japan’s gaming market 2014: status quo & examples of portrait usage
DESCRIPTION
This is a presentation on the status quo of the Japanese gaming market and examples of portrait usage of local celebrities in video and mobile games at the IBA (International Bar Association) 2014 conference in Tokyo on October 23, 2014.TRANSCRIPT
Japan’s Gaming Market 2014: Status Quo & Examples Of Portrait Usage
1Source: Wikipedia/Taito
About Me
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• CEO & founder of Kantan Games Inc. • Advisor for various gaming startups in the US
and Asia • Japan contributor for TechCrunch.com from
2008-2012 • Based in Japan since 2004 • MBA and PhD in economics • Hardcore gamer since 1983
My Website For Free Information On Japan’s Mobile Game Industry http://www.serkantoto.com
Contact Information
Twitter: http://twitter.com/serkantoto LinkedIn: http://linkedin.com/in/serkantotoEmail: serkan AT serkantoto.com
I: Japan's Gaming Market: Status Quo
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Worldwide Market For Games Is Growing
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Worldwide Market For Games Is Growing
Size Of Japan‘s Gaming Market
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Size Of Japan‘s Smartphone Gaming Market
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Social (Mobile) Is Bigger Than Video Gaming
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Source: The Nikkei
Mobile Gaming Ecosystem In Japan
Platform layer (over 20 in total)
Listed makers (20-30)
Private makers (over 350)
Market Leaders In Mobile Games In Japan(as of October 06, 2014)
1. GungHo Online (US$5.4 billion market cap) 2. Colopl (US$4.1 billion) 3. Mixi (US$4.1 billion*) 4. CyberAgent (US$2.2 billion**) 5. DeNA (US$1.9 billion) 6. GREE (US$1.7 billion)
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* Mixi reaches this market cap only because of their smash hit game Monster Strike, their social networking service is on the verge of “death” ** CyberAgent is a prominent game maker but also an online ad powerhouse
Market Leaders In Console Gaming (2012)
1. Nintendo (21.3% of sales in Japan) 2. Namco Bandai (19.3%) 3. Capcom (8.8%) 4. Square Enix (8.2%) 5. Pokemon Company (6.4%)
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Source: Enterbrain
II: Japan's Gaming Market: Examples Of Portrait Usage
Hori Chiemi - Strawberry Puzzle (MSX, 1985)
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Source: Tape Load
Takeshi No Chōsenjō (NES, 1986)
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Source: Wikipedia/Taito
Nakayama Miho No Tokimeki High School (NES, 1987)
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Source: Wikipedia/Square/Nintendo
Jumbo Ozaki - Hole In One Professional Golf (NES, 1988)
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Source: Sara-Net/HAL
Jackie Chan Action Kung Fu (NEC PC Engine, 1991)
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Source: VGDen/Hudson Soft
Nai Nai No Meitantei (Sony PS, 1999)
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Source: Bandai
Onimusha Series (Sony PS 2, 2001-2004)
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Source: Capcom
Onimusha 4 flopped because it “lacked characters based on real actors“ (Sony PS 2, 2006)
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Source: Capcom
AKB48 Stage Fighter (iOS/Android, 2011)
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Source: AKS/GREE
Gossip Girl - Celeb No Kareshi No Yuuwaku (iOS/Android, 2012)
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Source: WBEI/Voltage
Fantastic Eleven - 3D Soccer (iOS/Android, 2014)
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Source: Klab
Akko No Uchuu Daisensou (iOS/Android, 2014)
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Source: GNT
Portrait Rights Usage In Japanese Games
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• Celebrities have been used for “electronic games” in Japan since the mid-1980s
• Celebrities have various backgrounds (sport stars, singers, actors, “idols”, etc.) and can be from Japan or abroad
• Genres covered include sports games, music, action, adventures, and others
• Nowadays, usage of portraits in Japanese games is shifting from console to mobile (along with the industry as a whole)
Thank you for listening!