josh bradley electronic portfolio

J.L.B. Joshua L. Bradley

Management, Marketing & Communications

ELECTRONIC PORTFOLIO

Resume ……………………………………..………………………… 2 Testimonials ……………………………..………………………… 3

TECHNOLOGY / EDUCATION

JobScout in TechCrunch……………..………………………… 4-9 JobScout in PandoDaily ……………..………………………… 10-12 JobScout in VentureBeat ..…………..……………………… 13-16 JB/JobScout HuffPo Feature ……………………………… 17-18 JobScout in SJ Mercury News ……..……………………… 19 JobScout in SF Examiner ……..……..……………………… 20 It’sEasierThanYouThink PSA Campaign…………… 21-28

ENTERTAINMENT JB Feature Article (Music Connection)…………...… 29-31 Adam Roth Press Release (Little Voodoo)………... 32 Adam Roth Press Clip………………………………………….… 33-34 Resident Hero Press Relase (Cabo Wabo) ………... 35 Resident Hero Press Clip……………………………….………. 36 Rusty Eye Press Release (Cryogenic) ……………….. 37 Rusty Eye Press Clip (Rock City News) …………,,,, 38-39 Whiskey Circus Biography ………………………………….… 40 Whiskey Circus Press Clip ……..……………………………... 41

CONSUMER PRODUCTS Frisbee Disc Golf Press Release ………….……………….. 42-43 Morey Boogie® Media Advisory …………..………………. 44 Dole™ Museum Of Salad Press Release….........….… 45-47 Mrs. Dash™ Press Release …………….…….………...…….... 48-50 Mrs. Dash™ Newsletter….………...……………..…...………… 51-54 “Static Police” Press Release …..…..……………..………. 55-56

BUSINESS TO BUSINESS / BUSINESS TO CONSUMER W.P.C.C.U. Job Fair Press Release ………………………. 57 Roxbury Publishing International Catalog …......... 58-59

Joshua L. Bradley Management Marketing & Communications

Cell Phone: (415) 735- 4035 E-mail: [email protected];

Electronic Porfolio: www.tinyurl.com/jlbportfolio LinkedIn: www.linkedin.com/in/joshbradley787

EMPLOYMENT HISTORY Director of Marketing Director & Platform Satisfaction TRAIL (JobScout) San Francisco, Calif. Dec 2011 – Oct 2013

San Francisco start-up that creates platforms to teach basic Internet skills. Oversaw all media relations activities, including creation of marketing materials, multimedia and traditional press outreach and placements, procurement of new contacts, attendance and networking at industry events and seeking local tie-ins. Project manager for It’sEasierThanYouThink digital literacy PSA campaign. As Director of Platform Satisfaction, charged with onboarding all library partners and community organizations, including training sessions, monthly webinars, monthly outreach, managing marketing materials and their dispersal and coordinating local events to tie into.

Proprietor – Marketing and Communications Josh Bradley Consulting San Ramon, Calif. Jan 2009 – Dec 2012

Private consulting in entertainment and media sectors, artist management including image and brand awareness, tour strategy, online presence, music reviews, and print production.

Proprietor - Management, Marketing, and Media Relations Rockon Entertainment Group Los Angeles, Calif. Oct. 2004 – Jan 2009

Proprietor of personality/product management, marketing, and media relations firm with specialties in artist development and media relations and experience in personal and estate management. Created artist press kits including biographies, press releases, album reviews, web design, and additional marketing materials. Online social networking maintenance, operations, and web design.

Marketing and Promotions Roxbury Publishing Co. Los Angeles, Calif. April 2005 – May 2006

Promotions associate and assistant to managing editor of 25-year-old independent textbook publishing company specializing in the disciplines of sociology, criminology, political science, and communication. Also held the positions of OSHA manager, human resources associate, office manager, and director for the company’s 25th Anniversary campaign

Account Associate - Marketing and Public Relations The Londre Company, Inc. Los Angeles, Calif. April 2002 – Sept. 2004

Account Associate for boutique agency representing international, branded food and beverage and consumer packaged goods companies. Created detailed media lists for national and local publications including successfully pitched new products and story ideas, coordinated product launches, and mailings.

Account Assistant – Marketing and Public Relations Pollack PR Marketing Group Los Angeles, Calif. Jan. - June 2004

Account Assistant for this nationally recognized marketing agency, gaining event production and publicity experience, pitching national and local media, on-site event production and execution, and strong communication among management teams, clients, and vendors.

EDUCATION Musician's Institute Graduated March 2005 Completion of the Music Business Program California State University, Northridge Graduated December 2003 Bachelor of Arts - Journalism / Public Relations, Minor in Art History

Josh Bradley Testimonials

In 25+ years of running a nationally recognized public relations agency, it can be a real challenge to remember all my employees. Josh Bradley has never faded from my memory and proved himself to be one of my top staff choices. Running a smooth operation includes ensuring good chemistry between coworkers and with our clients; Josh was an ace. He took on assignments with enthusiasm, his writing was tight and on message, he could balance several projects simultaneously, and – the hardest part of all – he dealt well with an excessively demanding supervisor. Public relations is not a walk in the park; it can be a highly charged and emotional environment with an outrageous amount of stress.

Patti Londre President, The Londre Company PR and Marketing

It was my distinct pleasure and good fortune to work with Josh Bradley. He is one of the most attentive, responsible and creative thinkers that has conducted business for my company. I can think of no other more trust worthy, and able to handle important tasks and represent a business with competence and integrity.

Brent Harvey Founder - KBH Entertainment

Executive Producer - Hollywood Music In Media Awards

Josh served in both communications and stakeholder management roles while at TRAIL. Josh's skills in terms of garnering earned media were invaluable to the company, which relies on word-of-mouth communications to get its users due to its unique product offering. Josh was also at the helm in terms of leveraging social media to harness the power of the Internet to gain awareness of digital literacy throughout the United States.

Christina Gagnier Partner – Gagnier Margossian, LLP

Chief Executive Officer - TRAIL

Josh was a passionate evangelist for TRAIL and its products. He was instrumental to the company’s success by raising the profile of the company. Josh was incredibly successful in getting TRAIL featured in print publications, like the San Jose Mercury News and the Sacramento Bee, local TV and radio news and online publications such as TechCrunch and PandoDaily. Josh also spearheaded a creative marketing campaign around the need for digital literacy awareness, leading the production of online Public Service Announcements and managing partnerships for the campaign.

Stephanie Margossian Partner – Gagnier Margossian, LLP

Chief Operating Officer – TRAIL

1/30/13 11:21 AMBuilding Digital Literacy: JobScout Brings Its Online Learning Platform To iOS To Teach You How To Find A Job | TechCrunch

Page 1 of 5http://techcrunch.com/2013/01/28/building-digital-literacy-jobscout-br…s-its-online-learning-platform-to-ios-to-teach-you-how-to-find-a-job/

Building Digital Literacy: JobScout Brings Its Online LearningPlatform To iOS To Teach You How To Find A Job

It’s easy to get lost in the Silicon Valley and Bay Area tech bubbles, where it seems thateveryone carries five phones, owns three laptops and just had lunch with a sentient ro-bot. But, the reality is outside of the bubble is a little different. Digital literacy is a privi-lege, and more the exception than the rule. Not everyone owns a computer or is em-ployed at a startup that just raised $10 million. In fact, California’s unemployment ratefor December 2012 was 9.8 percent, significantly higher than the U.S. average at 7.8 per-cent.

Christina Gagnier, Stephanie Margossian and Carter Fort co-founded JobScout last yearto help address this problem — to help combat unemployment through digital literacy.With funding from the California State Library (through the Library Services and Tech-nology Administration Act) and support from the California Technology Agency, Job-Scout set out to create an online learning platform to help teach Californians (and every-one else for that matter) the basic skills required to help find a job in an increasingly dig-ital world.

JobScout is part of the state’s larger digital literacy effort, iCalifornia, which aims “topromote and foster digital literacy and digital citizenship” in California and, in turn,help to energize local economies, boost innovation, competitiveness and improve theoverall quality of life for residents by giving them the tools, skills and education theyneed to find jobs (and keep them). Initially launched as a web app, JobScout is today of-ficially launching its app for iOS, through which it hopes to bring the power of its webplatform to mobile, especially for those who might not have access to a computer.

While the app has broad applicability and seeks to provide value whether one is a first-time job seeker or a Baby Boomer looking to re-enter the workforce, the co-founders tellus that the platform is particularly geared towards Millennials. By offering educationalcontent to help users learn resume building and other related job-seeking skills, Job-Scout wants to make it easier for young people to navigate the job search process, some-thing that is sure to hit home for Millenials, which have one of the highest levels of un-employment — currently at around 25 percent.

http://www.bls.gov/news.release/laus.nr0.htm

http://myjobscout.org/

http://www.linkamericas.org/icalifornia.html



“While people used to be able to check the classifieds or pick upan application at a local employer, these days most of the jobsearch and application process has moved online,” says JobScoutco-founder and CEO, Christina Gagnier. “For many people, thisis a problem because they do not know how to make the most outof all the Web offers, or, for young Millennials, may not knowhow to apply their tech savvy to finding work. While this mayseem unbelievable, 60 million people in the United States aloneare considered digitally illiterate.”

To address this, JobScout makes a variety of lessons on how tobest use the Web to look for job opportunities (on the Web and oniOS), supported by a gamified platform that allows users to earn

badges for completed lessons (and presumably make the whole experience more engag-ing). In addition, the app’s “One Stop Job Shop” allows users to search for openings,save listings, apply and track their progress with interview dates and times, while its“ResumeBuilder” offers a simple, easy-to-use, fill-in-the-blank-type resume system.

On top of that, JobScout offers one-click submission with pre-formatted cover lettersand provides ideas for how students can earn money through micro-entrepreneurshipwhile on the job search, walking users through TaskRabbit, Etsy and other platforms.It’s also backed by its web-based platform, which offers a social community where userscan connect with each other and share experiences, techniques and tips, as well as adashboard, additional lesson content, and so on.

Of course, all that being said, you may feel as if you’ve heard about JobScout before. To-day, it seems as if there are millions of online educational platforms, but the truth is thatmany of them target higher ed (Coursera and its ilk) or more general academic contentfor higher ed or K-12 (like, say, Khan Academy), or offer more advanced lessons in en-trepreneurship, technical skills, web design or trade-based skills (like Skillshare,Lynda.com and CreativeLive, to name a few). So, JobScout may not be as much of a me-too idea as one might initially suspect.



And, while the gamification of education should be approachedwith a skeptical eye (especially for tools targeting the academicside of education, for use in or around the classroom), it couldprove to be more valuable in JobScout’s context and for an audi-ence of young people. The co-founders believe that, in the end,the platform’s value doesn’t emanate from its badges, but insteadthe consolidation of meaningful lesson content for a broad rangeof web-based skill sets.

Rather than targeting schools, districts or high school teachers,JobScout is going after the masses — the 60 million Americanswithout regular Internet access. “People need to learn what a

URL is, how it works and why it’s important before they can learn about HTML orCSS,” Gagnier says. And while that may be cause for eye-rolling for those who spend24/7 in the tech industry, it’s important.

It’s the same reason that California’s new Udacity-powered pilot for cheap, lower-divi-sion online courses could have big disruptive potential — it’s not always all aboutwowing geeks with sexy tech, it’s about bringing utilitarian, modern tech to everyoneelse to improve our quality of life. That’s what moves the needle, not just creating yetanother online, distance learning platform for well-educated, technically-proficient non-minorities to brush up on the fundamentals of natural language processing — or what-ever it may be.

JobScout is a free (so cost-effective), self-guided tour of the job search process for thosewho may not be overly-familiar with the ins and outs of the Web beyond using Face-book, YouTube and Google — and maybe not even that advanced. Its content is createdby the startup itself in correlation with the Basic Digital Literacy Skills Framework de-veloped by the State of California. (More on that here.)

http://techcrunch.com/2013/01/15/how-californias-new-online-education-pilot-will-end-college-as-we-know-it/

http://www.linkamericas.org/icalifornia.html



Launch Date: December 2011Funding: $800k

JobScout is designed to be a valuable resource for all users, from the first time Internet user to the Internet savvy,

As for JobScout-the-business, the startup is also now offer-ing white-label solutions for institutions that want to offerjob search learning resources to their communities. So,while the startup is backed by $800K in federal grants,that’s where the for-profit company plans to begin gener-ating revenue, and it already has a few institutional cus-tomers on board. Plus, the platform also includes basic an-alytics through “COMPASS,” so that institutions can getvisibility into activity on the platform and make more in-formed decisions.

Going forward, the team plans to add to its platform withanother app that will provide similar educational and

learning tools for healthcare — in other words, to help the novice navigate the byzantineworld of healthcare in the post-Obamacare world. JobScout also intends to launch aSpanish language version of its app this year, something the co-founders say is alreadyin high demand.

While it may not necessarily be for you, JobScout is beginning to go down a very impor-tant (and valuable road). By offering valuable job training and easy tools to learn digitalskills, JobScout or some hybrid thereof will likely make waves in the job market. Atlaunch, it offers 31 lessons, but its resources will grow quickly and it’s smart not to limititself to California — even though it’s a huge market (and opportunity) to start with —and the more language editions it offers, the broader the potential reach.

Digital literacy, FTW!

JobScout at home here, and on the App Store here.

Crunchbase

http://myjobscout.org/

https://itunes.apple.com/us/app/jobscout/id594391780?mt=8

http://crunchbase.com/



allowing them to independently manage the job search and application process. With our current economy, it is can betough to find a job. While people used to be able to check the classifieds or pick up an application at a local employer,these days most of the job search and application process has moved online. For many people,...

→ Learn more

http://www.crunchbase.com/company/jobscout

http://pandodaily.com/2013/01/30/the-overlooked-assumption-of-online-education/

The overlooked assumption of online education BY RICHARD NIEVA �ON JANUARY 30, 2013

Let’s get really highfalutin for a moment: The Internet is a great hub of ideas and learning – a democratizing and empowering force. But for all the possibilities of the Internet, there are still a lot of barriers, a reality that is especially apparent in online education. I’ll explain: I had an unusually socially conscious day of reporting yesterday. First was the launch of a version of JobScout, held in the San Francisco Public Library. The service first teaches “digitally illiterate” people how to use the Internet, and then gives them the online tools they need to look for a job. Right after that was a dinner on education disruption put on by Andreessen Horowitz, hosted by the former mayor of Washington DC, Adrian Fenty, now a special advisor for that firm. While in office, Fenty was known for his ambitious plan for education reform and appointing Michelle Rhee, that city’s polarizing schools chancellor. If by nothing else than a quirk of timing, mashed back to back, the two events revealed something about each other: the problems for education with online tools are just as big as they are offline. Obviously the set of challenges for both are very different, and dealing with education issues in the physical world is a road strewn with a lot more red tape. On one end, you have a company like Udacity, whose chief executive Sebastian Thrun attended the dinner. The service offers free high school and college level courses to students online in courses from statistics and algebra to applied cryptography. In some cases, as in a newly announced partnership with San Jose State University, a student can get college credit for the course. Thrun envisions a future where education is tailor-made for the individual, and a student can learn at his or her own pace. He quotes Salmon Khan, founder of Khan Academy, by pointing out that a student can re-watch a video lesson 40

times when she doesn’t understand a concept, but she won’t raise her hand 40 times. Osman Rashid, CEO of the e-textbook company Kno and also in attendance, agrees. He sees a system in the future where students are still grouped by age group, to keep the social element of schooling intact, but have entirely personalized curricula. It’s all very intriguing, and a worthwhile undertaking to dream up the makeover of the classroom in the digital era. But amidst these high-minded ideas, there’s the underlying assumption that everyone knows how to use the Internet. Often, when the digital divide is debated, the argument is centered on access — the haves and have-nots. Rashid believes the future of tablets in schools will be a “bring your own device” model, because budgets are too strapped to assign class sets. And for those who can’t afford a device of their own, government programs can step in. But that doesn’t really touch on the aspect of digital literacy, though access surely plays a large role in that. Case in point, 62 million people in the United States are not online, and one in five Americans does not know how to use the Internet, according to a Pew study – which can mean anything from not understanding how to use email to not knowing how to consume news online. JobScout was launched after its parent company, Trail, was approached by the California State Library and LinkAmerica, an organization focused on broadband deployment. “They wanted us to teach people how to use the Internet – on the Internet. It was either a horrible idea, or a really great one,” said CEO Christina Gagnier. Target users are usually people from low-income backgrounds or seniors. They take five-minute lessons sprinkled with quizzes in the form of fill in the blanks, or games like word jumbles or mad libs. One sample fill in the blank: “______ get you from one webpage to another.” Answer: Links. Users then earn cheeky badges along the way, like the “Getting familiar with the common Internet” badge, or the “Show off” badge. It’s a long way off from the learning going on at Udacity, happening on the same interconnected tubes. Both are very valuable, in very different ways. You might say the stakes are higher for a student on Udacity who is working toward a certificate of completion that can be recognized by academic institutions. But in a way, those cheeky JobScout badges, which have no recognized value other than in motivation, are more precious because they unlock the possibility to searching for a job online – not to mention finally being connected to a world where technology doing anything but slowing down. It underscores a point Fenty made last night at the dinner: “Education is the only way of equalizing the playing field, and allowing for upward mobility,” he said. “Everything else is somewhat a Band-Aid.” [Image courtesy MW@CMS]!

1/30/13 11:35 AM60M Americans don’t use Internet, JobScout teaches them how | VentureBeat

Page 1 of 3http://venturebeat.com/2013/01/29/60m-americans-dont-use-internet-jobscout-teaches-them-how/

60M Americans don’t use Internet, JobScout teaches them how

January 29, 2013 4:57 PM

From the technically savvy bubble of Silicon Valley, it is easy to forget there are peoplewho don’t know how to use the Internet.

JobScout launched across the country today to teach people the essential Internet skillsthey need to find a job.

I couldn’t navigate my way out of a paper bag without Google Maps, and I tease myparents for preferring checks to Venmo. However, a study by the Pew Internet Project in2012 found that a staggering one in five American adults do not use the Internet. These60 million people are predominantly senior citizens, non-native English speakers, adultswith less than a high school education, people from low-income backgrounds, andadults with disabilities.

Basic Internet skills are a necessary requirement for many of the jobs available today,and not having these skills makes the process of securing employment even more diffi-

http://www.jobscout.com/

http://pewinternet.org/Reports/2012/Digital-differences/Overview.aspx



cult than it already is.

“There were people going into libraries all around California trying to find work, askingfor help, being sat in front of a computer with Monster.com on the screen and no cluehow to use it,” said CEO Christina Gagnier at the launch event. “

JobScout seeks to address these oft-overlooked segments of the population through itseasy-to-use educational platform that offers 39 interactive lessons. Topics are presentedin simple language with a step-by-step methodology that focuses on practical skills.Subjects range from using Gmail to ‘Introduction to Internet Browsing’ to ‘Using the In-ternet to Prepare for an Interview.’ Once students successfully complete a course, theyearn scout-like badges to track their progress.

The goal of the curriculum is to give people the skills they need to get hired. To this end,JobScout provides not only education but also resources to help people with the job-search process. It has modules dedicated to using the Internet for job opportunities, as

http://venturebeat.com/2013/01/29/60m-americans-dont-use-internet-jobscout-teaches-them-how/jobscout/



well as a job search dashboard, a ResumeBuilder, and a one-button submission processwith pre-formatted cover letters. Users can manage all the components of their hunt onJobScout and track their progress.

Along with the national debut, JobScout also released its iOS app and introduced COM-PASS. COMPASS is a data analytics system that organizations such as libraries, schools,and workforce development centers can use to monitor the progress of their clients. Thesystem collects metrics on the number of users, lessons taken, badges earned, number ofjobs searched and applied to, etc.

JobScout is a “startup that was never meant to be a startup.” Its parents companyTRAIL develops apps to help people manage their day-to-day life. The team was ap-proached by the California State Library and Link Americas, a foundation that promotesdigital literacy. These organizations saw a clear problem and, in true San Franciscoform, wanted a startup to help them solve it.

The platform is currently available in 600 libraries in California, and the Los Angeles Of-fice of Education has also expressed interest. Android and Spanish-language applica-tions are also in the works.

It’sEasierThanYouThink.org

Campaign Kit

IT’S EASIERTHANYOUTHINK

Wednesday, August 21, 13

What is It’sEasierThanYouThink?

It’sEasierThanYouThink sets out to raise awareness about the issue of digital literacy, addressing the education factors that contribute to the digital divide and leading the call to action for the adoption of a national digital literacy policy.

IT’SEASIERTHANYOUTHINK


In 2013, over 60 million people in the United States still do not know how to use the Internet.

While there are many efforts nationwide to move educational institutions and government programs online, those lacking essential Internet skills will be left out, furthering the digital divide.

Digital Literacy in the U.S.



“Even with almost 13 million Americans looking for work and 8 million more settling for part-time jobs, almost half of the 1,361 U.S. employers surveyed in January by Manpower Group say they can’t find workers to fill positions.

At the same time, American employers are less likely that their counterparts overseas to invest in training.”

Bloomberg News, July 24, 2013

The Skills Gap in the American Workforce



Our Campaign Goals

1. Raising awareness with the public about the issue of digital literacy;

2. Urging the Obama Administration to adopt a national digital literacy policy;

3. Empowering non-Internet users with the tools they need to get online; and

4. Providing the online community with resources to take action on this important issue.



How to Get Involved

1. Circulate the White House Petition to adopt a national digital literacy policy with your friends, users, constituents and others;

2. Share the series of PSAs It’sEasierThanYouThink has created; and

3. Use other social networks, such as Facebook and Twitter, to help spread the word and raise awareness.



We petition the Obama administration to:

Adopt a national digital literacy policy to address the 60 million Americans who still do not

know how to use the Internet.

Link coming soon!

Our White House Petition



https://www.whitehouse.gov/xxxxxxx

https://www.whitehouse.gov/xxxxxxx

FOR IMMEDIATE RELEASE

ROCKER ADAM ROTH CASTS ‘A LITTLE VOODOO’

WITH BREAKTHROUGH SOLO RECORD

With a new album about life, love, and post-hurricane analagies from home,

southern rocker, Adam Roth, bares a bit of his soul for his debut

Los Angeles, CA (October 23, 2006) – Adam Roth, former frontman and guitarist for the

Pensacola funk band, Suburban Shakedown, ventured out with his solo debut, A Little

Voodoo. Filled with hypnotic melodies and the laid back swing of Roth’s crunchy guitar and

charismatic vocals, the album is compiled of post-hurricane insight, a few Roth’s personal

life lessons, and the a little offering of hope when life has you down and out.

“I wanted to keep this album simple and honest,” said Roth. “I’d gone through a few

different struggles during its creation and (the songs) represent who I am on the flipside – a

southern soul who lives and dies for rock ‘n roll.”

With the help of veteran producer Eric Lynn (Ziggy Marley, Keb'Mo'), A Little Voodoo was

recorded during the summer of 2006 and features a strong combination of accomplished

musicians including Stevie Di Stanislao (David Gilmour, David Crosby), Stanley Behrens

(Canned Heat), and Richie Hayward (Little Feat, Bob Dylan). Tailored to Roth’s style, the

album smoothly blends the soul of a southerner touched by the world around him with the

heart of a rocker out to let loose.

“[Adam] ties up so many different styles, in ten years the album will still sound as good as

it does now,” said Lynn. “Each song is very different but when you hear it, you know it’s

Adam Roth.”

By the end of the summer, the album was complete, chocked full of hits like “Live & Die for

Rock ‘N Roll,” “A Little Voodoo,” and even gained pre-release airplay for the memorium

track, “Back to New Orleans”.

In the wake Hurricane Ivan, destruction left the Roth family devestated and looking for

answers amidst the destruction and rebuilding their lives. And when Katrina hit, Adam,

eager to make sense of the world and express himself, turned inward and began writing.

“[‘Back to New Orleans’] means a lot to me,” said Roth. “I have a love for that town like no

other, it holds so many fond memories growing up.”

For more information about the Adam Roth Band including upcoming releases tour dates,

merchandise and contact information, please log onto www.AdamRothMusic.com or

www.MySpace.com/AdamRoth. A Little Voodoo is available on Pee Cola Music at the above

mentioned web sites, on iTunes and at www.CDBaby.com.

Look for the Adam Roth Band playing live across the west coast beginning Fall 2006. For

media inquiries or to schedule an interview, please contact Josh Bradley of Rockon

Entertainment at (818) 321-2103 or [email protected].

# # #

10/26/2006 07:20 PMIndependent News - Roth's 'Voodoo'

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Viewing issue: Vol 6, No. 43,

October 26, 2006

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Roth's 'Voodoo'MUSIC | Vol 6, No. 43, October 26, 2006

(State of Healthcare 2006)

by Sam Baltrusis

HOMEGROWN ROCKER RELEASESSOLO CD

Adam Roth, former lead singer of the Gulf Breeze-based

jam band Suburban Shakedown who fled to Los Angeles

days before Hurricane Ivan devastated Pensacola in

2004, is having a

bittersweet afternoon. His full-length record, "A Little

Voodoo," is pressed and ready for distribution. However,

because of the sheer numbers of people trying to

access his music via MySpace, his account has been

locked.

"It's really aggravating," remarks Roth, who is sitting on a grassy knoll facing

the Pacific Ocean in Santa Monica, Calif. "You don't realize how important

MySpace is with promotions until they freeze your account."

Armed with an evolved, yet malleable, pop-rock sound that ranges from a Jack

Johnson-esque title track to a bluegrass-infused homage to the Big Easy called

"Back to New Orleans," Roth has crafted a Southern-fried gem with "A Little

Voodoo."

"I wanted to keep this album simple and honest," Roth says. "I'd gone through

a few different struggles during its creation and (the songs) represent who I am

on the flipside--a Southern soul who lives and dies for rock 'n' roll."

With he help of veteran producer Eric Lynn (Ziggy Marley, Keb'Mo'), "A Little

Voodoo" was recorded this past summer and features a strong combination of

accomplished musicians including Stevie Di Stanislao (David Gilmour, David

Crosby), Stanley Behrens (Canned Heat), and Richie Hayward (Little Feat, Bob

Dylan). Tailored to Roth's style, the album smoothly blends the soul of a

Southerner touched by the world around him with the heart of a rocker out to

let loose.

"(Roth) ties up so many different styles, in 10 years the album will still sound as

good as it does now," explains his producer, Lynn. "Each song is very different

but when you hear it, you know it's Adam Roth."

The Gulf Breeze native—currently based in Los Angeles—believes all of the 10

tracks on "A Little Voodoo" can stand on its own.

BLOG ON!

pollWhich local agency ordepartment is thesorriest?

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4. Escambia Countyjail

5. Volunteer firedepartment

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past articlesLust List 2006IN Music Awards 2006The Death of Robert BoggonSWFHealthcare Behind BarsPensacola's YoungProfessionals

10/26/2006 07:20 PMIndependent News - Roth's 'Voodoo'

Page 2 of 2http://www.inweekly.net/article.asp?artID=3704

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"My goal with this record was to make every song a single," he explains.

"Before, it was about jamming out and making sure everyone in the room was

enjoying the music."

By the end of this past summer, the album was complete, chocked full of radio-

friendly hits like "Live & Die for Rock 'N Roll," "A Little Voodoo," and even

gained pre-release airplay in Mike Papantonio's Air America radio show, "Ring

of Fire," with "Back to New Orleans."

In the wake Hurricane Ivan, destruction left Roth and his family based in Gulf

Breeze devastated. And when Katrina hit, Roth, eager to make sense of the

world and express himself, turned inward and began writing.

"('Back to New Orleans') means a lot to me," Roth emotes. "I have a love for

that town like no other, it holds so many fond memories growing up."

As far as his lasting impressions of Pensacola's music scene, Roth is

ambivalent. Based on his experiences living near the Sunset Strip, the 22-year-

old argues that Pensacola should embrace and nurture acts putting out original

music.

"I would like for Pensacola to change into an original scene," he remarks. "It's

always been a cover band scene, which is what I was a part of with Suburban

Shakedown. But, there's so much great original music out there that always

seems to be overlooked."

Roth's advice to the locals: "Don't let the scene change you. Change the

scene."

For more information about the Roth or the Adam Roth Band including

upcoming releases tour dates, merchandise and contact information, check out

www.adamrothmusic.com or www.myspace.com/adamrothmusic.

[email protected]

What: Adam Roth CD release party at the Back to the Beach Music Festival

When: 5-10 p.m. Friday, Nov. 10

Where: Paradise Bar and Grill, 21 Via De Luna, Pensacola Beach

Cost: $3.50 for wristband. List of participating venues coming soon.

Details: 850-438-8115 or www.inweekly.ne

The Independent News

P.O. Box 12082, Pensacola, FL 32591

Phone 850.438.8115 Fax 850.438.0228


Contact: Rockon Entertainment Group Josh Bradley, President

[email protected] Phone: (818) 321-2103

Los Angeles’ Own Resident Hero is Jetted Off to Cabo San Lucas For “A Shot at the Cabo Wabo”

Following a High-Energy Performance to a Cheer-Filled Crowd at the Gig, Resident Hero Suits Up to Battle It Off

Hollywood, CA (September 12, 2005) – Indie rockers, Resident Hero, rose above 54 of Los Angeles’

premiere local bands in the L.A. market division of the Third Annual “A Shot at the Cabo Wabo” national

battle-of-the-bands contest on August 31. The band is currently gearing up to go to Cabo San Lucas on

September 29-October 2 to battle it off in the national round competition against winners from Atlanta,

Austin, Dallas, Denver, Miami and San Francisco for a chance to open up for Sammy Hagar during his

celebrity-infused Birthday Bash concert in October.

Following the release the band’s 7-song EP titled, Open Target, vocalist and guitarist Ryan White, drummer

Jay Warren, and bassist Luke Agajanian have been keeping busy playing shows all across Southern

California before signing up for the Cabo Wabo contest.

“We really weren’t expecting to go far in the contest,” said White. “A lot of the bands really rocked the

house but the audience was suberbly supportive of our sets and songs. There’s no better feeling than

singing your songs with a few hundred backup singers.”

For more information Resident Hero’s music or upcoming shows, log onto www.ResidentHero.net or

email [email protected]. For up-to-date information about the “A Shot at the

Cabo Wabo” contest, log onto www.CaboWabo.com.

# # #


INTERNATIONAL METAL ROCKERS DEBUT SERIES OF NEW SINGLES ON iTUNES FEATURING NEW GUITARIST, REV. JONNY DEE

With a New Thrashing Guitarist, an Updated, a Highly Intricate Web Site, a New Partnership With iTunes, and a Solid Set of Newly Recorded Songs, the Reincarnated Rusty Eye Hits the Road

July 5, 2005 (West Hollywood, Calif.) Independent punk-metal group, Rusty Eye, returns with a new

three-song EP titled, Cryogenic, set for official release on July 12th at West Hollywood’s own, Cat

Club. After a five-year hiatus, the band reincarnated stronger than ever with a stable line-up including

lead vocalist, bassist and group founder, Mr. Rust, the enchantress-drummer, Miss Randall, and the

wailing guitar styles of newcomer Rev. Jonny Dee complete the trio.

Rusty Eye continues its strong effort to be a “band of the fans,” releasing the new singles via iTunes

for $.99 per three-song single as opposed to the prevailing rate of $.99 per song. They will also

available on three-inch mini CD’s via the band’s web site, each being released throughout 2005.

After relocating to West Hollywood in 2004, the group began work on a series of singles

showcasing their best new material. Also during that same time, the band returned to its roots,

discovering what mattered most, its die-hard fans. Painstaking work soon began on the band’s

web site, using the internet as the powerhouse vessel to disperse the new tunes and bring the

fans an extended member of the band. As a result, the new singles are available in numerous

formats, downloadable from the band’s completely revamped web site, www.RustyEye.com.

For more information about Rusty Eye and to find out where you can get your copy of Cryrogenic,

log onto www.RustyEye.com. For booking information, press materials or to schedule an

interview, contact Rockon Entertainment Group at (818) 321-2103 or [email protected].

# # #

BIOGRAPHY

Characterized by their high-energy performances, Whiskey Circus creates a wall of sound

best described as a progressively modern take on vintage rock, infused with a bit of blues,

a little funk and a lot of hard-melodic rock n’ roll. Known across the Sunset Strip for their

wild shows and outrageous antics, Whiskey Circus has played to packed houses at the

Whiskey-a-GoGo, the Roxy, the Viper Room, even and the House of Blues.

In the hot summer of 2001, singer-songwriters Coach Arnold and Phillip Vilenski met as

roommates in a small apartment in Fullerton, California. During a three year stint of

touring as professional dancers in the performance group, Young Americans, the two

wrote several songs together, often performing at local beaches and bars under the name

Apt. 14. The duo soon began attracting attention, gaining fans from strangers on the

boulevard, club owners and industry alike.

While hanging at a blues jam in small club in Huntington Beach, Phill and Coach were

mesmerized by an incredible saxophone player named Adrian Olmos, who happened to

be sitting in with the house band. The three of them knew it would be a challenge for

listeners to accept saxophone in a rock band, but it was of little consequence for their

shared passion of great music.

In January of 2003, with a repertoire of gigs played and a revolving door of

accompaniment, the struggling band was at a loss for a permanent rhythm section. Coach

and Phill knew their good friend, Dean Pizzazz who trained as a classical guitar player,

but was trying to make it as an actor. They sat him down and explained their vision for

the band and the following day Pizzazz dropped his acting career, picked up a bass and

never looked back.

Moving from Orange County to Los Angeles in 2005, the band renamed themselves

Whiskey Circus and began using hired help behind the drums. They played all across Los

Angeles surprising audiences with their high energy show and unforgettable sound. Still,

a permanent drummer was missing from the mix.

During the winter of 2005, after nearly 80 auditions and handfuls of temporary members,

an ad was answered by a young gospel drummer from Oakland named Pureric Lewis.

The next day, Lewis drove eight hours to meet the guys and show off his skills. The

connection was instant and four days later, he packed up his life and moved into the

band’s Echo Park apartment finally solidifying the lineup of the band.

Whiskey Circus continues to gig throughout the greater Los Angeles area gratiously amassing

more fans with each show. Look for their self-titled debut EP, due out March 2006. For more

information and upcoming tour dates, log onto www.WhiskeyCircusTheBand.com and

www.MySpace.com/WhiskeyCircus.

NEWS

FOR IMMEDIATE RELEASE Contacts: William Ostedt/Josh Bradley The Pollack PR Marketing Group

(310) 556-4443 [email protected]

[email protected]

FRISBEE SPORT DRIVES HOME THE “SPIRIT OF

FRISBEE” AS IT “HITS THE MARK” AND “RATTLES THE CHAINS” WITH ITS NEW LINE OF PDGA

APPROVED COMPETITIVE GOLF DISCS

DESIGNED FOR AND BY ITS PLAYERS, THE FRISBEE GOLF PRECISION-MOLDED

DISCS COMBINE IMPROVED AERODYNAMICS WITH A SUPERIOR "FEEL" TO

MEET THE DEMANDS OF TODAY’S CASUAL AND COMPETITIVE PLAYERS ALIKE Emeryville, CA (July 1, 2004) – Taking Frisbee Golf competition to new heights and bounds, Frisbee is revitalizing disc design standards for the changing needs of Frisbee-based sports as it tees off spring and summer rounds of Frisbee Golf with a completely new and re-engineered

line of PDGA approved golf discs.

Redesigned by players, for players, the new line of precision-molded Frisbee Sport Discs are just the tools needed for every player, from juniors to advanced grandmasters, looking to take their game to the next level of competitiveness and precision. Intensive research, development

and testing by players of all ages and skill levels, resulted in a line of sport discs that unite the traditional carefree Frisbee excitement with the competitive elements that made Frisbee Golf

one of the fastest growing fitness sports in the world. Today’s competitive and casual Frisbee golfers will revel in the Frisbee Sport line of competitive

golf discs, which includes the low profile and fast finish TOUCHLINE OVER®, for extra long drives

that require distance and predictability; the TOUCHLINE PUTTER®, for executing those delicate

finishing shots with pinpoint accuracy; the TOUCHLINE BANK® for those extra long, arching

drives where every inch counts; the TOUCHLINE TRUE® for perfect mid to long-range drives that

hold “true” throughout the entire flight; and the TOUCHLINE UNDER®, an ultra fast finisher

designed for distance and predictability when executing long turnover shots.

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FRISBEE GOLF DISCS 2-2-2-2-2

Frisbee Sport Line also offers a 3-Pack Disc Golf Set for casual and intermediate players looking to bring their game to the next level. The Disc Golf Set features everything the casual player needs to “grip it and rip it” at a higher level and includes the Long Range Driver Disc,

the Mid-Range Approach Disc and the Touchline Putter Disc. Each disc is designed for pin-point targeting and smooth flight to give players the most steady and sturdy discs available,

avoiding game mishaps such as “tacos” “falling putts” and “worm burners.” In other words, there is not a tree, shrub or stone on the course that can stand in the way of good placement.

“Played by all types of players from young school children to retirees in more than 20 countries on 5 continents, no other sport combines the thrill of competition with the relaxed vibe of care-

free casual fun like Frisbee golf,” said Peter Sgromo Frisbee Brand Manager, and WHAM-O Marketing Director. “The Frisbee Sport Golf discs are designed to meet the distance and accuracy demands of all types of players, as well as improve control of specific flights such as

hovers, rollers and skips, resulting in more polished shots when it counts.” For more on WHAM-O’s line of official Frisbee Sport discs, or on the Frisbee Disc movement,

visit www.frisbeedisc.com.

ABOUT FRISBEE At its roots, Frisbee is pure energy, emotion and excitement fused with the spirit of high-flying competition. Since its earliest inception, eight decades ago, when 1920s Yale students seeking

a cure for boredom experimented by tossing pie tins from the roof of the Frisbie Baking Company of Bridgeport, Conn., the essence of Frisbee has remained untamed and self-

governing. It was this renegade spirit that attracted Walter Frederick Morrison to create the first plastic flying disc in the 1950’s. WHAM-O purchased Morrison’s invention and re-introduced the flying disc in 1957 as the "Pluto Platter” because of its “cosmic” attributes. It

wasn’t until 1959, just prior to WHAM-O’s official introduction of the flying disc as the Frisbee, that the company’s own “Steady” Ed Headrick, the father of the modern Frisbee, added co-eccentric circles, improving its aerodynamics and revolutionizing the plastic disc’s flight. Today,

Frisbee has become a global symbol of carefree and spirited competition. Its unique attributes have given rise to hundreds of new competitive individual and team sports.

ABOUT WHAM-O, INC. Headquartered in Emeryville, California, WHAM-O, Inc., is an international, branded consumer

products company with a diversified portfolio of innovative toys, sporting goods and recreational products. Privately owned by New York-based private equity firm Charterhouse

Group International, Inc., WHAM-O was founded in 1948. WHAM-O’s leading toy brands include classic toys such as: the Original Slip ‘N Slide®, Frisbee®, Hula Hoop®, Superball® as well as, leading licensed food-related toys which include: the Baskin-Robbins Ice Cream Maker,

JELL-O Frozen Pudding Treat Maker, Peeps Marshmallow Maker and Snack Time Gummi and Creepy Gummi Makers. WHAM-O’s leading outdoor, water, surf and snow recreational brands

include: the Original Frisbee Sport Disc® for use in Freestyle, Ultimate and Disc Golf, Hacky Sack®, MOREY® Boogie® Boards, and BZ® PRO BOARDS Bodyboards, CHURCHILL® Swimfins, SNOWBOOGIE® and SLEDZ™ snow sleds and Riva Sports® snowboards. WHAM-O, designs and

manufactures a core of more than 70 products that appeal to all ages, which are carried by virtually every toy, sporting goods and mass retailer in the world. For more information, visit or call toll free 1-888-WHAM-O-50 (1-888-942-6650).

# # #

MEDIA ADVISORY

FOR IMMEDIATE RELEASE Contact: Josh Bradley The Pollack PR Marketing Group

(310) 556-4443 Cell: (818) 321-2103

[email protected]

“BARREL” INTO THE UNOFFICIAL START OF SUMMER

WITH A RARE CHANCE TO HIT THE BEACH

WITH WORLD RENOWNED MOREY® BOOGIE BODYBOARDERS

AS THEY DEMONSTRATE THE “INS AND OUTS” OF SHREDDING

WAVES, HITTING PRO-STYLE MANUEVERS AND BEACH-SIDE LINGO

WHAT: Ring in the first weekend of summer with a unique opportunity to shred some

waves with the world’s top Morey® Boogie bodyboarders Jeff Hubbard, Spencer Skipper, Paul Roach and Andre Botha rip up the shores of Pismo as they perform radical head-turning tricks and give lessons in catching waves and staying “cool” during the summer heat.

WHEN: Thursday, May 27, 2004 TIME: 5am-8am: Morning News Bodyboarding Lesson 4pm: Morey® Boogie Bodyboarding Team Demo @ the Pier WHERE: Pismo Beach Pier

WHY COVER IT: NOTE: To confirm attendance, please contact Josh Bradley at (310) 556-4443.

# # #

Take advantage this once-in-a-lifetime opportunity to ride with the top bodyboarders in the world as they share tips and tricks about one of today’s leading recreational ocean sports.

Give your audience a personal bodyboarding lesson as they watch their favorite anchors hit the beach to experience the thrill first-hand.

The beaches of Pismo Beach create a beautiful backdrop for an on-site broadcast.

It’s a great excuse for newscasters to go to the beach and use words like “gnarly,” “schweet” and “amped” and find out what it means to get “hacked” and “throw chunks.”

FOR IMMEDIATE RELEASE Contact: The Londre Company, Inc.

323-851-8230 Suzanne Finne x 102

[email protected] Josh Bradley x 103

[email protected]

THE FIRST-EVER MUSEUM OF SALAD DEBUTS IN NEW YORK MAY 1

Dole Fresh Vegetables Endows Exhibit

to Kick Off National Salad Month

NEW YORK (May 1, 2002) – Dole Fresh Vegetables, Inc. the

world’s number one supplier of fresh produce, debuted the Dole

Museum of Salad at New York City’s South Street Seaport in

Lower Manhattan today. The morning’s ribbon cutting

ceremony kicks off the month-long celebration of “National

Salad Month” to draw attention to the healthful benefits of

eating salad.

“Sammy Salad,” the Dole Salad mascot, and student

chefs from the New York Restaurant School cut the “Cordon

Bleu” ribbon officially opening the museum. Eric Schwartz,

President of Dole Fresh Vegetables, hosted the event. “To focus

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Dole Museum of Salad 2-2-2-2

the public’s attention on healthy eating and the importance of salads in the diet, we

created an interactive way to provide a lively learning experience for people of all

ages.”

The Dole Museum of Salad, which has free admission, offers visitors a hands-on,

interactive tour of the booming business of salad from seed to the dinner table. Colorful

displays feature presentations on the lore and romance of the history of salad, the

unusual origins of such classic American salads as the Caesar, the Cobb and the

Waldorf, and the precise steps taken to provide fresh and safe pre-packaged salads to

consumers. An interactive “Salad Factory” computer program where museum guests

can create their own virtual salad, a hands-on examination of state-of-the-art salad

packaging and a presentation of the Salinas Valley “Giants” environmental art are also

featured.

New York City was selected as the premiere location of the Dole Museum of

Salad, says Schwartz, “Because New York is one of the world’s great culinary centers,

and a desirable destination for world travelers and vacationing families. What more

appropriate place to present such a fun exhibition than in the Big Apple?” Following

the month-long exhibit in New York, the museum will relocate to its permanent home

in California’s Salinas Valley, the “Salad Bowl of the World.”

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Dole Museum of Salad 3-3-3-3

The Dole Museum of Salad is located at Pier 17, 89 South Street, New York at the

South Street Seaport. The museum will be open Wednesday through Saturday 10 a.m.

to 9 p.m. and Sunday 11 a.m. to 5 p.m., through May 31. For on-site information, call

212-732-8257, ext. 0. More information about the museum can be found at

www.dolesalads.com.

Dole Fresh Vegetables, Inc. is a subsidiary of Dole Food Company, Inc. (NYSE:

DOL). Dole Food Company, with 2001 revenues of $4.5 billion, is the world's largest

producer and marketer of high-quality fresh fruit, fresh vegetables and fresh-cut

flowers, and markets a growing line of packaged foods.

# # #

FOR IMMEDIATE RELEASE Contact: The Londre Company, Inc.

Suzanne Finne x 102

[email protected]

Josh Bradley x 103

[email protected]

Mrs. Dash Salutes Super Sides Eye-Catching Side Dishes that Delight the Taste Buds

MELROSE PARK, Ill. (Sept. 5, 2003) –Try to imagine a world without the side dish –

that’s like turkey without stuffing, chicken without rice or macaroni without cheese. Side

dishes add color and flair to each meal, allowing cooks to amplify interest in the menu.

Add even more interest by using one of 12 delicious salt-free flavors from Mrs. Dash

Seasoning Blends.

When deciding on the side dish that makes it to the table, it’s important to stay

health-focused and pay attention to the recipe ingredients and preparation methods

because there may be hidden fats and cholesterol that can be avoided by careful selection.

One way to stay focused on health is to choose dishes low in fat and calories that don’t

add salt. Or, simply change the dinner line-up with a few healthy and scrumptious sides

like Broccoli Cauliflower Slaw, Deviled Eggs or Macaroni Salad to make the main

course a diverse selection of flavorful side dishes.

This season, bring together a potluck of assorted side dishes for an out-of-the-

ordinary, mouthwatering arrangement of delectable sides with a little help from salt-free

Mrs. Dash.

For these and other recipes, log onto www.mrsdash.com.

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MRS. DASH SALUTES SUPER SIDES

2-2-2-2

Broccoli Cauliflower Slaw

Serves: 4 Prep Time: 10 minutes Cook Time: 0 minutes

Ingredients:

1 Tbsp. (15mL) Mrs. Dash® Original Blend

1 1/2 cups (360mL) small broccoli florets

1 1/4 cups (300mL) small cauliflower florets

1 small red onion, minced

2 medium carrots

1 cup (240mL) cabbage

1/4 cup (60mL) fresh parsley

Instructions:

Shred carrots, finely chop cabbage, and chop parsley. In a large bowl, combine Mrs.

Dash® Original Blend with all remaining ingredients. Toss slaw with Roasted Red

Pepper Vinaigrette.

Nutritional Information Per Serving: Calories 46; Fat 0g; Cholesterol 0mg; Sodium

43mg; Carbohydrates 10g; Fiber 3g; Protein 2g.

Roasted Red Pepper Vinaigrette


Ingredients:

1 Tbsp. (15mL) Mrs. Dash® Garlic & Herb Seasoning Blend

1 cup (240mL) roasted red peppers

2 Tbsp. (30mL) olive oil

2 Tbsp. (30mL) balsamic vinegar

Instructions:

1. Combine all ingredients in a food processor or blender.

2. Process until smooth.

3. Use as dressing for Broccoli Cauliflower Slaw.



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MRS. DASH SALUTES SUPER SIDES

3-3-3-3

Macaroni Salad


Ingredients:

2 Tbsp. (30mL) Mrs. Dash® Original Blend

1/2 cup (80mL) light mayonnaise

2 Tbsp. (30mL) light sour cream

1 Tbsp. (15mL) fresh parsley, chopped

4 ounces (115g) raw macaroni

1/2 cup (120mL) green onions, sliced

1/2 cup (120mL) frozen peas, thawed

1/4 cup (60mL) diced red pepper

1/4 cup (60mL) diced celery

Instructions:

Cook macaroni. Combine Mrs. Dash® Original Blend, light mayonnaise, light sour

cream, fresh parsley. Stir well. Add cooked macaroni and remaining ingredients, toss

well. Cover and chill.



Deviled Eggs


Ingredients:

4 large eggs

3 Tbsp. (45mL) light mayonnaise

1/2 tsp (2.5mL) Dijon mustard

1 Tbsp. (15mL) Mrs. Dash® Tomato Basil Garlic Seasoning Blend

Instructions:

Hard-boil eggs. Peel. Cut eggs in half and remove yolks. Place yolks in medium bowl.

Mash with fork, add mayonnaise, Dijon mustard and Mrs. Dash® Tomato Basil Garlic.

Blend well. Spoon or pipe into egg whites. Chill until ready to serve.



MRS. DASH Seasoning Blends and MRS. DASH Grilling Blends (www.mrsdash.com)

are produced by Culver Specialty Brands, a division of Alberto-Culver USA. (NYSE:

ACV).

# # #

MRS. DASH

January 2003 Newsletter

Header:

A new year, a new you

Opening Email Message:

Dear (Mrs. Dash User): A new year, a commitment to a new healthier lifestyle – sound familiar?

Make some of those resolutions a reality with Mrs. Dash, an easy way to “jazz” up your

slimmed-down dishes.

http://www.mrsdash.com/newsletter

Newsletter Copy:

It’s a brand new year and 2003 is a milestone for Mrs. Dash Seasoning Blends – it’s 20

years since we first appeared on store shelves, offering a tasty new way to add flavor without salt

to your favorite foods. Since 1983, Mrs. Dash has continued to develop new blends and provide

healthful and delicious ways to improve the flavor and quality of your family meals.

We know that a new year often brings new resolutions to improve quality of life and we

want to help you succeed! A good way to ensure success agree the best way to succeed is to

make the changes in your life simple, gradual and achievable – and don’t forget fun! Try some

of these delicious recipes to perk up your new slimmed-down dishes*:

Turkey Chili – This good-for-you twist on a traditional football season favorite will bring

cheers from your own home team

Mushroom and Barley Pilaf – A balanced mixture of fresh mushrooms and hearty pearl

barley are certain to make this quick recipe one of your favorite weekday side dishes

Broccoli Cauliflower Slaw – Get your five-a-day with this healthful combination of crunchy

vegetables like broccoli, cauliflower tossed with carrots, cabbage and a tangy hint of red

onion

Roasted Red Pepper Vinaigrette – Tastes rich but adds nothing but flavor to salads

Stuffed Potatoes – Add a five-star flair to your meal tonight with these tantalizing twice-

baked potatoes

*All recipes are on the Mrs. Dash website

Flavor Spotlight: Mrs. Dash Extra Spicy Seasoning Blend

Several potent ingredients combine to give Mrs. Dash Extra Spicy its unique character.

One is Cayenne pepper, made from the dried pods of sweet chili peppers. While Cayenne pepper

comes from Central and South America and the West Indies, it is traditionally used in Mexican

and Italian cooking. Other key ingredients in the blend are oregano, a staple in both Italian and

Greek cooking; cumin, which is featured prominently in many North African and Indian dishes;

and coriander, a member of the parsley family, which is the dried fruit of the plant whose leaves

are known as cilantro. Mellowed by the addition of such traditional favorites as celery seed, bay,

marjoram and a touch of orange peel, Extra Spicy adds a touch of extra flavor to any dish.

Health Spotlight:

Chili peppers, an ingredient in several of the Mrs. Dash Blends including Extra Spicy,

contain capsaicin (CAP-SAY-SIN). Capsaicin is rich in vitamins A and C and beta carotene, and

appears to increase the metabolic rate so more calories are burned, an important finding for

dieters. Other benefits include helping to fight off the cold and flu, encouraging your system to

burn calories and flush out toxins.

Source: www.spicy-cooking.com

Tips of the Month:

Improve the odds that your family will reap the benefits of new eating patterns by gradually

incorporating some of these suggestions:

If you usually skip breakfast, try to grab some cereal, yogurt, bagel, toast or fruit in the

morning. If you just don't feel like eating in the morning, try drinking a glass of milk for the

added calcium.

Do you usually have a burger and fries for lunch? Try ordering a white meat turkey or

chicken sandwich with some clear soup, a baked potato and some fruit. You’ll look and feel

better.

Keep fruit, raw veggies, popcorn or pretzels on hand for an afternoon snack. Make a piquant

dip for raw vegetables by adding Mrs. Dash Extra Spicy to non-fat sour cream.

Let your creativity loose in the kitchen! Try using cookie cutters to make different shapes for

your sandwich bread, or have each member of the family choose one healthful ingredient and

then concoct a special recipe on the spot – a new kind of “fast food”!

Source: Janet Tietyen, Ph.D., R.D., Extension Specialist, Food & Nutrition

Resolution Trivia:

Who started the idea of making New Year’s Resolutions anyway? That tradition dates

back to the early Babylonians, who celebrated the new harvest in March, until the Romans

changed the New Year to begin on Jan 1. The Babylonians most popular resolution was to return

borrowed farm equipment, whereas the Romans partied hard and resolved to be behave better the

rest of the year.

In the Middle Ages, Puritans changed the focus of the tradition to encourage young

people to use the new year as an opportunity to make a change in their lives for the greater good.

So they made New Year's vows or pledges focused on overcoming their own weaknesses, to

enhance their God-given talents and to make them better citizens.

The current custom of making New Year's Resolutions became popular in the 20th

century. But mostly it was done in jest with the understanding that the resolutions would not be

kept – for long anyway!

The most common New Years resolutions include:

• Eat Better

• Quit Smoking

• Save/Make Money

• Get Organized

• Exercise

• Relax More

Mrs. Dash can help with the “eating better” resolution by giving you an easy and affordable

tool to make “good-for-you” foods tempting and tastier.

Sources: www.wilstar.com; www.how-to-keep-your-new-years-resolution.com

Pop Quiz:

Q: How much money do Americans spend on diet-related products each year?

A: More than 50 billion dollars!

Source: www.queendom.com

Calling All Chefs!

Coming in February: Prepare a romantic dinner for two that is delicious and improves your heart

health as well ● Tips on teaming up to fight fat together ● Famous dishes that inspired or were

inspired by lovers ● and don’t forget to come up with that prize-winning recipe to enter into the

“Add Mrs. Dash and Win Cash” recipe contest! Go to the Mrs. Dash web site for the official

rules.

FOR IMMEDIATE RELEASE Contact: The Londre Company., Inc.

(323) 851-8230 Suzanne Finne x 102

[email protected] Josh Bradley x 103

[email protected]

STATIC GUARD IS LOOKING FOR FASHION VIOLATORS Static Police Will Hand Out Tickets During New York Fashion Week, Sept. 18-23 MELROSE PARK, Ill. (Sept. XX, 2002) -- New York fashionistas will have to be on their

guard during Fashion Week, Sept. 18-23 -- because the Static Guard "Static Police" will

be on the streets of Manhattan handing out fashion violations for static cling!

As part of its marketing strategy to remind consumers about the start of Static

Season in October, Culver Specialty Brands (CSB) top-selling Static Guard will be in the

hands of the “Static Police” who will give out violations along with tote-size samples of

Static Guard to hundreds of passersby during Mercedes Benz Fashion Week.

The "Static Police" will be on duty outside the main preview venues in the heart

of Manhattan's Fashion District for the first three days of the week-long event.

Colorfully garbed in signature Static Guard colors of blue and orange, the young officers

will be actors clearly identified as "Static Police" so there is no confusion that they are

actual New York City police officers..

"It's all meant in good fun," says CSB's Melissa Newman, Brand Manager for

Static Guard. "We have all heard jokes about the ‘Fashion Police’, so we thought it would

play into the lighthearted spirit of the fashion world to have our own 'officers' showing

busy New Yorkers how they can eliminate static cling in a few seconds. And what

better time than during Fashion Week?"

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Static Guard Static Police 2-2-2-2

Mercedes Benz Fashion Week is one of the highlights of the New York fall

fashion season when all the top designers preview their Spring 2003 lines for buyers

and the fashion press. Calvin Klein, Vera Wang, Oscar de la Renta, and Marc Jacobs are

just some of the designers whose lines will be modeled on the runways.

Static electricity is a problem all year round, but increases during Static Season,

which is October through January. To help consumers with their static problems, CSB

has created the "Static Index" which shows people how to measure the high static

conditions in their own community at www.staticindex.com.

Static Guard is produced and distributed by Culver Specialty Brands, a division

of Alberto-Culver USA (NYSE: ACV), Melrose Park, IL.

# # #

NEWS FOR IMMEDIATE RELEASE Contact: Josh Bradley

The Pollack PR Marketing Group 310-556-4443

[email protected]

HUNDREDS OF JOB HUNTERS TURN OUT FOR

COMMUNITY JOB FAIR IN MONTEBELLO

Greater Los Angeles Area Employers Met With Hundreds of Prospective Employees at The Water

and Power Community Credit Union Annual Community Job Fair

(Montebello, CA) May 15, 2004 – Hundreds of Greater Los Angeles area job hunters came out to the Water and Power Community Credit Union’s (WPCCU) annual community job fair at their Montebello branch on Saturday, May 15. Job seekers distributed their resumés and met with three dozen employers from a wide array of companies. Additionally, participants were entered into a raffle to win a WPCCU sponsored $500 savings certificate. “In these tough economic times, it’s hard to find companies that are hiring,” said Robert Mims, manager of the Montebello branch. “We cherish being a part of the Montebello community where other concerned businesses community members have partnered with us to create such an important community service.” Juan Morfin, San Gabriel Valley resident, was the lucky winner of the $500 dollars and stated “Wow, I took the day off work today to come here, and it paid off.” Morfin, with his wife and three small children, commented that he would share his prize with his family, “$100 for each.” The job fair attracted teens, college students and recent college graduates looking for hard-to-find, part-time and career starter jobs. Exhibiting employers included the Hilton Garden Inn, the Auto Club of Southern California, Marie Callendar’s, Costco, Albertson’s, the Social Security Administration, U.S. Army Recruitment, and many others. “Being a positive corporate neighbor in the community is what we’re all about,” said Kayleen Leone, Senior Vice President of Member Services, Water and Power Community Credit Union.

About Water & Power Community Credit Union Founded in 1936, Water and Power Community Credit Union (WPCCU) is a full-service financial cooperative with nearly $440 million in assets from its more than 50,000 members. From its six branches in Los Angeles’ Downtown, the San Fernando Valley, San Gabriel Valley and Westside, WPCCU and its partners offer members a complete array of products and services, including checking and savings accounts; consumer, mortgage and business loans and certificates; as well as a variety of 24-hour account access options such as Internet banking, and loan by phone and the Internet, ATM, credit cards and debit cards. Under its California State Charter, WPCCU members come from the employees and retiree associations of Los Angeles Department of Water and Power, select sponsor groups and people who live, work, worship, or go to school in neighborhoods around its branches. For more information, visit www.wpcu.org.

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