“Just in Time” Gym www.JITGym.com

•  Health conscious consumers who don’t belong to gyms don’t purchase memberships because they do not have the time to workout or money to spend on the membership.

•  These same individuals would pay to workout at a gym, per visit.

•  Gyms have underutilized capacity at their facilities during off-peak hours.

•  Consumers without a gym membership would be willing to pay per visit to work out at a gym during off-peak, underutilized times.

•  Gyms would be willing to sell this underutilized capacity in the interest of extra revenues and potential for monthly membership conversion.

•  An online marketplace that sold off-peak gym visits to nonmembers can gain significant traction with consumers and generate interest from health clubs.

www.JITGym.com

CONSUMER ASSUMPTIONS •  Survey Sample: 70 responders

•  Do consumers not belong to a gym because

of time and price sensitivities? •  10% of responders said they were too

busy to go to the gym. •  4% of responders said gym memberships

were too expensive.

•  Would consumers pay to workout at a gym on a “pay as you go” basis?

•  71% of responders said they would take advantage of a “pay as you go” service

www.JITGym.com

GYM OWNER ASSUMPTIONS •  Gyms have underutilized capacity at their facilities

during off-peak hours.

•  Consumers without a gym membership would be willing to pay per visit to work out at a gym during off-peak, underutilized times.

•  Gyms would be willing to sell this underutilized capacity in the interest of extra revenues and potential for monthly membership conversion.

•  An online marketplace that sold off-peak gym visits to nonmembers can gain significant traction with consumers and generate interest from health clubs.

www.JITGym.com

CONSUMERS: •  Generated a landing page to drive sign-ups to our

service. •  Utilized Facebook Network and Ads to Generate

Signups to Service

•  Statistics •  154 people visited our landing page •  Secured 9 sign-ups to the service •  Conversation Rate: 5.8%

GYM OWNERS •  Equinox: New York Region General Manager

expressed interest in learning more about our service.

www.JITGym.com

www.JITGym.com

Next Steps •  Validate corporate health club

interest •  Develop marketplace and

validate customer purchase preferences

www.JITGym.com