsite parking passes

Studio Tour | $100,000 (one available)

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Showcase your demo in our customizable 10x10 exhibit spaces. Whether you have a

demo booth built or need to partner with our production team to create one, we will

help you reach your goals. To be considered for inclusion in the expo, submit a brief

abstract describing your demo, including images if available, to your AT&T Developer

Program contact.

Package Includes:



signage



pre-event: One Twitter post and

one Facebook post – content to

be provided by sponsor

• Seven SHAPE passes for your

team to attend/staff the event

Key Benefits

• Customizable exhibit space* (requires

AT&T approval)

• Open Wi-Fi access and one Ethernet line

• One 20 amp electrical connection with

four outlet power drops

• Targeted Demo Support

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*Booth production costs are the responsibility of the sponsor

Give attendees the red carpet treatment and host a party either Saturday or

Sunday night on an iconic Warner Bros. Studios backlot. Attendees will have a true

Hollywood experience while enjoying appetizers, drinks and surprise entertainment

features.

Package Includes:






Party Co-Host | $50,000 (two available)

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Key Benefits

• Servers wearing branded t-shirts for duration of the party

• Branded cups and napkins

• Branded bars

• 30 drink wristbands for staff and invited guests (valid evening of party only)

• Inclusion in pre-event and onsite promotions of the party

• 10 onsite parking passes

Get your brand into the hands of the first 1,000 SHAPE attendees to arrive on

Sunday, June 3rd. The bag will feature your company’s logo and branded items

essential to spending a sunny SoCal day on the Lot.

Package Includes:






Key Benefits

• Logo on the bag and swag items handed out to general admission attendees

• One postcard size collateral piece for inclusion inside the bag (provided by

sponsor and requires AT&T approval)

• Seven onsite parking passes

Attendee Gift Bag | $35,000 (one available)

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319

Offer attendees relief from the high June temperatures with branded misting fans

placed in high traffic areas throughout the venue .

Package Includes:





Key Benefits

• Branded misting fans

• Branded portable fans handed out to the first 500 attendees on Saturday

Misting Zones | $25,000 (one available)

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Keep attendees hydrated with branded water stations placed in high traffic areas

around the venue.

Package Includes:





Key Benefits

• Logo on water stations

• Branded banner indicating each water station location

• Branded cups

Hydration Station | $15,000 (one available)

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Help AT&T welcome expert speakers, entertainers and visionaries exploring the

convergence of technology and entertainment to the SHAPE stage. Sponsor an

individual session that closely aligns with your company’s goals. For more

information on the scheduled sessions, email Rachael Ambrose at [email protected]

(maximum of three sessions per sponsor).

Package Includes:




• Seven SHAPE passes for your team to attend/staff the event

Key Benefits

• Branding within the theater venue

• Promo interstitial slide

• Name inclusion in pre-event and onsite promotions of the session(s)

Session Co-Host | $10,000 (10 available)

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mailto:[email protected]

Key Benefits• Logo inclusion on the registration site and onsite signage• Five SHAPE passes

Sponsorship Package

Price Description (One Available Unless Otherwise Indicated)

Ice Cream Cart(2 available)

$25,000 Keep attendees cool during the heat of the day with tasty treats from a branded ice cream cart (either Saturday or Sunday for a four hour period)

Social Media Vending Machine

$20,000Attendees can Tweet to receive a promotional gift dispensed from the branded vending machine placed in a high traffic area of the venue (sponsor provides promotional items)

Photo Op $12,000Make sure your brand is part of an attendee’s SHAPE memory by sponsoring a fun and customizable photo opportunity

Charging Station(2 available)

$8,000Get your brand noticed and keep attendees powered up for the day. These locker charging units can simultaneously charge all types of phones and devices

Room Block Drop$2,500-

$5,000

Your flyer or swag item will be delivered directly to the door of all those staying in the official hotel room block (giveaways are provided by sponsor and require AT&T approval, price is dependent on item being distributed)

Branding (10 available)

$1,500 Logo placement on the registration site and onsite signage

À la Carte Packages | (Price varies depending on selections below)

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AT&T Create-a-thon

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Package Includes:





Challenge Package | $5,000-8,000 (price dependent on prize value) (four available)

Sponsor a Create-a-thon prize and challenge teams to incorporate a specific team

format, film technique or scene into their short film.

Key Benefits

• $2,500-5,000 prize attributed to sponsor company

• Opportunity to view all films eligible for your company’s prize and award the

winning film

• Mention of challenge and winner during online event announcing grand prize

film

• Promo interstitial slide shown in Orientation Area

• Inclusion in pre-event promotions of the Create-a-thon

3

Provide the film crews and actors with the nourishment they need to stay sharp

until the director yells, “cut!”

Package Includes:




• Five SHAPE passes for your team to attend/staff the event

Key Benefits

• Logo on water bottles handed out in the orientation area

• Branded tablecloth on the refreshment table

Snack Break | $5,000 (one available)

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Key Benefits

• Multiple 30-minute speaking sessions by sponsor’s subject matter expert(s)

• Inclusion in pre-event and onsite promotions of the sessions

• One postcard size collateral piece for distribution to session attendees

(provided by sponsor and requires AT&T approval)

Get your film equipment or technology in front of a captive creator audience. Your

company will have the opportunity to generate buzz about your latest advances

with multiple 30-minute educational workshops held throughout the weekend.

Package Includes:




• Five SHAPE passes for your team to attend/staff the event

Speaker Package | $2,500 (two available)

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OnlineHackathon

Key Benefits

• $5,000 prize dedicated to sponsor company

• Branded challenge focused on the technology or theme of your choice

(approved by AT&T)

• Live 60-minute webinar held prior to competition and promoted to all

hackathon participants

• Mention of challenge and winner during Hackathon Finalists main stage session

• Inclusion of challenge and sponsor technology information in promotional

blog

• Opportunity to view all submitted apps and select winner for your category

Challenge developers to demonstrate the best use of your technology as they

develop an entertainment focused application. Package includes distribution of

your SDK, code samples, etc.

Package Includes:

• Logo inclusion on the registration site

• Social media on AT&T Developer Program channels pre-event: two Twitter posts

and two Facebook posts (content to be provided by sponsor)

• Seven SHAPE hackathon and expo passes

Challenge Package | $10,000 (five available)

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3

Showcase your demo in our customizable 10x10 exhibit spaces. Whether you have a

demo booth built or need to partner with our production team to create one, we will

help you reach your goals. To be considered for inclusion in the expo, submit a brief

abstract describing your demo, including images if available, to your AT&T Developer

Program contact.

Package Includes:



signage



pre-event: One Twitter post and

one Facebook post – content to

be provided by sponsor

• Seven SHAPE passes for your

team to attend/staff the event

Key Benefits

• Customizable exhibit space* (requires

AT&T approval)

• Open Wi-Fi access and one Ethernet line

• One 20 amp electrical connection with

four outlet power drops

• Targeted Demo Support

19


*Booth production costs are the responsibility of the sponsor

Key Benefits

• $2,500 prize dedicated to sponsor company

• Branded prize focused on the technology or theme of your choice (approved

by AT&T)

• Live 30-minute webinar held prior to competition and promoted to all

hackathon participants

• Inclusion of challenge and sponsor technology information in promotional

blog

• Opportunity to view all submitted apps and select winner for your category

Get your technology in front of an engaged developer community when you

sponsor a kicker prize. Package includes distribution of your SDK, code samples, etc.

Package Includes:

• Logo inclusion on the registration site



• Five SHAPE hackathon and expo passes

Kicker Package | $5,000 (five available)

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Key Benefits

• Dedicated thank you and callout during the session

• One postcard size collateral piece for distribution to session attendees

(provided by sponsor and requires AT&T approval)

Provide the exclusive giveaway for the main stage session announcing the winner

of the online hackathon. Give away branded swag or your latest device to the

developer and tech enthusiast audience to build excitement about your brand.

Package Includes:

• Logo inclusion on the registration site and in-room signage




Giveaway | In-Kind (one available & 800 device minimum)

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Custom Packages


Don’t see a package that fits your needs? SHAPE’s tech and entertainment focused programming covers multiple audience segments and offers a variety of ways to increase brand awareness and engage with attendees. We can help guide you on how to put your brand and products with the right audience.

Consider a custom sponsorship of the AT&T Create-a-thon, Film Awards, online Hackathon and/or Creator Camp for an impactful, highly targeted presence at the event.

For more information on creating a custom sponsorship, contact Rachael Ambrose [email protected]

Custom Packages

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mailto:[email protected]

Rachael Ambrose

Senior Product Marketing Manager

AT&T Developer Program

[email protected]

Laura Rohlman

Marketing Coordinator


[email protected]

Jason Unrein

Senior Product Marketing Manager


[email protected]

AT&T Developer Program http://developer.att.com

Contacts

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june 2-3, 2018 warner bros. studios los angeles ... · warner bros. newly constructed sound stage...

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