josh manion privacy unsummit

Enterprise Tag Management

Josh Manion, CEO Ensighten

UnSummit – Privacy for the Enterprise

2 | Ensighten, LLC. - Confidential, All Rights Reserved.

Joe Stanhope - Forrester Research

“I still talk to companies who say they don’t even

understand…all the stuff that’s floating around on their

sites, all the cookies they serve up, all the tags that are

out there. Companies need to get an inventory. They

have to know and be on the hook and be responsible

for what’s happening on their sites and they need

to understand what their partners and vendors are

doing.”

Enterprise Web organization needs

Legal/Chief Privacy Officer – – Compliance with U.S. and international data privacy law

– e.g., EU Data Protection Directive (95/46/EC)

– Mitigation of corporate liability or brand damage

Chief Security Officer –– Prevention of unauthorized consumer data collection– Detection of anamolous 3rd party tag behavior– Mitigation of corporate liability or brand damage

Product Management –– Maximize site performance– Consumer data collection opt-out experience


The Basics

Privacy Policy in Plain Language

Audits (at least 1 per year)– Spider based– Continual

Legal review of Privacy Policy (Annual)

W3C, P3P compact privacy policy.

DNT header compliance

Provide consumer opt out option

Don’t do stupid things (FSO’s, Supercookies, History sniffing JS, not following your own privacy policy etc.)


Bigger Issues

UK Cookie Laws– Define essential cookies vs optional cookies.– Have legal advisors help define / agree on interpretation

of law. – Design intercept look / feel – Build / buy a tool that lets you treat visitors based on their

expressed preferences. – Get it done by May 25th 2012

Germany, France, Spain, Australia etc.– Know where your visitors are coming from and treat them

appropriately based on local law


Ensighten Privacy Gateway


Ensighten Privacy monitors the performance and data collection behavior of 3rd party tags on your site vs. your policies

webanalytics

testingsolutions

socialmedia

adnetworks

targetingtools

pay perclick

acmewidgets.com

>view source

1. Consumer Data collected from your site via tags and sent to 3rd parties

Ensighten Privacy

PRIVACY GATEWAY

Set rules on allowable data collection

Rules by tag, by tag category

Monitor tag response performance

Detect unusual tag performance

webanalytics

testingsolutions

socialmedia

adnetworks

targetingtools

pay perclick

2. Ensighten Privacy monitors all 3rd party tag data collection to ensure compliance, performance and detect problems.

Ensighten Privacy Consumer Opt-Out


Data Opt-Out

acmewidgets.com

Opt-Out ofSite Data Collection

personalization

cookies

ad targeting

ALL

acmewidgets.com

Ensighten Privacy powers Consumer opt-out of data collection on your sites

Ensighten Privacy Features

Implementation = 1 static line of code that will never

change and is the same on every site you want to monitor.

No need to adjust any current tags or code on the site.

Continuous monitoring/audit of data collection of all 3rd party tags

Comply with ever changing and geographically diverse privacy requirements

– detect site visitor location and apply correct site policy

Provide site visitors with data collection opt-out

Automatic notification on anomalous tag behaviors


You can’t keep a good TMS down….


Shuttles


FREE shuttle from SLC to local hotels

TODAY1 pm – 6 pm

Come ride with us….


Demo Suite @ Radisson Blue Spruce Boardroom

3rd Floor

Tue 12 pm – 5 pmWed 8 am – 5 pmThur 8 am – 2 pm

• Get a limited Edition “BannedinSLC” tee or Ensighten ski schwag*

• Win a MacBook Air

• Serving breakfast, lunch, cocktails

*While supplies last

Come visit us….


Tweet #bannedinSLC

Thanks and Q&A

Josh ManionCEO

@[email protected]

O: 650.249.4248C: 630.835.6035


josh manion privacy unsummit

Technology