“IT’S WORTH A GOOGLE”

3 KEY DIGITAL MARKETING TRENDS BUSINESSES CAN’T AFFORD TO IGNORE

It’s Worth a Google!

The Google Jungle

©2012 RAM. All rights reserved.

200 Google Panda/Penguin Updates-

1Social Search – The New SEO

2Facebook Envy

3Mobile –

Hijack Traffic

2013 Trends

Social Search

©2012 RAM. All rights reserved.

So Many Social Networks

Google+

Facebook Envy

Facebook Envy

Did you know 80% of

fans will NEVER visit back a page once they’ve

‘liked’ you

Do You Engage?

It’s more about engagement…

16%Average number of fans that see a post

6%Average number of fans that interact

Facebook Strategy

1

Solid Content Strategy

2

Solid Promotion Strategy

Solid Engagement Strategy

3

Weight Watchers

Weight Watchers is posting questions on their page that is helping to increase

their score on Facebook!

Build Engagement1. Use Pictures (or videos) – have higher engagement

(180%)2. Keep posts short (100 characters or less)3. Post at ideal time for your fans

• Time 1:00 pm – 4:00 pm• Thurs-Friday engagement highest

4. At the end of posts – ask users to like or comment on the status

5. Ask questions. Use the poll feature.6. Have fun. Post pictures and ask fans to leave the best

caption. Anything that will get users to participate7. Pin your interesting posts.

MobileHijacking Your Competitor’s Traffic

Desktop vs Mobile

©2012 RAM. All rights reserved.

Less than 1% of all the websites

online are

Mobile Friendly

Mobile

Let’s Recap

©2012 RAM. All rights reserved.

1Social Search – The New SEO

2Facebook Envy

3Mobile –

Hijack Traffic

2013 Trends

A Look Back…

Jan 19 2012 – Content Below Fold• Affects 1% of searches• For sites that have ads/banners

March 2012 - Over Optimization Penalty• Sites that have many artificial keywords not useful for the reader were targetted

• Also sites that had too much manipulation in general (ex. excessive amounts of no follow tags)

April 24, 2012 - Penguin Update• Google targetting sites that were violating their policies - speficially sites acquring backlinks from sites that have negative signals (SPAM sites)

October 9, 2012 – Page Layout #2• Another update to sites that have too many ads above the fold

November 5, 2012 – Google Panda Update #21• First update Feb 24, 2011

Keyword Phrase

Select Country and Language

Select Mobile

Mobile

Meet Mary

Meet Bob

2 Comments

48 Comments

20 Comments

104 Comments

Edge Rank

It is important to post engaging content that either gets LIKES,

SHARES or COMMENTS.!

Facebook Envy