job portals
TRANSCRIPT
ELECTRONICELECTRONICBUSINESSBUSINESS
Presented By:Priya TikkuRashi PaliwalNeha SharmaNeha AgarwalShilpa ThakurSakshi Batra
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CONTENTS INDUSTRY- JOB PORTALS MAIN PURPOSE OF JOB SITES TARGET AUDIENCE INFORMATION CONTENT PROVIDED BUSINESS MODEL SOURCES OF REVENUE DESIGN AND LAYOUT COST ASSOCIATED COMPETITIVE ADVANTAGE OF SITE BENEFITS OF THE STRUCTURE SUMMARY
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INDUSTRY-JOB PORTALSINDUSTRY-JOB PORTALS
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MAIN PURPOSE OF JOB PORTALSMAIN PURPOSE OF JOB PORTALS
To Provide A Common Platform For Employers And job-seekers
Employers To Post Job Requirements For A Position To Be Filled
Employees Get Career And Job-search Advice
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TARGET AUDIENCE
Employers
Consultants
Job Seekers (Freshers And Experienced people)
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Naukri.com- Every Person Who Is Looking For The Job Should Get One
Monsterindia.com- Right Person At The Right Job
Timesjob.com- Best Paying Jobs
POSITIONING
INFORMATION CONTENT
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BUSINESS MODEL
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SOURCES OF REVENUE 90% From Corporate clients and consultants
10% from Job seeker
BPW, Job gallery, panels, logos and banners- Branding solution on home page
Resume database access
Job posting and E-application software
Resume Listing, Resume Development, Resume Display, Resume Flash and Job Mail facilities.
DESIGN AND LAYOUT OF NAUKRI.COM
Visual hierarchy-clear
Use of colors - light blue and white
Margins around the image- small
White space- Efficiently used
Navigation- Various sources of giving direction to the user
Administrative elements- at the bottom
DESIGN AND LAYOUT OF MONSTERINDIA.COM
An Absolutely Clutter-free Homepage that is pleasing to the eye and easy to use. Use Of Colors- Orange And White. Header Of The Home Page Has Its Logo. Navigation Area Is At The Center Of The Body And On Its Right Side But For Other Pages, It Uses Header Based And Left Hand Navigation Administrative Elements At The Bottom
DESIGN AND LAYOUT OF TIMESJOB.COM
Administrative elements at the bottom
All links in blue
All information on homepage
Jobs can be browsed according to functional areas
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COST ASSOCIATED WITH NAUKRI.COM
The Products And Services That Naukri.com Sells To Clients Run On Red Hat Enterprise Linux.
It’s An Open Source Technology.
Online Advertising- MSN And Yahoo
COST ASSOCIATED WITH MONSTERINDIA.COM
On Advertising Which Can Be Seen On All The Prominent Indian Internet Sites And Also On Television.
In Managing The Website, The Products And Services That Monster Sell To Its Clients.
COST ASSOCIATED WITH TIMESJOB.COM
Advertisements- Google charges a fixed amount every time a user clicks on their advertisement
Cost incurred on Job fairs
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COMPETETIVE ADVANTAGE OF NAUKRI
E-application software to manage responses online in an efficient manner
Innovative mailing-the brochures with themes like stress ball campaign
First to offer really simple syndication (RSS) feeds of relevant jobs
COMPETETIVE ADVANTAGE OF MONSTERINDIA.COM
Flagship Brand Of Monster worldwide Inc.
Leading Online Global Careers Network With Sites In 26 Countries Around The World
Monster Introduced Magic Search, A Revolutionary And Innovative Search Tool For The Employers To Enable Accurate Search For High Quality Resumes.
Has Been Rated As The Best Job Site On The Basis Of Site Technology, Design, Usability And Content, According To The PC World Web Awards 2007 & 2008.
Launched A New Video Profile Service For Employers.
Recently, The Site Also Announced The Launch Of A Video Resume For The Jobseekers.
….CONTD
COMPETITIVE ADVANTAGE OF TIMESJOB.COM
It has entered into a strategic partnership with NowPos Online Services Pvt. Ltd., a niche premier Voice Technologies Products Company based in Hyderabad, to launch the world’s first voice resume service .
Available as a seamless service on www.TimesJobs.com, potential and existing BPO employees can now “speak and record” their resumes.
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….CONTD
Timesjob.com collaborated with the Indian Army Placement Agency (APA) in 2005, to leverage the skills of the retiring army personnel in facilitating their entry into the corporate world.
Offline Business - Job Fairs
BENEFITS OF THE STRUCTURE OF NAUKRI.COM
Prominently placed jobs by category section
A clearly visible top employer section catches attention
BPW section with the names of the companies gives a feel of lots of opportunities
Easy navigation
New user can easily apply without registering
BENEFITS OF THE STRUCTURE OF MONSTERINDIA.COM
A Very Tidy And Confusion Free Homepage.
Easy Navigation
More Specific Search Options
Guided Search On The Second Page With Top Employer Section, Job By Salary, Experience And Location
SUMMARY Are the sites useful?
From the company’s point of view
From the target users point of view
Are different strategies being employed?
Advertising
Innovative products and services
Would you recommend any company’s approachOver the others?
Job fairs
Registration for new users
How do you think these sites will evolve?
Different languages
Video conferencing
Online chat facility with consultants
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Website can be divided into various sections:-
Employee section Employer section HR consultant section Administration General zone- Portal Information, Advertising Options, HR Speaks, FAQs, Contact Information, Privacy Policy, Legal Disclaimers, Grievances, Feedback
Can you develop a general framework that will helpOther companies in this industry design their websites?