Jiffy Lube

Kashif KhurshidDigital Competitor Analysiswww.CaptainAnalytics.com

Contents: Competitive Analysis

Site Features

Organic

Paid

Organic vs. Paid

Social

Referring

Digital Competitor AnalysisNTB

Firestone

Meineke

Pepboys

Midas

Site Features ComparisonSite Features Jiffy Lube NTB Firestone Meineke Pepboys Midas

Online Scheduling Opportunity Wait Time Opportunity Vehicle history

CouponsLocation

Rewards program OpportunityFranchise

Credit card Fleet bottom

Site Tech Jiffy Lube NTB Firestone Meineke Pepboys Midas

Site traffic 300K 350K 700K 150K 1.2M 200KSteps to scheduling call 6 3 3 3 1

Mobile app opportunitySocial presenceMarketing tags 16 8 34 7 16 27

ORGANIC- JIFFY LUBE

Organic Search

Organic- Algorithm Impact

PAID SEARCH – JIFFY LUBE

Paid Search Space

JIFFY LUBE ORGANIC VS. PAID

Organic vs. Paid Traffic

SOCIAL TRAFFIC- JIFFY LUBE

Social

REFERRING TRAFFIC- JIFFY LUBE

Referring Traffic

INDEX: WEBSITE DETAILS

Jiffy Lube

Midas

NTB

PepBoys

Firestone

Meineke