jeff gothelf - building successful teams (from business to buttons 2014)
TRANSCRIPT
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building a culture of innovation
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yesterday’s assumptions don’t work in today’s realities
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That’s him, there.
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“software is eating the world”-Marc Andreesen
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“There’s an opportunity to now look at software playing a role in really shaping those automotive experiences of tomorrow.”Venkatesh PrasadSr. Technical leader at ford
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“I do run a software company inside of FedEx”
David Zancasenior vice president for information technology at fedex
http://www.forbes.com/sites/techonomy/2011/11/30/now-every-company-is-a-software-company/2/
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Now available on Spotify
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we translated this model to software
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software is continuous
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11.6 seconds
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we are still thinking like this
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industrial era management tactics don’t work in software
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what does this new continuous world mean for our business?
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how can we take advantage of all of this new information?
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how can we maximize the creativity, learning and productivity of our teams?
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in order to survive in this new realityyou must build a culture of innovation
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a culture of innovation is a culture of experimentation.
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Deliberate strategy
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emergent strategy
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“You need to set up and organize so that you can do as many experiments per unit of time as possible.”
jeff bezos, amazon
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at the core of a culture of innovation is the team
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1. anatomy of the team
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what makes up an innovative team?
2. how do we task the team?
3. how should the team work?
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anatomy of the team
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anti-patterns
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1. siloed
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2. service providers
3. no view of “the whole”4. no collaboration
How not to build innovative teams
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@jboogie
1. siloed
@jboogie
2. service providers
3. no view of “the whole”4. no collaboration
Wednesday, April 9, 14
@jboogie
1. siloed
@jboogie
2. service providers
3. no view of “the whole”4. no collaboration
Wednesday, April 9, 14
@jboogie
1. siloed
@jboogie
2. service providers
3. no view of “the whole”4. no collaboration
Wednesday, April 9, 14
@jboogie@jboogie
UX Team
Eng PM
mktg
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what team structure facilitates a culture of innovation?
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innovative team anatomy
1. small
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innovative team anatomy
2. collocated
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innovative team anatomy
3. dedicated
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innovative team anatomy
4. self sufficient
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tasking the team
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anti-patterns
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roadmaps
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You are here! launch!
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they actually look like this
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incentivized for creating output
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features, on their own, are not a measure of success
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the annual planning process
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9 months, 50 people
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task teams to achieve business outcomes@jboogie
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get granular
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give teams a problem to solve, not a solution to implement
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let the team own the solution
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let the team own the solution
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Business model validation
Product validation
Small team
Culture / Infrastructure to support continuous learning
Stakeholders
Small-chunk, outcome-based, predictable funding
$$$
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how should the team work?
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anti-patterns
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no cross functional collaboration
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fixation on job titles
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Jeff “Skunk” Baxter
Jeffrey Allen "Jeff Skunk" Baxter, born December 13, 1948, is an American guitarist, known for his stints in the rock bands Steely Dan and The Doobie Brothers during the 1970s.
More recently, he has been working as a defense consultant and chairs a Congressional Advisory Board on missile defense.
Wednesday, April 9, 14
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fear of failure
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arbitrary deadlines
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no culture of ownership
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cover your ass
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how does a culture of innovation change the way a team works?
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take smaller risks
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clear definitions of success
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promote competencies over roles
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self organization
"The Six Sigma process killed innovation at 3M...they would say they need a five year business plan for a new idea. Come on, we don't know yet because we don't know how it works, we don't know how many customers will take it up, we haven't taken it out to the customer yet."
Geoff NicholsonFather of the Post It note
http://www.zdnet.com/six-sigma-killed-innovation-in-3m-7000012593/
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why should you build a culture of innovation?
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make customers happy
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reduce waste by building more successful products
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increase employee morale
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you must transform from a culture of delivery to a culture of learning
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thanks!
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www.leanuxbook.comWednesday, April 9, 14
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