jobsite competitor watch

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Jobsite competitor watch Review period Oct-Dec 2013

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Jobsite competitor watch presentation. Review period Oct-Dec 2013.

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Page 1: Jobsite Competitor Watch

Jobsite competitor watch

Review period Oct-Dec 2013

Page 2: Jobsite Competitor Watch

What really happens to Job Alerts

• Jobsite has the highest Inbox Placement Rate @ 98.34%;

• Monster has the highest ISP-Marked Spam Rate @ 33.46%;

• Indeed has the highest Deleted Total Rate @ 14.24%;

• Reed has the highest Delete Without Reading Rate @ 8.54%;

• Indeed has the highest Delete After Reading Rate @ 7.93%.

Source: Return Path Oct-Dec 2013

Page 3: Jobsite Competitor Watch

What this means for our clients

• Overall Jobsite Job Alerts perform better than our competitors. Our advertisers vacancies will be alerted to the right candidates;

• We have made job searching responsive on our site, meaning that candidates that get Alerts on their smartphone can apply for jobs via their phone.

• We have partnered with Exact Target the leading global interactions supplier, and will look to continuously improve our Job Alerts.

Page 4: Jobsite Competitor Watch

Share of Voice across UK social media platforms

Share of voice is a % of all ‘Career’ mentions across all UK social platforms eg Twitter, LinkedIn, blogs & forums, Facebook, Google+

The ‘Careers’ topic includes keywords like recruitment, hire, redundancy, job and role specific descriptions.

Source: Marketing Cloud Nov-Dec 2013

Page 5: Jobsite Competitor Watch

Examples of our social media content

See @JobsiteUK | facebook.com/jobsiteuk | youtube.com/jobsiteuk

Page 6: Jobsite Competitor Watch

How recruiters have reacted

Page 7: Jobsite Competitor Watch

What trade publications are saying about us

Page 8: Jobsite Competitor Watch

more on trade PR and reputation

Page 9: Jobsite Competitor Watch

…but what about conversion – mobile/tablet/desk top

• Increased Facebook, and Twitter likes by over 2k in December;• Increased Direct traffic to Jobsite by 37% Nov-Dec 2013;• Sky rocketted Jobsite advantage from zero views to 100k by 01.01.14, also

increased YouTube subscriptions by 20%;• On Google Jobsite has the strongest specialist

(IT/Engineering/Finance/Sales/Retail Management) job search and brand impressions share of all competitors including niche, generalist and aggregator Job Boards*;

• Refreshed Search creative;• Refreshed mobile job search creative improving conversion by 35%• Industry bench marks – we are smashing them:

– Twice the engagement rates of Monster & Reed TV hijack Tweets;– 8.95% engagement rates on Tru-View (standard 6.0%);– Competition entry rate 10% from homepage visit (standard 3%);– Reach of Tweets – Sherlock 79x & CBBOTS 63x (normal reach).

Source: AdHunter from 2011-2013

Page 10: Jobsite Competitor Watch

Search creative refresh

Source: AdHunter from 2011-2013

Page 11: Jobsite Competitor Watch

Mindset wins – we’re there with leading brands

Born different - Virgin Atlantic

Heineken - The Candidate - What's your management style

Jobsite - the Advantage