jeffrey henning main stage - 2013

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Jeffrey Henning, Researchscape, USA

Festival of NewMR 2013 - Main Stage

Your Algorithmic Future –Prospering throughout the Research

Disruption

Jeffrey Henning

President

Researchscape International

United States of America



Read Science Fiction as Teen



History as Adult



Carl Frederick Henning,

Vaudevillian



Carl Glenn Henning, Sr.,

Vacuum Tube Radio Repairman



Jeffrey Henning,

Survey Researcher



Survey Research, 1987

•WordPerfect

•Harvard Presentation Graphics

Present Results

•Lotus 1-2-3

•SPSS

Analyze Results

•Phone

•Face-to-face

•Mail

FieldSurvey

•WordPerfect

Design Questionnaire



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1987 1997 2013 2018

Automation Software Tools Human

Source of Research Value




•PowerPoint

Present Results

•SurveySolutions

•EZSurvey

•Excel

•SPSS

Analyze Results

•SurveySolutions

•EZSurvey

FieldSurvey

•Word

•SurveySolutions

•EZSurvey




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1987 1997 2013 2018






•Partially automated

Present Results

•Partially automated

Analyze Results

•Automated

FieldSurvey

•Templates

•Question libraries




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1987 1997 2013 2018





• Weighting was done using statistical

systems, under the direction of an analyst

• Traditionally, frequency charts and

crosstabs have been automated

• But crosstabs show everything, not just

meaningful differences

• Open-ended coding hasn’t been analyzed

Traditional Analysis



Automatically Weighted



Google IDs “Insights”



Google Now Groups Open-ends



Custom Views by Individual

Source: Survey Analytics



Proprietary Analytics

Source: Forbes Consulting



Examples from BrainJuicer

What do you think about BrainJuicers? (Please type in your own answer, select any of the existing answer buttons below, or you can select an answer and edit it. These answers were given by other people; sorry for any typos!)

Unique answer Good fun to do

Good fun to do Easy to understand

Simple and easy to use The opportunity to give real opinions



• Crowd-shaped surveys

• Much better weighting (raking)

• Text analytics of long verbatims

• Even better statistical systems for identifying relationships between questions

• Proprietary analytics

• Aggressive innovation from competition between 100 software tools

Automation to Come



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1987 1997 2013 2018





What’s a Survey Researcher to Do?

•Be creative

•Develop good infographics

•Lead workshops to internalize research

• ...

Present Results

•Do qualitative analysis

•Become a power user of high-end systems

•Build a benchmark database

•Automate proprietary techniques

•Analyze with business metrics

• ...

Analyze Results

•Build proprietary panel to disintermediatepanel companies

•Master advanced techniques of EFM systems

•Custom programming

• Incorporate qualitative exercises

•Crowd-shaped surveys

• ...

FieldSurvey

•Develop proprietary indices

•Pioneer new questioning techniques

•Unique respondent interfaces

• ...




What Will You Do?



Chris Henning, Alex Henning,



Chris Henning,

U.S. Marine

Alex Henning,



Chris Henning,

U.S. Marine

Alex Henning,

Roboticist



THANK YOU

Jeffrey Henning

Researchscape International

@jhenning

[email protected]

mailto:[email protected]



Q & A

Jeffrey HenningResearchscape, USA

Sue YorkNewMR

jeffrey henning main stage - 2013

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