journey - human-centered design...site map, app flow, user journey visual design created visual...

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By Expedia Journey An offline app for exploring on the go I travel to experience local culture and have fun. I usually make up my day-to-day plans on the go, however, all of the public transportation I need to get to my plans can be a challenge . in partnership with TEAM MEMBERS Sarah Kepa | Andri Pangestu | Lasifu Ta | Qian Zhang Key features Our process (http://bit.ly/1F7cYAJ) Set a location as home With Journey, users can set a location as home so they can easily navigate back after a long day exploring Works offline Unlike Google Maps, Yelp, and Foursquare that only work with a data plan, Journey is primarily designed to be used offline, including navigation Public transportation-focused With Journey, users can find the most convenient / favorable method of public transportation to reach their destination Easy-to-use checkpoints With Journey, users can feel confident that they are always headed in the right direction to their destination Online survey In-depth interview Create user stories 18 participants (10 female, 8 male) 4 users Trip Advisor, Triposo, Galileo, Citymaps2go, Offmaps, etc. Identified 5 pain points Identified 7 main stories Brainstorm features Create app architecture Features then mapped to user stories Site map, app flow, user journey Visual design Created visual boards and visual tile style based on material design HTML, CSS Create hi-fi prototype* Create wireframes* Hand sketched on paper then consolidated into one set of wireframe Create med-fi prototype Created medium fidelity prototype in Sketch then exported to Invision to add interactivity Tested by 5 users Concept testing Tested by 3 users Wireframe testing Tested by 4 users Competitive analysis Create persona* Prototype testing Went back to list of user pain points, prioritize features, focus on solving one main pain point * milestone App scope is too big Final prototype* Watch Journey in action (http://bit.ly/18G5CYp)

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Page 1: Journey - Human-centered design...Site map, app flow, user journey Visual design Created visual boards and visual tile style based on material design HTML, CSS Create hi-fi prototype*

By ExpediaJourney

An offline app for exploring on the goI travel to experience local cultureand have fun. I usually make upmy day-to-day plans on the go,however, all of the publictransportation I need to get tomy plans can be a challenge.

in partnership with TEAM MEMBERS

Sarah Kepa | Andri Pangestu | Lasifu Ta | Qian Zhang

Key featuresOur process (http://bit.ly/1F7cYAJ)

Set a location as homeWith Journey, users can set a location as home

so they can easily navigate back aftera long day exploring

Works offlineUnlike Google Maps, Yelp, and Foursquare that only work with a data plan, Journey is primarily

designed to be used offline, including navigation

Public transportation-focusedWith Journey, users can find the most convenient / favorable method of public transportation to reach

their destination

Easy-to-use checkpointsWith Journey, users can feel confident thatthey are always headed in the right direction

to their destination

Online survey In-depth interview

Create user stories

18 participants(10 female, 8 male)

4 users Trip Advisor, Triposo, Galileo,Citymaps2go, Offmaps, etc.

Identified 5 pain pointsIdentified 7 main storiesBrainstorm features

Create app architecture

Features then mappedto user stories

Site map, app flow, user journey

Visual designCreated visual boards

and visual tile stylebased on material design

HTML, CSS

Create hi-fi prototype*

Create wireframes*Hand sketched on paperthen consolidated into one set of wireframe

Create med-fi prototypeCreated medium fidelity prototypein Sketch then exported to Invision

to add interactivity

Tested by 5 users

Concept testingTested by 3 users

Wireframe testingTested by 4 users

Competitive analysis

Create persona*

Prototype testing

Went back to list of user painpoints, prioritize features, focuson solving one main pain point

* milestone

App scope is too big

Final prototype*

Watch Journey in action(http://bit.ly/18G5CYp)