jive market engagement webcast

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Market Engagement Solution

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Market Engagement Solution

Poll #1

Do you regularly use social software?

• No

• Yes – but not very often

• Yes – I’m a reader (blogs, communities, etc.) but don’t

post

• Yes – I regularly participate (read and post)

The Social Web’s Influence is Significant

Data: Nielsen Research and comScore Media Metrix, 2009

77% of the total internet audience participates

Viewing social sites has surpassed personal email usage

70% of consumers trust opinions from other consumers posted online

Leveraging the Social Web is Now Critical

What’s being said about our brand?

What is our perception vs. competitors?

Where are customers going for answers?

Is our campaign working?

An Example of Influence: ‘The Moment of Pain’

First proactive mention by United on Twitter: 4 days after video(after 1.2M video views, 10,000+ negative tweets specific to the incident)

?

Our Focus TodayShow how Jive keeps you engaged across the social web

Social: Transforming the web and businessMicro-segmented markets, prospects in control, the customer voice is loud

Poll #2

Do you regularly use social software?

• Not doing any buzz monitoring

• Patchwork of free tools (RSS feeds, readers, Twitter search tools, etc.)

• Using a buzz monitoring solution

• Buzz monitoring + social software internally to share learns

Marketing and Sales Center Solutions

Social Media Monitoring Today

LISTENDiscover real-time, relevant, impactful conversations

MEASUREMonitor, analyze and track those conversationsreal-time, relevant, impactful conversations

IT’S NOT ENOUGH- Collective experience not tapped into or contributed to

- Difficulty ensuring timely and effective responses

- Limited awareness internally of social web trends

SHARESocialize observations and create actionable viewpoints that accelerate actions & decisions

ENGAGEEnable a broad set of employees to have an active dialog with customers and influencers

The Jive Difference: Monitoring + Collaboration

LISTENDiscover real-time, relevant, impactful conversations

MEASUREMonitor, analyze and track those conversationsreal-time, relevant, impactful conversations

Jive’s Market Engagement Solution Demo

• Listen and measure

• Share and engage

• Turn insights into action

Scenario

• Developing a New Product – Netbook• Looking to understand the market landscape

Listen and Measure

One click to share the report as an

observation

Share and Engage – from the Media Console

Share and Engage – from the web

Any market expert can pull in market

observations

Share and Engage – from your community

Turn Insights Into Actions

Insert observations into Viewpoint reports and add recommendations

Audience Q&A

Live Demo

Social Media Engagement With Jive

Eliminate missteps in the moment of pain or opportunity

Broaden internal visibility

Report on trends and turn insights into action

The bottom line:

Faster, smarter social media responses

More Audience Q&A

Time’s Up – Continue the Conversation Online

Jive’s Business Conversations Community

A place to connect with business peers about Social Business Software

Ask Learn Share Connect

http://www.jivesoftware.com/clearstep/thread/1525

Follow-up with questions we didn’t have time to address, or contribute your own strategies for social business software

The Leader in Social Business Software

jivesoftware.com