PowerPoint Presentation

Jim JonesManaging Director / Rheolwr Gyfarwyddwr

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UK Gov 5 point planThe 5 points:A better co-ordinated sectorSkills & jobsCommon sense regulationTransportAn improved welcome

UK Gov 5 point planWe understand that a fragmented tourism landscape and a wide variety of funding sources can hamper the effective coordination of tourism offers and their promotion. Where local destination organisations compete against each other rather than collaborating, it becomes harder for the visitor and business alike

Economic Contribution - Wales

Directly contribute 3.1billion to Wales GDP

114,000 jobs direct contribution(8.2% of all jobs in Wales)

Increase in oversea visitors:European Union 31%North America up 6%RoW 3%

uncover the real Conwy, its rich history and a proud working heritage ancient orchards, bee-keeping and unique sailing boats to name a few revitalised by our employees today.

But Conwy is much more than a living museum, its a place where people work and live modern lives, where Welsh is spoken alongside the different languages of our international visitors. Visitors come thanks to this uniqueness of Conwy its real sense of place. Visitors no longer need to lay siege to the castle to gain access to Conwy. Even the last resident of Britains smallest house was 6ft tall. Everyone can enjoy our town.

In Conwys case, the most obvious facet of its individuality is that of its medieval origins. These origins impact on the visitor through the five senses, through walking a winding staircase, and through imagination mind, body, and spirit..

Welsh language is spoken naturally in and around the town of Conwy and traders remain active in using the language on signs, menus and promotional literature.

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The Tourism Economy in Wales

Adrenaline tourism brings in 380k per yearWales Coast Path added 32million to theWelsh economyGolf tourism has enjoyed a 40% increase over the last decade

uncover the real Conwy, its rich history and a proud working heritage ancient orchards, bee-keeping and unique sailing boats to name a few revitalised by our employees today.

But Conwy is much more than a living museum, its a place where people work and live modern lives, where Welsh is spoken alongside the different languages of our international visitors. Visitors come thanks to this uniqueness of Conwy its real sense of place. Visitors no longer need to lay siege to the castle to gain access to Conwy. Even the last resident of Britains smallest house was 6ft tall. Everyone can enjoy our town.

In Conwys case, the most obvious facet of its individuality is that of its medieval origins. These origins impact on the visitor through the five senses, through walking a winding staircase, and through imagination mind, body, and spirit..

Welsh language is spoken naturally in and around the town of Conwy and traders remain active in using the language on signs, menus and promotional literature.

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Wales 2020 - Welsh Government Tourism StrategyThe 5Ps:Promoting the BrandProduct DevelopmentPeople DevelopmentProfitable PerformancePlace Building

Independent ExplorersOlder Cultural Explorer CouplesScenic Explorer CouplesActive Family Explorers Pre-family Explorers

Target Audience

Visit Wales Years of Experiences (2016-2018)Year of Adventure 20164m TV ad campaignHave you packed for WalesTarget Markets:USA , RoI , Germany

Developmental priorities:Holyhead PortVenue CymruCaernarfonNorth Wales Economic Ambition Board Holyhead

Ensure relevant Ministers are engaged with and informed about developments.Strategic engagement with key AM stakeholders will be integrated throughout our communications strategy.Engaging the Welsh Assembly & Public Sector

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Conwy

Conwy is much more than a living museum, its a place where people work and live modern lives, where Welsh is spoken alongside the different languages of our international visitors. Visitors come thanks to this uniqueness of Conwy.The most obvious facet of its individuality is that of its medieval origins. These origins impact on the visitor through the five senses, through walking a winding staircase, and through imagination mind, body, and spirit.

The town of Conwy has been in business for about 800 years and employs 3,900 souls, including an award-winning butcher, a sword maker, top chefs, mussel fishermen, artists and potters, and even hawks for medieval displays,

Many of our employees are award winners, and some of them are here to bid you welcome...

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North Wales Unique Offer

In a nutshell. Victorian pier and prom and, would you believe, prehistoric mines on the headland above?

Picture-perfect Llandudno is just well, perfect. Purpose-built in the 19th century as one of a new breed of seaside resorts, Llandudno is a 21st-century survivor. While many of the UKs resorts have suffered decline, Llandudno confidently sticks to its guns and Victorian roots and is all the better for it.

Lovers of Victoriana have a fine time here. All the classic architectural features are in place. Tall, gabled buildings, big bay windows, decorative ironwork, ornate plasterwork and canopied shopping streets, undisturbed by inappropriate modern development, create a rare sense of unity and harmony. Punch is still battling with Judy, there are donkey rides on the beach, and you can walk 670m/2,200ft out to sea on the immaculate pier, the longest in Wales that looks as fresh as the day it was first opened

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uncover the real Conwy, its rich history and a proud working heritage ancient orchards, bee-keeping and unique sailing boats to name a few revitalised by our employees today.

But Conwy is much more than a living museum, its a place where people work and live modern lives, where Welsh is spoken alongside the different languages of our international visitors. Visitors come thanks to this uniqueness of Conwy its real sense of place. Visitors no longer need to lay siege to the castle to gain access to Conwy. Even the last resident of Britains smallest house was 6ft tall. Everyone can enjoy our town.

In Conwys case, the most obvious facet of its individuality is that of its medieval origins. These origins impact on the visitor through the five senses, through walking a winding staircase, and through imagination mind, body, and spirit..

Welsh language is spoken naturally in and around the town of Conwy and traders remain active in using the language on signs, menus and promotional literature.

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uncover the real Conwy, its rich history and a proud working heritage ancient orchards, bee-keeping and unique sailing boats to name a few revitalised by our employees today.

But Conwy is much more than a living museum, its a place where people work and live modern lives, where Welsh is spoken alongside the different languages of our international visitors. Visitors come thanks to this uniqueness of Conwy its real sense of place. Visitors no longer need to lay siege to the castle to gain access to Conwy. Even the last resident of Britains smallest house was 6ft tall. Everyone can enjoy our town.

In Conwys case, the most obvious facet of its individuality is that of its medieval origins. These origins impact on the visitor through the five senses, through walking a winding staircase, and through imagination mind, body, and spirit..

Welsh language is spoken naturally in and around the town of Conwy and traders remain active in using the language on signs, menus and promotional literature.

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World Heritage

uncover the real Conwy, its rich history and a proud working heritage ancient orchards, bee-keeping and unique sailing boats to name a few revitalised by our employees today.

But Conwy is much more than a living museum, its a place where people work and live modern lives, where Welsh is spoken alongside the different languages of our international visitors. Visitors come thanks to this uniqueness of Conwy its real sense of place. Visitors no longer need to lay siege to the castle to gain access to Conwy. Even the last resident of Britains smallest house was 6ft tall. Everyone can enjoy our town.

In Conwys case, the most obvious facet of its individuality is that of its medieval origins. These origins impact on the visitor through the five senses, through walking a winding staircase, and through imagination mind, body, and spirit..

Welsh language is spoken naturally in and around the town of Conwy and traders remain active in using the language on signs, menus and promotional literature.

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Attractions

uncover the real Conwy, its rich history and a proud working heritage ancient orchards, bee-keeping and unique sailing boats to name a few revitalised by our employees today.

But Conwy is much more than a living museum, its a place where people work and live modern lives, where Welsh is spoken alongside the different languages of our international visitors. Visitors come thanks to this uniqueness of Conwy its real sense of place. Visitors no longer need to lay siege to the castle to gain access to Conwy. Even the last resident of Britains smallest house was 6ft tall. Everyone can enjoy our town.

In Conwys case, the most obvious facet of its individuality is that of its medieval origins. These origins impact on the visitor through the five senses, through walking a winding staircase, and through imagination mind, body, and spirit..

Welsh language is spoken naturally in and around the town of Conwy and traders remain active in using the language on signs, menus and promotional literature.

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elocity is "The Nearest Thing to Flying" Home to the longest zip line in Europe and the fastest in the world. This adrenalin fuelled attraction offers visitors a totally unique experience.Speeds in excess of 100mph can be reached.23

World Class Events

elocity is "The Nearest Thing to Flying" Home to the longest zip line in Europe and the fastest in the world. This adrenalin fuelled attraction offers visitors a totally unique experience.Speeds in excess of 100mph can be reached.24

uncover the real Conwy, its rich history and a proud working heritage ancient orchards, bee-keeping and unique sailing boats to name a few revitalised by our employees today.

But Conwy is much more than a living museum, its a place where people work and live modern lives, where Welsh is spoken alongside the different languages of our international visitors. Visitors come thanks to this uniqueness of Conwy its real sense of place. Visitors no longer need to lay siege to the castle to gain access to Conwy. Even the last resident of Britains smallest house was 6ft tall. Everyone can enjoy our town.

In Conwys case, the most obvious facet of its individuality is that of its medieval origins. These origins impact on the visitor through the five senses, through walking a winding staircase, and through imagination mind, body, and spirit..

Welsh language is spoken naturally in and around the town of Conwy and traders remain active in using the language on signs, menus and promotional literature.

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uncover the real Conwy, its rich history and a proud working heritage ancient orchards, bee-keeping and unique sailing boats to name a few revitalised by our employees today.

But Conwy is much more than a living museum, its a place where people work and live modern lives, where Welsh is spoken alongside the different languages of our international visitors. Visitors come thanks to this uniqueness of Conwy its real sense of place. Visitors no longer need to lay siege to the castle to gain access to Conwy. Even the last resident of Britains smallest house was 6ft tall. Everyone can enjoy our town.

In Conwys case, the most obvious facet of its individuality is that of its medieval origins. These origins impact on the visitor through the five senses, through walking a winding staircase, and through imagination mind, body, and spirit..

Welsh language is spoken naturally in and around the town of Conwy and traders remain active in using the language on signs, menus and promotional literature.

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uncover the real Conwy, its rich history and a proud working heritage ancient orchards, bee-keeping and unique sailing boats to name a few revitalised by our employees today.

But Conwy is much more than a living museum, its a place where people work and live modern lives, where Welsh is spoken alongside the different languages of our international visitors. Visitors come thanks to this uniqueness of Conwy its real sense of place. Visitors no longer need to lay siege to the castle to gain access to Conwy. Even the last resident of Britains smallest house was 6ft tall. Everyone can enjoy our town.

In Conwys case, the most obvious facet of its individuality is that of its medieval origins. These origins impact on the visitor through the five senses, through walking a winding staircase, and through imagination mind, body, and spirit..

Welsh language is spoken naturally in and around the town of Conwy and traders remain active in using the language on signs, menus and promotional literature.

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Top Nautica 650 -Middle left Ocean Nova - 73Middle Right Island Sky 110Bottom Mein Schiff 1 - 2500

Our VisionLeading & supporting a growing healthy visitor economy

uncover the real Conwy, its rich history and a proud working heritage ancient orchards, bee-keeping and unique sailing boats to name a few revitalised by our employees today.

But Conwy is much more than a living museum, its a place where people work and live modern lives, where Welsh is spoken alongside the different languages of our international visitors. Visitors come thanks to this uniqueness of Conwy its real sense of place. Visitors no longer need to lay siege to the castle to gain access to Conwy. Even the last resident of Britains smallest house was 6ft tall. Everyone can enjoy our town.

In Conwys case, the most obvious facet of its individuality is that of its medieval origins. These origins impact on the visitor through the five senses, through walking a winding staircase, and through imagination mind, body, and spirit..

Welsh language is spoken naturally in and around the town of Conwy and traders remain active in using the language on signs, menus and promotional literature.

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Digital Front Door for All Visitors to North WalesNew website 2016:online bookingsSeasonal itinerariesBlog and Vlog with guest bloggerswww.gonorthwales.com

uncover the real Conwy, its rich history and a proud working heritage ancient orchards, bee-keeping and unique sailing boats to name a few revitalised by our employees today.

But Conwy is much more than a living museum, its a place where people work and live modern lives, where Welsh is spoken alongside the different languages of our international visitors. Visitors come thanks to this uniqueness of Conwy its real sense of place. Visitors no longer need to lay siege to the castle to gain access to Conwy. Even the last resident of Britains smallest house was 6ft tall. Everyone can enjoy our town.

In Conwys case, the most obvious facet of its individuality is that of its medieval origins. These origins impact on the visitor through the five senses, through walking a winding staircase, and through imagination mind, body, and spirit..

Welsh language is spoken naturally in and around the town of Conwy and traders remain active in using the language on signs, menus and promotional literature.

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uncover the real Conwy, its rich history and a proud working heritage ancient orchards, bee-keeping and unique sailing boats to name a few revitalised by our employees today.

But Conwy is much more than a living museum, its a place where people work and live modern lives, where Welsh is spoken alongside the different languages of our international visitors. Visitors come thanks to this uniqueness of Conwy its real sense of place. Visitors no longer need to lay siege to the castle to gain access to Conwy. Even the last resident of Britains smallest house was 6ft tall. Everyone can enjoy our town.

In Conwys case, the most obvious facet of its individuality is that of its medieval origins. These origins impact on the visitor through the five senses, through walking a winding staircase, and through imagination mind, body, and spirit..

Welsh language is spoken naturally in and around the town of Conwy and traders remain active in using the language on signs, menus and promotional literature.

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uncover the real Conwy, its rich history and a proud working heritage ancient orchards, bee-keeping and unique sailing boats to name a few revitalised by our employees today.

But Conwy is much more than a living museum, its a place where people work and live modern lives, where Welsh is spoken alongside the different languages of our international visitors. Visitors come thanks to this uniqueness of Conwy its real sense of place. Visitors no longer need to lay siege to the castle to gain access to Conwy. Even the last resident of Britains smallest house was 6ft tall. Everyone can enjoy our town.

In Conwys case, the most obvious facet of its individuality is that of its medieval origins. These origins impact on the visitor through the five senses, through walking a winding staircase, and through imagination mind, body, and spirit..

Welsh language is spoken naturally in and around the town of Conwy and traders remain active in using the language on signs, menus and promotional literature.

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North Wales Tourism Hospitality Academy

uncover the real Conwy, its rich history and a proud working heritage ancient orchards, bee-keeping and unique sailing boats to name a few revitalised by our employees today.

But Conwy is much more than a living museum, its a place where people work and live modern lives, where Welsh is spoken alongside the different languages of our international visitors. Visitors come thanks to this uniqueness of Conwy its real sense of place. Visitors no longer need to lay siege to the castle to gain access to Conwy. Even the last resident of Britains smallest house was 6ft tall. Everyone can enjoy our town.

In Conwys case, the most obvious facet of its individuality is that of its medieval origins. These origins impact on the visitor through the five senses, through walking a winding staircase, and through imagination mind, body, and spirit..

Welsh language is spoken naturally in and around the town of Conwy and traders remain active in using the language on signs, menus and promotional literature.

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More authentic More engaging More personalised

Designing memorable events for our visitors, so that memory itself becomes the product - the "experience"

Moving Towards Experiential Tourism

North Wales Tourism 2016

Refresh the brandGrow membership, enhanced low-cost training and specialist business support offerCutting-edge back end IT provisionNew offices, develop drop-in centres across North WalesMarketing & PR opportunities (North Wales message)Promotional campaigns, printed guides (Print & digital)Networking events throughout the yearLeadership and lobbying

Never stop marketing

uncover the real Conwy, its rich history and a proud working heritage ancient orchards, bee-keeping and unique sailing boats to name a few revitalised by our employees today.

But Conwy is much more than a living museum, its a place where people work and live modern lives, where Welsh is spoken alongside the different languages of our international visitors. Visitors come thanks to this uniqueness of Conwy its real sense of place. Visitors no longer need to lay siege to the castle to gain access to Conwy. Even the last resident of Britains smallest house was 6ft tall. Everyone can enjoy our town.

In Conwys case, the most obvious facet of its individuality is that of its medieval origins. These origins impact on the visitor through the five senses, through walking a winding staircase, and through imagination mind, body, and spirit..

Welsh language is spoken naturally in and around the town of Conwy and traders remain active in using the language on signs, menus and promotional literature.

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uncover the real Conwy, its rich history and a proud working heritage ancient orchards, bee-keeping and unique sailing boats to name a few revitalised by our employees today.

But Conwy is much more than a living museum, its a place where people work and live modern lives, where Welsh is spoken alongside the different languages of our international visitors. Visitors come thanks to this uniqueness of Conwy its real sense of place. Visitors no longer need to lay siege to the castle to gain access to Conwy. Even the last resident of Britains smallest house was 6ft tall. Everyone can enjoy our town.

In Conwys case, the most obvious facet of its individuality is that of its medieval origins. These origins impact on the visitor through the five senses, through walking a winding staircase, and through imagination mind, body, and spirit..

Welsh language is spoken naturally in and around the town of Conwy and traders remain active in using the language on signs, menus and promotional literature.

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