jots pinterest 7.9
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OverviewWHAT: Pinterest Sweepstakes around Back-To-School !MESSAGE: Jennie-O Makes Back To School Easy. Pin tips, tricks and recipe ideas for a chance to win great prizes! !OBJECTIVE: Drive awareness by pushing Jennie-O branded content/pins out to participants and their Pinterest circles; Drive site traffic !MEASUREMENT: Repins and site traffic !TIMING: August 18 - September 14 !PRIORITY PRODUCTS: Deli Turkey, Turkey Bacon, Turkey Sausage, Ground Turkey, Taco Seasoned Ground Turkey
Process
LANDING PAGEDRIVERS PINTEREST
• Created by Vendor • Email Capture • Rules • Legal • Contest Sweepstakes
• Enter Email • Repin Prompt
• Entry Confirmation
• Our Inspiration Board • Includes 4 categories of
inspiration: • Morning Shortcuts • Lunchbox Ideas • After-School Snacks • 15-Minute Meals
• Earned • Syndicated article • Owned • Jots.com homepage carousel • Switch Circle • Facebook • Pinterest Contest Pin • Twitter • Paid • Search • Retargeting • Promoted Posts on Facebook • Sales Team • One-sheeter to inform Retailers • On-package stickers • Turkey bacon & sausage • Taco Seasoned Ground Turkey
Landing Page WireframeBack To School Sweeps
Get inspired for a chance to win. It’s Easy:
Enter Your Email
Pin Back-to-School Ideas
Win!
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(We will only use this to contact you if you win!)
enter your email Submit
Pin Back-to-School Ideas Start with our favorites!
15-Minute Meals Lunchbox Ideas After-School Snacks Morning Shortcuts
tease prize
I agree to Terms & Conditions
You could win…
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User Flow
DRIVERS
Back
Error MessageInvalid Email, Mandatory T&C
Confirmation Message
Thanks. That was easy. Now Pin for a chance to win!
Confirmation Message
You’re done! We’ll contact winners by DATE. Get more ideas on our Pinterest Board
ok
Landing Page
Step 1: Enter Email on Landing Page Success!
Step 2: Pin an Idea
If not logged in to Pinterest*
If logged in to Pinterest*
Pinterest API Overlay on Landing Page
Done!
Jennie-O Back To School Board
*Note: This pins to the user’s personal board, not to a Jennie-O Board
Our Inspiration Board
We’ll create content, 8-12 Pins, for users repin from the landing page. The content will cover 4 main Back-to-School categories: Morning Shortcuts Lunchbox Ideas After-School Snacks 15-Minute Meals !
This content, along with additional, relevant content, will also appear on a Back-to-School Board on the Jennie-O Pinterest Page.
Back To School SweepsGet inspired for a chance to win. It’s Easy:
Enter Your Email
Pin Back-to-School Ideas
Win!
1
(We will only use this to contact you if you win!)
enter your email Submit
Pin Back-to-School Ideas Start with our favorites!
15-Minute Meals Lunchbox Ideas After-School Snacks Morning Shortcuts
tease prize
I agree to Terms & Conditions
You could win…
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*brand our pins / include a #hashtag
Morning Shortcut Hacks
ALT: Make Mini Turkey Fritattas on Sunday night and freeze them. Simply heat and serve in the mornings for a portable, instant breakfast.
Inspiration Board Pins - Morning Shortcuts
Lists Pin Jennie-O Recipe/Product Pin
JennieO print-off for kids to fill out each week
ALT:
A Grab-And-Go Breakfast Pin from Jennie-O
http://www.jennieo.com/recipes/129-Turkey-Sausage-and-Egg-Breakfast-Sandwich
Turkey Sausage and Egg Breakfast Sandwich Less than 15 Minutes Send them with your kids on their way out the door! They’ll love their Breakfast Buddy.
Lunch Hacks
Alts: -Make it fun with “Sushi” Sandwich Rolls -Freeze their juice box as a built-in icepack that’s ready-to-drink by lunchtime.
Inspiration Board Pins- Lunchbox Ideas
Use the school’s hot lunch program—
especially if they’re serving Jennie-O
Turkey!
Take photos of cute lunch boxes packed with Turkey. Examples:
Jennie-O Recipe/Product PinLists Pin
Create a branded pin that suggests using hot lunch featuring Jennie-O
Get more protein in their lunch with sandwich kabobs: Layers of turkey and cheese between less bread!
*brand our pins / include a #hashtag
Inspiration Board Pins - After School Snacks
Snack Hacks Jennie-O Recipe/Product PinLists Pin
Create a GIF… Top 5 Protein-Packed Snacks Your Kids Will Love
Pre-Slice apples and keep them from turning brown by holding them together with a rubber band.
Alt: Wrap turkey around pretzel sticks for a healthy, protein-packed snack kids love.
Pull from snack ideas we have from Biggest Loser. Turkey + Cheese. Etc.
*brand our pins / include a #hashtag
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29 grams of protein Under 15 minutes prep
13 grams of protein
Inspiration Board Pins- 15 Minute Meals
Did you know all of this is in tonight’s meal?
Find more tips and tricks on JennieOkids.com
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Weeknight Meal Hacks/Tips Jennie-O Recipe/Product PinLists Pin 5 Weeknight Recipes for Tiny Tummies (FEATURE JOTS RECIPES)
Create an ingredient GIF with branded title/end slides.
*brand our pins / include a #hashtag
Add tip “Buy pre seasoned meat to save prep time”
ALT: Use an upside down muffin tin to make taco bowls! The best part is that they’re baked instead of fried.
Appendix - Extra Ideas
Morning Hacks Snack Hacks Dinner HacksLunch Hacks
Appendix - Extra Ideas
Inspiration/Starter Images Messages
Use a magnetic lunch chart to plan lunch
Planning
Execution
Execution - Sweepstakes Pins
Execution - Sweepstakes Pins
Execution - Sweepstakes Pins
Execution - Sweepstakes Pins
Execution - Sweepstakes Pins
Execution - Sweepstakes Pins
Results
Registrations: 8,567 Unique Users Impressions: Reach: Increased Follow Count:
RESULTS GRAPH