IxD & UX Design - Personifying Digital Interactions

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Post on 16-Jul-2015




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JAYAN NARAYANANpersonifyingdigitalinteractions!by interacting started civilising and socialising... all over when we civilisedstarted calligraphy & painting made life to progresshistory made way to science hello helloo!!!made our voice travels great distancesmoving pictures became part of lifewhen TV came homecomputers came to our rescuehuman capacity saturatedrolf, omg, lol,fyi,asap...world became smallinternet made us connectedwirefree interacting with new lifeYo, life is all digital ... welcome to digi worldwelcome to the world where technology changed the way we livewelcome to the world where social media changed the way we communicatewhen our interactions become digital, technology become a commodityAI made sytems directly start interacting with humans. interactions become highly complexinteractionszzz, complexaaaa!ohhh really?face-to-face just works ... is tht sooooo??even all the cues are there ...Imagine its german and frenchcomplex to complex ... when the visual cue is missingleads toemotionally athyachaarfirst wife becomessystems & software!user experiance design (UXD)when technology becomes commodity, the driving factor for excellence became user experienceUser experience design (UXD) is the process of enhancing customer satisfaction and loyalty by improving the usability, ease of use, and pleasure provided in the interaction between the customer and the productUserExperienceDesign (UX)UsabilityContentUser Interaction DesignUser Interface DesignTHE SURFACE - visual design / UITHE SKELETON - wire-frame, interaction patterns, global navigation systemTHE STRUCTURE - information architecture, defining content ...THE SCOPE - functionality, usefulness, requirements ...THE STRATEGY - business requirements, defining user needs, goals and aspirations ...userinterface design (UID)apart from guiding user to complete the task, UI set a comfortable mood and visual context to the interactionUser Interface Design (UID) is a process of visually guiding the user through a products interface via interactive elements and across all sizes/platforms. UID is responsible for the transference of a brands strengths and visual assets to a products interface as to best enhance the users experiencegestalt psychologygestalt psychology or gestaltism is a theory of mind. Gestalt psychology tries to understand the laws of our ability to acquire and maintain meaningful perceptions in an apparently chaotic world.interaction design (IxD)It is not just about the Interface and how it interacts. it is about the behaviour of peopleinteraction design (IxD) is about shaping digital things for peoples use, alternately defined as the practice of designing interactive digital products, environments, systems, and services.en.wikipedia.org/wiki/Interaction_design#1D words#2D visual representations#3D physical objects or space#4D time#5D behavior5 dimensions of interaction designwords defines the interactionsvisual representations are the things that the user interacts with on the interfaceit defines the space or objects with which or within which users interactthe time with which the user interacts with the interfacethe behavior defines the users actions reaction to the interface and how they respond to ithow to do?how you feel?how do you know?aestheticsanticipationautonomyconsistencycontinuitylearnabilitysimplicitydiscoverabilityinfo hierarchycolours & moodemotionhumanintelligencelanguagethinking & problem solvingattention & memorypersuaptioncognitive psychologycognitive psychology is the study of mental processes such as attention, language use, memory, perception, problem solving, creativity, and thinking. the main focus is on the mental processes that affect behaviorunderstandingthe role of emotionsAs Donald Norman says emotions have a crucial role in the human ability to understand the world, and how they learn new thingsEmotional design is considering the emotions and leveraging the responses as part of design process and to produce a particular experience for the user of the products / services by its design.http://en.wikipedia.org/wiki/Emotional_Designaestheticsanticipationautonomyconsistencycontinuitylearnabilitysimplicitydiscoverabilityinfo hierarchycolours & moodemotionvisceral level behavioral levelreflective levelvisceralbehavioralreflective Is about initial reactions & immediate emotional impact Can be studies quite simple by putting people in front of a design and waiting for reactions Has to be a fundamental part of the design process Is all about use. Function comes first in this level Applying user-centered design, focusing upon understanding & satisfying the needs of the users Is all about the message, culture, the meaning of the product or its use Evoking personal remembrance, Self-image All about long-term customer experiencehttp://saraows.wikispaces.comsensorialdesignsensorial design aims to establish an overall diagnosis of the sensory perceptions of a product, and define appropriate means to design or redesign it on that basispersonifiedinteractionsexperiences evoke emotions and emotions becomes memorable. personified digital engagment brings brand loyaltyaudiencecontextaccessibility & languagevisibility & legibilitypurposeuser-centered designuser-centered design (UCD) is a process in which the needs, wants, and limitations of end users of a product, service or process are given extensive attention at each stage of the design process.micro-copy a helping friend# examples of mico-copy#1#2#3#4#5#6#7#8#9#10micro-interactionsestablish positive emotional connectionsThe difference between about the product you love and the one you tolerate are often micro interactions. It is those little delightful experiences.embed delightful touch pointsin interactions!delightful interactionsgetting viral!thank you!Jayan Narayananjayan.narayanan@gmail.com