jeff gazaway’s marketing plan

Toll Free: 888-357-6429 Office: 303-499-9880 Fax: 303-499-1755

www.HomesInColorado.com


www.HomesInColorado.com1

Jeff Gazaway’s Marketing

Plan

http://www.homesincolorado.com/







Is Colorado’s largest locally owned Real Estate Organization

Has over EIGHT HUNDRED REAL ESTATE PROFESSIONALS

Is the 3rd largest RE/MAX franchise in the world.

Has 22 office locations strategically located along the Front Range from Castle Rock to Ft. Collins, and Boulder to Evergreen.

Has quality support staff, equipment and technological resources.

Is a name readily recognized and respected throughout Colorado.

Sells nearly THREE BILLION DOLLARS in Real Estate each year.

Has the leading edge of technology.

Is your best choice for your Real Estate needs.








WHO IS RE/MAX ALLIANCE?








RE/MAX Coldwell Banker Wright Kingdom Keller Williams Metro Brokers0%

5%

10%

15%

20%

25%

30%

35%31%

4%

7%

4%

8%

RE/MAX PREMIER MARKET PRESENCE

BOULDER, CO

NUMBER OF TOTAL TRANSACTIONS








0 10 20 30 40 50 60 70 80 90 100

Number of Days to Offer

MLS Average

RE/MAX Alliance

RE/MAX Alliance MLS Average96%

96%

97%

97%

Percentage of List Price to Sales Price

RE/MAX Premier Market Presence

WE SELL MORE HOMES FOR MORE MONEY IN LESS TIME

96.84%

96.18%

7496








RE/MAX ALLIANCETAKES THE FRICTION OUT

OF THE PROCESS

RE/MAX Alliance

Agent to Agent

MLS

Website

8am-8pm Showing Center

Open 7 Days a Week

Blogging

Social Networking

Sphere

Full time Staff








84% OF BUYERS USE THE INTERNETTO SEARCH FOR A HOME

SOURCE: NATIONAL ASSOCIATION OF REALTORS 2007 HOMEBUYERS SURVEY








Where does HomesInColorado.com rank on the Internet?

Google.com 1

Facebook.com 2

Yahoo.com 3

YouTube.com 4

Realtor.com 885

Homes.com 3,921

REMAX.com 10,111

AutomatedHomeFinder.com 147,000

HomesInColorado.com 489,000

TheGroupInc.com 628,678

WrightKingdom.com 2,122,000

BoulderHomeSource.com 2,584,000

GoKellerWilliams.com 6,847,516

RealEstateoftheRockies.com 11,562,252

REMAXTraditionHome.com 18,150,619

WEB SITE STATISTICSWeekly Visits on HomesInColorado.com 19,122 January–April 2007

The #1 source of information for

homebuyers is the Internet:

HomesInColorado.com

Source: Alexa.com, Alexa Web Information service, Information about the Web, August 2007








HOMESINCOLORADO.COMWEB SITE








MAXIMUM ONLINE EXPOSUREThe #1 source of information for homebuyers is the internet. In addition to HomesInColorado.com, RE/MAX Alliance utilizes an extensive network of

online listing Web sites for maximum exposure.

www.remax.comwww.boulderhomesource.c

om

LongmontTimesCall.com

www.craigslist.org backpage.c

omLive Deals.com




http://www.propsmart.com/

http://www.oodle.com/

http://www.edgeio.com/

http://www.livedeals.com/index.php?Query=2USJ9kDW6GNMM0PsrNVrYnShSrOJ3mywYnfex9VcbFW1m6yOW14ZOUaC3JlD7nSbwndGEvaAbqJz2wxzAB4uC/3ZsnBGiWcYDUPcyq6TfqHi7KYMUlGp6dWE+Mn6chpWWXuW1QTgCxHUiKjngqT0sL4sioTgXHRLoYSHhiVm66efD7/KO8wd4QNVX/7vK+t6POxqY6bGIZe





Janua

ry

Februa

ryMarc

hApri

lMay Jun

eJul

y

August

Septem

ber

Octobe

r

Novem

ber

Decem

ber

0500000

1000000150000020000002500000300000035000004000000

2006 2007 2008 2009

FAST FACTS REPORTRE/MAX.COM MONTHLY

UNIQUE VISITORS








Rank Website Domain Market Share October 2009 Market Share %

Realtor.com | www.realtor.com 1 7.10%

Yahoo! Real Estate | realestate.yahoo.com 2 3.59%

Zillow | www.zillow.com 3 3.01%

ZipRealty | www.ziprealty.com 4 2.65%

ServiceMagic | www.servicemagic.com 5 2.52%

Rent.com | www.rent.com 6 2.39%

Trulia.com | www.trulia.com 7 2.15%

MSN Real Estate | realestate.msn.com 8 1.71%

Homes.com | www.homes.com 9 1.70%

Apartments.com | www.apartments.com 10 1.36%

US Department of Housing and Urban D |www.hud.gov 11 1.32%

RE/MAX Real Estate | www.remax.com 12 1.27%

My New Place | www.mynewplace.com 13 1.24%

Apartment Guide | www.apartmentguide.com 14 1.10%

Homegain | www.homegain.com 15 1.03%

Century 21 Real Estate | www.century21.com 16 1.00%

AOL Real Estate | www.realestate.aol.com 17 0.98%

ForRent.com | www.forrent.com 18 0.98%

Listingbook Services | www.listingbook.com 19 0.88%

LoopNet | www.loopnet.com 20 0.86%

FAST FACTS REPORTTOP 20 HITWISE REAL ESTATE RANKING REPORT: OCTOBER 2009

Note: The Hitwise data featured is based on US market share of visits, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US Internet users. Hitwise ranks over 1 million unique websites on a daily basis, including subdomains of larger websites. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context.








RE/MAX percentage of total ad impressions by national real estate franchises for ads purchased through nationwide buys

TV Share of Voice

73.51%

Coldwell Banker 26.37%

Keller Williams 0%

Source: Nielsen Mendez-Plus/Ages 25-54 Gross Rating Points Unequivalized, 1-4Q, 2007

U.S. NATIONAL REAL ESTATE ADVERTISING

Century 210%

Prudential .02%ERA .1%








40%

20%18%

8%

7%3% 3%

Where Do Buyers Come From?

REALTOR Contact

Yard Sign

Responded to Ad

Responded to Open House

Referral by Relocation Service

Bought Advertised Property

Bought for Combination of Reasons

STRATEGIC MARKETING PLANS AT WORK

®








Marketing to Potential Buyers Yard Signs Direct Mail Campaign Enter Internet Information Write and Place Print Ads Show Home to Prospects Prepare Flyers and Brochures

Marketing to Other REALTORS®

Set up Property into MLS Agent Tours and Open Houses E-mail top agents Professional photos Over 750 agents over 90 in

Boulder County alone working to sell your home

Newspaper Ads We spend over $300,000 a

year on print advertising

Other Marketing Members of IRES (northern Colorado) Members of Metrolist (metro Denver) Member Colorado

Association of Realtors Members of National

Association of Realtors

Web Presence Director of Online Marketing on Staff Web position optimization strategies Pay for Placement programs Custom designed AIM follow up

system to nurture leads Over 70,000 visits per month to

Homesincolorado.com.

STRATEGIC MARKETING PLANS AT WORK








YOUR MARKETING TEAM

Danielle Zanolli Transaction Coordinator

Jasmine Clayton Sphere Marketing and Blogging

Erin Trojovsky

Kelsy SteffekCustomer ServiceBlogging

Jennifer Zuiker Office Manager

Nicole VallelyPrint AdvertisingBlogging Social Media Marketing

Social Marketing, Blogging,Graphic DesignDirect Mail Programs Agent Directed Marketing & Assistance








THE COMPETITIVE MARKET ANALYSIS

PURPOSETo determine the Market Value of a given parcel of real estate

WHAT IS MARKET VALUE?The highest price in terms of money a property will bring given that:• It is exposed for a reasonable

time on the open market.• Purchaser has knowledge of

comparable properties on the market.

• Purchaser buys with the knowledge of all uses to which the property is adapted.

• The property is capable of meeting the financial criteria set forth by the local lending agencies.

HOW IS MARKET VALUE

DETERMINED?There are numerous factors that affect the market value of a property:• Location• Exceptional appeal• Style• Exciting extras/inclusions• Special financing• Area market

conditions/competition• Time allotted for a successful sale• Property condition








PRICING – THE KEY ELEMENT

UNCONTROLLABLE

LocationThe single factor with the greatest

effect on value

CompetitionBuyers make a decision as to which home to buy and how much that home is worth based on the choices available at that time

Market Conditions The status of the housing market at the time of sale

CONTROLLABLE

Property Condition

Condition of the property directly affects both the speed of the

sale and price revealed

TermsBuyers make a decision as to which home to buy and how much that home is worth based on the choices available at that time

Price The status of the housing market at the time of sale








NEW LISTING MARKETING PLAN

30 DAY ACTION PLANPre-Listing Run Full Owner & Encumbrance Look up schools, public service etc… Review and/or preview comparable properties Prepare detailed market analysis Interview for listing

Prior to Day 1 Stage property (if applicable) Prepare marketing brochure Arrange property photography Order ‘for sale’ sign and brochure box Prepare ‘neighborhoods’ profile Prepare disclosure package for potential buyers

Day 1 Deliver temporary property marketing brochure neighborhoods profile and disclosure package Place ‘for sale’ sign, lock box and brochure box on property Announce property through Multiple Listing Service Load property pictures on www.boulderhomesource.com, www.Realtor.com, and www.boulderproperty.com Arrange for printing of seller’s approved marketing brochure Distribute marketing brochure to RE/MAX Alliance Agents Present property to RE/MAX Alliance and RE/MAX International Relocation Departments Order TBD through Land & Title Company Prepare newspaper display advertisement for property for the Friday and Sunday adDay 2 Order ‘just listed postcard mailing’ announcing

property to surrounding neighborhood and our personal sphere Prepare broker announcement flyer and email to all board member agents

Day 3 Deliver final marketing brochures to property (with photo) Replenish seller’s supply of temporary brochures for brochure box Monitor agent showings and feedback

Day 4 Approve ‘just listed postcards’ announcing property to surrounding neighborhood Monitor agent showings and feedback

Day 5-7 Monitor agent showings and feedback Send a showing summary report through email and regular mail Review agent feedback with seller Have broker announcement flyers printed First news display ad in Daily Camera








NEW LISTING MARKETING PLAN

30 DAY ACTION PLANDay 8 Open house Mail ‘just listed postcards’

Day 9-11 Monitor agent showings and feedback Review agent feedback with sellers Approve and print open house mailer (if applicable)

Day 12-14 Monitor agent showings and feedback Send a showing summary report through email or regular mail Provide feedback report to seller Second newspaper display ad

Day 15 Evaluate activity for active, under contract and sold properties Review market activity with seller Prepare newspaper display advertisement for property for the Friday ad

Day 16-18 Monitor agent showings and feedback Review agent feedback with sellerDay 19-22 Monitor agent showings and feedback

Send a showing summary report through email or regular mail Review feedback with seller

Day 23-25 Monitor agent showings and feedback Review agent feedback with seller

Day 26-29 Monitor agent showings and feedback Send a showing summary report through email and regular mail Provide feedback report to seller

Day 30 Monitor agent showings and feedback Review feedback with seller Evaluate activity for active, under contract and sold properties Review marketing activity with seller If property is not under contract, review market positioning with seller








TESTIMONIALS It was a great pleasure to meet and work with you. Not only did you help us find and purchase our dream home but you also helped us sell our home of 13 years at a time when the market for selling a home wasn't very good. But with all your hard work, and persistence you did it in a short amount of time, and today we are living in an unbelievable home thanks to you. You made our dream come true! We felt like we gained

a friend, not just a real estate agent. The whole process from start to finish was smooth, easy and most of all non-stressful! Jeff thanks again and if we have any friends or family that we know of that are in the market of selling or buying a home we will gladly refer them to you.

Jim and Claire Barnes, Brighton CO

We're finally living our dream. Thanks Jeff!

"We have always dreamed of escaping our city life and moving to Steamboat Springs. But with a young family and an aging mother to care for we knew there would be significant challenges in moving our lives to the mountains. Thankfully, we called Jeff.

Jeff gave us an excellent plan for marketing our home and my mother's condo. Since we were building our dream home in Steamboat, we needed every nickel from the sale proceeds. Jeff's good advice and strong negotiating helped us reach our dream."

From Steamboat,Jim and Ellen Standish

"Jeff, We're Counting on You"!!








TESTIMONIALS

Jeff is Honest, Efficient and Does Things The Right Way

“I´m not the first to say great things about Jeff Gazaway. I share feelings of complete trust in his professional services and knowledge of the market, commitment to his work and serious concern for his clients best interests. Obviously, not something you easily find. But the most important

fact in choosing Jeff Gazaway as agent, will be to feel that before finding the right home, they will have already found an honest, efficient friend to buy it with, ready to take in his hands the whole process and do things in the right way.”

Maria Gabaldon, Venezuela and now Superior

Jeff Made It Easy and Fun!

We really can't say enough great things about Jeff, and highly recommend him to anyone looking to buy or sell their home. Jeff provided expertise, diligence and friendship that really made the process easy, and dare we say "fun"!

Jeff's vast knowledge of the market, from neighborhoods to schools coupled with expertise and years of experience with real estate transactions, make Jeff the perfect choice for our real estate needs.Matt and Aileen McConnell, Boulder, CO Jeff Pays Attention to the Details

Jeff provided exceptional, personal service. He was thorough and went out of his way to make the process as easy as possible. Jeff was very responsive and particularly attentive to detail.

Steven Hoffman, Boulder, CO








TESTIMONIALS

Jeff Gives Real World Advice

Jeff, you did a great job, both in servicing our needs, and giving us valuable real world advice on how to successfully accomplish our goal of selling our house when the market was challenging. This was extremely critical under our personal circumstance and I know you gave an extra effort to help us out.

Roberto LaRosa, Louisville, CO

My other agent was such an ordeal!

As far as selling my condo, I couldn’t be happier with the whole process. But the beginning was such an ordeal with the other agent!

I chose to do business with you because you are respectful, upfront, honest and authentic.

I also really appreciated your regular personal notes and phone calls which let me know you were keeping well informed of the activity in my area and were paying close attention to my property.

Christine Corrigan, Louisville

Jeff Treated Us Like We Were His Only Clients

Literally every piece of advice, every referral (from mortgage broker to home inspector) and everything else that came from Jeff was top notch. It seemed at times that we were his only clients, given the extreme dedication and high level of service we received. However, we know that he was just as busy as we were.

His skill at negotiating with other realtors involved in our transactions was continually impressive, and we feel like we came out on top after each twist and turn with Jeff behind the wheel.

Jesse Manno and Tambre Rasmussen, Boulder, CO








SATISFACTION GUARANTEE

When you list your home through our EASY EXIT Listing Program. I’m so confident in our marketing techniques that we offer you the option of canceling your listing with us at any time.. No hassles. It’s easy.

Jeff Gazaway has strong opinions about real estate service. He believes that if you are unhappy with the service you receive, you should have the power to fire your agent.

It takes a strong belief in the quality of one’s service to make this kind stand, but Jeff Gazaway never settles for less than highest professional standards from himself and his team. I am confident you will be happy with my results. That’s the simple truth. I always stand behind our service.

The Guarantee:If you are unhappy with the service I am providing you, I ask that you first discuss it with me because I would like the opportunity to improve. Simply tell me the problem, give me seven days to attempt to fix it. If you are still unhappy, simply ask for an unconditional release in writing faxed to 303-499-1755 and you will have your release in writing (you will receive a copy of the MLS data sheet showing “Withdrawn” status) within 24 hours from receipt of your request.

The Exclusions:If there is an accepted offer (either in Attorney Review or Fully Under Contract), listing cannot be released. Broker protections as per the listing agreement continue to be in effect as explained on the listing agreement until such time as you re-list with another broker.

_________________________________________________ _______________________________Agent signature Date

__________________________________________________ _______________________________ SellerSeller




jeff gazaway’s marketing plan

Documents

process toll free

office locations

18t96toll free

homebuyers survey toll

comweb sitetoll free

source of information

real estate needs

real estate professionals