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The Style Network

By: Jessica Gysin

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Affiliates

E! Entertainment TelevisionEntertainment news

Lifestyle-related programming

Style NetworkWomen's lifestyle programming

Fashion&StyleCelebrity Fashion

G4"TV That's Plugged In"

Latest tech gadgets, web cultureand video games

FearNetSony Pictures TV, Lionsgate

On-Demand and OnlineHorror Service

Golf Channel24 Hour Golf Network

Gold standard for other nichecable start-ups

VERSUSSports Programming

NHL, College Football, Bull Riding,Hunting & Fishing, Cycling, Indycar

Comcast Entertainment GroupTed Harbert: President and CEO

E! Entertainment TelevisionEntertainment news

Lifestyle-related programming

Style NetworkWomen's lifestyle programming

Fashion&StyleCelebrity Fashion

G4"TV That's Plugged In"

Latest tech gadgets, web cultureand video games

FearNetSony Pictures TV, Lionsgate

On-Demand and OnlineHorror Service

Golf Channel24 Hour Golf Network

Gold standard for other nichecable start-ups

VERSUSSports Programming

NHL, College Football, Bull Riding,Hunting & Fishing, Cycling, Indycar

Comcast Entertainment GroupTed Harbert: President and CEO

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History

o Launched in Oct. 1998 as a niche cable network featuring fashion-only related programming

o Originally designed to bring fashion from the catwalks to viewers

o “Designers”- One of the network’s first programs

o 2003: Salaam Coleman-Smith named Sr. VP of programming; revamped the Style Network

o Niche > Broad

o More Diversified Programming

o Fashion Network > Women’s Lifestyle Network

o Brand Renewal

o Launched in Oct. 1998 as a niche cable network featuring fashion-only related programming

o Originally designed to bring fashion from the catwalks to viewers

o “Designers”- One of the network’s first programs

o 2003: Salaam Coleman-Smith named Sr. VP of programming; revamped the Style Network

o Niche > Broad

o More Diversified Programming

o Fashion Network > Women’s Lifestyle Network

o Brand Renewal QuickTime™ and aTIFF (Uncompressed) decompressor

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Network Overview

“Before Meets After”

Fashion, beauty, home, entertainment and lifestyle programming

Targeted Audience: Women 18-49

Dedicated to Healthy Living Programming

100% non-scripted, all docu-series

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Programming

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Heads of Programming

o Network President: Salaam Coleman-Smitho Executive President of Development/New Series: Sarah Weidmano VP, Current Programming: Renee Simono VP, Programming & Acquisitions: Katie Ackerman Buchanono Programming Budget: $67 million

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Original Programming on Style

Complete Lifestyle Spectrum

Expert Opinions

Applies Latest Trends to Everyday Life

Inspires Viewers to Express Personal Style

Offers simple ways to transform oneself

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Acquisitions

Includes programs from E!, ABC and international networks

Relatable and Inspiring Programming

Family, Business, Makeovers, Healthy Living etc.

Fresh and Innovative

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New Programs

o Running in Heels (Premiered 3/1/09)o Outlaw In-Laws (April ‘09)o Growing Up Highland Park (Tentative)o Giuliana and Bill (August ‘09)

o New Series Production Companieso In House Production (Style)o Stick Figure Productionso PB& J TVoTrue Productions

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Schedule

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March ‘09 Schedule

as of 12/5/08

6:00 PM Ruby 6:00 PM

Ruby

7:00 PM 7:00 PM

8:00 PM Ruby The Dish Dress my Nest Ruby Running in Heels* 8:00 PM

Ruby Running in Heels Dress my Nest Ruby Running in Heels

9:00 PM Running in Heels 9:00 PM

Running in Heels

10:00 PM Running in Heels The Dish* 10:00 PM

Running in Heels Running in Heels

11:00 PM The Dish Clean House Comes Clean* Running in Heels 11:00 PM

Running in Heels Clean House Comes Clean Running in Heels

12:00 AM Running in Heels 12:00 AM

Running in Heels

1:00 AM Running in Heels The Dish 1:00 AM

Running in Heels Running in Heels

2:00 AM 2:00 AM

3:00 AM 3:00 AM

4:00 AM 4:00 AM

5:00 AM 5:00 AM

Style Nightcap Block

Clean House

Whose Wedding Is It Anyway?

Split Ends

Whose Wedding is it Anyway?

Extreme Makoever

How Do I Look?

THE STYLE NETWORK (March '09) MASTER SCHEDULE

Extreme Makoever

Clean House

Clean House

Clean House

How Do I Look? Whose Wedding is it Anyway? Split Ends

Whose Wedding Is It Anyway?

ET/PTSATURDAY SUNDAYTHURSDAYET/PT MONDAY TUESDAY FRIDAYWEDNESDAY

Clean House

*programming subject to change

Paid Programming

How Do I Look?

CHANGES FROM February 2008 MASTER SCHEDULE Series in premieres

Split EndsExtreme Makeover

Whose Wedding is it Anyway?

Clean House

Peter Perfect

How Do I Look?

Split Ends

Split Ends

Split Ends

Clean House

Peter Perfect

Clean House

Clean House

How Do I Look?

Clean House

Clean House* Dr. 90210*

Dr. 90210

Clean HouseClean House

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Audience Composition/Ratings

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Women18-49

79% Women21% Men

AffluentEducated

Live in Metro Areas

Trendsetters Shoppers

Style Audience Profile

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Demographics

14%

36%

9%14%

27%

W50-54W18-24

W25-34

W35-49

W12-17 HHI: $58,000

Median Age: 40 yrs. Old

69% White, 23% Black, 8% Other

HHI: $58,000

Median Age: 40 yrs. Old

69% White, 23% Black, 8% Other

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Style Vs. Competitors

$372 $169 $166 $74$50

$93

.76

.29 .36

.26.18

.15

0

1 0 0

2 0 0

3 0 0

4 0 0

5 0 0

6 0 0

7 0 0

Program Spend (in millions)

HH Rating

Budget vs prior year ($M)

HH RTG Δ

+18

-6%

+13

+7%

+18

-14%

+5

+18%

+8

+13%

+4

+7%

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Targeted ViewersWomen 18-49

A Style Viewer:

Seeks self improvement and personal enrichment and finds this through enhancing home, meals, relationships, and overall style

Is budget conscious and always looking to get a great deal on fashion, home decorating, etc.

Looks for TV programming that is fun to watch, but also gives her tips, helps her save money, and helps her apply trends to her life

Wants to see people she can relate to in the shows she watches

Seeks positive images and inspiration

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Enjoying Upward Momentum

o Distributed in 59 million households

o 2008-Highest rated year-to-date in total viewers

o 39 Consecutive Months of Annual Growth

o Highest-Rated Quarter Ever — 3Q08

.17 among Households and .14 among Women 18-49

o Distributed in 120 Countries and 10 million homes internationally

o Distributed in 59 million households

o 2008-Highest rated year-to-date in total viewers

o 39 Consecutive Months of Annual Growth

o Highest-Rated Quarter Ever — 3Q08

.17 among Households and .14 among Women 18-49

o Distributed in 120 Countries and 10 million homes internationally

3339

4752

5953

60 61

68 68

81 80

10397 98 100

115

3Q044Q041Q052Q053Q054Q051Q062Q063Q064Q061Q072Q073Q074Q071Q082Q083Q08

Quarterly Growth Among Total Viewers

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Audience BreakdownNielsen Ratings

0

0.02

0.04

0.06

0.08

0.1

0.12

0.14

Jun '04-Dec '04

Dec '04-Dec '05

Dec '05-Dec '06

Dec '06-Dec '07

Dec '07-Dec '08

Dec '08-Mar '09

HHLDS

P 18-49

M 18-49

W 18-49

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2008: A Record Setting Year

Increased Ad Sales revenue by +25% vs. projections

Shattered 1+ ratings glass ceiling

Over-delivered HH ratings projections by +20% with .14 total day rating

Maintained concentration rankings as #1 network in all of Cable with W18-49 and with Affluent women

Launched 4 new series

Secured rights to high-profile acquisition Supernanny

Reduced production costs with Canadian co-production deals

Increased mystyle.com traffic by 6%

Launched in UK and 16 Other International Territories

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2009 Style Strategic Initiatives

o Launch 4-6 New Series

o Develop shows in core categories: Home, Fashion/Beauty, Shopping, Reality, Weight Loss

o Partner with celebrity, magazine editorial, and blogging community to build cross-platform talent and buzz

o Strengthen Affiliate and Other partnerships

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All content and dates subject to change.

New Media Influence

Increase in use of New Media for alternative viewing options

Hi-Def programming

Launched MyStyle.com in 2007

-Robust and informative website

-Features additional show information and highlights,

blogs, vlogs, behind-the-scenes interviews, interactive games,

message boards

-Program microsites

iTunes

Advantages

-Reach different audiences

-Reach audiences that are on-the-go

-Appeal to various viewing habits

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It’s So You