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Joomla! Marketing! Joomla!days Netherlands 2009 Jessica Dunbar www.joomladays.nl

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Presentation on Joomla!Days Netherlands by Jessica Dunbar

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Page 1: Joomla Marketing - Joomla!Days NL 2009 #jd09nl

Joomla! Marketing!

Joomla!days Netherlands 2009Jessica Dunbar

www.joomladays.nl

Page 2: Joomla Marketing - Joomla!Days NL 2009 #jd09nl

What we will learnWhat does it take to do some decent

marketing? Best Practices•Relationships

•Social Networking•Case Study

Page 3: Joomla Marketing - Joomla!Days NL 2009 #jd09nl

WHY I am here!

Page 4: Joomla Marketing - Joomla!Days NL 2009 #jd09nl

Building Relationships 101

Page 5: Joomla Marketing - Joomla!Days NL 2009 #jd09nl

Building Relationships

RelationshipsClient relationships are built on trust,

professionalism and integrity.

Page 6: Joomla Marketing - Joomla!Days NL 2009 #jd09nl

Don’t Beg For Business

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LISTEN

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Don’t need advertising?

You can’t get their business until you get their attention.

Page 9: Joomla Marketing - Joomla!Days NL 2009 #jd09nl

Business Meetings 101

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GET OUT of the office!

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RelaxPersonalizeProfessional

Have fun!

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Follow up

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Get Info

Exchange Cards!Follow up in e-mail

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Back of Card

Remember to include:

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Community Marketing

Page 17: Joomla Marketing - Joomla!Days NL 2009 #jd09nl

Facebook is a social utility that connects people with friends and others who work, study and live

around them. People use Facebook to keep up with friends, upload an unlimited number of photos, share

links and videos, and learn more about the people they meet.

Page 18: Joomla Marketing - Joomla!Days NL 2009 #jd09nl

Who? Why?

CommunityBusiness

EVERYONE!

Page 19: Joomla Marketing - Joomla!Days NL 2009 #jd09nl

Twitter is a service for friends, family, and co–workers to communicate and stay connected

through the exchange of quick, frequent answers to one simple question: What are you doing?

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06/08/09

Twitter was a phenomenon in 2007, a rising social media star in 2008, and has largely attained mainstream status in 2009As an amazingly simple microblogging platform, it was discovered to be amazingly flexibleFlexibility allows for it to accomplish some useful tasks

Live event reporting Faster than any other media on breaking stories

Staying in  touch with friends and colleagues Full public or private conversations are happening

Real-time insight toolEither through searching and observing or asking questions and getting responses

Social media marketing tool

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06/08/09

Offline

Online Traditional Communication

Texting

or

Instant Messaging

or

Mass TextingIM Conference (Chat)

Phone Call

or

Conference Call

Email

or

Mass Email

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06/08/09

Twitter CommunicationKey:

Offline

Online

A lot like a blog, but the 140 character limit encourages a large volume of real-time posts.

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06/08/09

@[username] - Used when someone is replying to someone’s tweet or wants to give recognition to another twitterer

#[hashtag] – Used to identify a group, trend or topic jd09nl

RT: - (Re-Tweet) Used to re-broadcast someone else’s tweet to your followers

** You tweet on Twitter. You don’t twitter on Twitter.

**Tweeple, Tweeps or Twitterers: Twitter friends

Twitter Language

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Page 25: Joomla Marketing - Joomla!Days NL 2009 #jd09nl
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Site Showcase

Page 27: Joomla Marketing - Joomla!Days NL 2009 #jd09nl

GoRapids.Com is

Community site connecting the people of Wisconsin Rapids with local

information, events, discounts, and major contests and giveaways

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Can I have $10,000?

Page 29: Joomla Marketing - Joomla!Days NL 2009 #jd09nl

Sales breakdown

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Relationships (sales team)

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MARKETING TOOLS USEDMediaTwitter

FacebookPrintWeb

RelationshipsAND MORE....

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Sales before contract

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Sales Before Launch

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Launch

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Use the tools available

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Results

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Relationships

How much are your relationshipsworth?

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COMMUNITY MATTERS!

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You can find meProfile.to/jessicadunbar

Jessicadunbarjess.dunbar

Slideshare/jessicadunbarJess-Dunbar.com

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06/08/09

Page 41: Joomla Marketing - Joomla!Days NL 2009 #jd09nl