joy tunes company slideshow
TRANSCRIPT
1
Revolutionizing Music Education
Music Education Goes Digital
2
TraditionalIndustry
JoyTunes will be the way people learn and practice music
(The Rosetta Stone of Music Education)
Consumer
“I luv this game it is the best game in the universe so thank you for making this game who ever you are” --Ayessa
Market Opportunity
Over $10B Music Education Market
Involved in music programs
Households with at least 1 music player
77% 58%Piano• 20 million players in the US• Estimate of 20 million in Europe • Lesson price - $25-40
3“Awesome! This is a blast. We haven't stopped playing since we downloaded it. My six year old loves it (and so do I).” --john
Customer Pain: Gap between Fantasy & Skill
We love music
85%Want to be able to play
“It's the perfect balance of fun and educational and you get to practice on a real piano if you'd like.” –Local Lou
We hate practice
90%Dropout within 1st year
* NAMM music report, 2009. School Musician Survey, Music Trades, 2009
4
Solution
• Engaging and fun forms of practice
• Natural & easy – activated by real instruments
5
Empowering people to realize their musical aspirations and creativity
“This app is amazing! Get it NOW!!!Seriously, stop reading this and download the app.” –The Cragan
Technological Barrier to Entry
• Highly accurate polyphonic transcription engine
• GPU accelerated for game standards latency
• Patent Pending
6“I think this app is fantastic. I used my own keyboard and thought it was great how the iPad knew what key I was on” –loll1986
First Step: Piano Introduction App
“Insanely addictive! So much so that I'm starting to wish i'd never installed it :)” -- Phaidaux
1M downloads
25 Million Songs Played
Open Beta
v1.0.0 v1.0.1 v1.0.2 v1.1 v1.1.1
-20%
0%
20%
40%
60% Real Piano
All Users
60%Real Piano
One Month Retention
Benchmark (15%)
7
User Feedback
8
★★★★★
Top 10 Music Appin countries70
Awards
Parents’ Choice
United Nations WSA
NAMM Awards
“I just love this app. Well thought out, great interface, excellent learning tool with fantastic characters. Good fun! Get this app!” --MusicEdTech
Vision Roadmap
“I'm an absolute beginner. This application gently eased me into piano playing …Three words, simple / elegant / efficient.” --MalcBaldy 9
Immediate Focus: Intro level to medium
Scaling: Instruments (guitar), audiences
Team
Yuval KaminkaCEOAward winning officer in army intelligence
Yigal KaminkaMusic DirectorPro musician, primary oboe player
Roey IzkovskyCTOSignal analysis expert.Code wizard and hacker
Yoni TsafirSenior DevComposer for children’s plays
Sivan BaronAnimatorSpecializing in kid’s animations
Liran TamResearchSignal analysis expert. Former CTO of Neocraft
Noam GatSenior DevEuropean champion at Tekken…
“These guys are hitting the fun/education spot right on! Way to go! Every household should have dust buster on their piano. Seriously!” --flutefarm 10
Advisors - Dana Messina Steinway - Eran Egozy Harmonix (Rock Band) - Dr. Jim Frankel Korg, Music Sales, TIME
