ivend fine art installation 2012
DESCRIPTION
‘iVend’ was about the normalisation of art and the accessibility of ideas, and the fact that it should be a perfectly normal experience to be able to buy a selection of poems containing ideas about social unity, environmental awareness, spiritual development and emotional evolution, etc, as normal and as effortless as being able to buy a bar of chocolate, a packet of crisps or a can of coke for example. By replacing commercial snacks and beverages with a range of audio visual media, such as a spoken word CD, a visual poetry DVD, a paperback volume of poetry and individually wrapped poems in handmade envelopes made from recycled cotton rag, sealed with sealing wax, the vending experience was able to provide intellectual 'food' in the form of inspirational ideas for the mind, and a visual 'feast' for the eye, thus defying the traditional museological experience where the art stays on the walls, for here the vending-machine becomes its own alternative self-contained gallery, independent of an exhibition space, where the act of buying the art and the poetry becomes part of the piece itself. More info: http://ipoem.co.uk/ivendTRANSCRIPT
iVend Art Installation 2012http://ipoem.co.uk/ivend
iVend
iVend Installation‘iVend’ was about the normalisation of art and the accessibility of ideas, and the fact that it should be a perfectly normal experience to be able to buy a selection of poems containing ideas about social unity, environmental awareness, spiritual development and emotional evolution, etc, as normal and as effortless as being able to buy a bar of chocolate, a packet of crisps or a can of coke for example.
By replacing commercial snacks and beverages with a range of audio visual media, such as a spoken word CD, a visual poetry DVD, a paperback volume of poetry and individually wrapped poems in handmade envelopes made from recycled cotton rag, sealed with sealing wax, the vending experience was able to provide intellectual 'food' in the form of inspirational ideas for the mind, and a visual 'feast' for the eye, thus defying the traditional museological experience where the art stays on the walls, for here the vending-machine becomes its own alternative self-contained gallery, independent of an exhibition space, where the act of buying the art and the poetry becomes part of the piece itself.
The exhibition was open to the public between 14th May until 17th June 2012 at The Foyer, Central House, 59-63 Whitechapel High Street, London, E1 7PF. More info: http://ipoem.co.uk/ivend
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Live Performance
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