JoAnne Anderson

PORTFOLIO

2

BRANDING

3

BRAND POSITIONING

5

EXPERIENTIAL & SOCIAL

DIGITAL CAMPAIGNS

Creative developed by outside agencies, who I hired. I oversaw and managed all creative.

6

Multi-year integrated digital campaign to establish and grow Stanley’s social community.

‘13: 0 followers

‘15: 11,500 followers

RESULTS: ‘13: 8,502 fans

‘15: 67,870 fans

Maintaining > 4% engagement rate which shows quality fan base and loyal following.

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STANLEYNESS PRINT

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DIGITAL ADS 2014

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DIGITAL ADS 2015

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BUILT FOR LIFE TOUR 2010 & 2011

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TRADE MARKETING

Marketing materials developed in-house. Features my copywriting.

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2016 CATALOG

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TRADE ADVERTISING SPRING ‘16 LAUNCH

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TRADE ADVERTISING FALL '15 LAUNCH

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TRADE SHOW BOOTHS

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TRADE EVENTS

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PRESENTATIONS

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PUBLIC RELATIONS

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RECENT MEDIA COVERAGE

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RETAIL MARKETING

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IN-STORE SIGNAGE

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MERCHANDISING

ADVENTURE 16Qt/15.1L

ADVENTURE 7Qt/6.6L

CLASSIC VACUUM BOTTLE 1.4Qt/1.3L,1.1Qt/1L,

ONE HAND VACUUM MUG 12OZ/354ML,16OZ/473ML,20OZ/591ML

HERO DISPLAYS

MOUNTAIN COFFEE SYSTEM 17OZ/500ML,1.1QT/1L

PDQ’s

CLASSIC PINT 16OZ/473ML

FLOOR DISPLAYS

ADVENTURE FLASK 8OZ/236ML

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RETAIL PLACEMENT

EXPERIENTIAL & SOCIAL DIGITAL CAMPAIGNS

aladdin Lunchtopia 2011

aladdin Do the Reuse 2010

TRADE SHOWS & TRADE EVENTS

aladdin IHA Trade Shows