janice greenberg portfolio 1.26.2017

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Janice Greenberg DRIVING COMMUNICATIONS TO NEW HEIGHTS!

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Page 1: Janice Greenberg Portfolio 1.26.2017

Janice GreenbergDRIVING COMMUNICATIONS TO NEW HEIGHTS!

Page 2: Janice Greenberg Portfolio 1.26.2017

Internal Communications Strategic communication plans that align with brand, vision and business objectives

Inform, educate and engage all employees Lead and participate in cross-functional teams Deliver messages via multiple channels including digital signage, email, intranet, print and department/town hall meetings

Measure employee satisfaction and design programs that address identified challenges

Manage engagement and recognition programs

Page 3: Janice Greenberg Portfolio 1.26.2017

Internal Communications Accomplishments

Developed three new channels for Allstate employee communications (digital signage, newsletter and intranet)

Raised Allstate Brand Operations employee participation rate in a Leadership Principles workshop from less than 50% to 99% in three months

Increased intranet activity by 40% in April 2016 bydesigning and implementing aggressive plan to promote Bring Out the Good Month

Page 4: Janice Greenberg Portfolio 1.26.2017

Internal Communications Accomplishments

Led the design of a six-module, all-day New Employee Orientation Integrated two departments to one with combined communications, meetings, engagement activities and recognition program

Achieved 98% employee participation in a customer appreciation calling campaign in 2014

Page 5: Janice Greenberg Portfolio 1.26.2017

External and Marketing Communications

Develop and implement strategic marketing communication plans that align with brand, vision and business objectives

Research, write, edit, proof and manage production of brochures, newsletters, fact sheets and other collateral

Write content and manage social media and website Promote products, events and services Write and distribute press releases, pitch stories and respond to press inquiries Develop and maintain relationships with media and other important stakeholders

Page 6: Janice Greenberg Portfolio 1.26.2017

External and Marketing Communications Accomplishments

Introduced a revenue-producing weekly e-newsletter and a quarterly print/digital magazine for 10,000 readers who work in utility automation

Recognized by the Administration on Aging for developing one of the first nonprofit websites in Chicago

Guided a trade association’s Marketing Committee on a re-brand initiative that led to a new name and logo, and drove 80% new brand recognition within one month by conducting effective launch and public relations strategies

Page 7: Janice Greenberg Portfolio 1.26.2017

External and Marketing Communications Accomplishments

Drove attendance at annual conference, webinars and regional learning labs by designing and implementing aggressive integrated marketing communication plans

Led successful print, broadcast and social media campaign to locate and return a dog stolen from an animal shelter

Updated brand and style guidelines and ensured that all communications had a consistent look and messaging

Page 8: Janice Greenberg Portfolio 1.26.2017

Non-profit Management and Administration

Advisor and staff liaison to board, executive committee and member committees

Strategic plans and budgets Volunteer recruitment, retention and recognition Membership recruitment, retention and recognition Annual meeting and event program, education, communications, sponsorship and exhibits leadership

Awards program and annual election management Staff, database, website and social media management

Page 9: Janice Greenberg Portfolio 1.26.2017

Non-profit Management and Administration Accomplishments

Reduced telephone directory advertising expenses by more than 50% while maintaining strong local presence

Improved efficiency in membership billing by moving to a January billing cycle (from monthly) and prorating dues for members who joined throughout the year

Increased response rate by transforming annual election process from manual to electronic ballots

Page 10: Janice Greenberg Portfolio 1.26.2017

Non-profit Management and Administration Accomplishments

Increased the number of members on several committees by actively recruiting volunteers

Managed annual meeting general sessions including developing themes and agendas, writing scripts, securing keynote speakers and overseeing rehearsals

Recognized by the National Association of Membership Directors for exceptional retention rate

Page 11: Janice Greenberg Portfolio 1.26.2017

Project Management Understand audiences and build projects and communication plans and messages that drive results Lead cross-functional projects and teams that develop new initiatives and increase efficiencies in existing processes Coordinate resources to ensure business and project needs are addressed Develop and manage budgets

Page 12: Janice Greenberg Portfolio 1.26.2017

Project Management Accomplishments

Designed and delivered recognition week for 38,000 global employees

Guided an association’s marketing committee on a re-branding project that resulted in a new name and logo

Reduced a social service agency’s telephone directory advertising expenses by more than 50% while maintaining strong local presence

Led a cross-functional team that developed a social service agency’s first new employee orientation

Page 13: Janice Greenberg Portfolio 1.26.2017

How I Add Value No (or few) assumptions – I learn about my audiences first-hand Deadline Driven – I have a journalism background Nimble – I can change direction or start a new project quickly Focus on process improvement – If there is a more effective or efficient way to do something, I’ll figure it out

Page 14: Janice Greenberg Portfolio 1.26.2017

Communication Channels Newsletters

Magazines

Press Releases

Brochures

Emails

Memos

Letters

Speeches and Scripts

Blogs

Digital Presentations

Social Media

Staff Meetings and Town Halls

In-person Presentations

Page 15: Janice Greenberg Portfolio 1.26.2017

Lifelong Technology Learner

AsanaAdobe Creative Suite (learning

now)CMS Email

Marketing

iMIS and other databases

Microsoft Office SharePoint Social Media

SurveyMonkeyWhatever YOU

need me to learn

Page 16: Janice Greenberg Portfolio 1.26.2017

Fun Facts I found my calling in communications when I took my first journalism class as a high school sophomore

My MPA thesis was written in seven different houses and my assistants were numerous dogs, cats and parrots

I travel to rural Utah twice a year to volunteer at an animal sanctuary

My passion for volunteering and community involvement began when I joined Alpha Phi Omega service fraternity in college

Page 17: Janice Greenberg Portfolio 1.26.2017

Learn More847-732-1685

[email protected]

linkedin.com/in/janicegreenbergmpa

clippings.me/janicegreenberg