It’s Monday…

. ..

Monday Tuesday Wednesday Thursday Friday

Dinner Accomplished

Eva’s Edibles1. Eva cooks it• Consult, customize,

and cook

2. You heat it up• 15 mins in the

oven, that’s it!

3. Enjoy!• ‘Nuff said…

Business ModelValue Added

• Time saved• Money saved• Customized, gourmet

meals 5 nights a week!

Economics of One Unit

Selling Price $325.00

Cost of materials $100.00

Cost of labor 150.00

Other variable costs 4.00

Total COGS/ COSS $254.00

Contribution Margin $71.00

Definition of One Unit

Cooking 5 dinners for a client

Monthly Break Even Units$493.00

= 6.94 ≈ 7 units$71.00

Market Analysis

Description of Target ConsumerDemographics Geographics

Professional couples and families with household incomes of over $50,000

Greater Columbus, Ohio, area

Psychographics Buying Patterns

• Desires healthy food• Hardworking, dual-income

households with hectic lives• Would like to spend more

time at home• Doesn’t have time or energy

to cook and clean regularly

• Eats out 4 or more nights per week

• Would like to reduce the cost of eating out

Total population of targeted geographic area

Population of target market

301,800

110,760

Market size(based on

survey)

27,690

Target Market Size

Market Statistics

Industry Name: Personal Chef Service Annual Industry Sales: $32,000,000

Marketing and Sales

1. Company Website

2. USPCA Referral Website

3. In-Store Promotions

4. Promotions at Local Events

5. Loyalty Benefits

Competition

Direct• 15 personal chefs

in Columbus area

Indirect• Established

restaurants (dine in & fast food)

Why Eva’s Edibles?1. Customized menu2. Health conscious3. Certified by USPCA4. Competitive pricing

Qualifications

• Associate’s Degree in Business Management

• Assistant to the Director of Campus Dining Services, OSU

• Founder, Eva’s Entertainment Services

• Certified Personal Chef (CPC) by the U.S. Personal Chef Association

Projections

Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec151617181920212223

Units Sold

Gross Revenue$81,900

Total Units252

Net Profit$10,180

Investment OpportunityMaterials needed Cost

Victorinox Swiss Army Cutlery Set (8 piece) $618.00Anolon Nouvelle Copper Hard Anodized 10-Piece Cookware Set 450.00Misc cooking equipment 305.00Spices, oils, etc. 100.00Wheeled cart 269.00

Total Startup Expenditures $1,742.00

Emergency Fund 871.00Reserve for Fixed Expenses 1,479.00

Total Startup Investment $4,092.00

$10,180

$4,092 = 249% ROI$10,180

$81,900= 12.4% ROS

Thank you for your consideration