journalism for a digitalized society
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Journalism for a digitalized society
José M. G. de Madariaga
Contents
• Ubiquitous journalism.
• Blogsphere set up
• Journalists blogs.
• Other formats.
• Counter information and alternative journalism.
• Citizen journalism.
• Some advices for your blogs.
Ubiquitous journalism
• Growing pervasion of the Internet and even greater of the mobile.
• Different uses from conceived: Spain, March 13th 2004.
• Adaptation of journalism to new audience contexts
• Don´t forget the digital gap.
Blogsphere setup
• 130 million blogs in the world (Technorati).
• 66% are almost abandoned, 33% at the beginning
• Social practice that already was coming developing across other mass media with other technologies (independent or alternative press).
• Interactivity:
• Comments
• Trackbacks: inverse links
Blogsphere setup (2)
• Updating and custimization: Sindication (RSS or ATOM)
• Agregator: Bloglines
• Customized anchor site: NetVibes
• Social bookmarking: Delicious
• Microblogging: Twitter
J-bloggers
• 32% among 83 surveyed journalist.
• Both the managerial convergence and the technological one would suppose two serious obstacles so that the journalism reaches the professional category that a democratic society deserves.
• Blogosphere as a digital participatory phenomenon Vs. increasing intellectual poverty and diminishing recognition on the market for the journalists.
• The social use of the j-blogs can be understood as a cultural practice that seeks to extend the possibilities of communication within a institutional conditions that limit the diffusion and the access to the information.
Other formats
• Podcast.
• Moblogs, Photoblogs.
• Wiki and other social tools.
• Youtube phenomenon.
• MySpace, Facebook...
• LastFM.
• Second Life.
Alternative and counter information
• Peer to Peer nets.
• Indymedia.
• Wikipedia.
• Linux environment.
Citizen journalism
• Civic journalism: bet for bringing journalism over to the people.
• Open source journalism: application of linux logic to journalism
• Ohmynews phenomenon: comercial online media based on citizen reporter contributions.
• CurrentTV model: Cable TV based on citizen reporter online contributions.
What about journalists?
• Two urgent problems to resolve:
• How to achieve that the independent producers get visibility and credibility opposite to the traditional means.
• How to achieve that they obtain earnings with their job.
• The majority of the journalists aspire to preserve their traditional function of gatekeepers. For many the blogosphere supposes a threat. For others, an opportunity to improve their work.
• Three big challenges for the procedures and professional routines: To the sense of the objectivity, the precision, the balance and the impartiality; to their traditional role of gatekeepers; to the responsibility and transparency of their activity.
Advices for blogging
• Own server: Wordpress.
• Free server: Wordpress, Blogger and many others.
• Blogma Manifesto: a good blog is the result of a wise mix of rigour and creativity.
• Chose an issue that you really domain and you can publish about it originally and deeply.
• Let´s see it through the 4 Internet cardinal poins.
Advices for blogging: Updating
• Constancy, stable frecuency and good quality.
• We can influence the blogsphere and even the agenda-setting if we use trackbacs and RSS.
• Using Delicious we can promote our blog and reinforce the Semantic Web.
Advices for blogging:Multimediality
• Easy Content Management System (CMS).
• Photographies, Video (embeded from You Tube, for example) and audio.
• Present your posts in two levels in order to not saturate the home page.
• You can also design yourr posts with dreamweaver to get better aesthetics.
Advices for blogging:Hipertextuality
• The correct hypermediality facilitates a comprehensive and deep reading.
• Take the advantage of it but avoid saturation.
• Remember that the search engines select the websites depending on the popularity supplied by the hyperlinks
• Don´t forgett to build a recommended links list and to introduce some descriptive tags for every post in the CMS.
Advices for blogging:Interactivity
• It is really important that your blog takes care of the interaction with your readers.
• Try to promote the comments and use the trackbacks possibilities.
• You can implement different widgets and interactive resources to promote debates, consultations and surveys, f.e.
• You can analyze your audience actions through G. Analytics and introduce ads through G. AdSense.
