jinan uni mall concept 100 book

ZhongHai Plaza中海广场2012.06.18

Title Page 1 Table of Contents 2

Mall Concept 3Customer Experience 4

Three Customer Types 5 Entry Expectations 6Customer Journey 7

Pre Concept Design Direction 8 Pathways Concept Diagram 9

Pathways Concept with Feature Rendering 10Pathways Concept with Feature Rendering 11

Feature Vignettes 12Main Atrium Bulkhead 13

Level One Concept Paving Plan 14Level Two Concept Paving Plan 15

Level One Concept Reflected Ceiling Plan 16Pathways Concept with Lookout Rendering 17Pathways Concept with Lookout Rendering 18

Structure Study 19Media Court Rendering 20Media Court Bulkhead 21Small Atrium Rendering 22Small Atrium Bulkhead 23

Mall Materials 24Office Lobby Concept 25

Office Lobby Pre Concept Design Direction 26Office Lobby - Plans 27

Office Lobby Warm Concept Rendering 28 Office Lobby Cool Concept Rendering 29

Office Lobby Materials 30 Showroom Concept 31 Showroom

Zone Diagram 32 Showroom Circulation Diagram 33 ShowroomMoments 34 Showroom Plan withVisuals 35 Showroom Renderings

36Plans 37

L1 Plan 38L2 Plan 39L3 Plan 40L4 Plan 41L5 Plan 42B1 Plan 43

封面 1

目录 2

商场概念 3

客户体验 4

三种客户群体 5

客户对商场入口期望值 6

客流动线 7预概念设计导向 8

动线设计概念图解 9

动线设计概念元素渲染图 10

动线设计概念元素渲染图 11

元素设计插图 12

主中庭檐口 13

一层概念铺装平面图 14

二层概念铺装平面图 15

一层概念天花平面 16动线设计概念景观渲染图 17

动线设计概念景观渲染图 18

结构研究 19

影视中庭渲染图 20

影视中庭檐口 21

小型中庭渲染图 22

小型中庭檐口 23

商场材料 24办公大堂概念 25

办公大堂预概念设计导向 26

办公大堂平面图 27

办公大堂暖色调概念设计渲染图 28

办公大堂冷色调概念设计渲染图 29

办公大堂材料 30

展示厅概念 31

展示厅分区图解 32

展示厅动线图解 33

展示厅时刻 34

展示厅视觉平面图 35

展示厅渲染图 36

平面 37

一层平面 38

二层平面 39

三层平面 40

四层平面 41

五层平面 42

地下一层平面 43

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2

Mall ConceptBringing the Outside In

商场概念设计将室外引入室内

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Customer Experience To create a great community space, it isimportant to understand the people who will be using it. Whois the customer for ZhongHai Plaza; what are they shopping for,how often will they visit, how close do they live? Answeringthese questions allows us to understand the customersexpectation and help to determine the layout, amenities andcirculation of a Mall, making sure that all customer types have amemorable experience every time they visit.

我们在打造一个大型公共空间的时候，其中一大重要元素就是要充分地了解，谁将会是最终使用这些空间的人？谁将会是中海广场的顾客？这些顾客前来购买哪类商品？他们会多久光顾一次？他们居住在哪里？在思考和回答这些问题的同时，我们也便明了顾客们对于商场的期望值，以便我们确定商场的平面布局以及商场的动线与设施，以确保不同种类的顾客群都能在中海广场感受到难忘而不同凡响的购物体验。

... a memorable experience every time they visit

...一次难忘的购物体验

购物体验

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Three Customer Types Withthedevelopmentofthe Jinan ChinaOverseas International Community, the consumers around theZhongHai Plaza site will be transformed over the next twoyears. The Mall will become a Lifestyle Center attracting thethree dominant customer groups from the surrounding areas.With natural outdoor amenities, and an interior environmentwith a timeless design that is easy to shop; ZhongHai Plaza willbe a hub for the local community and a destination for thefamilies living in the surrounding neighborhoods.

Target Customer Community Residents Teens

Target Customer Community Residents Office WorkersTeens

DemandDay to day needs Trend items Targeted Items

DemandDay to day needs Trend items Targeted ItemsCommerce Consumption

irectlynation

purchase item

purchase item

核心客户群 2公里距离范围内

Core Customer within 2 km

周边客户群 4公里距离范围内

Surrounding Customer within 4 km

目标客户群 +4公里

Destination Customer +4 km

目标客户群体社区居民

青少年

目标客户群体社区居民办公人

群

青少年

消费需求日常生活需求

潮流商品目

标商品

消费需求日常生活需求

潮流商品目

标商品商务

消费

Experience Diagram消费体验分析图解


Target Customer Demand Experience Diagram

LocalFamilies Day to day needs 消费体验分析图解Community ResidentsTeens arrive at headOffice Workers ZhongHai Plaza to des

目标客户群体消费需求到达商场直接前

本地家庭日常生活需求社区居民

青少年

办公人群

往目的地购买商品

departure experience

离开商场

arrive at ZhongHaiPlaza

到达商场

discover something new发现新鲜事物购买商品

departure experience离开商场

furtherexploration再度浏览

arrive at ZhongHaiPlaza

到达商场

explore thedifferent areas

浏览不同区域

discover something new

发现新鲜事物

departure experience离开商场

purchase item

购买商品

furtherexploration

再度浏览

在z 在未来的两年，随着济南中国海外国际社区的深入开发与发展，中海广场周边的客户群体的重心，将会逐渐被转移过来。中海广场将会成为一个体验全新生活方式的商业中心，吸引来自周边地区的三类主要客流。该商场于室外空间设有自然的景观及设施，而商场的室内空间则被打造成能够凝固时间，舒适便捷的购物环境。中海广场必将成为当地社区的中心枢纽，及居住在附近住宅小区的家庭首选的消费去处。

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Core Customer 核心客户群 Surrounding Customer 周边客户群 Destination Customer目标客户群

Entry Expectations The three customer types havedifferent expectations of their visit to the mall. Corecustomers will have a specific task and time frame toaccomplish their shopping. Surrounding customers knowwhere their favorite shops are but have more leisure timeto explore. Destination customers are new to the mall andwill need to be guided through the zones and amenities.These customers will all come through the same primaryentries with different expectations. The design of themall interior will bring clarity to the space and meet thespecific needs of the different customers.

客户对商场入口期望值这三类主要客流对于商场具有不同的期望值。核心客户群的消费行为通常都具有明确的消费目标，并且会在预期的时间内完成消费过程。周边客户群通常都会知晓他们所喜爱的商铺所处的位置，但通常会花费一些休闲时间，去浏览并发现商场的其他商铺。目标客户群对于商场情况不熟悉，通常需要一定的导向及指引来告知他们商场室内空间的不同区域及设施等内容。这些客流会带着各自不同的期望值，从相同的入口进入到商场范围；因此商场的室内空间设计需要清楚明了地展示出商场空间及其内容，以符合不同客户层次的需求。

CORE DailyNeeds SURROUNDING Window Shopping DESTINATION DirectoryServices

核心客户群日常生活需求和逛街目标客户群导向及指引服务

L2

L3

L2

L3

L1

B1

L2

L3

L1

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核心客户群 2公里距离范围内 Core Customer within 2 km

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周边客户群

目标客户群

4公里距离范围内

+4公里

Surrounding Customer

Destination Customer

within 4 km

+4 km

Core Customer Visits daily and shops with a purpose. Clearunderstanding of the mall layout with the expectation for direct access to the merchandise they are looking for.

Surrounding Customer Visits the mall often has specific items to shop for but is looking for inspirational items to purchase. Clear understanding of the mall layout and requires good site lines to see merchandise displays.

Destination Customer Visits the mall for special events.Looking for inspirational items and willing to spend time toexplore the mall to find new merchandise and amenities.Requires visual cues to lead them through the mall. Event space becomes a destination

核心客户群每天都会前来商场，并有目的的进行消费。他们需要对商场的平面布局及直接到达目标商户的路径有较高的期望值

及需求。

周边客户群会因为特别的消费需求而前往商场消费，并有目的的进行消费；但是也不排除他们被其他的一些有趣的商品所吸引

而进行消费。此类客流就要求让他们对商场有清楚地了解，并且

要确保客流的视线能清晰地看到各类商铺招牌。

目标客户群由于某些特定的商业活动而前往商场消费。这类客流通常会寻觅一些有趣的商品，也会愿意花费更多时间浏览发现

商场内的新商铺及设施等。这类客流需要一些视觉上的暗示来引

导他们穿梭于商场的室内空间。对于他们来讲，商业活动的空间

是他们的目的地。

客流动线每个顾客前来商场的时候，一般都会带着不同的目标。

Customer JourneyCustomers have different goals when they come to the Mall.

Kids

Food Court

Cinema

Supermarket

Retail

Food and Beverage

Lifestyle

Health

Entertainment

亲子乐园

美食广场

电影院

超市

电玩娱乐

商铺

餐饮

生活配套

美容护理

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前期设计概念方向 “步道”的设计概念甄选自 5月

17日的设计汇报中的初步设计概念中。从“特色主题”及“空间层次”的设计概念中提炼出来的一些设计语言和木饰面元素也运用到本次的设计方案中，增强了视觉效果，并成为最终的设计方向。

Layer conceptPathway concept “步道”的设计概念 “空间层次”的设计概念

Feature Concept “特色主题”的设计概念

Pre-Concept Design Direction The Pathway Concept waschosen from the 3 presented at the May 17 meeting asthe primary design concept. A feature element and woodaccents from the Feature and Layer Concepts created astrong visual impact and will be integrated into thePathway Concept to become the final design direction.

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区域 Zone 1

区域 Zone 2

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区域 Zone 3

Mall entry points:

商场入口节点

large scale arch. references:

大型建筑体块

atrium circulation:

商场中庭动线研究

打造一个永恒的空间，应当确保商铺的招牌能清楚地看到，并且为商场的室内空间确定一个统一的中性色调

商场中心连廊的设计应当简化，以尽可能地从视觉效果上突出商铺和商场中庭。商场中心连廊的特色应当反映出商场所在地的周边自然环境。

为了加强区域之间动线的流通，地面及天花上的大型建筑元素应当有机地将相邻空间连接起来。

路径的设计应当从视觉上引导客流，穿梭于商场空间内。

暖色调及材质效果。

具有方向性的路径设计。

中性的色调来展示永恒的主题；特色材质赋予不同区域以不同的个性。

大型建筑元素引导客流穿梭于商场空间。

步道的设计概念秩序与动感

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PATHWAYS CONCEPTSequence and Movement

1. To create a timeless environment that allows the vendorsbrand to easily visible, the mall will have a general unifyingneutral pallet.

2. A simple central concourse design highlights the tenants, andallows the atriums to have stronger visual impact. Thecharacter of the central concourse will reflect the naturalsurrounding of the development.

3. To promote circulation between the zones, larger architecturalelements in the floor and ceiling connect the adjacentenvironments.

4. Paths create visual guide through the mall environment.

5. Warmth and texture.

6. Directional paths

7. Neutral pallet creates timeless design.Accent materials provide character to different zones.

8. Large architectural elements guide visitors though the space.balcony

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Concept Imagery概念图片

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PATHWAYS CONCEPT WITH FEATURESequence and Movement

1. Neutral material palette focuses customer on tenant merchandise and visual displays.

2. Clean bulkhead provides timeless design thatwill not go out of style. Feature wood in RCPprovides warm element in the main atriumthat leads visitors to the adjacent atriums.

3. The north and south concourses in the mainAtrium have their own distinct RCP to reinforcepathway design concept.

4. Feature screen creates a focal element in themain atrium with good sight lines and clearcirculation paths. The feature can be updatedto provide seasonal and promotional graphics

5. Updated Atrium RCP reduces the scale of theceiling elements and integrates the ceilingwith the feature screen.

6. Animated floor pattern connect the mallsthree zones.

7. Revised neutral pier reduces it’s scale so it doesnot distract from MD. Its design concept startswith bring the outside in while creating amore delicate scale.

8. Wood hand rail

9. Extend glazing to create destination focal of food court above retail.

1


1. 中性的色调有利于将客流的注意力集中到商铺招牌及橱窗展示上去。

2. 简洁的檐口设计有利于保持设计风格的持久性。

3. 主中庭南北两侧走廊的独特天花设计，以强化“步道”的设计概念。

5. 更新后的中庭天花设计适当调整了天花元素的比例，使其与主题幕墙更好的结合。

6. 具有动感的地面设计将商场的三大区域有机地连接起来。

7. 修改后的店间墙设计适当调整了大小比例，与业态布局的方案相吻合。它的设计理念，开始与引进外，同时创造一个更加细腻的规模。

8. 木质扶手。

9. 将玻璃幕墙延伸，在店铺上方形成美食广场区域的视觉焦点。

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4. 主题幕墙的设计营造了主中庭视觉焦点， 10 同时形成了清晰的视线和动线。该主题幕墙的设计可以根据季节或者促销等商业活动而更新平面广告内容。

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PATHWAYS CONCEPT WITH FEATURESequence and Movement

1. Neutral material palette focuses customer ontenant merchandise and visual displays.

2. A Clean bulkhead provides timeless design thatwill not go out of style. Feature wood in RCPprovides warm element in the main atriumthat leads visitors to the adjacent atriums.

3. The north and south concourses in the mainatrium have their own distinct RCP to reinforcepathway design concept.

4. Feature screen creates a focal element in themain atrium with good sight lines and clearcirculation paths. The feature can be updatedto provide seasonal and promotional graphics


6. Animated floor pattern connect the malls three zones.

7. Revised neutral pier reduces it’s scale so it doesnot distract from MD. Its design concept startswith bring the outside in while creating amore delicate scale.

8. Wood hand rail


1. 中性的色调有利于将客流的注意力集中到商铺招牌及橱窗展示上去。设计简洁的店间墙可以根据新商铺的布局来更新。




8. 木质扶手。

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4. 主题幕墙的设计营造了主中庭视觉焦点，同时形成了清晰的视线和动线。该主题幕 11 墙的设计可以根据季节或者促销等商业活动而更新平面广告内容。

功能的小故事主题幕墙的设计营造了主中庭视觉

焦点，同时形成了清晰的视线和动线。该主题幕墙的设计可以根据季节或者促销等商业活动而更新平面广告内容。

Feature Vignettes The feature screen creates a focalelement in the main atrium with good sight lines and clearcirculation paths. The feature can be updated to provideseasonal and promotional graphics.

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Main Atrium Bulkhead - Each atrium in ZhongHai Plaza willhave a unique bulkhead design to create a distinct characterfor the zone. This will aid circulation through the mall interiorby creating destinations and connecting pathways. To easeconstruction and maintenance, the different bulkheads willshare common components. The bulkhead in the main atriumwill have wood as a feature material to create a warmth inthe grand entry way.

清玻璃夹胶玻璃金属玻璃夹木饰面扶手特色木饰面灯槽店铺门头出风口

1. Clearglass2. Glass with opaque film3. Fastener to secure glass to bulkhead4. Wood handrail5. Wood accent6. Covelight7. Store front with grill

娱乐区中庭檐口 - 中海广场每个中庭都具有独特的檐口设计以打造与众不同的空间特性。这样的设计有助于引导客流穿梭于商场的各个空间，并在某些设计亮点处驻足停留。为了简化施工及后期维护的难度，这些不同的檐口设计将采用相同的组成材质。位于主中庭的檐口以木饰面作为主题材质在主入口处营造暖色调的效果。

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ORIGINAL BULKHEAD DESIGN

NEW BULKHEAD DESIGNShorten the glass guardrail to align with edge of bulkhead. Add wood on the underside of the bulkhead.

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Paving Design The paving plan for ZhongHai Plaza uses largescale patterns in accent stone tiles to create directional pathsthrough the mall environment. The pathways are largestin the main atrium, and in reduce in scale as they move tothe smaller atrium spaces. At the Entertainment Atrium it transitions into a form that highlights the event area.

铺装设计中海广场的铺装设计采取各种特色铺装营造大体块的图案设计，在商场空间内形成具有方向性的步道效果。位于中庭的步道尺度最大，随着空间转换，在进入小中庭之后，步道的设计尺度相应地减小。在多媒体中庭内，该步道设计逐渐转化为特色的造型以渲染活动气氛。

FieldTile Accent 1 Accent 2 Accent 3整体铺装特色铺装1 特色铺装2 特色铺装3

概念铺装设计 CONCEPT PAVING PLAN商场一层 Level 1

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Paving Design The paving plan for ZhongHai Plaza uses largescale patterns in accent stone tiles to create directional pathsthrough the mall environment. The pathways are largestin the main atrium, and in reduce in scale as they move tothe smaller atrium spaces. At the Entertainment Atrium it transitions into a form that highlights the event area.

FieldTile Accent 1 Accent 2 Accent 3

铺装设计中海广场的铺装设计采取各种特色铺装营造

大体块的图案设计，在商场空间内形成具有方向性的步道效果。位于中庭的步道尺度最大，随着空间转换，在进入小中庭之后，步道的设计尺度相应地减小。在多媒体中庭内，该步道设计逐渐转化为特色的造型以渲染活动气氛。

整体铺装特色铺装1 特色铺装2 特色铺装3

概念铺装设计 CONCEPT PAVING PLAN商场二层 Level 2

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RCP Design The RCP for ZhongHai Plaza follows the pathconcept established by the paving pattern, linking the threeatriums in the mall. The north and south concourse of theMain Atrium have their own ceiling treatment to reinforcethe directional quality of the design. The design of theEntertainment Atrium RCP is focused around the event stage.While the simplified RCP of the Small Atrium creates a warminviting space. Each Atrium has a accent material to give thespace it’s own identity.

天花设计中海广场的天花设计遵循“步道”的设计概念，与地面的铺装设计相呼应，将商场空间内的三个中庭有机地联系起来。通往主中庭的南北两侧走廊天花采用特别的处理手法，加强了设计设计导向与品质。多媒体中庭的天花设计旨在突出活动空间及舞台的视觉效果。针对小中庭采用了简化的天花设计形成一个温馨的接待空间。每个中庭的天花设计都采用一种特色材料，营造其独一无二的特性。

Metal Accent SmallAtrium

特色金属饰面小中庭

Field Tile Main Atrium

整体木饰面天花主中庭

Acrylic Accent EntertainmentAtrium

特色亚克力饰面多媒体中庭

概念天花设计 CONCEPT CEILING PLAN商场二层 Level 2

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PATHWAYS CONCEPT WITH LOOKOUTSequence and Movement

1. Neutral material palette focuses customer on tenant merchandise and visual displays.

2. Simple bulkhead provides timeless design thatwill not go out of style. Feature wood in RCPprovides warm element in the main atriumthat leads visitors to the adjacent atriums.


4. Look outs create human scale features that canbe appreciated as shoppers move through thespace. Their design reinforces the directionalquality of the design concept.


6. Animated floor pattern connect the mallsthree zones.

7. Revised neutral pier reduces it’s scale so it doesnot distract form MD. Its design concept startswith bring the outside in while creating amore delicate scale.

8. Wood hand rail.

9. Extend glazing to create destination feature of food court above retail.

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8. 木质扶手。

9. 将玻璃幕墙延伸，在店铺上方形成美食广场区域的视觉焦点。

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4. 观景露台适合人体比例的设计，吸引来往 17 的客流在此驻足观望。露台的设计加强了设计概念的导向与品质。

步道的设计概念及露台设计秩序与动感

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4. Look outs create human scale features that canbe appreciated as shoppers move through thespace. Their design reinforces the directionalquality of the design concept.


6. Animated floor pattern connect the malls three zones.

7. Revised neutral pier reduces it’s scale so it doesnot distract form MD. Its design concept startswith bring the outside in while creating amore delicate scale.

8. Wood hand rail.

PATHWAYS CONCEPT WITH LOOKOUTSequence and Movement

1. Neutral material palette focuses customer ontenant merchandise and visual displays.

2. Simple bulkhead provides timeless design thatwill not go out of style. Feature wood in RCPprovides warm element in the main atriumthat leads visitors to the adjacent atriums.



2简洁的檐口设计有利于保持设计风格的持

2. 久性。

主中庭南北两侧走廊的独特天花设计，以3. 强化“步道”的设计概念。

观景露台适合人体比例的设计，吸引来往4. 的客流在此驻足观望。露台的设计加强了

设计概念的导向与品质。

更新后的中庭天花设计适当调整了天花元5. 素的比例，使其与主题幕墙更好的结合。

具有动感的地面设计将商场的三大区域有6. 机地连接起来。

修改后的店间墙设计适当调整了大小比7. 例，与业态布局的方案相吻合。它的设

计理念，开始与引进外，同时创造一个更加细腻的规模。

8. 木质扶手。

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LEVEL B1Column on the B1 Level aligns with existing grid.

LEVEL 2By removing the feature element and replacing the column, the cantilevered councourse is similar to the structure around it.

KEY PLAN索引图

LEVEL 2 - ORIGINALDESIGNWith feature area and additional structure

商场一层 -原有设计概念特色主题空间及额外结构

商场一层取消主题元素并移动了立柱之后，外挑通道的结构相似于相邻的结构。

地下一层地下一层新增立柱与原有的柱网对齐

LEVEL 1The old storefront layout required the removal of the column to open up the aisle way.The additional structure of the around the feature tower was required to support thecantilevered feature area.

商场一层在原有的店铺平面布局的情况下，需要移除立柱位置以便打开通道空间。新增围绕主

题塔楼的结构旨在支撑外挑的结构。

Structural Study By removing the large feature tower andreplacing an omitted column the cantilever of the aisle waymatches the adjacent structure, simplifying the engineering.This new design will open up the atrium space creating boththe visual sight lines and circulation.

结构研究在取消了大型的主题塔楼，并且改动了立柱布局之后，外挑的走廊设计与相邻的结构相吻合，能够弱化工程难度。新的设计方案旨在打开中庭的空间，加强视线和动线效果。

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娱乐心房

6. 位于主题幕墙下方的是石饰面的坐凳设计。可以根据活动需要在这里添加舞台，与坐凳连为一体。

7. 具有动感的地面设计在这里形成造型，旨在烘托活动空间。

ENTERTAINMENT ATRIUM

1. View to exterior and roof garden brings the outside into the interior.

2. Feature screen creates a timeless backdrop for the movie theater entry.

3. Vertical acrylic fins with LED lighting createtransparent screen that allow shoppers tosee vertical circulation. Screen act as a backdrop to the event space below.

4. All escalators in the mall share a commonpattern language on their under panel. Thispattern reduces the scale of the metalsurround.

5. Acrylic accent band creates dramatic - highcontrast- accent for this atrium giving it it’sown visual character.

6. Stone seating area below feature screen.Stage can be integrated into the seating areato create a stage for seasonal events.

7. Animated floor pattern transitions into a form that highlights the event area.

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1. 通往室外及屋顶花园的视线效果有利于将室外空间元素带入商场的室内空间。

2. 主题幕墙的背后为电影院的入口。

3. 垂直的亚克力片配合LED灯光设计形成了半透明屏障的效果，能让顾客看到垂直的动线。同时，该特色幕墙还作为背后活动空间的背景。

4. 商场内所有扶手电梯的背板使用统一的图案及设计语言。图案设计能有效地减少周围金属饰面的面积。

5. 特色带状亚克力饰面具有艺术效果，且对比强烈，形成该中庭独有的视觉效果及特 20性。

清玻璃石膏板金属玻璃夹木饰面扶手烟灰色亚克力饰面灯槽店铺门头出风口金属片

1. Clearglass2. GWB3. Metal shoe to supportglass4. Wood handrail5. Smoky grey acrylic accent6. Covelight7. Store front with grill8. Metal fins

娱乐区中庭檐口 - 中海广场每个中庭都具有独特的檐口设计以打造与众不同的空间特性。这样的设计有助于引导客流穿梭于商场的各个空间，并在某些设计亮点处驻足停留。为了简化施工及后期维护的难度，这些不同的檐口设计将采用相同的组成材质。位于娱乐区中庭的檐口采用亚克力材质，形成具有艺术效果的，对比强烈的亮点，与垂直的片状设计相协调，具有导向性的设计将客流导向各个空间。

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ORIGINAL BULKHEAD DESIGN

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NEW BULKHEAD DESIGNMove cove light to edge of fire shutter. Add metal fins surrounding the opening. Add smoky grey accent to edge of bulkhead.

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Entertainment Atrium Bulkhead - Each atrium in ZhongHaiPlaza will have a unique bulkhead design to create a distinct character for the zone.Thiswillaidcirculationthrough the mall 21 interior by creating destinations and connecting pathways.To ease construction and maintenance, the differentbulkheads will share common components. The bulkhead inthe entertainment atrium will have an acrylic accent anddirectional fins. The acrylic accent creates a dramatic - highcontrast- accent, with the fins adding a directional elementthat leads shopper around the space.

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1. 暖色调的木饰面天花形成了怡人的购物环境，适合餐饮类的商铺。

2. 石膏板天花延续了中庭的设计语言，运用于整个商场空间。

3. 简洁的檐口设计有利于保持设计风格的持久性。天花的特色金属饰面形成了对比元素。

4. 小中庭的立柱沿用了店间墙的设计语言，使得商场室内空间具有统一性。

5. 延长店铺门面的橱窗玻璃，提供更好的视觉效果。

6. 扶手电梯相邻的地面铺装图案与天花设计相呼应，营造和谐的空间氛围。

7. 通往后场区域的通道门向后勤走廊退后以减少他们对商场走廊在视觉上的影响。

PATHWAYS CONCEPTSequence and Movement

1. Warm wood ceiling creates a warmenvironment for an zone that consistsmainly of F&B tenants.

2. GWB ceilings integrate the design languageof this Atrium with the rest of the Mallenvironment.

3. Simple bulkhead provides timeless designthat will not go out of style. Accent metalin RCP provides contrasting element forthe environment.

4. Columns in the small atrium recalls thedesign language of the neutral piers,unifying the mall interior.

5. Extent of glazing along the storefront areincreased to allow for better visibility intostores.

6. Floor pattern around escalator mirrorsthe ceiling feature creating a cohesiveenvironment.

7. Doors to the BOH recessed into corridorreducing their visual impact along the aisleway.

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F&B Atrium Bulkhead - Each atrium in ZhongHai Plaza willhave a unique bulkhead design to create a distinct characterfor the zone. This will aid circulation through the mall interiorby creating destinations and connecting pathways. To easeconstruction and maintenance, the different bulkheads willshare common components. The bulkhead in the F&B Atriumhas a metal accent. With will balance the wood features inthe space to create an environment that is warm, yet stillclean and modern.

清玻璃石膏板金属玻璃夹木饰面扶手拉丝不锈钢饰面灯槽店铺门头出风口

1. Clearglass2. GWB3. Metal shoe to supportglass4. Wood handrail5. Brushed stainless steel accent6. Covelight7. Store front with grill

餐饮区中庭檐口 - 中海广场每个中庭都具有独特的檐口设计以打造与众不同的空间特性。这样的设计有助于引导客流穿梭于商场的各个空间，并在某些设计亮点处驻足停留。为了简化施工及后期维护的难度，这些不同的檐口设计将采用相同的组成材质。位于餐饮区中庭的檐口采用特别的金属饰面，在整个空间内与木饰面材质相协调，形成暖色的，整洁并现代的空间感觉。

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7ORIGINAL BULKHEAD DESIGN

NEW BULKHEAD DESIGNAdd metal on the underside of the bulkhead.

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整体铺装特色石材1 特色石材2 特色石材3特色木饰面特色金属饰面特色亚克力饰面店间墙石材饰面店间墙金属饰面特色玻璃饰面选项电梯厅墙身饰面一般涂料

FieldTileStone Accent 1Stone Accent 2Stone Accent 3Wood Accent Metal Accent Acrylic accent Neutral Pier Stone Neutral Pier MetalFeature Glass Options Elevator Lobby Wall General Paint

1.2.3.4.5.6.7.8.9.10.11.12.

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Office Lobby Concept 办公大堂概念设计Expressing Refinement 细节的表现

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Pre-Concept Design Direction Two design directions forthe office lobby were presented during the May 17thmeeting. The warm palette was chosen, though bothconcepts had elements that contributed to the updateddesign.

Original Cool Concept

原有冷色调设计概念

Original Warm Concept

原有暖色调设计概念

前期概念设计方向办公大堂的两种设计方向在5月

17日的汇报中已经进行过展示。业主方确定了暖色调的设计方向，在之后的设计过程中，设计师还是继续就两个方案分别再度进行了修改。

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1. 望向大堂的露台折角造型得到了简化。

Level 2 Lobby二层大堂

Level 3 Lobby三层大堂

1. Angle of balcony has been simplified.

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Pre-Concept Design Direction The layout of the lobby hasremained the similar to the one presented in pre-concept.The only change is the straightening of the level 3 balconythat overlooks lobby.

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前期概念设计方向该办公大堂的设计方案与之前汇报中展示的方案基本一致。唯一调整的部分就是将三层望向大堂的露台造型拉直。

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element draws attention the entry.

OFFICE LOBBY option A

1. Stripe wall wraps around corner andlead visitors to the elevator lobbies.

2. Accent feature creates a contrastingmaterial for the environment

3. Stone bulkhead adds a timeless sophistication to the space.

4. Dark stone floor with plank pattern

5. Informationdesk

6. Vestibule with backlit glowing

7. Seating amenity.

8. Mall is visible from office entry space.

办公大厅方案A

1. 条状饰纹的主墙体在转角位置包裹大体块的石饰面，将访客导向电梯厅。

2. 特色的主题元素在空间内形成强烈的对比效果。

3. 石饰面的檐口增强了整体空间设计风格的持久性。

4. 深色石饰面铺地饰有木板图案效果。

5. 信息台设计。

6. 透明玻璃门厅设计配合背发光灯饰形成入口处的鲜明特色。

7. 座椅设施。

8. 办公大堂望向商场景观。

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办公大厅方案B

1. 条状饰纹的主墙体在转角位置包裹大体块的石饰面，将访客导向电梯厅。

2. 特色的主题元素在空间内形成强烈的对比效果。

3. 石饰面的檐口增强了整体空间设计风格的持久性。

4. 深色石饰面铺地饰有木板图案效果。

5. 信息台设计。

6. 透明玻璃门厅设计配合背发光灯饰形成入口处的鲜明特色。

7. 座椅设施。

8. 办公大堂望向商场景观。

element draws attention the entry.

OFFICE LOBBY option B

1. Stripe wall wraps around corner andlead visitors to the elevator lobbies.

2. Accent feature creates a contrastingmaterial for the environment

3. Stone bulkhead adds a timeless sophistication to the space.

4. Dark stone floor with plank pattern

5. Informationdesk

6. Vestibule with backlit glowing

7. Seating amenity.

8. Mall is visible from office entry space.

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条状墙体整体铺装条状墙体特色铺装特色主题饰面檐口饰面地面整体铺装地面特色铺装特色金属饰面

WARM CONCEPT option B暖色调设计概念方案B

1B Stripe Wall Field 2B Stripe Wall Accent 3B Accent Feature4B Bulkhead5B Floor Field Tile 6B Floor Accent Tile 7B Accent Metal

WARM CONCEPT option B

暖色调设计概念方案B

1A Stripe Wall Field 2A Stripe Wall Accent 3A Accent Feature4A Bulkhead5A Floor Field Tile 6A Floor Accent Tile 7A Accent Metal

WARM CONCEPT option A

暖色调设计概念方案A

WARM CONCEPT option A暖色调设计概念方案A

条状墙体整体铺装条状墙体特色铺装特色主题饰面檐口饰面地面整体铺装地面特色铺装特色金属饰面

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Showroom ConceptTelling a Story of Success

展示厅概念设计讲述一个成功的故事

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Retail商场

Project Story 项目综述

Districts 区域

Fashion时尚

F&B餐饮

Entertainment 娱乐

Office办公楼

Project Story 项目综述

Amenities精品

Prototype Config. 模型构成

Low-Mid-Upper

Zones/Floor Plans

低中高区平面

Clarity of Ideas Creating a successful showroom environment begins with the program of the sales floor.

概念阐述创造由销售楼层安排开始的成功的展示区空间环境

Welcoming Reception 迎宾处


Exploration/Education Zone Diagram探险引导中心分析图

Unveiling启示介绍区

Exploration Education 探险引导区

Consultation咨询区

EfficientDesign效率设计

Transportation交通流线

Regional Stories/Statistics 区域综述及分析

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A Choreographed Pathway - The journey through the showroom should be both exciting and informative, inspiringpeople to become part of the Zhonghi Plaza project. The fourmain zones in the showroom are the reception, unveiling theproject, exploring and educating the visitors, and consultation.The mood and atmosphere are different, yet they must allbled together to create comprehensive experience.

Welcoming Reception 迎宾处


Exploration Education 探险引导区

Consultation咨询区

精心设计的步道旅程 - 穿越展示厅的路径设计成为一次有趣并提供了丰富资讯的经历，吸引访客参与到中海广场的建设项目中去。展示厅中的四大主要区域包括接待处，新品展示区，探索与教育及咨询区。每个区域空间的感受与气氛都将是各不相同的，然后他们又都能有机地结合起来，带给访客和谐一致的体验。

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Reception迎宾处

Entry Experience入口区


mall model商场模型 model office 2

executive suite总监办公室

model office 1办公室 1

consultation rm 1咨询室 1



office towermodel

办公楼模型

ExplorationEducation探险引导区

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Showroom Office展示厅办公室

Hospitality Room 休息室

VIP consultationVIP咨询室

步道的设计亮点

入口处 -营造一次对该项目品质及深度了解的体验·艺术效果等灯光设计

·高品质的材质饰面

接待处 -迎接访客来到展示厅并且提供各种关于中海社区的资讯。·接待台

·项目发展计划介绍·项目模型介绍

·休息区

新品展示区 -展示中海项目的设计及各种设施，体现该项目在市场上的创新价值及独特性·商场发展计划及资讯

·商场模型展示·办公楼发展计划及资讯·办公楼模型展示

探索与学习区 -成功打造中海项目的细节内容，包括互动及资讯展示·电影院

·互动展示·项目细节及区域·办公室

咨询区 -访客可以在咨询室商议中海广场的商业项目·VIP咨询室

·咨询室

服务区 -为展示厅提供各种服务的后勤空间·展示厅办公室

·休息室

Pathway Moments-

Entry Experience - Create an experience that captures the quality andsophistication of the project.• dramatic lighting• quality material

Reception - Welcomes guest to the showroom and informs about the opportunities of the Jinan China Overseas International community.• reception desk• development story• development model• seating

Unveiling - Reveal the design and amenities of ZhongHai highlighting the innovation that differentiates it in the marketplace.• mall story & information• mall model• office tower story & information• office tower model

Exploration & Education - Learn about the details that make the ZhongHai Plaza a successful project though informative and interactive displays.• theater• interactive presentation• project details and zones• model executive suite• model office

Consulting Zone - Consultation rooms that allow guest to discuss the opportunities of the Zhonghai Plaza.• VIP consultationrooms• consultation rooms

Service Rooms - Back of house facilities that allow for the smooth operation of the showroom.• showroom office• hospitality room

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Reception迎宾处

Entry Experience入口区


ExplorationEducation探险引导区

model office办公室

Hospitality Room 茶水服务点

Unveiling新品展示区Consultation Zone

咨询区

Exploration & Education探索与学习区

Consulting Zone咨询区

Pathway Moments-步道的设计亮点

Reception接待处

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A Choreographed Pathway - The journey through the showroom should be both exciting and informative, inspiringpeople to become part of the Zhonghi Plaza project.

精心设计的步道旅程 - 穿越展示厅的路径设计成为一次有趣并提供了丰富资讯的经历，吸引访客参与到中海广场的建设项目中去。

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Plans平面布局

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Level F1商场一层

Retail 商铺 Health 美容护理 Food Court 美食广场

Food and Beverage 餐饮 Entertainment 电玩娱乐 Cinema 电影院

Lifestyle 生活配套 Kids 亲子乐园 Supermarket 超市

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Level F2商场二层




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Level F3商场三层




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Level F4商场四层




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Level F5商场五层




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Level B1商场地下一层




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ZhongHai Plaza中海广场2012.06.18

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