Providence College, Providence, R.I. Masters of Business Administration Bachelor of Science Concentration: Management; Leadership Focus Major: Management Beta Gamma Sigma Honor Society Dean’s List Work Experience Digital Marketing Analyst, UCLA — September 2014 - Present • Responsible for creating and overseeing all digital marketing campaigns • Increased followers on Twitter (30%↑), Facebook (15%↑), and Instagram (250%↑) • Oversee and supervise blog content (70%↑ in page views) and email marketing (avg. 6%

click rate & 52% open rate) • Maintain 500+ pages of web content on six different sites and three web platforms • Perform and present analytics on all marketing campaigns • Supervise three team members including Marketing Coordinator and two student workers • Awards & Recognition: Employee of the Month (2015) ● Employee of the Year Finalist

(2015) ● STAR (2015) ● 2x Extra Mile Recipient (2015) Media Relations Graduate Assistant, Providence College — July 2012 - 2014 • Performed all aspects of sports information operations: statistics, web content, media

relations, public relations and game day operations • Employed marketing skills to help with online media content and social media efforts • Duties included: Writing daily press releases, promoting and publicizing college’s athletic

programs, maintaining statistical and historical records, and responding to media requests • Supervised and directed student workers as well as game day staff • Managed social media for National Champion cross country and track programs

Enhanced followers on Facebook (132%↑), Twitter (112%↑), and Instagram (175%↑) with no budget

Operations Intern, Providence College Women’s Hockey — June 2013 - Aug. 2013 • Budgeted/ handled daily operations • Created marketing schemes/ coordinated events for season • Created branded items and promotions for the entire season with a budget of $2,000 • Organized and facilitated first Women’s Hockey Day; 250+ attendees resulting a lead

generation increase of 20% Marketing Intern, Nelligan Sports Marketing — Jan. 2012 - April 2012 • Was responsible for sales prospected/ research/ cold calling • Created corporate marketing plans and partnership proposals Coach/Chaperone, Bob Deraney’s Hockey School — July 2009 - 2014 • Coached players on and off the ice who were of various age and skill levels • Lead and chaperoned 50-60 players each session • Created and executed on and off ice practice plans Social Entrepreneurship Co-Founder, SportCycle — 2013 - 2014 • Researched to create working business plan and business model • Networked to find potential partners and donors • Created prospective budgets and financial statements • Conducted web maintenance Leadership and Athletic Experience Providence College DI Women’s Hockey — 2008 - 2012, Captain 2011 - 2012 • Developed time management skills by dedicating 40+ hours a week to team oriented

activities, while maintaining my academic studies • Gained the qualities of leadership, hard work, and dedication, as well as improved

communication skills • Set team goals and attributable metrics to record team growth and progress • League Awards: Honorable Mention All-Hockey East (2011 & 2012) ● Hockey East

All-Academic Team (2012) Team Awards: Unsung Hero (2011) ● Coaches’ Award (2012) ● Captain’s Award (2012)

Youth Hockey Coach, California Wave Hockey Club — 2015-Present • Enhanced interpersonal skills working with players and parents • Responsible season development plan for team and individual players Volunteer Coach, Pasadena Maple Leaf Hockey Club — 2005-Present • Developed patience, communication, and leadership skills • Encouraged players to be optimistic and creative Public Speaking • Shared-Use Mobility Center Workshop (Jan. 2016): Represented UCLA and department

on public sector panel (30+ Attendees) • ACT Regional Marketing Workshop (Oct. 2015): Presented to members of the Southern

California ACT chapter on marketing campaign execution (40+ Attendees) • Student Affairs Professional Development (Oct. 2013): Spoke to Student Affairs &

Development, and the Leadership Fellows Program on relational leadership (200+ Attendees)

Jennifer Friedman Contact Information: 626-484-0699 jfriedm1@friars.providence.edu LinkedIn Page !Mailing Address: 226 Bridge St. San Gabriel, CA 91775 !!Overview: About Me • Thrive in a fast paced and

challenging environment • Looking to expand and build

upon my knowledge of public relations, communications, and marketing

• Expert in using social media to increase market exposure

• Strong background in leadership with experience and education in management

• Chaired numerous large events where my background, education, and leadership skills have been vital !!

Skills……………..……..….High

JENNIFER FRIEDMAN - ASSOCIATE MANAGER, DIGITAL INNOVATION & ON-DEMAND RÉSUMÉ

MS Office SuiteAdobe Acrobat

InDesign

Photoshop

Illustrator

Dreamweaver

HTML/CSS

Email Marketing

Social Media

Google Analytics

AP Style

Leadership