jsl silver dale final
TRANSCRIPT
1. Zestimates, Zestimates, Zestimates
2. Market Your Listings
3. Market Yourself
4. Market Your Expertise
5. Using Zillow Data
6. Zillow Support
2
Agenda
Zestimates - Disclaimer
3
Zestimates - Disclaimer
4
Zestimate Accuracy
5
Zestimate - Accuracy Chart
6
7
Zestimates – Recalculations
Zestimates – Commenting
8
Zestimates
Anonymous
3rd Party
Comparisons
Narrowing Down
Serious
11 Million Users
Agent SitesOffline Relations House Tours
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1. Zestimates, Zestimates, Zestimates
2. Market Your Listings
3. Market Yourself
4. Market Your Expertise
5. Using Zillow Data
6. Zillow Support
10
Agenda
Market Your Listings
11
Market Your Listings
12
Listings– Visually Appealing
13
Listings - Featuring
Re
gu
lar
Featu
red
5.7 X
IncreaseEmail
Contacts
Search
Impressions
Regula
r
Featu
red
3.3 X
Increase
14
1. Zestimates, Zestimates, Zestimates
2. Market Your Listings
3. Market Yourself
4. Market Your Expertise
5. Using Zillow Data
6. Zillow Support
15
Agenda
• Agent Photo
• Contact Info
• FB, Twitter, LI
• Link To Website
• Marketing Text
• Can Embed
Links & Video
• Contributions Listed
• Listing Showcased
Great SEO Capabilities
Listing
Address
Profile
Address
IMPORTANT!
Market Yourself – Profiles
16
Market Yourself – Directory
17
1. Zestimates, Zestimates, Zestimates
2. Market Your Listings
3. Market Yourself
4. Market Your Expertise
5. Using Zillow Data
6. Zillow Support
18
Agenda
You – Reputation Building
19
You – Reputation Building
20
• “God gave you two ears and one mouth…”
• Imagine your virtual conversations IRL (In Real Life)
• Blog comments = crowded room full of strangers
• Community forum = you’re the new guy/gal in room full of old friends
• Twitter = talking out loud as you stroll main street USA
• The soft sell is better than hard sell. Use links for upsell.
• Acknowledge your bias
• Transparency + Consistency + Thoughtfulness = Credibility
• Be yourself & have fun
21
Social Media Tips
1. Zestimates, Zestimates, Zestimates
2. Market Your Listings
3. Market Yourself
4. Market Your Expertise
5. Using Zillow Data
6. Zillow Support
22
Agenda
Reaching Zillow’s 9 Million Visitors Local Data – Blog Bling
23
Reaching Zillow’s 9 Million Visitors Local Data – Blog Bling
24
25
Local Data – Blog Bling
Reaching Zillow’s 9 Million Visitors Widgets - Blog Bling
www.zillow.com/widgets26
27
Widgets - Blog Bling
Widgets – Co-Branding
www.zillow.com/widgets
Widgets - Blog Bling
28
1. Zestimates, Zestimates, Zestimates
2. Market Your Listings
3. Market Yourself
4. Market Your Expertise
5. Using Zillow Data
6. Zillow Support
29
Agenda
Reaching Zillow’s 9 Million Visitors
www.zillowvideos.com
Zillow Support
30
Zillow Premier AgentConnecting Zillow’s home buyers and sellers to an elite group of agents
31
Resources
www.zillowvideos.com
www.ZillowPros.com
Help
Flags on the site
Reaching Zillow’s 9 Million Visitors
How to reach Zillow
Twitter: @zillow
www.facebook.com/Zillow
Zillow Advice
Advertising
866-324-4005
Zillow Support
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