A simple RAW whole meat diet for the carnivore in your life

Why Natural Food?

• It makes perfect sense……

– Most commercial pet foods are mixes of meat by-products, fillers, artificial colors, flavorings, and preservatives.

We know over-processed foods aren’t good for us –why would we want to feed it to our pets?

– Dogs and cats are carnivores – their bodies are designed to eat meat.

Its what they crave, it’s what they need.

What Changes Will I See?

• Look for these changes in your pet on whole pet food:– Clearer eyes and ears

– Healthier teeth and gums (goodbye doggie breath!)

– Improved joint flexibility

– Shiny, softer coat

– Allergy symptoms minimized or relieved

– Stronger immune system

– More energy

– Calmer, less nervousness

Feeding real food will bring your pet health, vitality, balance, longevity and happiness. And won’t that make you happy too?

What’s So Bad About Commercial Pet Food?

• Holistic veterinarians believe that commercial pet food is a major cause of the epidemic of health problems in pets: obesity, allergies, arthritis, infections, digestive disease, immune disorders, cancer…

• The Morris Animal Foundation estimates that nearly 50% of pets will die of cancer.

• Changing your pets diet to whole foods can give your pet longevity and save you in vet bills…

• A Canine Health Concern (CHC) survey showed vet visits dropped 85% after dogs were transitioned to whole foods.

• Life expectancy is decreasing…

• Holistic veterinarians claim that in the pets of the 1940s-60s was almost twice today’s average expectancies.

What’s the Difference?

Commercial Foods• Meat by-products

meat deemed not suitable for human consumption

• Corn or other grainscheap fillers

• Meat Flavoringsmake them think it’s meat!

• Artificial Colorsyou wouldn’t feed it otherwise!

• Preservativeschemicals, chemicals … and some

chemicals

It’s Only Natural

• Real meat –

100% “Human-grade”

• No additives

• No fillers

• No preservatives

Only frozen, freshly ground muscle meat, organ meat, and bone.

Meat By-Products, FillersColors and Flavorings

• We all love our pets. We buy them food from well-known brands, trusting that what we’re giving them is made of the fine quality, healthy ingredients shown on the front of the bag. But look at the back – the ingredients label – it reads like a horror story.

• Read between the lines – learn the truth about what really is in those “meaty bits”. It’s not good!

Beware of Preservatives

IF THE IDEA OF YOUR PET LIVING ON CEREAL AND JUNK “MEAT” IS NOT ENOUGH TO MAKE YOU WANT TO SWITCH TO NATURAL FOOD – CONSIDER THIS:

Ethoxyquin –A known health hazard linked to cancers, heart disease, degenerative diseases, immune disorders, birth defects and other disorders in epidemic proportions. And it’s also used to preserve rubber tires!

NOTE: Even if Ethoxyquin is not listed on the label – it is present in every commercial food containing animal by-products. It needn’t be listed unless it was added by the pet food manufacturer themselves: what the by-product meat producer adds need not be listed. And they do use it!

What About RAW?

• Dogs and cats bodies are designed to eat and digest raw food. It’s what they would eat in their natural habitat.

• Their highly acidic and bactericidal juices create a hostile environment for bacteria. Their digestive tracts are also much shorter than ours – decreasing opportunity for bacteria to multiply.

• Cooking foods actually:– Alters necessary fats in the meat – Destroys B-vitamins and antioxidants– Naturally occurring digestive enzymes and good bacteria

are lost

Why Ground Organs and Bones?

• Both organs and bones provide the necessary body building nutrients not sufficient in muscle meat alone:

– Organ meats offer vitamins, minerals and essential fatty acids

– Bones give your pet a balanced ratio of calcium and phosphorous .

How to Transition to a Whole Food Diet

• Transitioning your pet to a whole foods diet should be done gradually to prevent digestive upset. Allow 2-4 weeks or more for your pet’s system to adjust.

• During the transition period monitor your pet’s stool. The stool of pets on a whole food diet will be smaller, firmer and less odorous. Introduce the whole foods more slowly if your pet’s stool becomes looser. This is due to detoxification of the digestive system.

• Pets under 3 months of age can be transitioned rapidly. Younger pets still have a fully functioning digestive system.

Sample Transition Schedule

Cats and Small Dogs

Medium toLarge Dogs

Your RegularCommercial Food

Week 1 Add 1 tsp I.O.N. to each servingMix completely

Add 1 Tbsp I.O.N. to each servingMix completely

Normal serving

Week 2 Add 2 tsp I.O.N to each servingMix completely

Add 2 Tbsp I.O.N. to each servingMix completely

Reduce normal serving by 1/4

Week 3 Add 3-4 tsp I.O.N. to each servingMix completely

Add 3-4 Tbsp I.O.N. to each servingMix completely

Reduce normal serving by 1/2

Week 4 Serve all I.O.N. whole food

Serve all I.O.N. whole food

No commercial food

How Much to Feed

• One measured cup-full is approximately equal to one half pound of meat.

– For kittens and puppies, give about 10% of their body weight

– For large breed puppies, give approximately 5% of their current body weight

– For adults, feed 2 to 3% of your pets ideal adult body weight - adjusted based on the activity level of your pet.

About Us

I.O.N. (It’s Only Natural) is an all natural, raw, whole-meat diet for dogs and cats. Contains no additives, fillers or preservatives. Only human-grade meats; ground fresh’ then frozen in convenient-sized packages.

Canine Formulas: Gestation/Puppy

Performance

Maintenance

Geriatric

Feline Formula: All stages

More About Us

• The I.O.N. pet formulas were created with your pet’s nutritional needs as our only concern. We do not add anything that your pet can’t digest such as corn or wheat products, vegetables, etc.

• I.O.N. pet food formulas were created by champion dog breeder, Ellen Devine over 20 years ago. She has fed it exclusively to all her champion show dogs and family pets.

All of us at I.O.N. love animals. To us, our pets are family and we believe in feeding them like family. We hope you do, too!

Contact Us

Commercial pet foods are seriously harming - even killing - our beloved dogs and cats! For more information on what you’ve been feeding - and to learn more about a better, natural way to feed your pets

Follow us on Twitter: @OnlyNaturalPets

Like us on Facebook:https://www.facebook.com/pages/Its-Only-natural/1676882132538246?ref=hl

Or contact us directly at:ionpetfood@gmail.com