jess jenkins resume fall 2015
DESCRIPTION
Resume updated 10/15TRANSCRIPT
JESSICA JENKINS
EDUCATIONThe University of Iowa2009 - 2012BA in English & American Literature Certificate in Nonprofit Business Management
The University of Arizona2012 - 2014MFA in Creative Writing
WORK EXPERIENCE
TECHNICAL EXPERIENCE
SKILLS OVERVIEW
eCommerce Digital Strategy & Marketing ConsultantLyons Consulting Group - Chicago, IL • 09/14 to present
I work with clients in an account management capacity to evaluate their eCommerceinitiatives, needs and opportunities by aligning business strategies and goals withtechnology, budget and roadmaps in tandem with eCommerce implementations or as acontractor for customer success post-launch. I can execute on strategy recommendationsas an extension of a client’s team to quickly reach goals, test, analyze and optimize and Itake ownership of client successes and risks. I work with my company to foster thoughtleadership around social and email marketing and support other account managers inproviding content strategy and expertise to clients who trust our team to fully managetheir digital marketing plan. Key components of my role as a consultant include:
• Data analysis and KPI reporting coupled with actionable strategy• Google Analytics, Adobe Omniture and a/b testing platforms• eCommerce best practices & competitive analysis strategy• Expert proficiency in Demandware Business Manager• Content and social media strategy best practices• Traffic and customer aquisition strategies• Personalization and dynamic marketing• Point solution vendor selection, projections and implementations• Proficient in all aspects of SEM, including affiliate management• Cross channel marketing integration (email, paid media, social etc.)• eCommerce merchandising best practices for retailers• User experience design• Creative production and onsite content optimization
Marketing Specialist, Interim Marketing Director The University of Arizona Poetry Center - Tucson, AZ • 08/12 - 07/14
Responsible for implementing social media strategy for the Center. My tasks included writing and editing web content in addition to designing print materials and physical and digital marketing collateral. I developed analytics driven strategies to improve national recognition and local engagement in programming. Managed interdepartmental marketing schedules and I was responsible for clipping and archiving press content and frequent website updates. Served as the interim director during supervisor’s leave.
Adjunct Professor, Creative WritingThe University of Arizona - Tucson, AZ • 01/13 - 06/14
As an instructor for ENGL 209 Introduction to Poetry I led undergraduates in the discussion of intermediate craft, close reading and workshop of their peer’s creative work. Instructors are expected to devise original course materials (readings, syllabi, exercises etc.) and manage students at varying degrees of expertise while meeting learning objectives set by the College of Humanities.
Excel • Word • PowerPoint • InDesign • PhotoshopIllustrator • Premier • FileMaker Pro • Listrak • Bronto • ExactTarget • MailChimp • ConstantContact • HTML • CSS • XML • Demandware • Magento • Drupal • Wordpress • Bounce Exchange • EEAN • Rakuten• Hootsuite • All Social Media Platforms • Social Media Analytics & Advertising Interfaces (Power Editor, Instagram Ads, Facebook Ads, Pinterest Ads) • Simply Measured • Google Analytics & Adwords • Adobe Omniture • Adobe Test & Target
> Strong organizational skills> Leadership experience> Excellent writing skills> Excellent speaking and presentation skills> Graphic design experience> eCommerce thought leadership> Critical & creative thinker > Mentorship and training experience> Data analysis and reporting
2536 N. RICHMOND ST > CHICAGO, IL > 304-646-5003 > [email protected]
JESSICA JENKINS
AWARDS
ICRU Fellowship RecipientAugust 2012
Poetry Center AwardMarch 2013
UofA Foundation AwardNovember 2013
Margaret Sterling Memorial AwardMarch 2014
VOLUNTEER EXPERIENCE
REFERENCES
Web Editor, DesignerSonora Review • 08/13 - 06/14
In Fall 2013, launched a media overhaul for the country’s oldest graduate run literary magazine, Sonora Review. Developed press cycles to increase contest submissions, boost issue sales and drive clicks to web content. This overhaul included a redesign of the website, logos and e-commerce options.
Advisory Board MemberThe University of Arizona Poetry Center • 08/13 - 06/14
Advised Poetry Center program leaders on the needs of the vibrant graduate student population at the University of Arizona as they planned future programming.
Arizona Assurance Student Mentor University of Arizona Honors College • 01/13 - 06/14
Served as academic advisor and professional mentor for University of Arizona freshman classified as at-risk students
Dan HutmacherFormer Supervisor, LYONSCGSenior Online MerchandiserGrainger Inc.P: [email protected]
Taylor BrennanColleague, LYONSCGSEM ConsultantLyons Consulting GroupP: 312-852- [email protected]
Kimberly StollColleague, UofAProject ManagerWestern National Parks AssociationP: [email protected]
2019 W. Cortez #1R > Chicago, IL > 304-646-5003 > [email protected]
2635 N. RICHMOND ST. > CHICAGO, IL > 304-646-5003 > [email protected]
Research Writer, BiographerUNESCO, Iowa Center for Undergraduate Research - Iowa City, IA • 9/10 - 4/12
Duties included research on and writing biographical entries for the UNESCO City of Lit iPhone app along with extensive research on Iowa City authors for long-form biographies for The Writing University website. This position required a grasp on CSS, web design and editing as well as graphics work.
Office Manager, Graphic DesignerQuill & Scroll International Honorary Society - Iowa City, IA • 9/10 - 7/12
Duties included standard office work, filling orders, data entry and mailings, maintaining UPS/FedEx accounts. Served as the Assistant Editor of the bi-annual Quill & Scroll magazine and was responsible for design, copyediting and final publication. Assisted staff in the management of several annual critical services for high school journalists.
WORK EXPERIENCE CONT’D