jive market engagement webcast
TRANSCRIPT
Poll #1
Do you regularly use social software?
• No
• Yes – but not very often
• Yes – I’m a reader (blogs, communities, etc.) but don’t
post
• Yes – I regularly participate (read and post)
The Social Web’s Influence is Significant
Data: Nielsen Research and comScore Media Metrix, 2009
77% of the total internet audience participates
Viewing social sites has surpassed personal email usage
70% of consumers trust opinions from other consumers posted online
Leveraging the Social Web is Now Critical
What’s being said about our brand?
What is our perception vs. competitors?
Where are customers going for answers?
Is our campaign working?
An Example of Influence: ‘The Moment of Pain’
First proactive mention by United on Twitter: 4 days after video(after 1.2M video views, 10,000+ negative tweets specific to the incident)
?
Our Focus TodayShow how Jive keeps you engaged across the social web
Social: Transforming the web and businessMicro-segmented markets, prospects in control, the customer voice is loud
Poll #2
Do you regularly use social software?
• Not doing any buzz monitoring
• Patchwork of free tools (RSS feeds, readers, Twitter search tools, etc.)
• Using a buzz monitoring solution
• Buzz monitoring + social software internally to share learns
Social Media Monitoring Today
LISTENDiscover real-time, relevant, impactful conversations
MEASUREMonitor, analyze and track those conversationsreal-time, relevant, impactful conversations
IT’S NOT ENOUGH- Collective experience not tapped into or contributed to
- Difficulty ensuring timely and effective responses
- Limited awareness internally of social web trends
SHARESocialize observations and create actionable viewpoints that accelerate actions & decisions
ENGAGEEnable a broad set of employees to have an active dialog with customers and influencers
The Jive Difference: Monitoring + Collaboration
LISTENDiscover real-time, relevant, impactful conversations
MEASUREMonitor, analyze and track those conversationsreal-time, relevant, impactful conversations
Jive’s Market Engagement Solution Demo
• Listen and measure
• Share and engage
• Turn insights into action
Scenario
• Developing a New Product – Netbook• Looking to understand the market landscape
Social Media Engagement With Jive
Eliminate missteps in the moment of pain or opportunity
Broaden internal visibility
Report on trends and turn insights into action
The bottom line:
Faster, smarter social media responses
Time’s Up – Continue the Conversation Online
Jive’s Business Conversations Community
A place to connect with business peers about Social Business Software
Ask Learn Share Connect
http://www.jivesoftware.com/clearstep/thread/1525
Follow-up with questions we didn’t have time to address, or contribute your own strategies for social business software
Defining & Leading the SBS Market
• Largest social business software company in the world
• Leader in Forrester Community Wave
• Visionary in Gartner Magic Quadrant
• International operations
• Sequoia Capital backed (Google, Apple, Oracle)
• 2,500+ customers