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Sample informational presentation for SDSU Marketing 2012

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<ul><li> 1. #designSDDISD Marketing 2012 Ricky Kassab Josh Trent Owen Salerno Andrew Hermiz 1 </li> <li> 2. DISD Renovation-San Diegos Best Kept Secret-Value Differentiation - Family, Student to Faculty Ratio15/1 2 </li> <li> 3. Current Analysis - Back Links AI-SD 27,657 Mesa JC 4,390 DISD 1,323 </li> <li> 4. Current Market Value of SocialIn Facebook fan studies from last year, the value of a fanranged from $3.60 in a Vitrue survey to $136.38 in aSyncapse assessment. QuickTime and a decompressor are needed to see this picture. </li> <li> 5. Establish DISDs brand by leveraging identity and increasingvisibility. 10+ Enrollments 12 months Community Social Media Brand Awareness Partnerships Campaign Campaign Art Installation Local Alumni Relations Facebook Back links+ Pinterest #designSD Video Tagline DISD Business #designSD Increase ranking Instagram Student/Faculty YouTube Interior Design Campus Takeovers SeoMoz.com Twitter SMM-Contest 30-60 #designSD Sec- Design Event IKEA Alumni Contest SEO Create Intro Advertising- DVP Engage Partnertship Gatherings Increase Likes" SeoMoz.org Video Cutting Edge Collaboration Testimonials Exisitng Students Analytics Website Design School Local Bus T.O High ROI Autoplay Family, Close HS Relations Testimonials #designSD #designSD Local, Identify Video Visibility Blog Blog High traffic development SMMFun, Exciting Design Events CompetitionOpen house Engage"Pre-College" Student Program Participation Early Marketing </li> <li> 6. Brand Awareness CampaignWho is DISD? Very focused (one degree) Compare with the bestWhy do they matter? Family-like atmosphereKeep message consistent </li> <li> 7. VideoVideo will display several features of having a smallfamily-like campus life. Student to teacher ratio Student attention in and outside of class Attention by the expertsVisitors will feel emotional benefits of features: No place like home feeling At peace Comfort &amp; careThese are benefits that you will not get at a larger designschool </li> <li> 8. TaglineTagline that briefly describes who you are as a brand:Interior design runs in our genesBenefits: DISD owns interior design. They are the experts. Prospective students will see this everywhere Genes: relates back being a family. </li> <li> 9. AdvertisingCompare DISD with the bestAd example: Briefly display curriculum on one ad. Caption thatsays Just compare with ________ school. These ads can bemodified and displayed by region if there is a competing schoolaround.Benefit: Students nationwide will recognize that their local designschool cant compare with DISDs curriculum.Communicate one focus and one focus only. Better to be theAd example: Show a pie chart or graph that shows 100% of energyand resources go into Interior design. Show another school withinterior design, industrial design, and other fields take part of thepie.Benefit: DISD is the expert and is dedicated to make you an expert. </li> <li> 10. Social Media CampaignThe focus of our Social Media strategy is to increasestudent involvement and participation of the DesignInstitutes social media marketing. We feel that this willincrease the Design Institutes brand as well as awarenessamong potential students. Each social media network will befocused on the hashtag #DesignSD so that conversationscan be focused and followed with ease. </li> <li> 11. Instagram The strategy behind the Design Institutes use of Instagram will be for students to Instagram pictures of completed design projects. We will create a page on the Design Institutes website which aggregates all Instagram photos that are posted with #DesignSD, in effect creating an online portfolio of the entire Design Institute student body. </li> <li> 12. TwitterWe would like to see the Design Institute initiate a live Twitter feed on their homepage. Students would be encouraged to write tweets about classroom experiences and observations. By collecting tweets under the #DesignSD and having a social plug-in prominently displayed on the Design Institutes homepage, it is an easy and effective way for potential students to get a feel for what its like to be a Design Institute student. </li> <li> 13. PinterestThe strategy behind the Design Institutes use of Pinterest should simply be a place for students to collect ideas and inspirations. While the use of hashtags is limited at this time, we feel that using the #DesignSD hashtag is still important to the overall social media strategy and for collecting student pins. </li> <li> 14. Facebook/BlogWe feel that the Design Institute blog could use a bit of rebranding itself. We would recommend a name change to #DesignSD to fit in with the overarching social media strategy. We would also recommend increased participation of students on the DesignSD blog. Facebook should be utilized to promote blog posts. </li> <li> 15. Community Partnerships Student Government/ASB Alumni Association Business Partnerships Art Installation </li> <li> 16. Student Govt. &amp; Alumni Association Form a student government that will be responsible for putting together materials for high schools and junior colleges and send out representatives for presentations. Start an Alumni Association that establishes a networking program and parent meetings. Alumni and ASB work together on creating contests and programs that will attract prospective students. </li> <li> 17. Business Partnerships Use local business partnerships to offer exclusive internships with DI students. Partner up with companies like Ikea and Target to help renovate local landmarks, community centers, etc Student and Alumni social media feeds that feature DI students who intern or work for prestigious companies or firms. </li> <li> 18. Art Installation Have students work on an art installation that will stand right in front of campus. Something that is big and unique enough to attract all kinds of people. Goal is to make it a city landmark. Instagram and twitter hashtags associated with pictures of the installation. Promotions, contests, and most importantly, exposure will come out of this. </li> <li> 19. Student Brand Ambassador -Assistant to Director of Communications -Passionate about interior design / SMM savvy -30 hrs per week -Tuition reimbursement / Hourly wage -Responsible for all SMM -Student engagement -Brand awareness accountability -Social media accountability </li> <li> 20. Student EngagementStudent participationRecruitment in contests and groupsVideo testimonialsAction plans / Surveys </li> <li> 21. Social Media AccountabilityContent managementAnalyticsCustomer engagementMarket researchMedia </li> <li> 22. Brand Awareness AccountabilityVideo productionArt installation(s)Business, Alumni, JC+HS relationsCRM of 50 unique internships </li> <li> 23. Investment - 12 MonthsStudent Brand Ambassador - $32,000.00Social Media Analytics / Tools $1,000.00Current Student / Faculty use - $0.00Total Investment $33,000.00 - $35,000.00ROI - Predicted 10+ Students EnrolledValue of $140,000.00 - $180,000.00 (g) </li> <li> 24. Questions? </li> </ul>