it's science: facebook knows you better than your friends
TRANSCRIPT
If you've liked more than 70 items onFacebook, it knows you better than
your friends.
Image Source: Flickr/Erik Cleves Kritensen
150 likes and it knows you better thanyour family.
Image Source: Flickr/James Thompson
300 likesand it knowsyou betterthan yourspouse.
Image Source: Flickr/Brian Tomlinson
That's according to a recentstudy from researchers atUniversity of Cambridgeand Stanford University.
Source: PNAS
When Facebook announcedits 1 billionth user in 2012 ...
It also said it had accumulatedover 1.13 trillion likes.
Source: Facebook
And ad targeting is improving.
Average ad revenue per userincreased 27% last quarterAd prices increased 220%
But Facebook's personalitydata coupled with its social
graph could enable Facebookto enter other verticals.
It could license its data toresearchers and
organizations that requirepeople to submit
personality profiles.
The online dating industrygenerated $2.2 billion in the
U.S. alone last year.
Source: Washington Post
The researchers believe thatincreasing the number of
likes beyond what wasavailable in the study couldfurther boost the accuracyof their personality model.
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