Ja n a e Ha r mo n F a s h i o n D e s i g n | P r o d u c t D e v e l o p m e n t

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B O L D | S E N S U A L | E L E G A N T

DOLCE & GABBANA

T H E B R A N D

DOLCE & GABBANA is a designer brand created by Italian fashion designers DomenicoDolce and Stefano Gabbana that produces and distributes luxury, high-end apparel. Debut-ing their first pronounced collec-tion in 1985, the duo continues to combine innovate designs with the Mediterranean flavour of their origins. The essence of the brand lies in it’s contrasting features of hedonism while re-maining luxurious, authentic, and unconventional over time. DOLCE & GABBANA is the new Modern Classicism, empowering a sex-ual style that is bold yet sensa-tive, sensual yet sophisticated, and elegant yet contemporary.

B O L D | S E N S U A L | E L E G A N T

DOLCE & GABBANA

This is current marketing for the DOLCE & GABBANA brand. Each advertisement shows male or femaie dominance but also conveys the experience of sensuality and elegance. Confi-dence exudes from each photo creating a comanding brand presence, keeping the hedo-nistic experience to seek plea-sure at the height of the target consumer’s interest.

T H E M A R K E T I N G

T H E D O L C E M A N

He is a man in every sense of the word. Jean Paul is 31 and

is already a successful CEO of a world renound fashion

magazine. His physical appear-ance is key, he loves his body

and takes the best measure at preserving his crafted physic.

He is a fashion guru and is dressing his best for every oc-

casion. Jean sets his own rules and doesn’t conform to so-

cietal norms, especially when it comes to fashion. Passion is what drives him daily. He

loves the pleasure that comes with being intimate as well as intellectual with his significant other. Candle light dinners are

his specialty. Aggressive is always his approach but he

also knows when to be sensi-tive. Jean loves to travel and be social. Whenever he’s away for vacation or business he always

finds a local bar and captures everyones attention with his

looks and charisma.

T H E D O L C E W O M A N

She is always a woman be-fore anything else. Giselle is 28 and is an actress about to star in her first big role. She ideal-izes famous icons like Audrey Hepburn and Marylin Monroe. Giselle is confident with who she is loving herself from head to toe. Every night she’ll take a sensual candel lit bath and reminisce about her day. The reason Giselle loves acting is because she loves to roleplay, being a sexy vixen one mo-ment and an elegant housewife the next, but whatever role she plays sensuality and passion are always underlying. Heals are a daily indulgence, they make her feel the most femi-nine no matter what she has on. Her friends would say she’s a social butterfly, whether at a bar or attending a formal gala, all eyes are on her and she adores making new acquainta-ces.

T H E D E S I R E

For the past few years androgyny has been a growing trend among men and women. Starting in the late 1960’ s when women first started entering the workforce, the silhou-ette of the time was very mascuslin, proving, “Not only can I work hard like a man, I can also look like him too.” But what does the future hold for this movement? Breaking the barries between masculine and femine, by creating one sensual, elegant, and bold lifestyle. Craving the indulgence to be both masculine and femine all at once is the desire among our con-sumers. No limitations. Pure stylistic freedom. A collection that both men and woman can shop from, buying and wearing the same pieces is the direction of future innovation. Who offers it today? “ CheapMoney car-ries several styles of denim available for both men and women,” Chloe Sevigny”s collaboration with Opening Ceremony in 2009 to produce unisex apparel. Unisex apparel is virtually and unexplored market that in the upcom-ing season can really take the fashion industry to another level. The time has come to seek the ultimate pleasure, and who better than DOLCE & GAB-BANA to give the industry what it’s been waiting for.

T H E O P P O R T U N I T Y S T A T E M E N T

TO CREATE A UNISEX APPAREL LINE FOR THE DOLCE & GABBANA BRAND THAT BREAKS DOWN THE BARRIERS OF TRADITIONAL DEFINITIONS OF GENDERED FASHION CLOTHING THROUGH SILHOUETTES, FABRICS, AND DESIGN DETAILS.

T H E C O N C E P T

This season is all about mix-ing what’s bold with sensetivity. Sharp architectural lines and angles, combined with juxta-posed textiles will really blur the lines of bold and sensitive, masculine and feminine and unvail the true essense of the line.

T H E C O L O R

These elegant pastels will really bring the fall season into frui-tion. How the cool blues and greens play off the neutrals and pinks will drive the color story. While these conceptual images give off a Japanese feel, this enhances the sensuality of the season, as well as the brand. These color combinations will create a mix of boldness and sensitivity alongside silhouette, making the collection intimate and strong at the same time.

MIDNIGhT BLACK BLUSH ROSE STONE WHITESA

LMO

N P

INK

SH

AD

ED

TA

UP

E

MAUVE GREEN PALE

E

ME

RA

LD

PASTEL BLUE FAD

ED

S

AP

HIR

E

T H E F A B R I C

CHIFFONGENUINE LEATHER

95% NYLON, 5% SPANDEX POWER MESH

100% COTTON SLUB JERSEY

WINTER LINEN100% COTTON SLUB JERSEYSILK COTTONMELTON WOOL

This fabric story is key for the concept of the season. Com-bining strong and bold textiles like Leather and Melton Wool with the sheer and sensitive fabrics like Chiffon and Power Mesh will create that feeling and idea of having both mascu-line and feminine characteristics all at once. The Winter Linen, Cotton Slub Jersey, and Silk Cotton will also add the sensual warmth that goes along with the fall season.

F A L L 2 0 1 3 / 1 4

B A R E I N D U L G A N C E

T H E C O L L E C T I O N

ASSYMETRICAL MAXIFABRIC: Leather/Power MeshSIZE: XS-XLSKU # 814500- 001-010PRICE: $257

HIGH COLLAR OVERCOAT CAPEFABRIC: Melton WoolSIZE: S,M,LSKU # 814501- 001-009PRICE: $325 HIGH COLLAR OVERCOAT CAPE

FABRIC: Leather/Silk Cotton SIZE: XS-XL

SKU # 814502- 001-010 PRICE: $258

BLACKWASH DENIMSKU # 814503- 001FABRIC: 95% cotton, 5% spandexPRICE: $325

3/4” BASIC V-NECKFABRIC: Cotton Slub Jer-sey, ChiffonSIZE: XS-XLSKU # 814504- 001-045PRICE: $125

T H E M E R C H A N D I S E

TUXEDO CAPED VESTFABRIC: Silk CottonSIZE: XS-XLSKU # 8145115- 001-010PRICE: $169

HIGH WAISTED CUFFED TROUSERFABRIC: Silk Cotton, LeatherSIZE: 25-34SKU # 8145116- 001-030PRICE: $199, $225

ASSYMETRICALTUNIC

SIZE: 25-34 FABRIC: Leather /Chiffon,

Leather/Power MeshSIZE: XS-XL

SKU # 814517- 001-020PRICE: $325

BOWTIE ONEPIECE BLOUSEFABRIC: Silk Cotton/ChiffonSIZE: XS-XLSKU # 8145118- 001-020PRICE: $145

ASSYMETRICALTUNIC

SIZE: 25-34 FABRIC: Leather /Chiffon,

Leather/Power MeshSIZE: XS-XL

SKU # 814517- 001-020PRICE: $325

YOKE PANEL LSFABRIC:Leather/Power MeshSIZE: XS-XLSKU # 8145119- 001-020PRICE: $169

FULL NECK COWL SCARFFABRIC: Silk Cotton/ChiffonSIZE: ONESIZESKU # 8145120- 001-004PRICE: $199

BASIC LSFABRIC: Leather, Winter LinenSIZE: 25-34SKU # 8145120- 001-020PRICE: $138

BASIC LSFABRIC: Silk Cotton/Chiffon, Chiffon/LeatherSIZE: XS-XLSKU # 8145120- 001-015PRICE: $179

BASIC LSFABRIC: Silk Cotton,Chiffon, Power MeshSIZE: XS-XLSKU # 8145120- 001-045PRICE: $138

BASIC LSFABRIC: Silk Cotton

SIZE: XS,S,M,LSKU # 8145121- 001-012

PRICE: $188ONE SHOULDER PULL

OVERFABRIC: Leather, Silk Cotton,

Cotton Slub Jersey SIZE: XS-XL

SKU # 8145122- 001-030PRICE: $188

Ja n a e Ha r mo n

JHJH

E nc h a nt e d

Ca r l o S c a r p a

Enchanted is a collection influenced by the famous Italian architect Carlo Scapra. His design aesthetic involved various geometric shaped and how they play on one another. His design principles are mirrored throughout this collecion with an emphasis on squares and sharp angles juxtaposed with circles.

Color Palette & Fabric Application

100% Polyester Bridal Satin

E nc h a nt e d

E nc h a nt e d

Ja n a e Ha r mo n

JHJH

T he He a r t o f D ow nt ow nThe Heart of Downtown is a collection inspired by the country of Brazil and it’s intoxicating street culture. Influenced by the bright colors and street art that can be found in the heart of the city, this collection is for Brazilian natives showcasing what you would typically see them styled in.

Color Palette & Fabric Application

100% Linen

100% Silk Chiffon

55% Polyester 45% Cotton Ponte de Roma Knit

95% Cotton 5% Spandex Twill Denim

T he He a r t o f D ow nt ow n

T he He a r t o f D ow nt ow n

T he He a r t o f D ow nt ow n

Ja n a e Ha r mo n

JHJH

E x t r a ! E x t r a ! R e a d A l l Ab o ut It !

Trend R e p o r t : Sp e c i a l t y R e t a i l er

The BuckleA leading retailer of medium to better–priced casual apparel, footwear and accessories for fashion–conscious young men and women. Buckle markets a wide selection of brand names and private label casual apparel, including denims, other casual bottoms, tops, sportswear, outerwear, accessories and foot-wear. The Company emphasizes personalized attention to its guests (customers) and provides individual customer services such as free alterations, layaways, and a frequent shopper pro-gram.

Location:Located in the Springdale and Kenwood area locally, tthere are 430 specialty retailing Buckle stores nation wide.

Visual:The store will consist of round and rectangular teared tables, as well as H-rack that will all be located as floor fixtures. There will aslo be walls and shelving that will contain hung and folded product. Man-niquins will display key looks for the season in the front windows of the store. There will be two fitting rooms closer to the front of the store and four more towards the back.

Merchandise Categories:

The categories of merchandise will include: BKE Denim, BKE Lounge, BKE Botique Tops, BKE Accessories, BKE Shoes: and our private label: Mek Denim, Rock Revival Denim, Miss Me Denim, Big Star Denim, Affliction Denim, Affliction Tops, Archaic Tops, American Fighter Tops, Hurley Tops, Obey Tops, and Sinful Tops then subdivided by men and women.

E x t r a ! E x t r a ! R e a d A l l Ab o ut It !

Mackenzie is a 24 year old student attending Ohio University. She grew up in Cincin-nati and is going to college in pursuit of a Psychology Degree. She has a dog named Sam and lives a nice size two bedroom apartment. She is extremely outgoing, very or-ganized, dependable and always takes care of her responsibilities, but likes to have fun and always knows how to make the best out of a bad situation.

Mackenzie is an assistant at a Clinical Psychology firm, volunteers on the weekends at a local Humane Society, and enjoys local farmers markets and art exhibitions when she can find them. She owns a Hyundai Sonata Hybrid and enjoys traveling to differents cities seeing what they have to offer.

Mackenzie is extremely into fashion. She believes it’s a way to express who she is and who she wants to be. Her style varies from one day to the next but with out a doubt she loves to layer her clothing. Accessories are a must and she is all about her denim. She knows that if she wants clothing that will last long and make a statement it comes at a decent price.

Mackenzie is a leader and enjoys being the one to set the trends as opposed to the one who’s following them!

MackenziePersona :

Mega Trends

New links are forged in Hyperculture leading to cultural collabora-tion rather than cultural colonisation. The increasingly important cross-cultural design and socioeconomic conversations have created a new visual order. The web has broken down physical distances and also accelerated cultural evolution. Global networked connections linking a new generation of artists, designers and thinkers make use of old traditions while also transcending their limits to create something new.

Hyperculture:

Radical Neutrality hears the quiet messages, addressing our crav-ing for balance and allowing the plain, the oh-so-simple to stand out. Underlying the trend is a shake-up of some fundamental hu-man understandings. Gender becomes more open to translation as multiple lifestyles and sexualities become more commonplace. Individualism creeps into the generic and uniformity is used as an unexpected vehicle for complex statements.

Radical Neutrality:

Eco Hedonism offers a new view of luxury - one that both challenges and inspires,while giving us a more sustainable future. Foraged gas-tronomy, floral engineering and hylozoic design pioneer a new breed of products and services that capture the extremes and contradictions that are driving the season. Inverted skyscrapers serve as living landfill to abandoned quarries. Climatic interiors and sunken gardens har-ness the outdoors within domestic spaces. Nose-to-tail theory extends beyond eating to inspire a modern brutal harmony.

Eco Hedonism:

Heritage workwear remains the central focus for denim brands this season, influencing silhouette, fabric, colour and branding. Sports-wear-inspired shapes, engineered seams and heavily worn surfaces signal a fresh direction for the Scandinavian market.

Terminal 2 Denim:

E x t r a ! E x t r a ! R e a d A l l Ab o ut It !

Linear Character: Visible natural denim structure becomes an important denim look. Soft cross-hatching,slubby yarns and pronounced grain lines add to the authenticity of the denim. Vintage-look wear and wash-downs emphasise the linear character.Twisted Weft: Twisted two-colour wefts add subtle pattern and texture to authentic-look denim when woven into jaspé, salt and pepper or zigzag looks. Choose high-contrast yarns for pronounced weft pattern, as seen at Calik, or soft neutrals for all-over subtle surface texture, as seen with Isko’s lightweight shirting. Softly worn or authentic washed looks add a vintage workwear feel.Neutral Marl: Earthy browns, pale neutrals and ecru make up this softly textured summer story, reminiscent of marled wool or jersey. Pale coatings, light colour warp yarns and neppy or textured yarns create uneven broken surfaces. Recycled brown weft fabrics and an ecru warp give a textured surface, as seen at Cone Mills.Canvas: Textural, mid-weight 1x1 canvas weave constructions create authentic denim looks. Saturated indigo dye or heavy abraded and washed finishes are seen. Lighter shirt weights use fine pima cotton for a cleaner surface and refined character. Loosely woven canvas in neutrals, greys and dirty tints have a rustic quality.

Fabrics:

Coloured denim continues to be a strong trend, with vibrant shades for autumn/winter. Bordeux red, mustard yellow and navy blue are all spotted.

Bright Automnals:

Clean raw & unwashed denim is a key trend, particularly apt for the Scandinavian market. Heavyweight denims in dark indigo washes. Authentic detailing and vintage fits.

Raw & Unwashed:

Heavy washing, distressing and patch & repair details are seen across men’s jean styles. Unusual for the Scandinavian market, worn fin-ishes highlight an emerging trend for Northern European brands

Wear & Repair

Finishes:Obvious Whiskering: Unauthentic effects make a come-back as laundries create super-worn finishes. Heavily baked-in creases and obvious whiskers create extreme-vintage looks.Water Marks: A subtle wash story where tonal water marks create ab-stract patterns and surface interest. Blues and soft contrast effects are key.

Many big denim brands are becoming increasingly eco-conscious as developments in sustainable denim look increasingly authentic. Brands such as Pepe, G-star and Levi’s Red Tab are promoting sustainable denim including organic cotton, recycled denim and adopting finishing process that use less water and harmful chemicals Dutch company Kings of Indigo (K.O.I) use only sustainable denim methods for its purist product, and fellow Dutch denim kings G-star are using organic cotton, recycled denim and hemp as a cotton alternative as part of its ongoing RAW Sustainable project.

Sustainable Denim:

Terminal 2 Denim

Cultural Graphic Print T’s and Blouses:Colour and texture is important for chunky cable knit sweaters and capes with sky blue, heather and forest green as top colours. Colour-blocking and ombré are important for the junior market. Sporty mesh styles are created through loose gauge knits in relaxed, slouchy styles. Jacquard knits were featured on knitted dresses and capes, updating the item with a more graphic feel.

Knitwear Sweaters:

The leather biker is seen for another season used as a layering item to offer a hardened edge to A-line skirts and skinny, cropped bottom-weights.

Leather Cropped Jackets:Graphic Jaquard Cropped Tops and Dresses:This dynamic autumnal look sees jacquard weaving modernised through an almost pixelated, dragged aesthetic. For a commercial update, weaves are also reinterpreted through the use of print, giving a texturised appearance.

Other Key Trends

E x t r a ! E x t r a ! R e a d A l l Ab o ut It !

Both color palletes display the wide array of color that will be seen in the Fall 2012 collection. The mixing of the natural land-scaped hues with the vibrant graffiti brights will really make the collection come alive. These palettes reflect majority of the top categories and any colored bottoms will come from the Nature’s Gift color palette.

Color TrendsNature’s Gift

Graffiti Nation

Blue Mondays

Out on the Shore

Blue Monday’s reflects the range of blues that will be emphasized in both men’s and women’s denim. With indigo dye influence, these colors will have such a richness to the denim.

Out on the Shore is the neutral color palette of the season. These neutrals will collectively balance the bold and vibrants hues of the tops as well as give a vintage feel to the whiskering, marl, and wash of the emins.

Ja n a e Ha r mo n

JHJH

G at here d Sk i r t Pl e a s e !

This skirt is an original design, gathered at the waist and flares at the bottom giving it an umbrella shape. I used a cool toned ab-stract pattern and balanced it out with a solid black waistband. It has inside pockets for an added design detail along with with a back invisible zipper and two hooks and eyes as the garment closures

100% Polyester

60% Polyester, 40% Cotton

Sund ay ’s i n t he Pa r k

Here’s some fashion photogra-phy where I’m exploring differ-ent focal points, color vs. black and white, expanding images and croping them to make them more conceptual, and also trying to cap-ture the essense of sensuality with each photograph.

Pa r t y f o r O ne

JHJHJ A N A E H A R M O N

5 2 4 8 C H A T E A U WA Y | F A I R F I E L D , O H I O 4 5 0 1 4 5 1 3 . 2 8 9 . 2 0 6 4 | H A R M O N J 3 @ M A I L . U C . E D U

U N I V E R S I T Y O F C I N C I N N AT I | College of Design, Art, Architecture, & PlanningCincinnati, OhioBachelors in Fashion Design Product Development | 2 0 0 8 – P R E S E N TMinor in Marketing | 2 0 0 8 – P R E S E N TDean’s List 6/12 quarters from 2008 -P R E S E N T Expected graduation May 2014

T H E B U C K L E | Springdale, Ohio | Jan. 2012 - PRESENTDenim Specialist and Sales Associate Part-timeSpecialize in the various denim fits offered by The BuckleEducate guests on key features of any productSell store merchandiseOffer denim alteration as well as other services offered by The BuckleStylize wall and window face-outs with key looks

L A N D S E N D | Dodgeville, Wisconsin | Sept. - Dec. 2011, March - June 2 0 1 1Menswear Design Intern Sweaters, Knits, Wovens and Casual BottomsProduced flat sketches for Menswear Knits and Sweaters, Sprotshirts, and Casual BottomsCreated a fabric wall of key fabrics for the Knits seasonMocked up inside back neck details on Knits samplesDeveloped storytelling presentation boards and roomsCreated color themes from CAD in Print/PatternParticipated in meetings between Design, Tech, and Product Development teamsPrepared mill sheets and color naming sheets

B A K E R S F O O T W E A R G R O U P | Springdale, Ohio | Sept. 2009 - Sept. 2011Floor Supervisor , Women’s FootwearOpened and closed the storeSet up personal and store goals dailyReceived and checked in shipmentsManaged sales associates by running the sales floorCoached sales associates on selling techniquesSold store merchandiseMerchandising windows and walls with product

M A N A L I V E | Springdale, Ohio | Oct. 2006 - Sept. 2009Sales Associate/Cashier, MenswearSold store merchandise, Merchandising windows and wall displays

D E S I G NFashion Illustration Sketching, Flat Sketching, Trend Forecasting, Brand-ing

C O M P U T E RAdobe Creative Suites: Illustrator, Photoshop, InDesignMicrosoft Office: Word, PowerPoint, Excel

I N T E R P E R S O N A LResponsible, Determined, Enthusiastic, Optimistic, Dedicated, Perfec-tionist, Leader, Team player, Hard Worker, Creative thinker, Eager to learn new things, Relaxed under pressure, Motivated, Unstoppable

References available upon request

E D U C A T I O N

W O R K E X P E R I E N C E

S K I L L S

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