Jen Walsh

1840 Graymount Way, Edgewood, MD 21040 | 813-394-1588 | www.laststrawmedia.com | jen@laststrawmedia.com

Summary

Highly-driven communications and marketing specialist with more than 20 years of experience. I credit my journalism background for my ability to adapt and innovate with enthusiasm and humor. I have a reputation as a dynamic writer, a results-oriented professional, and an enthusiastic team player. I have worked successfully with major brands and organizations including ASCD, Urban School Food Alliance, The American Cancer Society, Massage Envy Spa, Publix Super Markets, Madico Window Films, HCA Healthcare, and more.

Core Strengths

Account Management – Client Relations – Project Management – Public Relations – Press Release Writing – Social Media Strategy – Social Media Management – Marketing Strategy – Branding – Media Buying – Advertising – Copyediting – Copywriting – Content Strategy – Content Writing – Blog Writing – Website Strategy – Email Marketing – Public Speaking – TV and Video Production – Corporate Communications

Technical Skills

AP Style – Google Analytics – Sprout Social – Hootsuite – WordPress – SEO – Web Content Management Systems – Microsoft Office

Experience

August 2010- Present

July 2015-October 2016

Owner & President, Last Straw Media, LLCLast Straw Media develops communications and digital strategies and creates, curates, and manages content for nonprofits and brands.

Social Media Consultant/Social Media Specialist, ASCD· Manages, develops and oversees content for social media channels.· Develops, implements, and evaluates digital media strategies, campaigns, and tactics including brand/mission promotion, message development, member engagement, and media outreach. Uses metrics and reporting to measure efforts’ success.· Manages and creates content for ASCD’s blog.

April 2013-July 2015

Account Executive & Director of Social Media, Marketing In Color, Inc.· Develop, execute, and maintain traditional, online and social media marketing strategies for clients and Marketing In Color.· Serve as primary liaison between client and account services and creative teams.· Write and develop website, blog, and social media content. Write and develop marketing materials.· Develop and execute media buying campaigns including TV, radio, billboard and direct mail. · Create and execute analytics tracking and reporting for social media campaigns.

May 2008-April 2013

Adjunct Professor, University of Tampa· Taught courses in the Communication Department including: Media Writing, Writing for Public Relations, Writing for Broadcast News, and Studio Television.

January 2007-August 2010

Freelance Writer, Self Employed· Freelance writer for media outlets, publications, and brands including: WTTG-TV, AOL’s Patch.com, Publix Supermarkets.

July 2008-March 2010

Web Producer, WTVT-TV· Responsible for writing and publishing original web content and photo galleries, establishing and managing the station’s social media accounts.

January 2007-March 2008

Assistant News Director, WWSB-TV· Supervise newsroom staff. Responsible for copyediting, copywriting, story generation, coordinating with marketing/promotions department. Serve as Acting News Director during News Director’s absences at both WWSB-TV and sister station WTXL-TV.

May 2006-December 2006

Executive Producer, WMC-TV· Supervise newsroom and production staff. Responsible for copyediting, copywriting, story generation, coordinating with legal team on investigative stories, coordinating with marketing/promotions department.

August 1999-February 2006

June 1997-July 1999

Executive Producer, Newscast Producer, WFLA-TV· Supervise newsroom staff. Responsible for copyediting, copywriting, story idea and lead generation.

Newscast Producer, WAVY-TV and WWMD-TV· Write and produce daily newscasts. Supervise newsroom staff.

Education

Bachelor of Arts, Communication Arts, Cum Laude, Salisbury University, Salisbury, MD