Julie Smith 1612 Elm Drive Troy, MI 48098 - Julie.smith926@gmail.com - 248-767-1057

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_ Executive Summary

As a Director of Sales / B2B District Manager for 15+ years, I have received extensive sales, human resources and

leadership training from some of the best fortune 100 companies - Coca-Cola , Marshall Field’s and Staples Business

Advantage.

Core Competencies

Leading diverse, high performing teams who have consistently exceeded revenue goals

Developed training tailored to employees’ individual strengths and opportunities, coaching them to increase their

sales and improve their customer service performance

Created a customer relationship management system which enabled sales teams to strategically manage their sales

funnels and exceed their goals

Implemented lead generation initiatives that contributed to closing over 525 new accounts

Involved in over 500 sales presentations and the negotiations of 50 contracts

Proficient in Word, Excel, Outlook. PowerPoint and Salesforce CRM

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Employment __________

Continental Services 8/2014 - Current

Director of Sales

Coach and develop sales specialists. Increased the quality and quantity of weekly appointments and to improve closing

ratios. Instrumental in developing our CRM tool which includes a sales funnel, dashboards and pipeline reports.

Coca-Cola 2/2010 – 2/2014

B2B District Sales Manager

At Coca-Cola, the team I led exceeded sales plans and customer service metrics three years in a row. We finished each

year in the number one or number two spot in the Michigan Market Unit for overall sales increase over previous year. We

had the highest number of large new account conversions.

InkStop 7/2009 – 1/2010 (went out of business)

Director of Sales

Owner of Ink Stop recruited me to create a business to business sales division. I developed a business acquisition plan for

this new sales division. The plan included hiring and training sales representatives, establishing sales and activity goals,

developing a customer relationship management system and creating an employee compensation matrix. I also created a

customer centric training seminar which provided the sales representatives with a clear road map to executing sales plans

and exceeding goals.

Staples Corporation – Staples Business Advantage 7/2006 – 2/2009

B2B District Sales Manager

Recruited, hired and trained Business Development Associates who sold office supply programs to small - mid size

companies. My major accomplishments included improving team sales performance from 58% to 102% in six months,

creating a CRM tool that included an opportunity assessment scorecard which assisted in closing more accounts and

developing responses to proposal / quote requests on major accounts.

C.A. Short Company 3/2004 – 1/2006

Regional Sales Manager

Led sales representatives in three states who sold incentive and recognition programs to small - mid size companies. We

generated an unprecedented one million dollars in sales by managing sales funnels and successfully executing a

strategic sales plan that included new business acquisition and customer retention.

Marshall Fields, Target Corporation 6/1994 – 2/2004

I held various management positions at Hudson’s, Marshall Field’s and Target Corporation in the following capacities:

Business Development Director 2002 – 2004

Managed three Regional Sales Managers and worked with over fifty Account Executives in five states. I created

and executed marketing initiatives which resulted in sales increase of 20 – 25%. My key accomplishments

included developing a customer relationship management system with Salesforce™ which included the sales

tracking of marketing campaigns, an opportunity assessment scorecard which allowed Account Executives to sell

strategically and forecasting tools.

Regional Sales Manager 1994 – 2002

Responsible for 24 Account Executives in three states. I recruited, trained and developed Account Executives,

created sales presentations and was recognized as Hudson’s Finest for my leadership skills and for managing the

#1 region in sales for five consecutive years.

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Education ___________________

Eastern Michigan University

BS, Business / Marketing