Joint Human Nutrition Research Committee

Strategy – Strengthen beef’s position as a healthful food and as a premier nutritional

protein so consumers and influencers feel good about the beef they love.

Nutrition Research Program Aim

Research is the foundation for beef nutrition programs

Provides scientific evidence to support beef’s role in a healthy diet

Nutrition Research Program Aim• Invest in research that aims proves beef’s

role in a healthy diet– High Quality Research– Highly Respected Researchers

Nutrition Research Program Aim• Communicate the Research Findings to

Scientific Audiences and Industry Stakeholders

• Extend the research findings through other Checkoff nutrition programs

• Speaker presentations– Roger Clemens, DrPH, CNS, FACN, FIFT

• Dietary Guidelines Advisory Committee Member, President-elect of the Institute of Food Technologists, Associate Director of Regulatory Science and Adjunct Professor of Pharmacology and Pharmaceutical Sciences within the University of Southern California School of Pharmacy

• CBB Program Evaluation

• Program Update 2011

• LRP discussion and 2012 planning

• Research Projects– 11 active research projects in 8 states– 4 research projects in development

• Outreach to Nutrition Scientists• 13 abstracts and presentations of checkoff funded research• 3 Fact Sheets (beef’s role in performance and nutritional

profiles of various beef choices) under development

• Nutrient Database Improvement Update– 13 cuts from chuck added to SR 23 released Sept 2010